how to retarget website visitors with facebook ads

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

How to retarget website visitors with Facebook

Ads

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Format:

• 15 minute presentation

• 15 Q&A

• Get back to work

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Take notes!!!


How to retarget website visitors with Facebook Ads

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Notes: Action items:





An email subscriber A Facebook fan Someone who just visited your

donation page

You will be asking three people for a donation. Who would be your first priority?




Website retargeting lets you target people who visited

specific pages on your website.

What is retargeting?




What is retargeting?




How can I use retargeting?

1. Remarketing to Potential DonorsWhen people visit your website they are expressing interest in your cause. Targeting these people on Facebook with relevant ads can drive people back to your website to make a donation, volunteer, or take some other action.

2. Excluding Recent Donors

Prevent fundraising ads from displaying to people who recently donated. This helps avoid donor confusion and wasted ad dollars.

3. Finding New Potential Donors

Target people who are similar to people who visit your donation page, or other relevant pages on your website.




Step #1: Visit Facebook Ads.

Step #2: Under Audience, click Create a Custom Audience from your website.

Step #3: Enter your audience name.

Step #4: Enter your landing page URL.

Step #5: Select number of days to display ads after last visit.

Step #6: Add custom audience pixel code to your donation page.

facebook.com/ads/create

How do I do it?


http://facebook.com/ads/create



facebook.com/ads/create

Step #1: Visit Facebook Ads.

Step #2: Under Audience, click Create a Custom Audience from your website.

Step #3: Enter your audience name.

Step #4: Enter your landing page URL.

Step #5: Select number of days to display ads after last visit.

Step #6: Add custom audience pixel code to your donation page.

How do I do it?


http://facebook.com/ads/create

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http://members.johnhaydon.com/course/smart-marketing-lessons/




Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/