Facebook Website Remarketing

Website Visitors

Why does one have a website?

Website

Ecommerce/sellingBuy

Refer

Information sharingRead

Share

Follow

Product/services showcasingEnquire

Interest

Purpose User Expected Action

Website Visits

People may visit you website for several reasons, broader ones being -

1. It showed up on search when they were browsing for something you offer. OR

2. They knew, you had what they wanted and logged into your site.

• Some log in and complete the actions like buying, sharing content, reviews, etc, which you intended them to do, but many don’t.It’s more likely that if they are brought back to your site, they’ll complete the actions intended of them to do.

• This is where Website Remarketing comes into play.

Website Remarketing

Website Remarketing lets you show ads to people, who previously visited your website or certain sections/Pages of your website, when they log on to other websites/platforms*.

*There has to be a tie-up or deal with these websites/platform.

Facebook Website Remarketing

• Facebook is one such platform where ads are shown to people who visited your website. i.e - Stamp Ads or a Promoted Posts.

• You can also target specific category of people who visited certain sections of the Raymond website and thus show them specific ads to their interest.

• Adding custom features, you can also be more specific as to which age group, gender, region with what interests should be targeted on Facebook.

• You can also target people with similar likes and interest to the people you’re retargeting and get potential new leads.

Facebook Retargeting Benefits

1. Specific Retargeting – You can pinpoint exactly who’s being retargeted.

2. Added Retargeting Segmentation- You can segment the Audience you want to retarget based on gender, location, age, likes and interests.

3. Benefits of various Ad properties to target from- You can choose your retargeting Mediums from various Facebook ad properties.

Raymond Example

WebPage Visitors

Interest in Soccer

Indians Aged-

24-36 years

People who’re Shown Your Ad

Facebook AudienceTarget- All those people who visited your Webpage, residing in India and are between the age-group of 24-36 with an interest in soccer.

Eg-Website/Page Visited

Eg- Facebook Retargeting

Sponsored PostStamp Ad

Key Benefits

With Retargeting you can :

Engage Engage with site visitors and increase their conversation value and site visits and stickiness to the site

Be Visible Stay in front of prospects as they browse the web for products and services similar to what you provide

Competing Site visitors You can also target Prospects who visited your competitor’s site.

Target Improve on ROI by serving focused ads to a qualified audience and effectively reducing your cost per lead

Concluding

Retargeting = Saving Money + Locking on Customers

• Retargeting undoubtedly will improve on the cost per acquisition, assures better engagement and visibility to the right people.

• Studies and reports show that the retargeted people are much likely to complete their shopping cart and even spend more.

• Twitter also provides Website Remarketing.

• Retargeting thus should be used as an integral part of online targeting and acquisition strategy to ensure you get what you intended to have from the campaigns in terms of leads, purchases, traction and advocacy.

Thank You