Quảng cáo website trên facebook

Download Quảng cáo website trên facebook

Post on 29-Nov-2014

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  • 1. GII PHP TRUYN THNG TRN FACEBOOK
  • 2. NI DUNG TRNH BY1. TNG QUAN FACEBOOK TI VIT NAM2. HIU QU CA FACEBOOK MARKETING3. GII PHP TRUYN THNG4. QUY TRNH THC HIN5. CASE STUDY6. CONTACT
  • 3. 1. TNG QUAN FACEBOOK TI VIT NAM
  • 4. S pht trin khng ngng ca Facebook ti Vit Nam
  • 5. Th hng ca Facebook ti Vit Nam thng 2/2012 Source: http://vtc.vn/
  • 6. s ngi s dng facebook theo S lng ngi s dng facebook tui theo gii tnh
  • 7. Thi gian s dng facebook
  • 8. Localized social media
  • 9. 2. HIU QU CA FACEBOOK
  • 10. 1. BrandingFacebook l mi trng nng ng xydng mi quan h vi khch hng v xy dng nhn din thnghiu2. Customer engagementS dng cc ng dng c tnh tng tc vikhch hng cao em li hiu qu truyn thng,khuyn mi, t chc cuc thi v cc s kinkhc.3. Drive Web TrafficKt hp website v Facebook l hnh thc SEOhiu qu, li ko nhiu lng truy cp t user.4. Reputation ManagementFacebook cho php s dng cc ng dng gipdoanh nghip lng nghe v thu hiu nhng gngi tiu dng nhn xt v thng hiu v snphm
  • 11. 5. New Customer AcquisitionFacebook to c hi doanh nghip tm kimv khai thc ngun khch hng tim nng mi6. AdvertisingDoanh nghip c th qung co trn Facebooktheo i tng mc tiu, ngn sch, khu vc vhnh thc tnh theo hiu qu (CPC, CPM)7. Client RetentionThng qua mi trng x hi, doanh nghip xydng mi quan h thn thit vi khch hng8. The Viral EffectMng x hi l ni tt nht lm viral9. Feedback MechanismS dng FB v cc ng dng gip doanh nghipnghin cu v hnh vi ngi tiu dng thngqua thng tin chia s ca cc thnh vin
  • 12. 3. GII PHP TRUYN THNG
  • 13. Cng c truyn thng trn facebook 1. Facebook add fans: tng like 2. Event online: t chc s kin Facebook 3. Facebook viral marketing Marketing 4. Facebook ads: qung co CPC, CPM 5. Facebook apps: game, quize, poll 6. Facebook management: admin facebook
  • 14. Facebook adds fansl dch v facebook trn fan page c kh nng xy dng, pht trin thng hiu doanh nghip trn cng ng mng ln tm cao mi.
  • 15. Facebook event onlineL mt dch v qung b s kin trn facebook. L nhp cu ni giadoanh nghip, cng ng mng, khch hng v i tc. Invite fans tham d event
  • 16. Facebook viral marketingl dch v ng tin tip th lan truyn mang tm nh hng rt ln ti cng ng Facebookthng qua cc trang fanpage c s lng ngi s dng ng nht tiVit Nam.
  • 17. Facebook viral marketing Gi message nn fanpage c lng friends ln Report Languagelink Vietnam
  • 18. Facebook Ads L dch v ca co trn facebook theo hnh thc tnh gi theo CPM hoc CPC. Qung co baoKhu vc qung gm hnh nh v text. Qung coco d dng chn c target audience nh: tui, gii tnh, khu vc, v s thch. Gip bn tip cn chnh xc khch hng mc tiu.
  • 19. H thng bo co Facebook Ads
  • 20. H thng bo co Facebook Ads
  • 21. Facebook applicationng dng facebook nhm nng cao cc hot ng tip th qung b snphm trn fan page. Game nh hng cho nhn Kichi-kichi
  • 22. Cng c s dngS dng cc ng dng h tr
  • 23. Cng c s dngQuize trn Facebook ( Design theo brand IDP)
  • 24. Cng c s dng Landing page: wellcom
  • 25. Facebook management Ch s nh gi hiu qu bng s talking about this cng h thng report ca Facebook trn s like L dch v qun l fan page bng vic ng thng tin video, hnh nh,., cp nht ni dung, tr li comment/ kt ni gia brand v fans
  • 26. 3. QUY TRNH THC HIN
  • 27. S tham giaBn cht caSocial medial: Mi lin kt
  • 28. Quy trnh gm 3 giai on chnh Giai on 1 Giai on 2 Giai on 3 TO FAN GI FAN TNG TC VI FB TNG TC FAN V THNG HIU UPDATED INTERESTING EVENTINVITE ATTRACT IMPRESS DISCUSSIONS CONTESTS INFO APPLICATIONS INVITATIONS
  • 29. GIAI ON 1: TO FAN
  • 30. TO FAN INVITEE ATTRACT IMPRESS Pht trin cc ng dngS dng cc cng c S dng cc cng c marketing c tnh tng tc vca Facebook to gia tng lng fan lan truyn nhanh trn fan mc tiu mi trng FB
  • 31. GIAI ON 2 + 3
  • 32. Giai on 2 Giai on 3 GI FAN TNG TC VI FB TNG TC FAN V THNG HIUUPDATED INTERESTING EVENT INVITATIONS DISCUSSIONS CONTESTS INFO APPLICATIONS
  • 33. 5. Case Study
  • 34. Facebook VAS VIETTEL HCMDch v VAS l cc dch v tin ch cho ngi s dng di ng, gip khch hng gii quyt cng vic nhanh hn, nm bt c cc