Facebook Connect for your website

October, 2009

Facebook Milestones

2004/2005

College Network

2006

GlobalNetwork

2007

Platform launch

2008

Connectfor Web

2009

Connectfor Devices

Today’s discussion1. Why

should you use Connect?

a. Customer acquisitionb. Trafficc. Engagement

a. Use Facebook Connect for registrationb. Implement social widgets

3. How do you go from

good to great?

a. Make site socialb. Track key metricsc. Optimize and iterate

2. How do you get started?

1. Why should you use Connect?

a. Customer acquisition

•Simplified log-in for Facebook’s 300M users

•Results in increased conversion and better data on those users

b. Traffic•Users publish stories to their friends

on Facebook from you properties•Increases traffic to you

c. Engage-ment

•Facebook Connect provides immediate social context to user experience on you sites

1a. Customer acquisition• Simpler flow

• No need to remember new username/ password• We provide

rich data

Source: http://developers.facebook.com/cases/?jibjab

1b. Traffic“When someone publishes to Facebook, we see 20 clicks back to JibJab.com (7x greater than email)” – Gregg Spiridellis, CEO

Source: http://developers.facebook.com/cases/?jibjab

1c. Engagement: social experiences on you properties

• 10 million views during the memorial

• Nearly 800,000 concurrent visitors• >6,000

status updates per minute at peak time

Source: http://mashable.com/2009/07/07/cnn-live-stream-michael-jackson/

2. How do you get started?a. Use FB

Connect for registration

•Implement Connect for registration•Educate users to log-in with Connect

b. Implement

social widgets

•Implement the share, commenting, live stream, and fanning widgets

2a. Use FB Connect for registration

•Best practice: insert a call-out to clearly explain to users the benefits of logging in with Facebook Connect

•Results: Huffington Post’s referral traffic from FB has increased >300% since they implemented registration

2b. Implement social widgets

Live Stream box

Comments box Fan boxShare button

Obama InaugurationCNNMoney.com Newsweekslate.com

2b. Translations for Connect

Users right-click on underlined

text, which pops up a dialog.

Approved words appear to users once the language

has been published

They can either vote on previously

submitted translations ...or submit a new translation.

2b. For more information, visit http://developers.facebook.com/connect.php

How do you go from good to great?

3a. Make site social: give users a reason to connect

Key features:

1. Easy to Connect – show users the benefit to Connect before connecting

2. Profile automatically created based on FB

3. Automatic discovery of friends

4. Lightweight actions for share/like

5. Recent activity of friends featured on Social home page

6. Recent activity from friends highlighted across every article

7. …many more to come

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3b. Track key metrics

Connected users

•How many users Connect with Facebook?

•What percentage of connected users publish stories to Facebook?Publish

rate/user

CTR on stories

•What is the click-through rate on stories published to Facebook?

3c. Optimize and iterate

Questions?