exhibitor-prospectus
TRANSCRIPT
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VISUAL IDENTITY usage guidelines
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TYPEFACES
COLORS
LOGO VERSIONS
In addition to the full color version (above) the logo is also available in one-color versions as both black and
reverse to white.
June 8-10, 2015McCormick Place | CHICAGO, IL
www.floriexpo.com
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SHOW OVERVIEW
Produced by Diversified Communications, the International Floriculture Expo is an annual event where the floral industry gathers to discover new products, source new suppliers, network, and learn. It is considered the leading industry trade event, bringing together the highest-volume buyers from the floral industry, connecting them with companies that offer an array of products and services.
IFE 2015 will be co-located with United Fresh and FMI in Chicago. The combination of these powerful events will bring together cross-category retailers from high volume mass markets and mid-size grocers, to independent operators from the local, national and international markets.
Produced by:
SHOW OVERVIEW
KEY BUYERPROGRAM & INCENTIVES
The Essential Trade Show for the Floral Industry We get it – you want to meet Key Buyers! The IFE Key Buyer Program offers the floral industry’s most important executives alluring incentives to make it easier for them to attend.
Key Buyers receive complimentary hotel accommodations and numerous other benefits including:
• Free registration• Show bags upon arrival• Dedicated lounge with wifi and refreshments• FedEx services• Meeting rooms
…and more!
• 1800flowers.Com• Acme Markets• Ahold USA• Albertson’s• Associated Wholesale Grocers - Oklahoma City
• Associated Wholesale Grocers - Kansas City
• Associated Grocers - Baton Rouge
• Berkeley Florist• Big Y Foods• Bozzuto’s• Brookshire Grocery Company• Burnaby Lake Greenhouses• Buy For Less• C&S Wholesale Grocers• Caito Foods• Calyx Flowers• Charlie’s Produce• Coborn’s• Connell Foliage Service• Cosentino’s Food Stores• Crest Discount Foods• Crouch Florist• Cyma Orchids• Florist Distributing• Food Lion• Freshdirect• Fromyouflowers.com• FTD• Global Floral Resource• Gordy’s County Market• Homeland Stores• Haggen• Hampshire Farms• Harmons• Harps Food Stores• Harris Teeter• H-E-B Grocery Co.• Hill Country Nurseries • Hy-Vee• Indianapolis Fruit•Jewel-Osco• Piggly Wiggly• Karthauser & Sons
• Key Floral• Kings Supermarkets• Klepac Brookshire Grocery Co.• K-VA-T Food Stores / Food City• Lakeshore• Longo’s• MacArthur’s Quality Flowers• Masterpiece Flower Co• Meijer• Metro Ontario• Mi Pueblo Foods• Naturally Simple • Nexcom• Price Chopper Supermarkets• Prime Source Floral Distributors • Reasor’s Foods• Rickey Heroman’s Florist & Gift• Roche Brothers• Roundy’s Supermarkets• Rouses Markets• Save Mart Supermarkets/ Foodmaxx
• Schnucks Markets• Seagroatt Riccardi• Seventh Avenue• Sobeys West• Sprouts Farmers Market• Strack & Van Til• Sunset Foods• Supervalu - W Newell• Target• Teleflora• The Fresh Market• The Great Atlantic & Pacific Tea• The Terra Ceia Farms• Tipton Hurst• Topco• Topco Floral• Trader Joe’s• Trinity Floral Group• United Salad Company• United Supermarkets• White Flower Farm• Whole Foods Market• Bi-Lo Holdings (Winn-Dixie)• Woodland Nurseries
2014 VISITORS INCLUDED:
In 2014 94% of attendees
were involved in purchasing decisions.
ATTENDEE SNAPSHOT
TOP 5 Visitor Industries
“ This is the premier show for Supermarket floral. It will only improve with the addition of
Produce and FMI.”– Steve Casso
burton + BURTON
42%Mass Market
Retailers
24%
Retail Florist
9%
Wholesale Florist
Designated Buying Agent
7%
6%
Manufacturer
• Cut flowers, bouquets, bunches
• Containers, vases ceramics
• Blooming plants
• Green/foliage
• Potted plants
• Other floral accessories
• Tropical indoor foliage
• Ribbons, bows, and picks
• Films, sleeves, and wraps
TOP PRODUCTS BEING SOURCED
ATTENDEE SNAPSHOT
BE A PART OF SOMETHING BIG
Revolutionizing the food retail, produce, & Floral industries!Co-located with United Fresh + FMI Connect
For the first time, IFE will be co-located with United Fresh and FMI Connect, making this your ultimate fresh food and produce destination.
YELLOW-ORANGECMYK: 0.40.100.0PMS: 157CRGB: 250.166.26 Hex: faa61a
BLACKCMYK: 0.0.0.100PMS: BlackCRGB: 35.31.32Hex: 231f20
GREENCMYK: 70.0.100.0PMS: 362CRGB: 77.184.72Hex: 4db848
BLUECMYK: 70.0.0.10PMS: 2995CRGB: 21.176.222Hex: 15b0de
VISUAL IDENTITY usage guidelines
Exo Extra ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Exo Extra LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Exo Extra MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Exo Extra BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
TYPEFACES
COLORS
LOGO VERSIONS
In addition to the full color version (above) the logo is also available in one-color versions as both black and
reverse to white.
The United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.
• 82% of attendees with buying authority
• Targeted marketing campaign to over 30,000 prospects worldwide
• Key retail and foodservice buyers, and C-level supermarket executives
• Multi-channel buyers, including convenience stores, drug stores, and restaurant chains
FMI Connect annually builds momentum as the dynamic industry platform where food retailers and their merchandise and service innovators push the boundaries of productivity and profitability—together.
• 31% of visitors are operators with over 1,000 stores
• 2/3 of visitors are top management personnel
• 84% have are involved in purchasing decisions
• $1.3 million average planned purchasing budget of attendees
• Print and interactive advertising and industry publication
+1 MILLION square feet of exhibits
+14 THOUSAND total attendees
+1 HUNDRED hours of education
EXHIBITOR BENEFITS
Reap the Rewards of ExhibitingThe International Floriculture Expo attracts more high-volume floral retail buyers than any other trade event. Along with a robust marketing campaign to deliver Key Buyers to you, exhibitors also receive the following:
• Complimentary booth carpeting
• Major discounts on educational programs
• Referral program—name a buyer, and we will reach out
• Complimentary hotel accommodations for top-tier buyers
• New product showcase
• Several opportunities to network including parties, receptions, award ceremonies
Learn More about Exhibiting:
2015 HIGHLIGHTS:• Opening Night Party on the Navy Pier
• Full day of conference sessions
• Design demonstrations
• Iron designer competition
• Happy hour
• Flower naming ceremony
• Merchandising Award of Excellence
Produced by:
EXHIBITOR BENEFITS