exhibitor prospectus - cafda.org

EXHIBITORPROSPECTUS

The Westin Long Beach

116th Annual

ConventionJune 28 - 30, 2020

In Service of Others

116th Annual Convention | Exhibitor Prospectus2 116th Annual Convention | Exhibitor Prospectus

Exhibitor Information

The Westin Hotel333 E. Ocean Blvd.Long Beach, CA 90802

Room Rate: $199 single/double plus tax

Reservation Cut-Off Date: Saturday, June 6, 2020

Reserve Online <link to come> or call 1-800-WESTIN or (562) 436-3000. Be sure to tell them you are with the California Funeral Directors Association to get the group rate.

Parking: Overnight Self-Parking is $22.50/night.

Why Exhibit?• Position your brand in California’s funeral service industry• Network with funeral home owners, directors and managers in one place• Present your products and services to decision-makers• Stand out among your competitors• Increase your awareness of critical issues in the funeral service profession

Exhibit Benefits• One (1) draped table and two chairs - venue is carpeted• Two (2) complimentary convention badges• Meals in the exhibit hall included• Company description in program• Pre-Convention attendee list - 10 days prior to convention• Post-convention attendee list for reference / follow-up• One drink ticket (per comped badge) for Welcome Reception

Hotel Information

116th Annual Convention | Exhibitor Prospectus 3

Exhibit ScheduleSunday, June 2812:00 - 3:00 p.m. Exhibitor Set-up

4:00 - 6:00 p.m. Opening Reception in Exhibit Hall

6:00 p.m. Exhibit Hall Closes

Monday, June 298:00 - 9:00 a.m. Breakfast in Exhibit Hall

12:15 - 2:15 p.m. Lunch in Exhibit Hall

4:45 - 7:00 p.m. Exhibit Hall Reception

7:00 p.m. Exhibit Hall Closes

Tuesday, June 308:00 - 9:00 a.m. Breakfast in Exhibit Hall

9:30 a.m. - 12:30 p.m. Exhibit Hall Tear Down

Exhibit Fees & DeadlinesEarly

(by May 1, 2020)Late

(after May 1, 2020)Section Member Non-member Member Non-member

A – 8’ table; no height restriction $850 $1350 $1100 $1600

B – 6’ table; high traffic area; 6’ height restriction $825 $1325 $1075 $1575

C – 6’ table; 6’ height restriction $800 $1300 $1050 $1550

Space is reserved on a first-come, first-serve basis. A 50% deposit is required with registration. CFDA will place you in the best possible space considering product/services and availability.

FULL PAYMENT must be received by May 1, 2020

Exhibitors are discouraged from tearing down their booth early. If it is an extreme necessity it must be disclosed to Nicole Agnone prior to the assignment of exhibit space.

116th Annual Convention | Exhibitor Prospectus4

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Exhibit Hall Map

re a

Federated

Inman Shipping

Messenger

Coachwest Dodge Dodge

CoreScientific

C&JFinancial

Cooperative Funeral Fund

Garfield ASCO

Pierce

Don

ate

Life


Sponsorship Opportunities

Grand$15,000

Platinum$10,000

Diamond$5,000

Gold$3,500

Silver$2,250

Bronze$1,500

Recognition during General Sessions at Annual Convention X X X X X X

Sponsorship Value froma la carte

Combination ofSponsor items up to $5,000



Recognition in Newslines and on CFDA Website X X X X X X

Listing in Convention Program X X X X X X

Ad in Convention Program Full page Full page 1/2 page 1/4 page BusinessCard Size

Complimentary Banquet Tickets 4 2 2 1

Signage at Event X X X X

Convention Attendee List X X X X

Exhibit Table1

complimentarytable

50%discount

on exhibittable

Early opportunity to reserve next year’s exhibit space X X

Complimentary full convention registrations 2

1/2 page ad in one issue of Newslines X

Packages or a la carte options are available to suit your needs

Overall Sponsorship Levels


A la Carte Sponsorships

Exhibit Passport Card (6 available)Company name on square – $500

Service of RemembranceSignage and program recognition – $500

Convention Break (3 available)Company name and logo at event – $1,000

Student Scholarships (2 available)Signage and program recognition – $1,500

Past President’s LuncheonSignage and program recognition – $1,500

PhotographySignage and program recognition – $1,500

Attendee LanyardsCompany name and logo on lanyards (provided by company) – $1,500

Banquet WineEvent signage and at each table, recognition in program and 1 complimentary banquet ticket – $2,000

Printed Convention ProgramFull page ad on outside back cover of program – $2,000

Audio VisualSignage and program recognition – $2,000

Banquet EntertainmentEvent signage and recognition in program and 1 complimentary banquet ticket – $2,000

Tote BagsCompany name and logo on bags (provided by company)Promotional material may be included in bag – $3,000

Hotel Key CardEvent signage and program recognition, company name/logo on hotel guest room keys – $5,000

Keynote Speaker Event signage and program recognition, company representative may introduce speaker – $5,000

Sunday Exhibit Hall ReceptionEvent signage and program recognition, up to 5 minutes mic time – $5,000

Tuesday Exhibit Hall ReceptionEvent signage and program recognition, up to 5 minutes mic time – $5,000

Lunch in the Exhibit Hall (2 available)Event signage and program recognition, up to 5 minutes mic time – $5,000

President’s BanquetEvent signage and program recognition, up to 5 minutes mic time and 2 complimentary banquet tickets – $5,000

Sunday Dinner at the Aquarium of the Pacific (2 available)Event signage and program recognition, up to 5 minutes mic time and 2 tickets to the event – $5,000

SOLD

SOLD


Sunday, June 28, 2020Recreation Park 18 Golf Course

5001 Deukmejian Dr, Long Beach, CA 90804

Company: _____________________________________________________________________________________________Contact Person: ________________________________________________________________________________________Telephone: ____________________________________________________________________________________________Email: ________________________________________________________________________________________________

Player Registration FeesRegistration includes green fee, range balls, cart fee and BBQ lunch.

Register by: February 28 April 30 June 19Single Player $145 $160 $175Foursome $540 $600 $660

Name of Player(s): Email:1. _________________________________________________ __________________________________________2. _________________________________________________ __________________________________________3. _________________________________________________ __________________________________________4. _________________________________________________ __________________________________________

Sponsorship Registration (Complete descriptions provided on next page)

Item Amount Title Sponsor $1,500 Awards Reception (2 available) $750 Specialty Tee Box Sponsor (6 available) $750 Tee Box Sponsor (12 available) $500 Breakfast Sponsor (2 available) $500 Lunch Sponsor (2 available) $500 Putting Contest Sponsor $500 Cash Award Sponsor (2 available) $400 Cart Sponsor $350 Promotional Bag Item (unlimited) In-Kind

Bag Sleeve of Balls Tees Sunglasses Sunscreen Other: __________________

Method of Payment VISA/MC AMEX Discover Check (payable to CFDA)

Total Amount: $ _________________Credit Card #: _______________________________________ Exp: ____________CVV: ______Billing Zip Code: ______________________ Signature ________________________________________________________

Return completed form with payment to:CFDA ∙ One Capitol Mall, Suite 800 ∙ Sacramento, CA 95814

Attn: Nicole Agnone or email [email protected]: Call 800-255-2332 x114

2020 CFDA Golf Tournament


Title Sponsor: $1,500.00Includes 15’ Banner with Company Name at Registration and at Reception. 4 Company representatives working registration. A golf cart during the tournament so two company representatives can act as tournament ambassadors. Recognition on CFDA Website and at Awards Reception.

Awards Reception Sponsor: $750.00 (2 Available)Includes signage at Registration and Awards Reception and recognition at Awards Reception.

Specialty Tee Box Sponsor: $750.00 (6 Available)Able to display company tent and have two representatives at assigned tee box. Able to greet golfers, offer soft drinks, water, alcoholic beverages as well as marketing material. Will be placed at closest to the pin hole or longest drive hole.

Tee Box Sponsor: $500.00 (12 Available)Able to display company Tent and two representatives at assigned tee box. Able to greet golfers, offer soft drinks, water and snacks as well as marketing material. No alcohol

Breakfast Sponsor: $500.00 (2 Available)Includes signage at Registration and Awards Reception and recognition at Awards Reception

Lunch Sponsor: $500.00 (2 Available)Includes company logo on boxed lunches, signage and recognition at Awards Reception.

Putting Contest Sponsor: $500.00Table and chairs at putting green. Signage at putting green and Awards Reception. Two company representatives will monitor contest and greet golfers and will be able to hand out marketing materials and refreshments.

Cash Award Sponsor: $400.00 (2 Available)Signage at Registration and Awards Reception and recognition at Awards Reception. You will be able to provide your company envelopes, we will add the cash award and a representative from your company will be able to hand the envelopes to a winning foursome at the reception.

Cart Sponsor: $350.00 (2 Available)One Company representatives will be assigned a golf cart and will be asked to support tee box sponsors with rides to restroom, delivering ice and delivering water to golfers.

Bag Item Sponsor: In kind (Unlimited)Companies promotional item to be placed in bag and handed out at Registration to golfers. Items can include bag, sunglasses, sunscreen, golf balls, tees are just a few of the items that the participants might need.

Golf Sponsorship Opportunities


Silent AuctionPledge FormSunday, June 28 – Monday, June 29, 2020The Westin Long Beach

Company Name:

Street Address:

City/State/Zip:

Contact:

Phone Number:

Email Address:

Website:

Description of Donation/Package______________________________________________________________________________________________________

______________________________________________________________________________________________________

______________________________________________________________________________________________________

______________________________________________________________________________________________________

Restrictions:______________________________________________________________________________________________________

______________________________________________________________________________________________________

Expiration Date(Expiration date should be no earlier than 6/30/2021:)

Estimated Dollar Value: $

Sorry we will not be able to participate in this year’s CFDA’s Silent Auction

Email your pledge form to Nicole Agnone at [email protected] by Friday June 19, 2020(You can turn in your donation at Convention Registration or mail to Nicole by June 12, 2020)

SUBMIT YOUR DONATION TO: CFDAATTN: Nicole Agnone One Capitol Mall, Suite 800, Sacramento, CA 95814If you have any questions, please contact Nicole Agnone at [email protected] or 916-325-2361.


Application for Exhibit Space116th Annual Convention • June 28-30, 2020 • Long Beach, CA

SECTION 1: Exhibitor Information

Exhibiting Company ____________________________________________________________________________________ Contact _______________________________________________________________________________________________ Mailing Address ________________________________________________________________________________________City __________________________________________________________ State _______ Zip ______________________Phone _________________________________ Email _________________________________________________________

SECTION 2: Sponsorships and Marketing

Use company description from last year I will provide company description I will sponsor (list type or item): _____________________________________________ Amount: $ _________________ I will donate to the Silent Auction (complete and return separate form) I would like to advertise in the convention program: $400 Full page $200 Half Page $50 Business Card I will participate in the golf tournament (complete and return separate form)

SECTION 3: Company Representative Name Badges

1. ___________________________________________________________________________________________________2. ___________________________________________________________________________________________________Additional Badges $350 each:3. ___________________________________________________________________________________________________4. ___________________________________________________________________________________________________

SECTION 4: Exhibit Space Options Early (by May 1) Late (After May 1)

Section Member Nonmember Member NonmemberA – 8’ table; no height restriction $850 $1350 $1100 $1600 B – 6’ table; high traffic area; 6’ height restriction $825 $1325 $1075 $1575 C – 6’ table; 6’ height restriction $800 $1300 $1050 $1550Number of tables requested: 1 2 3 4Location in order of preference: 1 __________________ 2 _________________ 3 _________________ 4 ________________Competitors we DO NOT wish to be near: ___________________________________________________________________Description of product/service to Be Exhibited: ______________________________________________________________

SECTION 5: Total Amount Due

# ______ Tables x Price $ _______________ # ______ Additional Badges x $350 $ _______________# ______ Sunday Dinner at the Aquarium x $125 $ _______________# ______ Tuesday Banquet Tickets x $100 $ _______________________ Sponsorship $ _______________________ Advertising: Business Card; Half; Full $ _______________TOTAL AMOUNT DUE: $ _______________

SECTION 6: Payment Method

Check (payable to CFDA) Visa Mastercard American Express Discover Card# ______________________________________________________________Exp: __________________CVV: ________Billing Zip Code _______________________________

SECTION 7: Signature Upon receipt of this registration by CFDA and acceptance by CFDA, this registration shall become a binding agreement between the Exhibitor and CFDA. The Terms and Conditions set forth are hereby incorporated by reference. The Exhibitor acknowledges that none of the exhibit space fee is refundable except as expressly set forth in the Terms and Conditions on opposite side of form.

Signature_______________________________________________________________ Date __________________________

Return completed form and payment to: California Funeral Directors Association, ATTN: Nicole Agnone

One Capitol Mall, Suite 800 • Sacramento, CA 95814 • FAX 916-444-7462


6’ TABLETOP SPACE:Height Restrictions: As indicated on form, prices vary depending on location. Inner Tables located in the center of the ballroom have height restrictions. To keep the view open, from the floor, nothing can be over 72”. No space can disrupt view of neighboring space. (See “Use of Space” below)

REGISTER EARLY! Spaces will be reserved on a first -received, first-assigned basis. A minimum 50% deposit is required with registration. FULL PAYMENT must be received by May 1, 2020.Mail copy of registration form on opposite side, with payment to:CFDA Exhibits, One Capitol Mall, Suite 800, Sacramento, CA 95814 or Email to: [email protected]

EXHIBIT SPACE - TABLETOP EXPOEach space is carpeted and will include: 1 draped 6’ table only and two chairs. Electrical and Internet access is NOT included but can be ordered from the hotel for an additional charge.

BADGES and CLEAN UPEach company will receive 2 exhibitor badges per booth. Additional badges may be purchased for $350 each. Each badge will permit entrance onto Tradeshow Floor, and Workshops. Any meal function in the exhibit hall is included with the badges. Breakdown can start at 9:30 AM, Tuesday, June 30, 2020.

EXHIBIT SPACE LOCATIONLocation assignments will be based upon first-received and completed registration form and 50% deposit. Full payment must be received by May 1, 2020. CFDA will assign exhibit space to preserve exhibition continuity. Every attempt will be made to assign space in preferred “Section” requested by the Exhibitor, however, in rare occasions, it may be necessary to reassign space location. CFDA retains the exclusive right to reassign space at its discretion. Checks or CC information may be mailed with registration. Faxed and Emailed registration must include CC information.

USE OF SPACETo maintain uniformity and prevent visual obstruction of adjoining space, inner displays must not be higher than 6’ and in all locations nothing may be erected which interferes with the view or visitation of adjoining spaces. Exhibit hall fire exits and safety equipment must be left accessible and in full view at all times. Display materials and equipment of significant size must be submitted in writing and pre-approved by CFDA by May 1, 2020. All exhibit materials and equipment must be contained within the space purchased. CFDA reserves the right to ask that exhibits be redesigned on the spot if necessary. Under no circumstance is booth sharing allowed including display/distribution of another companies material.

NOISESound or amplifying systems that project beyond the exhibit space are prohibited.

LIABILITYThe exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor’s activities on the Hotel premises and will indemnify, defend, and hold harmless CFDA and the Hotel, its owner, and its management company, as well as their respective agents, servants, and employees from any and all such losses, damages, and claims. Exhibitor will give CFDA and the Hotel prompt notice of any claim made or suit instituted against the Hotel which would result in indemnification by Exhibitor hereunder, CFDA and the Hotel shall have the right to compromise or participate in the defense of same to the extent of its own interest.

CFDA’s Annual Convention Terms & ConditionsSECURITYThe Ballroom will be locked and secured each evening and morning hours, exercising reasonable care for the protection of exhibitor’s materials and equipment. Neither CFDA, the show facility, nor any officers, directors or staff thereof will be responsible for the safety of property or exhibitor personnel.

RESTRICTIONSCFDA reserves the right to prohibit any display or exhibit, or any part of a proposed exhibit, that it deems unsuitable or not in accordance with the accepted professional ethics of its members.

TAX DEDUCTIONContributions or gifts to CFDA are not deductible as charitable contributions for income tax purposes.

EXHIBITOR REPRESENTATIVESCFDA shall have sole control over all admission policies at all times. Up to two (2) exhibitor representative badges per space are available. Exhibitor badges must be worn at all times. Badge swapping is strictly prohibited. Additional badges are available for $350 each.

CANCELLATION POLICYCancellations must be received in writing and will be confirmed by envelope postmark or fax transmittal dates. In the event an exhibitor must cancel, the following refund policy applies: A full refund will be issued if space is cancelled by March 6, 2020; a 50% refund will be issued if space is cancelled by April 3, 2020; no refund will be issued for cancellation received after April 3, 2020 .

RIGHT TO REFUSECFDA reserves the right to review and reject any registration for exhibit space without prejudice.

NO EXHIBIT DECORATOR THIS YEAR - YOU ARE ON YOUR OWN.Easy Move In - Tabletop Ease - Easy Breakdown - No big shipments - Please clean up after yourselves when leaving. No union, no extra costs to you and your company! If you use one of the three corner space you are still responsible for loading / unloading labor. There is no shipping dock, no additional workers and no forklift. It is your sole responsibility.

FOOD AND BEVERAGEAll food, beverage, and miscellaneous concessions prepared, sold or consumed on the tradeshow floor must be supplied by the Convention Hotel. No popcorn, etc.

INSTALLATION AND DISMANTLINGIf the exhibitor fails to set up its display in its assigned space by 4:00 PM, Sunday, June 28th, leaves its space unattended during show hours, or fails to remit payment at times specified, CFDA shall have the right to take possession of the space and utilize such space in any manner. Exhibitor may not breakdown until the Tradeshow closes on Tuesday, June 30th, at 9:30 AM.

AGREEMENT TO TERMS, CONDITIONS AND RULESExhibitor agrees to observe and abide by the foregoing terms and conditions and by such additional terms, conditions, and rules made by CFDA from time to time for the efficient and safe operation of the Exhibition. In addition to CFDA’s right to close a display and withdraw its acceptance of the registration, CFDA in their sole judgment, may refuse to consider for participation in future trade shows any Exhibitor who violates or fails to abide by all such terms, conditions, and rules. This registration represents the entire agreement between the Exhibitor and CFDA concerning the subject matter of this registration.

Your signature on the registration form confirms that you have read and agree with the Terms and Conditions

See you in Long Beach!

exhibitor prospectus - cafda.org

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