ExcellenceAwards

Feedback session

Tombstone data

Institution name

Department

Contact person

Competition categoryCompetition subcategoryName of the entry Very important

Skills awards evaluation(Additional)

Photography

Design

Writing

Innovation

Illustration / Animation

Photography

The five-point scale of excellence

1 - POOR - Almost totally wrong or inappropriate

2 - Somewhat less than satisfactory

3 - SATISFACTORY - A fully adequate approach or result

4 – Very good

5 - EXCELLENT - An excellent or creative approach or

result

4,0 to receive an Award of Excellence

3,5 – 3,9 to receive a Merit

We asked our evaluators to…

Be objective

Be kind

Add value

Put yourself in the shoes of the entrant

The good, the bad and the….well….strange

Presentation – make it easy to see the impact, creativity, message

Research - the motivation for the project Measure - the impact

Observational analysis Focus groups Intercept interviews Pop-up Internet and intranet

The budget – oeps…..

So what next?????

MACE 2014 – make it a great year New entry form Score sheet aligned with the score sheet of the IABC

Gold Quill 2014

The MACE winners, non-winners…https://gq.iabc.com/info/

Good luck and Goodbye!

What are we evaluating

Creativity Design Choice of media Lay-out Unique approach

Questions

Does this work sample offer something new, a fresh approach, something that hits you between the eyes, that make you feel – I wish I thought about this?

Am I not subjective? How will the target audience feel about this – would

it be new to them?

What are we evaluating?

Content Writing, style and editing

Relevance of the information

Quality and relevance of the photographs/images

Questions

What were they trying to communicate? Are the messages clear? If you were in the target group, would you appreciate

the message? Were the photographs cropped to enhance their

impact Were the photographs used effectively – even if they

are not high quality

Mark up if

The messages reflect the objectives

Clear, consistent, clever, messages

Messages are structured to interest the target audience

The branding is consistent All the content elements

form a unity

The strategic intent and outcomeWhat to look for

It should be clear why the project was carried out It should solve a problem, fill a need, or help to

leverage an opportunity Ideally, the need should be identified by formal or

informal research Explanation of the characteristics of the target audience How they used the resources available

Mark up for . . .

Explanation of the need Indicate why the project was

important Indicate what they wanted

to achieve Formal or informal research

used Describe the target audience A budget or clear

explanation of how resources were optimised

Adjudication of the presentationWhat to look for

Does the work sample contain all of the elements and support material described in the plan?

The quality of the language Is the entry well written and produced, making it

easy to evaluate? Did the entrant make an effort to create a positive

image Does the work sample contain all of the elements

and support material described in the plan?

Mark up for

An explanation that is easy to understand

Quality writing – in the workplan and the project

The sample material is sufficient

Ease of evaluation An effort made to make it

easy to evaluate – headings, etc

Overall quality of the project

As a final check, ask yourself

Could this plan be used to show others what works?

Is it sensible, thorough, convincing and logical?

Was the project clearly under control and responsibly managed?

Complete the evaluation

Do the calculations Ask yourself, is this worth an Award of Excellence Review your comments – are they kind, helpful,

would you like somebody to say this about your work?

Is there elements in this project that needs to be rewarded separately?

Enjoy the process!