evaluation question

How Effective is the combination of your trailer, film magazine cover and film poster?

How Effective is the combination of your trailer, film
magazine cover and film poster?

Evaluation question:

TRAILER

I am extremely pleased with the overall outcome of our trailer. The think that I think we did the best was targeting audience. From the beginning, before we had even written the synopsis, we all decided that we would target the 16-25 age bracket. Not only was this because we belong to it so felt that we would do a better job at targeting it but today this is that age that spend the most on films and cinema to it was almost as if we were guaranteed some profit.Additionally in terms of the editing techniques used they look extreme professional like that of a professional media production product. We though carefully about the different angles and what the effect would be and whether they could portray the story correctly helping the audience to establish the different characters and their roles.

We learnt so much as film school and that enables us to get the best possible outcome. We made sure that we tackled a topic which a lot of young people would be familiar with- knife crime. This not only helps with personal identity but shows that our product is current.

Our film was given a 15 because we felt that although there was a lot of violence it was not too graphic to show an audience of this age. We did consider making it an 18 but that would restrict a large amount of potential audiences from watching our film. Our trailer has been the basis of our film campaign and the largest promotional tool.

You could share the trailer almost about everywhere on different social networking site such as Facebook and twitter, YouTube (ideally we would want it to be shown on channels: MTV, channel 4 franchise). I found that posting the video on peoples Facebook walls spread the message because if they likes it they would share it starting a chain reaction and getting a larger audience additionally others would be curious to see what it was.FILM POSTER

The poster is something which allows us to use both digital and print media. Using the poster the public are able to establish the characters and setting of the film. Before even seeing the trailer we hoped that people would be able to recognise the genre of the film. I kept with the theme of dark and dull colours and low saturation this is because these are the colours which are directly associated with Horror. We wanted the key information to stand out such as the title which boldly runs across the mid bottom of the page so that people wanting to do any research the film would know where to find it, which links with the web address which runs across the bottom of the page is in red so even though its small- it stand out because it among the cool tones so for this reason we didn't need to make the font too big. I thought that I would be good to go into detail and talk about all of the different parts that make up the film poster.

I decided to add the rating because as soon as people see that it quite high they will be more willing to check out the website (which appears on the bottom of the page and get people talking about it.

This is a setting that a lot of young people will be familiar with. They know the type of people that will be acting in the film and may even be able to work out the different themes involved with out actually having seen the trailer due to personal experiences and what they are shown in their day to day lives .

We also used mise en scene when it comes to the characters. In the media we hear a lot about youths wearing hooded jumpers getting into a lot of trouble which I why we decided to channel this in our own production because we know that the audience would be very familiar with it.

We decided to do this because it was a subtle way of representing the bloodshed in the film and we didnt want it to be to in your face as we had to make sure that it was appropriate so that we could hang it up in public.

We used a very cleaver layout on the film poster. Although as you can see that our eyes are drawn to the almost glowing film title running across the middle of the page. these link with the surrounding factors. As we look at the title out eye are drawn to the ghostly like figure in the back

MAGAZINE

We used the magazine to promote our trailer which, we wanted the audience to become familiar with the masked figure in the film and trailer which is why we repeated this images in various different products. By the look of the magazine you can tell this its main focus if makes. This is due to the colours and fonts that we used. We went with those because magazines such as Empire are similarly aimed at males and so we wanted to target an already existing audience rather then taking a risk. Bearing in mind that I was targeting this specific audience I had to adjust the colour scheme to make it fit. This is why I used the primary colours because they are basic and this is what would appeal the mist/ additional I chose block capital font to avoid it from looking feminine. As well as using the magazine to promote our own film we made sure to use movies which are currently in the cinema at the moment. This is because we wanted to show that we are current and people who may have already seen the films on the cover will want to check ours out because they are appearing in the same magazine. Furthermore the fact that our film is the main feature of the magazine means that its giving positive feedback.

By putting it in yellow it stands out and people like to buy magazines that come with freebies so its as if they are getting a good value for their money.

I made sure to include blood so that people that this issue was all about horror and people connote blood with horror and more specifically slasher horror.

Other then the magazine title the movie title is the biggest font on the screen so the audience are drawn into it and they become aware that this is the main feature. The name of the film makes you want to read about it because you begging to ask questions such as who has disappeared which would make you want to read more into it

We chose to include film which target a similar audience

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