EVALUATION QUESTION 2: How effective is the combination of your main product and ancillary tasks?

• When initially researching music videos combined with digipaks and webpages we identified that there would often be several features (e.g. location, typeface, images) that were found in both the video, digipak and webpage, keeping a consistent continuity. We acknowledged that a promotional package needed these links and we realised that it was important to have links throughout our products because a promotional package needs brand identity in order to be successful. This was a convention that we decided we to follow throughout all of our products so that the audience could easily relate all of our products and group them together, which would establish an effective brand identity. We identified that often brands and artists will keep one if not several continuous themes throughout all of their media products. This is a feature that we were keen to employ in our products as it would provide the basis for our creative decision making for all 3 products. We decided to use the Indie theme of nature throughout our music video (main product), digipak and webpage (ancillary products).

• During our research, we found that there is existing emphasis to provide strong continuity particularly between the digipak and webpage, in order to achieve a successful brand identity. For example, below displays the similarities between Gabrielle Aplin’s digipak (left) and webpage (right):

Same house colours:-Grey, black and white gloomy colours.

Same image featured

Same typeface used

Links established:-Reference (promotion) of digipak included on webpage

Element of simplicity:-Not much text

We noticed that one way in which these products achieve permanence is the regular use of the same typeface, house colours and themes of each product.

• This is a convention we adopted and used on our products. Our digipak and webpage both follow this convention as the same types of typeface are featured, a consistent theme is apparent (nature and mystery), and the house colours are consistent throughout both products.

• We have featured the same type of natural setting, house colours and typeface throughout our ancillary products. We have made the ancillary products as personal as possible, displaying a message to the fans, lyrics to the song, tour dates and more. Doing this is essentially a convention of the Indie genre we have broken throughout the production of our products, as typical Indie genre products tend to be simple with lack of text. However, we believe subverting this convention has worked to our advantage as it will then build a relationship between the audience and the artist, which will lead them check out the webpage to see extensive information about the artist such as tour dates, galleries, news, videos, events and merchandise.

• By using the same features to establish brand identity on each of our media products, we believe it makes them look more sophisticated due to the fact that there are not several contrasting elements clashing against each other. This is something we were extremely keen to avoid as we did not want our products to look cheap and unprofessional.