education work group september 26-27, 2005 portland oregon dialogue meeting

Education Work Group

September 26-27, 2005

Portland Oregon Dialogue Meeting

Sept 26-27, 2005 Portland OR 2

Team Members Heidi Sanborn, PSI – Facilitator Scott Cassel, PSI Alison Keane, National Paint and

Coatings Association Dana Coyle, NJ DEP Sara Hartwell, EPA Steve Long, MA DEP Ann Reichman, Earth 911 Leslie Wilson, Solid Waste

Management Coordinating Board, MN


Workgroup History

This workgroup started with the goal of determining why consumers have leftover paint, developing strategies to reduce leftover paint, and educating consumers on the reduction of leftover paint.


MOU Included Two Education Workgroup Projects

Leftover Paint Management Guidance for Consumers (In-Store Pilot)

Public Education Survey and Analysis


#1 LEFTOVER PAINT MANAGEMENT GUIDANCE FOR CONSUMERS

During the dialogue, the group developed a one-page guidance for consumers on how to manage leftover paint. The guidance has been posted on the NPCA, Earth911, and PSI websites. However, before any large-scale campaign is developed to further disseminate the guidance, this project will test the effectiveness of the message and various communication techniques. This project includes hiring a contractor that specializes in social marketing to develop and implement a pilot project to determine the extent to which consumer behavior can be influenced, and leftover paint reduced, by educating consumers using the Leftover Paint Management Guidance For Consumers.

Total Cost: $45,360 Funded: $0


#2 PUBLIC EDUCATION SURVEY AND ANALYSIS

The Education Subgroup will work with the consultant to develop an advanced survey to identify and rank the reasons that people over purchase paint. The survey will be designed to identify differences between consumers and painting contractors that overbuy versus those who buy the right amount. Following the survey, the consultant will recommend educational strategies to reduce leftover paint.

Total Cost: $29,360 Funded by NPCA


Work To Date on the Public Survey

Workgroup convened July 5th and 18th

NPCA hired Dr. McKenzie-Mohr and Associates (MMA) to develop, pilot test, and execute the public phone survey

Survey was scheduled to be completed and results analyzed by the end of September, but….Murphy took over…


Work To Date on the Public Survey (cont.)

Surveyors conducted pilot test of surveys completed August 4th

Survey of Malden, MA began, but… Malden survey response rate was 3%

so we had to pick another City and start over…

Surveyors started the survey over with Portland, ME


Where Are We Now?

Surveys are expected to be complete September 23rd

Data entered into data base by Sept. 26th (today)

Analysis of what the results mean and recommendations on how to proceed expected October 11th


Proposed Project Next Steps Survey Project (#1):

Get results in mid-October and hold Workgroup call to review and discuss findings and next steps

Pilot Project (#2): Await recommendations to determine if

the “Guidance” is appropriate as-is or should be amended and then tested

Need funding and retailer if pilot project is still deemed necessary


OTHER EDUCATION OPPORTUNITIES

1. EARTH 911 – The “Paint Wise” web site is live – promotion and editing

2. Paint and Decorating Contractors Association (PDCA) Contractor College Curriculum


Earth 911 Webpage

Earth 911 has been working on this website for over a year Follows “Consumer Guidance” Institutes network of reuse/recycling

organizations NPCA and Earth 911 have an agreement to

make it live Asking for feedback from PPSI on content Potential for Earth 911 to partner on

continued educational evaluation, such as Leftover Paint Management Guidance for Consumers (Project #1)


Paint Wise (http://paint.earth911.org)

Dedicated website for consumers

Developed from PPSI – Best Management Practices

Encourages waste reduction through better planning and estimating

Encourages better storage Offers geographically

specific options for donation & reuse

Offers geographic options for recycling

Links to local and national paint related resources


Paint Wise - Next Steps

Promote as a reference and landing page for media, the consumer and other stakeholders.

Integrate via I-Frames, Zipcode locator or link into other sites (e.g. Paint.org, government, and manufacturer/retailer websites)

Distribute a press release to major media markets and trade publications promoting the resource and collaborative effort

Distribute a news announcement via Earth 911 newsletter to all state and local agencies


Another Education Opportunity:PDCA Contractor College

PDCA Creating New “Contractor College” where the new “PDCA Accreditation Program” will be awarded

PDCA Vision – To become the premier education and information organization for the entire paint and coatings profession and industry

PDCA is excited to work with PPSI on the curriculum and is looking for input


PDCA Contractor College (cont.)

Potential Curriculum Topics from PPSI: Understanding the “Consumer Guidance”

developed by PPSI, including buying the right amount, options to donate leftover paint for reuse and recycling, etc….

Understanding what recycled paint is and where to buy it

Understanding the new recycled paint certification system


PDCA Contractor College (cont.)

Training Given 3 Ways:1. In-person at annual conference

(Tampa, FL: Jan 29-Feb 1, 2006)

2. In-person at local PDCA chapters3. Via website (remote classes)


Next Steps

Decide if PPSI wants to work with PDCA on the Contractor College Curriculum

If yes, which Workgroup is responsible – Education or Markets?

Currently no funding for this project in Education but there is some in Markets – area for group discussion…

Input on Earth 911 Website Other suggestions for Education?

education work group september 26-27, 2005 portland oregon dialogue meeting

Documents

reduction of leftover

portland ormou

public survey workgroup

portland orwhere

national paint

portland orproposed

purchase paint

steps survey project