e-cube biz _simc

8/7/2019 E-Cube Biz _SIMC

1/31

Make money even when you are sleepingMake money even when you are sleeping


2/31

Theres a Quiet Revolution happening in the way theTheres a Quiet Revolution happening in the way theworld does business world does business


3/31

Where Everything is Headed


4/31

Not Convinced!Not Convinced!Here are a few facts that will make you believe.Here are a few facts that will make you believe.


5/31

Forrester: By 2009, online marketing activity will be more ubiquitous

that anything except in-person events (including sales calls!)

DMA: In 2009, online marketing efforts will be the dominant media for

B2B initiatives

CMO Council: B2B decision makers spend 5+ hours every week

researching product information online

Knowledge Storm: 89% of business & IT professionals state that online

content has a major impact on their vendor preference and selection

The Writing is on the web


6/31

World Internet population has crossed 1 billion mark in 2008

39.5% of world internet users are from Asia

Asian e-commerce will grow by 23% a year for the next decade

Overall Asian online shopping penetration rate is about 70%

The Writing is on the web


7/31

Industry Highlights Market Growth & Size

The current and projected market size of consumer eCommercein India

MARKET SIZE FOR THE YEAR2006-07

(Figures in Rs.

Crores)

2007-08(Figures in Rs

Crores.)Online Travel Industry 5,500 7,000

Online Non-Travel Industry 1,580 2,210

- eTailing 850 1,105

- Online Classifieds 540 820

- Paid Content Subscription 20 30

- Digital Downloads 170 255Total B2C/ C2C E-Commerce Market 7,080 9,210

Source: Internet & Mobile Association ofIndia


8/31


Global Advertisement Spend By Medium

US$ million

2006 2007 2008 2009 2010Newspapers 123,031 124,047 127,366 130,955 134,829

Magazines 52,959 54,393 56,427 58,518 60,588

Television 160,356 168,359 180,335 189,110 198,894

Radio 35,347 36,472 37,782 39,437 41,032

Cinema 1,870 1,984 2,180 2,414 2,691

Outdoor 23,516 25,126 27,145 29,099 31,249

Internet 27,185 35,999 44,583 51,963 60,888

Total 424,264 446,381 475,818 501,496 530,171

Already overtaken radio, cinema and outdoor media

For the first time will exceed 10% of the global ad investment

Source: Zenith Optimedia


9/31


Share Of total Ad Spend Globally By Medium 2006-10 (%)

US$ million

2006 2007 2008 2009 2010Newspapers 29.0 27.8 26.8 26.1 25.4Magazines 12.5 12.2 11.9 11.7 11.4Television 37.8 37.7 37.9 37.7 37.5Radio 8.3 8.2 7.9 7.9 7.7Cinema 0.4 0.4 0.5 0.5 0.5Outdoor 5.5 5.6 5.7 5.8 5.9Internet 6.4 8.1 9.4 10.4 11.5

Source: Zenith Optimedia


10/31

What does it suggest?What does it suggest?


11/31

Every business has to becomeEvery business has to becomean ean e--business !business !


12/31

How can enterprisesHow can enterprisesharness the power of internet? harness the power of internet?


13/31

For any businessFor any businessthe challenges are the samethe challenges are the same


14/31

How do I attract newHow do I attract new

prospects?prospects?

How do I convert themHow do I convert them

into customers?into customers?

How do I retain them?How do I retain them?


15/31

EnticeEntice the potential customer

EducateEducate them about your product/service

EngageEngage them through an efficient workflow solution

The Problem Solver

The answer is three simple Es:


16/31

Reinventing Marketing & Sales

Entice


17/31

Key internet marketing strategies

Search engine optimization (SEO)

- no cost per click

Search engine marketing (SEM)

- cost per click

Search Marketing Strategies


18/31

What is SEO?

SEO is the act of modifying a website to

increase its ranking in organic (vs paid),crawler-based listings of search engines



19/31

How do organic search listings work?

A spiderorcrawlerwhich is a component of a SE

gathers listings by automatically "crawling" the web

The spider follows links to web pages, makes copies ofthe pages and stores them in the SEs index

Based on this data, the SE then indexes the pages and

ranks the websites

Major SEs that index pages using spiders: Google,Altavista, Msn, Aol, lycos



20/31


How SEO elements affect organic listings

Title tag

Meta description tag (or first para of

text if no meta des has been added)

Keywords


21/31


Paid placements

Paid placements - Google


22/31

SEO Process

Step 1: Website Analysis

Step 2: Objective Setting

Step 3: Competitor Analysis

Step 4: Keyword Research And Optimization

Step 5: Web Page Optimization

Step 6: Submission

Step 7: Link Building

Step 8: Preparation Of Reports & Analysis Step 9: Fine Tune



23/31

Educate



24/31

Content Management Strategies

Content Management System (CMS)

- A computer application used to create, edit, manage,

search and publish various kinds of digital media andelectronic text.

-The content managed may include computer files, image

media, audio files, video files, electronic documents, and

Web content.


25/31

Content Management Strategies


26/31

Blog Marketing Strategies

Blogs

- Blogging is a platform for instant publishing.

- Blogs are fast, simple and streamlined web pages thatfunnel your thoughts

- Blogs get published to web as quickly as you can type.

- What makes a web page a blog is the format and the

frequency of updates.

- Various Tools and services make it so easy to create andmaintain blogs


27/31


Internal Blogs

This will be accessed through the corporation's Intranet, and

can be viewed by any employee. They encourage:

o employee participation

o free discussion of issues

o collective intelligence

o direct communication between various layers of anorganization

o a sense of community


28/31


External Blog

External blog can be accessed by the companies target customers and

will offer following benefits to a companys website:

oCreating transparency

oVery helpful Search Engine Optimization

oNew content being made readily available at a fairly regular rate

oInstant feedback and communication

o

Getting linked to and promoted by other bloggers in the community


29/31

Engage



30/31

Assignment

Prepare a Web Marketing Plan for:

-You are the web marketing team of one of the following Brands.

o AIRTELo Shaadi.com

o HDFC Home Loans

o Suzlon

oMaruti Swift

o

CRY


31/31

Assignment

YourWeb Marketing Plan Should describe the following

- How will you define your Target Audience? Demographic and

Psychographic profile?

-What Messaging strategies will you use? (Educate)

-Which Online Media are most suitable? (Entice)

-H

ow will you convert them into registered users? (Engage)

Brainstorm and generate ideas using whatyou just learnt

e-cube biz _simc

Documents