E-Business Prof (Dr) D G Jha

AGENDA

Agenda

• E-Business Introduction

• EDI to E-Commerce

• E-Business Planning and Implementation

• Security Issues

E-Business Introduction • Understanding E-Business

Marketspace, internet and web demographics, p to c, e-biz – sellers, buyers; advantages and disadvantages, value chain, business models.

• Defining E-Business idea

Stages, viral marketing, identifying parameters affecting e-biz success, failure stories.

• Traditional and Electronic Payment methods

Money and banking, checks and money orders, consumers credit-debit-charge cards. merchant accounts, payment processing, certifying authorities.

EDI to E-Commerce • Electronic Data Interchange (EDI)

EDI compatibles & standards, EDI process, value added networks, EDI on

internet

• Revenue Models

Revenue models for selling on the web, Revenue models in transition,

strategy issues, usability.

E-Business Planning and Implementation • Creating an E-Business Plan Planning components and contents, table of contents, executive summary,

vision & mission, products and services, industry analysis, marketing plan, operations plan, financial plan, management plan, issue analysis and critical risks.

• Building E-Business startup financing – friends and family, angel investors, VCs, Business

incubators, accelerators', Keirestu model, legal issues, copyrights….

• Designing an E-Business Web site Components of effective web design, text, icon, hyperlinks, colors, splash

pages…Testing & maintenance.

Security Issues • E-Business security

Network and web security, transaction security and data protection,

security audits and penetration testing, PC security risks, Security as a service (Security providers)

References

• Creating a winning E-Business by Napier, Judd, Rivers, Wagner : Course Technology Thomson Learning

• Electronic Commerce by Gary P Schneider : Course Technology Thomson Learning

• E-Commerce Strategy, Technologies and Applications by David Whitely: McGraw Hill International editions

• E-Commerce The cutting edge of business by Kamlesh Bajaj and Debjani Nag: Tata McGraw Hill

Getting Started

E-Commerce will change the face of merchandising in India, start-up culture spreading across country : Ratan Tata Promising start-ups in e-commerce and e-retail space are the ones that will change the face of Indian merchandising and marketing business, said Ratan Tata, chairman emeritus of Tata Sons.

Myntra.com hunts for new CEO after Mukesh Bansal's move to parent company Flipkart

Myntra.com hunts for new CEO after Mukesh Bansal's move to parent company ...NEW DELHI: Myntra.com will look for a new chief executive officer to take the place of Mukesh Bansal, who has moved to a larger role at parent company Flipkart and is busy with taking the country's largest ecommerce firm to the next level, two people ...sp;

State governments ask e-tailers like Amazon India, Flipkart, eBay to give out vendor sales data

More states are expected to follow the lead of Delhi, UP and Kerala, which have introduced new disclosure norms, likely adding to the complexity and cost of e-commerce.

Snapdeal to invest $200 million to improve logistics, train sellers

Snapdeal said it will invest $200 million to build a strong ecosystem for small and medium businesses as it seeks to host 1 million sellers on its platform in the next three years.

Getting Started

• Lecture on "India’s Rich historical Background – Relevance in today’s Business World” at the 30th Regional Conference of WIRC of ICAI 18th July, 2015 Mumbai.

https://www.youtube.com/watch?v=P0A10voWYYI

Getting Started

• Kishore Biyani, pioneer of organized retail in the country, has put in place a plan to help him emerge a key producer and marketer of packaged foods and beverages.

Talking to Business Standard, the 53-year-old chief executive officer of the Rs 18,343-crore Future Group said he was targeting a turnover of Rs 20,000 crore from his food & beverage (F&B) business by 2020.

“This business has touched nearly Rs 1,000 crore in turnover. It has the potential to grow even further, which is why we have an ambitious target for it,” he said.

Future Consumer Enterprises, vehicle for Biyani’s fast moving consumer goods and F&B interests, closed 2013-14 with net sales at Rs 823 crore and a net loss of Rs 7 crore. Debt at the end of 2013-14 was Rs 110 crore and the business currently contributes 4.48 per cent to Future Group’s total revenue.

Getting Started

• UNENDING APPETITE Aggressive manufacturing and marketing in-house and external brands on the cards

• Products will be taken across the country through convenience stores and general trade • Target is to increase turnover from the current Rs 1,000 crore to Rs 20,000 crore by 2020

• To tie up with international players keen to launch their products in India

• Three food parks, one each in Karnataka, Madhya Pradesh and West Bengal, are in the making •

His foray into F&B was set in motion last week, when Prime Minister Narendra Modi inaugurated the 110-acre Tumkur food park, near Bangalore. Biyani has invested Rs 200 crore in the initial phase. Another Rs 750-800 crore will be invested in the next few years, he said.

Getting Started

• The money will be used to set up a flour mill, rice mill, pasta plant, spice plant, paste factory and bakery unit. And will be used as a captive facility for the products Biyani proposes to manufacture and market on his own. Biyani already has eight in-house brands, including Tasty Treat, Premium Harvest and Fresh & Pure, operating in processed foods, branded commodities and dairy segments, respectively. The others — John Miller, Clean Mate, Care Mate, Ektaa and Sach — operate in the male grooming, home care, personal care, community foods and oral care segments, respectively. Biyani proposes to take his in-house food brands aggressively across the country through a chain of convenience stores and through general trade. “We already have 200 convenience stores under KB’s Fair Price and Big Apple. This number will be increased as we go forward,” he said. His group is believed to be in advanced discussions with South India-based supermarket chainNilgiri for a possible acquisition, which he believes will strengthen his retail presence in the region.

Getting Started

• Biyani is also planning to introduce external brands into the Indian market via tie-ups with international players. The first move in that direction was Sunkist, a Californian beverage maker with whom Biyani entered into a long-term agreement in December 2013 to manufacture, market and sell its products in India. This will be launched in select markets in the next fortnight.

Getting Started

• The food park in Karnataka, as well as two more at Kharagpur in West Bengal and Madhya Pradesh, will act as a manufacturing hub for these external products and in-house brands that Biyani will push as part of his F&B play. “We have acquired land in Kharagpur. Land acquisition in Madhya Pradesh will kick off after we finalise the location there, which will happen shortly,” he said. The retail king is also eyeing joint ventures for his food parks with companies for specialised processing units in areas such as biscuits, chocolates and softdrinks. Once it is fully operational, the Tumkur food park alone will have 50 processing units.