e biz mba 2008
TRANSCRIPT
E-Business MBA … Welcome
Liz Craig … [email protected]
Help Hotels + Hotel Groups – Internet Revenue
Working together … Online
Working together … Onlinehttp://e-zmba.blogspot.com/
E-Business Environment …
E-Business Environment … Customer in Charge
Next Session … The Long Tail
Demand – Requests for your inventory
Demand – Who requests, when
Demand – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party
Groups Above…plus -non-confirms – competitive alternatives
Demand – External Factors
Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes
Competitive Strategy
Demand Patterns – Using Restrictions to change the patterns
Booking Pace – When is the request for inventory made…
Booking window
Booking Pace … by customer type
Group vs. business traveler
Booking Pace … Key RM decisions
Ahead of pace …. Optimum Restrictions
Booking Pace … Key RM decisions
Behind pace …. Alternative customer groups Discounting + Value Add
Next Week ….. Quiz Calculations Key Concepts
