Download - Blogging for Business
#BizBlog101
October 7, 2014
presented by Karen Wilson@Karen_C_WilsonWellmanWilson.com
Blogging for Business
#BizBlog101
Overview
Common concerns
Benefits of blogging
Should you blog?
Take a strategic approach
Types of blog posts
Search engine optimization
Planning
What to do when you get stuck
#BizBlog101
Blogging concerns
I don’t know how to write.
I don’t know what to write about.
No one wants to read what I write.
Blogging seems like a lot of work.
#BizBlog101
Benefits of blogging
Proof of expertise
Build credibility
Use content for marketing
Higher search rank
Updates to website
Build and engage your community
#BizBlog101
Anatomy of a blog post
1. Keyword rich headline
2. Introduce topic, capture attention
3. Image that fits topic
4. Make points that convey significance of topic
5. Link to supporting content
6. Closing
7. Call to action
#BizBlog101
Planning
List 20 blog post ideas
Add new ideas to the list
Establish manageable schedule
Break down into themes
Schedule time to write
Use an editorial calendar
#BizBlog101
Take time to recharge
Go for a walk
Take your favourite break Yoga Video games Go for coffee
Stop for the day
Plan your vacation