mac114 the business of blogging and blogging for business

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  • and blogging for business

    MAC114

    THE BUSINESS OF BLOGGING

  • Clayton M Christensen

    DISRUPTIVE TECHNOLOGY

  • large corporations are designed to work with sustaining technologies frequently blind-sided by agile, disruptive entrants to the market

  • https://www.technologyreview.com/s/404458/the-business-of-blogging/

  • US Newspaper Advertising Revenue

    Newspaper Association of America published data (2012)

  • Most blogs consist of musings posted to idiosyncratic and amateurish websites. But while

    blogging is a favored mode of expression for blowhards of every stripe, it is also the basis for a new crop of editorial products with high-quality

    content and loyal readerships. - Madden, 2005

    https://www.technologyreview.com/s/404458/the-business-of-blogging/

  • source

    https://www.flickr.com/photos/yesiamisme/3628570395/in/photolist-6wDnyx

  • source

    A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing ones

    creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. A participatory culture is also one in which

    members believe their contributions matter, and feel some degree of social connection with one another

    Jenkins, 2006, online

    https://www.flickr.com/photos/yesiamisme/3628570395/in/photolist-6wDnyxhttp://newlearningonline.com/literacies/chapter-7/jenkins-on-participatory-culture

  • having it both ways

    MADDEN, 2005:

    erosion in quality

    low quality bloggers

    online diaries

    improvement in quality

    editorial platforms

    editorial missions

  • http://www.jaymiranda.com

    http://www.huffingtonpost.com/jay-miranda/the-business-of-mom-blogg_b_7617598.htmlhttp://www.jaymiranda.com

  • http://wwd.com/fashion-news/fashion-features/incomes-keep-soaring-for-fashions-top-bloggers-7726536/

  • NETWORK EFFECTS

  • network effectbandwagon effect

    positive feedback loop

  • Jason Calacanis and Brian Alvey

  • Jason CalacanisBrian Alvey

    Weblogs, IncNetworked bloggers2005: $100-$3000/m

    Average: $500-$600/m

  • Auto ads: $1-4 CPMDirect ads: $4-12 CPM*

    *1m unique monthly visitors

  • Amy Lynn AndrewsVeteran blogger6 figure salary

  • Advice:1. self host blog2. create useful content3. network4. branding5. income streams

    - greater control- ownership- metrics- revenue generation

  • Advice:1. self host blog2. create useful content3. network4. branding5. income streams

    - reason to (re)visit- experiences- niche- tutorial/educational- goal orientated- be entertaining

  • Advice:1. self host blog2. create useful content3. network4. branding5. income streamsFind people who could use the information you provide. Get to know them, interact, be friendly and helpful by offering no-strings-attached tidbits of your expertise. Word about you spreads best through people who know, like & trust you.

  • Advice:1. self host blog2. create useful content3. network4. branding5. income streams

    - reputation- establish a platform

  • Advice:1. self host blog2. create useful content3. network4. branding5. income streams

    - diversify- ebooks- speaking gigs- e-courses- merchandise

  • The best way to start monetizing is to let it happen organically. Hopefully you are blogging about something you enjoy. As you grow, monetize (make money) in ways that would most suit you and your audience. For example, blogging about knitting? Sell knitting patterns. Blogging about fly fishing? Sell your services as a fly fishing guide. Blogging about being a preschool teacher? Sell preschool curriculum

  • Some Link