guest blogging for business

Download Guest Blogging for Business

Post on 09-May-2015

12.997 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.

TRANSCRIPT

  • 1.How to Stand Out in YourIndustry with Guest BloggingHI! Im Brian HonigmanIm a Marketing Consultant,Speaker and Writer.Part 2: Content Creation.

2. HI! Im Brian HonigmanIm a Marketing Consultant,Speaker and Writer. 3. Its hard over time to make acommitment to putting your ideasout there, but it is one of the mostpowerful things you can do toestablish your expertise. Dorie Clark,HBR Contributor, Professor atDuke Fuqua & Marketing Strategist 4. WHAT IS GUEST BLOGGING?WRITER WORKS FORCOMPANY OR ISINDEPENDENTWRITER CONTRIBUTES CONTENTTO BLOGS OF OTHERCOMPANIES OR PUBLICATIONS 5. I WANTYOUTO GUESTBLOG 6. WHY GUEST BLOGGING? 7. DRIVE TRAFFIC FROM BIO 8. BUILD LINKS & BYLINE 9. ESTABLISH THOUGHT LEADERSHIP VIAASSOCIATION WITH TOP PUBLICATIONS 10. ESTABLISH THOUGHT LEADERSHIP VIAASSOCIATION WITH TOP BRANDS 11. ESTABLISH THOUGHT LEADERSHIP VIAASSOCIATION WITH TOP LEADERSRICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS 12. BUILD RELATIONSHIPS WITH...EDITORS WRITERS CLIENTS 13. HOW DO I GUEST BLOG? 14. STEP 1:BECOME A CONSISTENTCONTRIBUTOR ON YOUROWN BLOG 15. STEP 2:IDENTIFY RELEVANT TARGETBLOGS AND PUBLICATIONSTO PITCH 16. STEP 3:LOCATE AN EDITOROR FOLLOW THEIRFORM/PROCESS 17. STEP 4:CRAFT AQUALITYPITCH 18. STEP 5:WRITE ARTICLES THATMATCH THE BLOGSAUDIENCE & YOUR OWNTopics you knowand that youraudience like.Publications whoseaudience might berecpetive to thosetopics 19. STEP 6:PROMOTE YOURCONTENT ACROSSYOUR NETWORK 20. STEP 7:REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT.REPEAT. 21. EXAMPLES OF GUESTBLOGGING SUCCESS! 22. EXAMPLE #1EKATERINA WALTERCMO AT BRANDERATI; AUTHOR;SOCIAL MEDIA TRAILBLAZER;FORMERLY SOCIAL MEDIA @ INTELWSJ BESTSELLER 23. EXAMPLE #2LEO WIDRICHCO-FOUNDER & CMO OF BUFFER,PROLIFIC GUEST BLOGGERBUFFER ACQUIRED100,000 USERS INFIRST 9 MONTHS VIAGUEST BLOGGING(SOURCE: SEARCH ENGINE WATCH) 24. EXAMPLE #349,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS INGOOGLE A MONTH, THATS 588,264 CLICKS A YEAR.(SOURCE: GOOGLE WEBMASTER TOOLS) 25. THANKS FOR LISTENING!ANY QUESTIONS?!@BRIANHONIGMAN!BRIANTHONIGMAN@GMAIL.COMVIEW THIS DECK HERE: http://bit.ly/guestblogging101