Initial Overview:

Website: www.vistaprint.co.uk

Introduction:

Landing Page:

The landing page has made use of an attractive layout with a nice color theme. The page consists of a top banner listing out the company’s various lines of business and an advertisement featuring oneof their top products which is a wise usage of space on the web page.

Once we scroll down we will see the lower section of the web page which can be found below:

The lower section is completely dedicated to their featured products or top products that they offer. Each product is represented by an image file and product rating and number of reviews are also listed along with each product.

Their featured products are:

Banners Postcards Brochures Flyers Invitations and Announcements Wall Calendars

The next section of the landing page can be seen when we scroll down further. Please find a screenshot below:

This section has been dedicated to a special feature that they offer which is real time design help. Customer reviews have been listed

right below that section. The rating provided by said customer along with their quote is displayed on the website.

Page Footer:

The page footer has a Let us help link and other common website links such as policies and about us listed in the footer. It also has the social media extension and a subscription link as well.

All Products Link:

This link produces a pop up when the curser is hovered on it. It listsall product categories pertaining to each and every product that is sold by the company. It is a systematic way of categorizing all products.

All Products Page:

The link redirects the user to a page where each and every product that is sold by the company is listed under the category to which the product belongs.

Business Cards Link:

This link redirects the user to a page dedicated to one of their products which is business cards. This could be due to the fact that this particular product generates a considerable amount of revenue forthe firm. The layout is attractive and the color scheme is visually appealing. Please take a look at the section below which is a continuation of the business cards page:

This section is dedicated to the different ways a potential client canchoose to design his or her visiting card or business card.

There are two ways listed, namely:

Shop by paper quality Shop by specialty card

Both options are followed by the different types of specialty cards and paper quality types. Each listing is accompanied by a write up andan image file of the product which is a neat and appealing manner to list out products. As we scroll down the page we come across the last section which can be seen below:

This section lists out the various design options that a client has along with a box listing of their economic product or best buy productand further down is a special feature listing which is Creative Business Card tips.

The footer of the page remains the same.

Websites Link:

The websites link throws a pop up when the cursor is hovered on it. The pop up lists out the several services that the firm offers under the websites section. This section could be better named since websites are more of a product than a product category. The pop up is helpful since it does categorization for the user.

Websites Page:

The websites link redirects to a page titled Digital marketing and thepage proceeds to list out a suite of digital marketing products that the company offers. Please find a screenshot of the next section below:

This section is dedicated to major products found under the digital marketing products suite.

Each product is accompanied by a write up along with key features or attractive features. There are buttons placed under each product whichwill lead to a more comprehensive description of the product. Please find a screenshot of the next section below:

This section lists out the main services that the firm offers under the digital marketing product suite. It is an attractive layout with an appealing color scheme.

This is an initial overview of the reference website provided to you for clarification on the fact that we completely understand your needs.

Business Analyst Observations:

The website makes use of an attractive theme for it’s pages The website makes use of an appealing color scheme The content is inappropriate in a few pages but could be largely

improved upon The placement of a few pages and sections is not entirely right The headings and sub headings could be improved upon and appear

as if they were done in haste.