SMARTCINEMAIS

SOPHISTICATED CUTTING-EDGE CONSUMER SERVICES; SMARTMOVIES VIEWED IN IMMERSED ENVIRONMENTS; AND SMARTMOVIES WATCHED USING INTERACTIVE PLATFORMS ON SMART PHONES AND TABLETS, WITH CONSOLES OR SET-TOP BOXES, AND USING HIGH-TECH DEVICES.

Cinema makes a quantum leap, and evolves to a...

...SMARTCINEMA.

ÒWhite PaperÓ

SMARTCINEMA

Kem Royale, Writer Advocate

September, 2013

Contact Information:Ms. Kem Royale, Writer Advocate414.763-3931Milwaukee, Wisconsinroyale@kemroyale.com

http://www.kemroyale.com

SMARTCINEMA

TABLE OF CONTENTS

Executive SummaryIntroduction

Motion Picture Technology Milestones. Page One

Immersive Page Seven

AR Page Eight

Lets hope they Don't make movies like they use to. Page Ten

As Smart as can be. Page Eleven

Conclusion Page Fourteen

Invitation Page Fifteen

SourcesAbout the Author

SMARTCINEMA

Executive Summary

Cinema can be smarter.

Hi-Tech IQ consumers want entertainment that comes by way of innovation... the state-of-the art electronics, cutting-edge technology, multiple immersive technologies, and the amazing mixed Augmented Reality technology (AR) platforms.

Consumers already enjoy AR immersed gaming, watch music videos augmented with the technology, own modern vehicles with AR windshield displays, and are familiar with the yellow 1st down NFL ® football line.

This is the eve of the IMMERSIVE ERA / IMMERSIVE AGE / IMMERSIVE REVOLUTION - The period of time during which the majority of the masses are fond of AR technology applications, are proficient and highly skilled at utilizing AR capture tools and devices, and are likely to embrace the technology to the point of inter-dependency. Bottom-line there is a shared notion that lives and lifestyles are far better off, and the world is a far better place, because of the usefulness of immersive AR technology usage.

This Immersive Revolution is a phenomenon that's sweeping the planet. It's a widely known fact that virtual worlds can be more pleasant than the world we live in with its depleting natural resources, man's inhumanity to man, greed, eroding atmospheric environment, and war and strife.

A SmartCinema can meet the entertainment needs of this Immersive Era / Immersive Age / Immersive Revolution generation, the same as consumers did during the Hollywood Silent Film Era, Wartime Era, Golden Age, and Current Modern Age.

In the case of immersion, audiences seem to search for ever more immersive technologies: initially celebrating depth, breath, movement, and interactivity, but then calling for more.

SMARTCINEMA

This publication is the result of several thousands hours of burning proverbial midnight oil. Data and statistics are gleaned from sources: online, periodicals, texts, and from discussions. Constructs herein, are solely the interpretations and forward-looking visions of this one woman..

SMARTCINEMA

Introduction

Herein... I am introducing the construct of SMARTCINEMA, based on data and trends behind movie viewing, and assumptions presented below.

Augmented Reality (AR) technology is so key to the immersivity of story narratives, that it can shift Cinema to a more tech-centered paradigm, expand Cinema as we know it beyond its modern boundaries, and cause Cinema to make a quantum leap to a SMARTCINEMA.

SmartCinema is built on the premise that consumers view film inside of cinemas, and outside of cinema walls. The Objective of SmartCinema is for Audiences to enjoy films (SMARTMOVIES) in immersive environments; and for Individuals to enjoy films (SMARTMOVIES) in the format of their choice, when they want to, and where they want it.

The SmartCinema infrastructure is the SCRIPT2SEEN work-flow continuum. The Script2Seen work-flow continuum includes, but is not limited to: scripting, filming, editing, encoding, multi formatting (Multimats), distribution & marketing, cinema delivery, cinema viewing environment immersing, and tech interface enabling.

Script2Seen is a step above the traditional Script2Screen modality. Script2Seen made (SMARTMOVIES) are simultaneously released/delivered to individuals, and to audiences; whilethe standard Script2Screen films are primarily delivered in cinemas, and then released on BlueRay, DVD, Video On Demand, and Videos.

SMARTCINEMASmartCinema is what Cinema could be in an Immersive Era/Immersive Revolution/Immersive Age.

SmartCinema products and services are crafted to follow the footprints of on-the-go consumers and moviegoers.

HALLMARKS OF SMARTCINEMA ARE: SOPHISTICATED CUTTING-EDGE CONSUMER SERVICES; SMARTMOVIES VIEWED IN IMMERSED ENVIRONMENTS; AND SMARTMOVIES WATCHED USING INTERACTIVE PLATFORMS ON SMART PHONES AND TABLETS, WITH CONSOLES OR SET-TOP BOXES, AND USING HIGH-TECH DEVICES.

SmartCinema is a technological triumph of: Muybridge, Morton Heilig, Walt Disney & Roy Disney, John Whitney, James Cameron, and Cinema Fore-bearers.

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Motion Picture Technology Milestones

Eadweard Muybridge, The Father of Motion Pictures.

On June 15, 1878, the first motion picture (a series of 24 photographs) 'Sallie Gardener At A Gallop' was made by photographer Eadweard Muybridge. Palo Alto, California.

Summary … 1895 the first paid motion picture show was staged. Thirty-two years later sound entered motion pictures. Thereafter colors splashed across movie screens.

1908 - “Fantasmagore” First fully animated motion picture short, premiered in Paris, France. Emil Cohls , The Father of Animation.

1922 - “The Power of Love” First 3D Movie shown. Robert F. Elder & Producer Harry K. Fairall

1923 - “Alice's Wonderland” First live actor integrated into an animated world. Laugh-O-Gram Films aka Warner Brothers Production

1927 – “The Jazz Singer” First feature length Motion Picture (Musical) with spoken dialogue. Warner Brothers Production

1946 - “Song of the South” First movie with animated animal characters integrated into a reality world. Warner Brothers Production

1955 through 1957 - The first immersive virtual AR application was developed specifically for theater experience, by Morton Heilig, The Father of Virtual Reality (December 22, 1926 – May 14, 1997).

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”Sensorama Simulator” Patent US003050870, August 28, 1962...

Text from the patent document...“Invention embodies a housing having a hooding means mounted therein to fit about the head of an observer. A visual image projection means is supported by the housing, and an optical means is included to direct images from the projection means to the hood. Means is provided to direct a breeze toward this hood, and at least one odor-scent stimulation substance is positioned to be releasable into the breeze.”

Morton Heilig, The Father of Virtual Reality

“Morton Heilig's Sensorama Interview” This is an 1980's era interview with Heilig at his home in Los Angeles, where he demonstrates and explains his creation. https://www.youtube.com/watch?v=vSINEBZNCks

The Sensorama Simulator was not well received by prospective investors . Fast forward 2013... The (4DX) Film Entertainment Presentations give consumers the same multi-sensory immersive components of Heilig's invention. 4DX is a motion picture technology owned and developed by South Korean company CJ 4DPLEX, a part of the CJ Group. 4DX allows a motion picture presentation to be augmented with environmental effects such as motion, scents, mist and wind, outside the standard video and audio.

Period 1966 thru 1992 – Extensive research and development of Virtual Reality and Augmented Reality products for military and aviation use. Professor Tom Caudell, of Boeing’s Computer Services' Adaptive Neural Systems Research and Development project in Seattle, coined the word Augmented Reality. AR goes mainstream.

1958 - “Vertigo” was the first Hollywood Brand Film that feature scenes with computer generate animation, created by John Whitney.

1982 - “Tron” First live-action film with back-lit animation and computer generated visuals incorporated. Disney Studios

See blog article at http://www.kemroyale.com/2/post/2013/05/momentous-motion-picture-technology.html

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The masses are often wowed by AR virtual animations like monkeys dancing on table tops. But these types of gimmicks serve very little useful purpose. AR will reach its full potential when the masses interact with it in a useful manner in their every day...including for viewing film and movies.

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In an exhibit In Chiba, Japan there will be 260 different dinosaurs to check out by means of a virtual reality viewer. A look through the viewer will put the dino about 5 meters away from you. Salisbury, Andy, “Canon Unveils Augmented Reality Take on Jurassic Park” (07/9/2009), MaxuimPC Tech Industry online news resource http://www.maximumpc.com/article/news/canon_unveils_augmented_reality_take_jurassic_park

This is an example of AR Mapping Projection on the Manhattan Bridge in Brooklyn during the Dumbo Arts Festival from September 23 - 25, 2011. Calibration and scaling can turn any surface into a flat pallet for 3D images, animations, graphics, and videos to be projected on.

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1995 - “Toy Story” First fully computerized animated feature-length film. Toy Story had a large impact on the film industry with its innovative computer animation. Walt Disney Pictures/Pixar Animation Studios

2008 - “The Curious Case of Benjamin Button”

“The Curious Case of Benjamin Button” contains breakthrough visual effects technologically never before used in film making. Technologist built a computerized head and transposed it on top of a little person, using facial action coding and surface capture. Winner of the 81st Academy Award for best visual effects and best makeup; Winner of the British Academy Film Awards for visual effects, Winner of the Las Vegas Film Critics Society Awards for best cinematography, Winner of the Houston Film Critics Society for best cinematography, and Saturn Award winner for best makeup. Paramount/Warner Studios

2009 - “Avatar” First feature-length Motion Picture created with a software “Autodesk” for digitized cutting edge motion capture and facial capture techniques. The process allowed actors wearing special suits to be integrated into a 3D world. Walt Disney Pictures/ Pixar Animation Studios

The most technologically advanced computer digitized film in the history of the Hollywood Film Brand, is also is the highest grossing movie of all time. Visionary Writer and Director James Cameron who should be called The Champion of Digitized Cinema, wrote his treatment for Avatar years before technology existed to bring the project into fruition. Avatar is an absolute technological masterpiece.

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James Cameron, Champion of Digitized Film

James Cameron synced several technology platforms in the film. Every scene was a tightly woven tapestry of digitized technology and cinematography. Even when watching the film with a technical eye-- it was difficult to tell where the boundaries of each technology began and ended.

“2009” was the highest percentage increase (10.0%) of box office grossing years 2006 - 2012. DOMESTIC GROSS Avatar $760,507,625.00

WORLDWIDE GROSS Avatar $2,782,275,172.00

PATH TO SMARTCINEMA

1. Respect and embrace advance technology. 2. Adopt the innovative animations from Toy Story, the breakthrough visual effects of The Curious Case of Benjamin Button, and the cutting-edge digital technology used for Avatar. 3. Make a more tech-centric paradigmatic shift in the Film Industry Brands (Hollywood Brand, Independent Brand, Vanity Brand). 4. Utilize AR platforms throughout the script2seen work-flow continuum.

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Immersive

This is the eve of the IMMERSIVE ERA / IMMERSIVE AGE / IMMERSIVE REVOLUTION - The period of time during which the majority of the masses are fond of AR technology applications, are proficient and highly skilled at utilizing AR capture tools and devices, and are likely to embrace the technology to the point of inter-dependency. Bottom-line there is a shared notion that lives and lifestyles are far better off, and the world is a far better place, because of the usefulness of immersive AR technology usage.

This Immersive Revolution is a phenomenon that's sweeping the planet. It's a widely known fact that virtual worlds can be more pleasant than the world we live in with its depleting natural resources, man's inhumanity to man, greed, eroding atmospheric environment, and war and strife.

TODAY – IMMERSIVE CINEMAS Is a combination of techniques, effects, and presentation systems that draw-in and transport viewers into onscreen story narratives. (When done well... Viewers can loose track of real-time.)

IMMERSIVE EFFECTSSpecial Effects are camera generated optical illusions.Visual Effects are computer generated optical illusions.Virtual Reality is computer generated simulated environment.Physical Effects are sensory effects like the Sensorama.

IMMERSIVE MOTION PICTURE FORMATSStandard Motion Picture Films display in 2D.3D Films are enhanced with the illusion of depth perception. It displaysin three dimensions when viewed with 3D optic eye wear.

IMMERSIVE ENTERTAINMENT FILM VIEWING PRESENTIONSIMAX 3D ® is an entertainment presentation system in Multiplextheaters with large auditoriums, high resolution giant-screens up toeight stories tall, stadium-style seats, and state-of-the-art sound andprojection systems.

(4D) film entertainment presentation systems synch 3-D films with somephysical effects.

(4DX) is an entertainment presentation system in Multiplex theaters withlarge auditoriums, high resolution giant screens up to eight stories tall,stadium-style seats, and state-of-the-art sound and projection systems,that's synched with sensory effects like the Sensorama.

NEW IMMERSIVE FRONTIER PIONEERS AR STRETCHING THE LIMITS OF IMMERSIVITY IN THEIR PERSPECTIVE FIELDS - IMMERSIVE PHOTOGRAPHY, IMMERSIVE CINEMATOGRAPHY, IMMERSIVE PROJECTION, THE 360 Degree STORY CONCEPT, IMMERSIVE PANORAMIC SCREENS, HIGHER SPEED RATE MOVIES, ONLINE SCRIPTING, APP DOWNLOADBLE MOVIES, MACHINEMA MOVIES,

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Augmented Reality symbol created for the entire community of AR users. Created by Total Immersion AR Company.

http://www.t-immersion.com/project-gallery/statoil-corporate-vision-gets-dramatic-boost

It's Not A Futuristic Dream, It's Here Now. Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us. Source – layAR

The topic of (AR) technology immersivity are discussed on radio shows, reported about on televised stations, blogged and chatted about on the internet, and written in all forms of print mass media.

AR is virtual in the real world. It is a live, direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics, and data. It has only been in the last few years that the technology has become fast enough, and affordable enough for the general population to access.

The research company Juniper forecasts that the revenue of the AR industry will reach $1.5 Billion by 2015. 2.5 billion AR apps are expected to be downloaded by 2017.

The marketplace is soon to be saturating with (AR) products, consumer goods, and services. Hopefully-- this means more masses will access the technology.

AR is the silver bullet technology that will augment movies, take film viewing to another level, and enhance Cinema making it evolve to a SMARTCINEMA.

Advantages of embracing AR , leveraging AR, and harnessing AR, will glean novel products, engaging narrative content, integrated services, and interactive presentations. Products, services, and presentations can conceivably be so impressively crafted and digitally mastered, that tech savvy consumers will increasingly crave more of the tech-centric same.

As far as film making … AR has not yet been leveraged, nor taken advantage of by Major Film Brand Industries; but a handful of pioneers are.

Take the first AR enhanced movie I ever watched “Highrise: One Millionth Tower” Highrise: One Millionth Tower was made with interactive Open Source technology and included awesome cutting-edge AR overlays (data, graphics) in narrative documentary film form, about perspective architecture improvements in one neighborhood in the city of Toronto, Canada. http://highrise.nfb.ca/tag/one-millionth-tower/

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A lagging use of AR in the Film Industries may be because of a gross unfamiliarity with this emerging technology. Or pessimism about whether high grade products can be made with AR applications. I say- most filmmakers are in a surveillance mode waiting to see how other industries execute AR in their fields.

AR is integrating into a broad spectrum of fields: advertising, navigating one's environment and the terrain, information sharing, object and image tracking, gaming and skills training, face and kinetic mapping, product development and marketing, architecture and illustrating, health and medical rehabilitation, web browsing and social networking, education and training, consumerism and trade, etc.. With still more industries not yet integrated.

These new digitalis, contemporary technologies, and AR technology, will fit within a well-developed narrative. If used creatively and smartly-- AR and other digitalis, can make our movies more visceral and intriguing, than traditionally achieved on standalone celluloid... 35mm... digital film. I say doing so, will glean a robust return on investment dollars.

Here is a partial list of AR platforms that can be used for film making: AR hologram, AR graphics, AR fiducial marker, augmented reality (AR) (3-D) images, augmented reality modeling, augmented virtuality (AV), augmented reality projection, augmented reality mapping, augmented reality simulated reality, and emerging AR platforms that have not yet become popular applications.

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Let's hope they Don't make movies like they use to.

The place where these technologies and storytelling will merge is likely to be the screen that you carry with you every day, the screen on which you already spend the most time reading, watching, photographing, communicating and interacting. Neal Edelstein, Movie Producer/Director (Haunting Melissa, Mulholland Drive, The Ring, The Straight Story)

A new breed of Movie Magic Maestros will have to pull tricks out of their bags, use smoke & mirrors,perform slide of hands, and pull rabbits from hats, to entertain the Immersive Age Viewer. Elegant products, intelligent services, and sophisticated innovations are relevant for all Film Brand Industries in this new digital film distribution delivery marketplace. Times a tickin' Today’s consumers live in the perpetual present moment. They expect to be able to access information, products and services immediately – in the now.

80% of daily Facebook users are on mobile devices, according to Mobile Marketer Daily.Top U.S. Online Video Content Properties Ranked by Unique Video ViewersAugust 2013 Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video MetrixProperty Total Unique

Viewers (000)Videos (000)* Minutes per

ViewerTotal Internet : Total Audience 188,499 46,746,596 1,294.3Google Sites 166,966 17,437,897 521.6AOL, Inc. 71,202 991,800 56.8Facebook 62,183 803,148 21.6NDN 50,650 569,815 92.0VEVO 49,371 609,833 42.3Microsoft Sites 48,894 689,704 33.0Yahoo! Sites 45,049 368,975 79.2Viacom Digital 44,434 452,938 45.2Amazon Sites 34,499 133,380 22.5Collective Video 31,857 149,318 29.1In 2013, 80 “things” per second are connecting to the internet. Next year that number will reach almost 100 per second, and by 2020, more than 250 things will connect each second. Cisco

SMARTCINEMA

-11-As Smart as can be.

SMARTMOVIES are viewed inside of cinemas, and watch with interactive platforms on smart phones and tablets, consoles and set-top boxes, and with high-tech devices.

SmartCinema Script2Seen manufactured SmartMovies, are viewed in cinemas and venues, and also for watching in down-load and streaming formats. Virtual AR layers is another twist... instead of just imagery and audio, and with well executed special effects; there can be overlays of AR virtual images, data, graphics, and audio.

Screenwriters face a new challenge, of how to script their story narratives into a scaled digital storytelling form. Digital Storytelling is mediated mass communication combining traditional techniques from television, video production radio, newspapers and magazines with contemporary multimedia tools to deliver informative and entertaining short productions with text, still and motion images, sound, music, and voice.

Creativity can transfer into seconds, as well as in standard one hundred and twenty page conversion feature length Hollywood standard feature film form. Time is an asset, which is why clip-type videos are so popular nowadays. (The shorter the better, for shortened attention spans, and busy involved consumers.) Follow consumers footprints through the online and mobile ecosystems. A challenge is how to script story narratives for mere seconds movies; minutes movies, visual only movies, voice-over only movies, live stream and podcast form movies, movies in soap opera and telenovela form, and other innovative forms.

download, live streaming, online

Vlogs / Vine / Instagram Three popular seconds video formats, for video sharing.

Video Sharing - video-sharing service allows users to post personally developed videos of nearly any variety online, from animations to personal recordings.

Grassroots Video is composed of motion images that anyone can capture, edit and share video using inexpensive equipment and free software.

Video Blogging - A video blog, or vlog, is a Web log (blog) that utilizes video rather than text or audio.

Online Subscription-Based Portals - Where music, TV shows, audiobooks, movies, and iPod games can be bought and rented, and digital podcasts can be rented, and downloaded.

Examples Seventeen Videos Under 20 Seconds Videos Guaranteed To Make You Laugh http://www.buzzfeed.com/daves4/videos-under-30-seconds-guaranteed-to-make-you-laugh

Groundbreaking Example Roxanne Hilburn Latina Screenwriter, Music Journalist, is writing a movie script “MEDIAMISERY” entirely online, on her Twitter account. She started Mediamisery on June 10, 2013 This is the first film script story narrative that has been crafted online... tweeted in only 140 characters at a time. Hilburn is a forward-seeing, think-leader, digital visionary who will go down in film history, and online history, as... Mother of Cyberwood, Roxanne Hilburn https://twitter.com/tweetingscript

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Passive Viewing apps

Movie-goers can enjoy immersive Smartmovie viewing experiences, similar to 4DX and Imax immersive modalities.

Throw-Away apps They are ephemeral encrypted. Moviegoers view Smartmovies (one time only) when at a cinema theater, then discard the app.

Burn-Out apps Moviegoers view each ephemeral encrypted Smartmovie (each one time only) when at the cinema theater. Interactive content can also be on the app.

Groundbreaking Example September 20, 2013 Disney re-released “The Little Mermaid” in cinema theaters along with an app that enabled viewers to bring their iPads to interact with the story. Tag – Second Screen

Mobile Interactive apps

Customers can have interactive experiences watching Smartmovies anywhere, and anytime.

Organic apps Customers watch Film Studio release Smartmovies, 3D movies, Standard movies, and interactive content. Tag – hybrid app

Proprietary apps Customers watch Smartmovies, 3D movies, and Standard movies, interactive content, that released by a Filmmaker. Tag – hybrid app

Groundbreaking Example ONE

The latest innovation aimed at capturing modern viewers is Haunting Melissa, a hybrid-app created by film producer Neal Edelstein (Mulholland Drive, The Ring) that combines Hollywood horror film-making, long-form structure, and the unique distribution opportunities provided by the popularity of personal tablets and smart phones. It’s a clever idea, one I think a lot of people have been waiting for, and I will definitely be checking out the app to see if it delivers.

Moviemaster Neal Edelstein, Producer of "The Ring" and "Mulholland Dr." created the first film released entirely in download fashion, via an app. called “HAUNTING MELISSA”. Customers receive portions of Haunting Melissa, on smartphones and tablets. Certainly Edelstein knows where creativity meets technology. Neal Edelstein, Father of Cyberwood. http://www.hauntingmelissa.com/

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Groundbreaking Example TWO

AMC Theater has an interactive app for downloading on smartphones and tablets. Though it's not for watching movies, it's cutting-edge fabulous. Here are two fascinating functions.

(RunPee) Click the ‘RunPee’ button on any movie page and find the best times to go, so you don’t miss any crucial plot twists or action sequences. We’ll let you know what you missed, and if there’s anything after the credits.

(Bring Posters to life.) Once you’re in the theater, go to ‘My AMC’ and click on ‘augmented reality.’ Find the ‘targets’ (specific posters) and hold the viewfinder over them to watch them come to life. Use this feature to buy tickets, watch trailers and have fun! http://www.amctheatres.com/mobile

SmartCinema Innovations (Novel Products and Services)

I have a head filled with out-of-the-box uses for immersive AR tech. Unfortunately, I don't own, or am not employed with an AR consultant agency.

SMARTMOVIES are creatively and smartly crafted AR infused movies.

FOUR DIMENSION MOTION PICTURES (4D MP) Smartmovies are exhibited in DUAL DISPLAY VISION (DD) gives an Audience two viewing choices: watch the movie on portables and mobile devices, or view it with naked eyes.

AUGMENTED REALITY EDITING PROCESS (ARE) processing is when mixed AR application algorithms are encoded on digital images and are layered, stacked, and nested in film frames during the Post-Production Phase – Digital Intermediate (DI) Process – Image Processing Stage.

TEN DIMENSION VIEWING ENTERTAINMENT PRESENTATION (10D) is a special theater FILM ENTERTAINMENT PRESENTATION that synchs smartmovies and other forms of motion pictures with AR effects, virtual effects, digital technology display effects, and multi-sensory physical effects, in an immersive environment.

IMMERSED CINEMAS are retrofitted with equipment and technology to facilitate (10D).

AR technology will raise a new category of film professionals I call... IMMERSE TECHNICIANS who specialize in the sript2seen work-flow continuum, and are skilled at synchronizing (10D).

IMMERSE CINEMA TECH FIELD OF STUDY teaches students the mastery of the script2seen continuum, and how to execute and synchronize (10D).

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Conclusion

How will Augmented Reality technology (AR) IS ushering in a new era of SMARTCINEMA?

SOPHISTICATED CUTTING-EDGE CONSUMER SERVICES; SMARTMOVIES VIEWED IN IMMERSED ENVIRONMENTS; AND SMARTMOVIES WATCHED USING INTERACTIVE PLATFORMS ON SMART PHONES AND TABLETS, WITH CONSOLES OR SET-TOP BOXES, AND USING HIGH-TECH DEVICES.

PATH TO SMARTCINEMA

Respect and embrace advance technology. Adopt the innovative animations from Toy Story, the breakthrough visual effects of The Curious Case of Benjamin Button, and the cutting-edge digital technology used for Avatar. Make a more tech-centric paradigmatic shift in the Film Industry Brands (Hollywood Brand, Independent Brand, Vanity Brand). Utilize AR platforms throughout the script2seen work-flow continuum.

HALLMARKS OF SMART CINEMA SmartCinema does not discriminate. SmartCinema serves the On-The-Go Customer population and Moviegoers population. On-The-Go Customers use interactive platforms to watch Smartmovies on their smart phones and tablets, with consoles or set-top boxes, and using high-tech devices. Movie-Goers view SmartMovies in Immersive theater environments. SmartCinema customer services are sophisticated cutting-edge.

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Invitation

Why you should become a proponent of a SMARTCINEMA. How you can achieve the SMARTCINEMA.

Movie-goers want heightened sensory immersive viewing experience.

On-the-Go Consumers are increasingly viewing movies on wireless... ultra fast... high resolution displaying smartphones and tablets, on game consoles and __ tops, and with high-tech devises.

The film distribution marketplace is rapidly changing into a digital film delivery model, that's dominated by (E/Ts) entertainment/technology industries partnerships. E/Ts are capitalizing on consumer demand for innovative wares and advanced technology delivery.

Film Brand Industries have to adopt a more tech-centric paradigm. Filmmakers have to familiarize themselves with contemporary and emerging immersive technologies, to produce innovative movies. Screenwriters have to expand their imagines, and envision how immersive technologies can shape the texture of their story narratives. On-the-go Consumers have to be able to enjoy movies with their mobile/portable smart devices, with a console or tablet, and on high-tech smartwares. Moviegoers have to be able to enjoy movies in immersed cinema theater environments.Cinema theaters have to be retrofitted with equipment and technology to make them immsersive. A new breed of professionals have to be educated to master the arts of film making and synchronize (10D) film entertainment presentations in cinema theaters. Movies have to be smartly crafted utilizing cutting-edge technologies, digitized, and augmented with immersive AR; and smartly formatted for deliver on multiple smart devices and high-tech devices.

Customer services have to be sophisticated cutting-edge. Script2seen work-flow continuum have to replace the Script2screen work-flow continuum.

SMARTCINEMA

Sources

Moura, Gabriel - “What is Cinema?”. Elements of Cinema.com http://www.elementsofcinema.com/general/what-is-cinema.html

Sensorama Patenthttp://www.mortonheilig.com/SensoramaPatent.pdf

Itsuosakane - Morton Heilig's Sensorama Interview. (video)https://www.youtube.com/watch?v=vSINEBZNCks

Harris, Tom - “How Video Formatting Works” http://www.howstuffworks.com/video-format.htm

Benko, Hrvojo; Wilson, Andrew D. - “Multi-Point Interactions With Immersive Omnidirectional Visualizations in a Dome”. Microsoft Researchhttp://research.microsoft.com/en-us/um/people/awilson/publications/BenkoITS2010/BenkoITS2010.html

Blanco, Ambrosio - “Superkid”. Microsoft Researchhttp://research.microsoft.com/en-us/projects/superkid/

Butler, Alex; Hodges, Steve;Izadi, Shahram; Kim, David - “Augmented Projectors”. Microsoft Researchhttp://research.microsoft.com/en-us/projects/augmentedprojectors/

Rich Interactive Narratives. Microsoft Researchhttp://research.microsoft.com/en-us/projects/rin/

Real-Time, 3-D Scene Capture and Reproduction, Microsoft Researching. Investor's Business Daily Technologyhttp://research.microsoft.com/en-us/projects/3dscene_capture/

Barlas, Pete - HP, Qualcomm, Others Chasing Augmented Realityhttp://news.investors.com/technology/081413-667516-big-companies-chasing-augmented-reality-market.htm?p=3

Keer, Leon; Spek, Joost - 4D Street Art Using Augmented Reality. (video) Cold Sun Productions http://www.youtube.com/watch?feature=player_embedded&v=CnPgJQFEdsc

Edelstein, Neal; Hood, Sean – Movies: Are smartphones and tablets a new medium distinct from TV and film? http://www.quora.com/Movies/Are-smartphones-and-tablets-a-new-medium-distinct-from-TV-and-film

Mills, Matt; Roukearts – Image recognition that triggers augmented reality. (video) TED.comhttp://www.ted.com/talks/matt_mills_image_recognition_that_triggers_augmented_reality.html

Sung, Dan - The History of Augmented Reality. http://www.pocket-lint.com/news/108888-the-history-of-augmented-reality

SMARTCINEMA

Sources

ARToolKithttp://www.hitl.washington.edu/artoolkit/

What is four-dimensional cinema?, Times of India, Jan. 20, 2008http://articles.timesofindia.indiatimes.com/2008-01-20/open-space/27754454_1_movies-cinema-viewers

Keer, Leon – StreetPainting 3Dhttp://www.streetpainting3d.com/

Nicolas, Arthur - Augmented Reality posed to leave a mark on IT. Network Worldhttp://www.networkworld.com/news/tech/2013/031413-augmented-reality-267718.html

Imax http://www.imax.com/

Improving our depth perception in augmented reality. National Science Foundationhttp://www.nsf.gov/news/special_reports/science_nation/augmentedreality.jsp

Fuchs, Andreas - Moving pictures: An in-depth look at enhanced 4D experiences. Film Journal Internationalhttp://www.filmjournal.com/filmjournal/content_display/news-and-features/features/technology/e3ibaaa998fe66e7ae0a9955035d6362c84

Ulbrich, Ed – How Benjamin Button got his face. (video) TED.comhttp://www.ted.com/talks/lang/en/ed_ulbrich_shows_how_benjamin_button_got_his_face.html

James Cameron – Before Avatar... a curious boy. (video) TED.comhttp://www.ted.com/talks/james_cameron_before_avatar_a_curious_boy.html

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Ludo, Collin - Are apps bigger than the phone? How a paradigm shift is on the way. Mobile Marker.http://www.mobilemarketer.com/cms/opinion/columns/16015.html

Poor, Alfred - Next-Generation Displays: Reality sets in.http://spectrum.ieee.org/geek-life/tools-toys/nextgeneration-displays-reality-sets-in

SMARTCINEMA

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Sanchez, Miguel - Mobile Medic: augmented reality ad. ARnews.tvhttp://arnews.tv/mobile-medic-augmented-reality-ad/

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McMillan, Graeme - The Death of Movies: Less Than 5% of U.S. Goes to Movies Frequently – June 17, 2012http://spinoff.comicbookresources.com/2012/06/17/the-death-of-movies-less-than-5-of-the-us-goes-to-the-movies-frequently/

Lang, Brent - Broadway Attendance Falls 6.2 Percent in 2012-13http://www.thewrap.com/culture/article/broadway-attendance-falls-62-percent-94101

Lang, Brent - Majority of Media, Entertainment Revenue Will Come From Digital by 2015, Study Finds – July 11, 2013http://www.thewrap.com/media/article/study-ernst-and-young-96461

SMARTCINEMA

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Mattes, Simeon - Sensoramahttp://smattes.com/article/47/sensorama

Salisbury, Andy - Canon Unveils Augmented Reality Take on Jurassic Park, (07/9/2009), MaxuimPC Tech Industry online news resource http://www.maximumpc.com/article/news/canon_unveils_augmented_reality_take_jurassic_park

Feiner, Steven; MacIntyre, Blair; Seligmann, Dorée. “KARMA Knowledge Augmented Reality for Maintenance Assistance” http://graphics.cs.columbia.edu/projects/karma/karma.html

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GEN X – Mobile & Smartphone Among Gen Xers, for example—defined as people born between 1965 and 1980, digital video is even more popular among Gen X internet users than social networking, with 78.7% downloading or streaming video online at least once per month. http://www.emarketer.com/Article/How-Digital-Behavior-Differs-Among-Millennials-Gen-Xers-Boomers/1009748#gsfEjUtyk56pEpyO.99

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SMARTCINEMA

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BABY BOOMERS – Mobile & Smartphone To Baby boomers, born between 1946 and 1964, video is even more popular than social sites. mobile internet and smartphone uptake were slow compared to other groups. http://www.emarketer.com/Article/How-Digital-Behavior-Differs-Among-Millennials-Gen-Xers-Boomers/1009748#gsfEjUtyk56pEpyO.99

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Pond, Stephen – Academy Overhauls Animated Nominations But Who Will Benefit [Exclusive], September 27, 2013, The Wrap http://www.thewrap.com/academys-overhauls-animated-nominations-but-who-will-benefit/

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SMARTCINEMA

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Foutch, Haleigh - Neal Edelstein Talks HAUNTING MELISSA, How the App Works, Merging Cinema with New Tech, Creating a New Platform for Horror, and Morehttp://collider.com/neal-edelstein-haunting-melissa-interview/

Wallenstein, Andrew - An iPad in the Movie Theater? That’s One Screen Too Many – September 23, 2013, Variety http://variety.com/2013/film/news/something-fishy-about-this-little-mermaid-1200668657/

Royale, Kem – Futuristic : Dual Displayable Movies – June 18, 2013, The Most Dangerous Screenwriter in America http://www.kemroyale.com/3/post/2013/06/futuristic-dual-displayable-movies.html

Royale, Kem – E/Ts Pimping Hollywood Film Brand – June 6, 2013, You've Got To Know That You Know That You Know http://www.kemroyale.com/2/post/2013/06/ets-pimping-hollywood-film-brand-products.html

Royale, Kem – Hollywood Film Brand, Augmented Reality, Mobile Consumers White Paper – July 5, 2013, The Most Dangerous Screenwriter in America http://www.kemroyale.com/3/post/2013/05/hollywood-film-brand-augmented-reality-and-mobile-consumers-white-paper.html

Royale, Kem – Metaio Gods Have Spoken, Mobile Devices with AR Souls – March 11, 2013, Writer's Advocate Blog http://www.kemroyale.com/1/post/2013/04/help-me-spread-the-word-so-it-can-be-added-to-dictionary-of-new-words.html

Royale, Kem – Kem Royale : Papershttp://uwm.academia.edu/KemRoyale

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Royale, Kem – “Keys To Next-Generation Hollywood Dominance” White Papers Available Soon – June 3, 2013, Writer's Advocate Blog http://www.kemroyale.com/1/post/2013/06/keys-to-next-generation-hollywood-dominance-white-papers-available-soon.html

Royale, Kem – For Real Writing – January 6, 2013, You've Got To Know, That You Know That You Knowhttp://www.kemroyale.com/2/post/2013/01/for-real-for-real.html

Royale, Kem – Immersive Age Era begins in 2015 – So Update Your Narratives – January 20, 2013, Writer's Advocate Blog http://www.kemroyale.com/1/post/2013/01/immersive-age-era-begins-in-2015-so-update-your-narratives.html

Royale, Kem – Filmmakers can produce elegant products, intelligent services, and sophisticated innovations. - September 3, 2013, You've Got To Know, That You Know That You Know http://www.kemroyale.com/2/category/and%20sophisticated%20innovations5a494f3322/1.html

Royale, Kem – Momentous Motion Picture Technology – March 12, 2013, You've Got To Know, That You Know That You Know http://www.kemroyale.com/2/category/momentous%20motion%20picture%20technology/1.html

Royale, Kem – The Higher Film Rate Guru – August 4, 2012, You've Got To Know, That You Know That You Know http://www.kemroyale.com/2/category/the%20higher%20film%20rate%20guru/1.html

Royale, Kem – Back To School Apps – September 3, 2013, Writer's Advocate Bloghttp://www.kemroyale.com/1/post/2013/09/back-to-school-apps.html

Royale, Kem – Make Winnie Pooh Video To Win Family of Four Trip For Four to Los Angeles – Deadline May 15, 2013 – Writer's Advocate Blog http://www.kemroyale.com/1/category/make%20winnie%20the%20pooh%20story%20video%20to%20win%20family%20trip%20for%20four%20to%20los%20angeles%20deadline%20may%2015th7e4726e03a/1.html

Royale, Kem – Sesame Workshop & PBS Think Outside the lowtech Box... Left manual operated Jack behind – April 13, 2013, Writer's Advocate Blog http://www.kemroyale.com/3/post/2013/04/sesame-workshop-pbs-think-outside-the-low-tech-box-left-manual-operated-jack-behind.html

Royale, Kem – AR Technology Storybooks: Today's augmented reality app is yesterday's View Master and Etch-o-Sketch – April 7, 3013, You've Got To Know, That You Know That You Knowhttp://www.kemroyale.com/2/post/2013/04/ar-technology-storybookstodays-augmented-reality-app-is-yesterdays-view-master-and-etch-a-sketch.html

Royale, Kem – Tome Rides Magic Carpet en AR Libros de cuentos Tech: Take Magic Carpet Rides in AR Tech Storybooks – April 7, 2013, International Writers Advocate Bloghttp://internationalwritersadvocateblog.weebly.com/1/post/2013/04/tome-rides-magic-carpet-en-ar-libros-de-cuentos-techtake-magic-carpet-rides-in-ar-tech-storybooks.html

SMARTCINEMA

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Royale, Kem - Consumidores Móviles: CLAVES DE LA PRÓXIMA GENERACIÓN DE HOLLYWOOD EN EL DOMINIO DIGITAL FILM DISTRIBUTION MERCADO – August4, 2013, Writers Advocate Blog & Internacional de Escritoes ABOGADO BLOG http://internationalwritersadvocateblog.weebly.com/1/post/2013/08/nueva-generacin-libro-blanco-dominacin-hollywood.html

SMARTCINEMA

About the Author:

Ms. Kem Royale is a retired Civil Rights Activist whose real world experience in community engagement, and leadership has lent itself to the art of storytelling.

Ms. Royale is a visionary most noted for having an intuitive grasp of the potential powers of fads, key trends, and social drifts. Kem excels in the areas of research and strategy development, and creative solutions, She's an emerging Thought-Leader and Developer of groundbreaking concepts and ideas about the role that augmented realty technology (AR) can have in transforming the Film Brand Industries, in today's 24/7 connected world.

Thank You

SMART CINEMAKem Royale * 1908A West Rogers Street * Milwaukee, WI * 53204

414.763.3931 * royale@kemroyale.com * http://www.kemroyale.com