product portfolio overview 2021 | fast river
TRANSCRIPT
PRODUCT PORTFOLIO OVERVIEW 2021
CONTENTS
EngageYa Eskimi Lensthat SelectMediaSnapchat
CONTENT DISCOVERY
& NATIVE ADVERTISING
CONTENT DISCOVERY
& NATIVE ADVERTISING
● Content
Recommendation
● Native ads
(CPC, CPM, CPI, CPL – CPA)
● Integrated video
● Mobile
Mobile web, mobile apps, SDK,
Google AMP support
● Infinite Feed with Engagement Units
● Branded/ Sponsored Content
(Advertorials)
● StoriYa (based on social stories model)
● Full comprehensive CMS,
Reporting & SaaS Platform
PRODUCT SUITE
Comprehensive
Platform & Capabilities
● Flexible
● Scalable
● Reliable
● One-stop-shop
● Next level engagement
CONTENT RECOMMENDATION& NATIVE ADVERTISING WIDGETAND INFINITE FEED
• EngageYa’s content engine drives engagement by analyzing user interests,
context and behavior along multiple variables to generate the strongest
recommendations
▪ ● Native ads and branded content for monetization
▪ ● Widget or Feed with infinite scroll
▪ ● Expandable boxes for sponsored & branded content
▪ ● Full support for desktop, mobile and apps
▪ ● Integrated video
ENGAGEYA SPONSORED CONTENT - ADVERTORIAL
Native ad on publisher site that redirect users to the native article within same publisher. Result is a true native experience that does not disrupt their user journey, keeping them within their publisher environment.
Sponsored Content technology enables brands to scale editorial content across a
network of hundreds of publishers. Content is approved centrally and automatically
adapts to the space and specs of each individual publisher.
EngageYa’s Advertorial format
offers 100% native experience
For demo click HERE
NEW !!! Interactive Solutions
For demo click HERE
TRUE NATIVE VIDEO
Content
Native Video
An integral part of the content widget, the video appears underneath once user is in full viewability
● Compatible with desktop & mobile● Auto play upon visibility● Clickable ads, leads to client’s site● Sound Off - Click to Sound● Runs MP4, VAST and VPAID● Complete targeting capabilities
All EngageYa ad formats are being served in a Premium Publishers environment
Video Demo
Why Stories should only be limited to Social Media?Employing the “Stories" concept familiar from Instagram, Snapchat andFacebook, StoriYa is a tool giving users a new way of interacting withboth brands and organic content, this time on publisher’s mobilewebsites! A triple win combination for brands, publishers and users!
All EngageYa ad formats are being served in a Premium Publishers environment
Watch our video here
Fully COPPA & GDPR Compliant,
Certified by KidSAFE & Privo
Certified by Google Play for Under 13 UsersCompatible with Apple App Store
All EngageYa ad formats are being served in a Premium Publishers environment
IN APP Kids on the Move
IN APP Kids on the Move
REWARD VIDEO
Ad Variations:
● The video is non-clickable and non-skippable by default
to optimize completion rate.
Advertiser can ask to make video clickable.
● A clickable “End Card” with call to action is displayed
when video ends.
Supported Creatives:
● VAST or video file provided by client (up to 5M)● Sizes: 320X480 / 480X320
Full-screen video ad asking users to watch to completion
in exchange for in-app rewards
Best for: Awareness (over 80% completion rate)
Billing Model: CPCV, CPM
All EngageYa ad formats are being served in a Premium Publishers environment
Example: Nintendo
IN APP Kids on the Move INTERSTITIAL ADS
Full-screen unit - displayed before and during gameplay (between game phases)
Best for: Awareness, Driving traffic to App Store or Mobile Website (High CTR)
Billing Model: CPM, CPC & CPI
Ad Variations:
● Skippable by default (after 3 seconds) Advertiser may ask to run as non-Skippable
● Value Add: Static “End Card”
When video ends to increase CTR. (per request)
Supported Creatives:
● JS, MRAID, VAST or Image, video provided by client (up to 5M)● Sizes: 320X480 / 480X320
All EngageYa ad formats are being served in a Premium Publishers environment
Takes action after seeing ads on Smartphones for:
❖ Baby Products & Clothing ❖ Toys ❖ Food ❖ Educational Products❖ Family Activities
Meet Mobile Mom
● Ages 25 to 45
● Monitors health & fitness
● Looks to improve family life
● Reads books & magazines
Meet Mobile Dad
Takes action after seeing ads on Smartphones for:
❖ Home Electronics & Gadgets ❖ Outdoor Activities & Sports❖ Family Entertainment ❖ Educational Services❖ Food & Drinks❖ Financial products
● Ages 28 to 50
● Looks to solve problems
● Enriches family life
● Increased presence at home
“Techie”
Busy
Love Mobile!
“Mobile-First” Parents
Best Ads Are:
Edgy, Simplify life, Played within
Mobile Games
Parents Are:
FULL STACK PROGRAMMATIC DSP
Ad-tech | Global Reach | Local Data | Engaging Creatives
Full stack programmatic platform
With global reach, local data & engaging creatives; 45+ exchange sources, internal and
external tech & brand safety tools, unique rich media solutions and an integrated data
management platform.
Operations in 130+ countries!
Clients in Greece:
500+ CLIENTS WORLDWIDE
TECH STACK
Exchanges & Direct Publishers
Eskimi has arguably the broadest
audience reach in the market. With
access to 45+ ad exchanges, we help
you advertise on thousands of the
most popular local and international
websites and apps. Google’s DV360
is part of our network.
Brand safety & verification tools
We use the most updated brand
safety tools to protect our clients from
ad fraud. Thanks to our partnerships,
we help our clients make huge savings
by showing their ads to real people;
not bots.
Data, reporting & creative tools
We support and use 3rd party tools to
create reports and perform market
research. Moreover, we support third
party creative-serving and development
ESKIMI PROGRAMMATIC TARGETING CAPABILITIES
Demographics Targeting based on:
▶︎ Age
▶︎ Gender
▶︎ Location
▶︎ Hyper - location
Tech Targeting
based on:
▶︎ Browser
▶︎Operating System
▶︎OPERATOR
3G/ 4G/ Wi-Fi
▶︎ Device Brand & Model
▶︎ Device Price Range
& other data points
Behavioural Targeting based on:
▶︎ Consumer Interests
▶︎ Retargeting
▶︎ User Lists
▶︎ Visited Locations
▶︎ Geofencing Areas
▶︎ Socio – Economic Class
Placement Targeting based on:
▶︎ Exchange
▶︎ Apps/Sites
▶︎ Position
▶︎ Time
INTEREST TARGETING
People are targeted based on their interests. Eskimi DMP collects first party data from users’ browsing activities.
26
General categories
280+
Sub-categories
2000+
Sub-Sub-categories
ESKIMI PROGRAMMATIC
RICH MEDIA ADS
New Rich Media formats to cater all communication needs!
A powerful creative opportunity, allowing campaigns to deliver far greater impact & engagement
DATA
▶︎ LOCATION
▶︎ LOCATION TAGS
▶︎ BROWSING BEHAVIOUR
▶︎ FIRST PARTY DATA
▶︎ TRAVEL STATUS
▶︎ TELECOM DATA
▶︎ DEVICES
RICH MEDIA
Templated rich media
Templated Rich Media
Interactive and animated rich media ads, easily adaptable
See Regular templates
See
Advanced formats
1-3 images
See
Advanced formats
4+ images
CUSTOM RICH MEDIA
Custom rich media
Custom rich media
We make your idea come true! If it’s a game, drag & drop concept or other fully custom html5 banner, we can make it
See gallery
Preview Preview
CUSTOM RICH MEDIA
Unique Approach
Unique Approach
Create unique ads depending on your campaign’s goals and
KPIs
Preview
Step 1 - AdStep 2 - Select Step 3 - Check out
DYNAMIC ADS
Dynamic rich media
Dynamic rich media
Powerful ads that automatically change based on chosen factors and API integration
Preview
Weather ads Live score ads Live feed ads
Preview Preview Preview
BLENDED IN-GAME ADS
Blended in-game advertising allows standard IAB display ads - 300x250, 320x50, 728x90, 160x600, 300x600, 970x250. Real-world ads displayed in standard IAB formats
Non-clickable, non-intrusive ad formats that respect the user experience
Served programmatically, dynamically updated throughout game session
Mobile Display Ads 15B+
Ad opportunities
4000+Unique apps
90%+Viewability
FB IG SNAP TIKTOK AR LENSES WEB-AR & CHATBOTS
LENSTHAT
AR Lenses Showreel
AR effects / Lenses/ Branded Effects - overall information
Augmented Reality Effect or game is an innovative piece of content on Social Media platforms that alters users surrounding
digitally through Instagram/Snapchat/Facebook/TikTok camera.
People can use them to create videos of photos and share them with their friends and family, which usually leads to higher
brand awareness, boost of sales in case of product campaign or in Ad-recall skyrocketing.
There are multiple types of AR effects, for example beautifying face-masks, games, 3D objects presented through your camera
or simple color-changing effects. AR effects have multiple names, which are related to the platform:
Effects” is the name used by Facebook and Instagram,
Lenses” is the name Snapchat uses
Branded effects” is the name that TikTok use
Game” is an overall name for all AR games, all platforms use it.
Types of AR effects
Selfie 3D/product Beauty 3D game
Facebook & Instagram Lenses
Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
Facebook & Instagram Lenses
Ζητούμενο:
Κατασκευή φίλτρου του οποίου οι μαθητές θα βρίσκουν μέσα από συγκεκριμένο QR code πάνω στον πάπυρο τους, την ημέρα της αποφοίτησης. Οιαριστούχοι μαθητές σκανάρουν το QR code για να τους οδηγήσει στο φίλτρο στο Instagram. Αυτό, λόγω Covid, γιατί δεν ήταν δυνατή η δια ζώσης βράβευση.
Case study Eurobank - The Great moment for Education
Λύση:
Κατασκευή 3D model του μαθητικού βραβείου, τοοποίο είχε και κίνηση. Στο background υπήρχε
φόντο gif με θετικές λέξεις όπως υπομονή, πειθαρχία, αφοσίωση, ψυχραιμία, συγκέντρωση και επιμονή. Παράλληλα ακουγόταν και μια ευχάριστη μουσική.
Why brands need chatbots?
Each user starting the conversationwith a chatbot becomes its
subscriber
Chatbots are available 24/7
Facebook Messenger is one of 2 most popular chatting apps with over 1.3 billion users globally
Chatbots are mobile apps, which you don’t have to download
You can easily promote a chatbot usingFacebook Ads, Messenger Ads, QR codes orany other type of click-through ads
Subscribers can be activated any time with push notifications and Sponsored
Messages
A chatbot can become the voice of a brand, showing of its personality via conversational interface and personalized communication
Chatbots 🤩
Marketing goals:
1️⃣ Brand awareness
Publishing information about your brand in an interactive way, creating brand’s personality, distributing promotional content, news about product launches, etc.
2️⃣ Engagement
Running engaging activations like contests, quizzes, augmented reality effects, games or challenges
3️⃣ Conversion & Sales
Distributing promo codes, asking users about their preferences, recommending products based on users’ choices and directing them to an online store
What can chatbots do?
Contest Distribution
Product Recommendation
Lead Generation
Customer Service
Quizzes and Personality Tests
E-commerce
FAQ
Storytelling
Product Launch
Recruitment Process
And more…
Covid app-chatbot – Greek Ministry of Health
Objective: provide new way of finding information about the COVID pandemic
for the younger generation
What they did: Developed a web-based chatbot app that offered hundreds of
vital information on topics such as keeping safe or not passing on the virus, all
in a form of a typical conversation
Products used: web-based chatbot
✅ Facebook Camera Effect
✅ Contest with an open text question
✅ Photo upload and data collection feature
✅ RTM focus
The Ultimate ComChatbot with a Contest
Based on AR Gaming Experience
Samsung’s activation on the occasion of FIFA 2018 World Cup, strictly connected
with launching new Galaxy S9 was a total gamechanger. The whole action was
focused on soccer, new smartphone and positive emotions, so we decided
to offer a perfect combo: Chatbot with a contest and an AR Game.
✅ Personality Test
✅ Descriptive conclusions with a sharing feature
✅ Photo-outcomes and answers
✅ Multiple language versions
…and what is your Shopping Personality
Disorder?
Engagement-oriented Chatbot was developed for Coca-Cola and fired off on
20+ markets in 10 various languages in a form of Personality Test about
shopping habits with individual photo and SPD-related, amusing results.
✅ Product launch Chatbot
✅ Full presentation of the product with both
photos and videos
✅ Simple car configurator
✅ Click-through to the dealer locator
✅ New Mercedes A Class as the voice of a Chatbot
Say: Hi Mercedes!
Welcome a New A Class Launched
with a Messenger Chatbot
Mercedes definitely puts huge emphasis on high-tech and user-friendly solutions
in their new models. Since the new A Class is equipped with a voice controlled
AI system, launching the car with a Chatbot definitely was the best fit. Anyone
interested in finding out more about the new A Class could find all the important
information, like the new features and technical data, pricing, financing plans
and the nearest dealer location.
SNAPCHAT
Greece Audience
Estimated Monthly Reach
1.1m - 1.2m
All Genders
All Ages
405k - 420k 750k - 780k
270k - 285k930k - 960k
All Genders
13-34
Male
All Ages
Female
All Ages
Male
13-25
480k - 510k
Female
13-25
Audience Breakdown:
Greece
65/35female / male
25% 19% 20% 18% 18%
13-17
Year-olds
18-20
Year-olds
21-24
Year-olds
25-34
Year-olds
35+
Year-olds
SNAPCHAT TARGETING CAPABILITIES & CUSTOM AUDIENCES
Lenses campaign για το Tullamore Dew & OMD
AWARDED PROJECTS
Snapchat campaign για τη Vodafone & Mindsha
HEADER BIDDING
SELECT MEDIA
Header Bidding or Prebid as it’s also called, is the ability to run an
auction on your ad units from the time your website’s header loads.
Based on the ad unit data, the advertisers give a bid and the
advertiser with the highest bid, wins.
The reason it’s called Header Bidding is because all this starts taking
place in the site header and not when the actual website loads.
#WHAT IS HEADER BIDDING
#WHY PUBLISHERS USE OUR HEADER BIDDING
● One Code easy implementation of our Technology
● Our Pool of the most Premium Advertisers
● Competitive Rates and high fill!
● Our commitment to Support you.
● Multi platform: Mobile & Desktop
#DEMAND STRATEGIC PARTNERS
#OUR PARTNERS
