product portfolio overview 2021 - fast river
TRANSCRIPT
PRODUCT PORTFOLIO OVERVIEW 2021
CONTENTS
EngageYa Eskimi Lensthat SelectMedia Snapchat Cabtivo
CONTENT DISCOVERY
& NATIVE ADVERTISING
CONTENT DISCOVERY
& NATIVE ADVERTISING
● Content
Recommendation
● Native ads
(CPC, CPM, CPI, CPL – CPA)
● Integrated video
● Mobile
Mobile web, mobile apps, SDK,
Google AMP support
● Infinite Feed with Engagement Units
● Branded/ Sponsored Content
(Advertorials)
● StoriYa (based on social stories model)
● Full comprehensive CMS,
Reporting & SaaS Platform
PRODUCT SUITE
Comprehensive
Platform & Capabilities
● Flexible
● Scalable
● Reliable
● One-stop-shop
● Next level engagement
CONTENT RECOMMENDATION& NATIVE ADVERTISING WIDGETAND INFINITE FEED
• EngageYa’s content engine drives engagement by analyzing user interests,
context and behavior along multiple variables to generate the strongest
recommendations
▪ ● Native ads and branded content for monetization
▪ ● Widget or Feed with infinite scroll
▪ ● Expandable boxes for sponsored & branded content
▪ ● Full support for desktop, mobile and apps
▪ ● Integrated video
ENGAGEYA SPONSORED CONTENT - ADVERTORIAL
Native ad on publisher site that redirect users to the native article within same publisher. Result is a true native experience that does not disrupt their user journey, keeping them within their publisher environment.
Sponsored Content technology enables brands to scale editorial content across a
network of hundreds of publishers. Content is approved centrally and automatically
adapts to the space and specs of each individual publisher.
EngageYa’s Advertorial format
offers 100% native experience
For demo click HERE
NEW !!! Interactive Solutions
For demo click HERE
TRUE NATIVE VIDEO
Content
Native Video
An integral part of the content widget, the video appears underneath once user is in full viewability
● Compatible with desktop & mobile● Auto play upon visibility● Clickable ads, leads to client’s site● Sound Off - Click to Sound● Runs MP4, VAST and VPAID● Complete targeting capabilities
All EngageYa ad formats are being served in a Premium Publishers environment
Video Demo
Why Stories should only be limited to Social Media?Employing the “Stories" concept familiar from Instagram, Snapchat andFacebook, StoriYa is a tool giving users a new way of interacting withboth brands and organic content, this time on publisher’s mobilewebsites! A triple win combination for brands, publishers and users!
All EngageYa ad formats are being served in a Premium Publishers environment
Watch our video here
Fully COPPA & GDPR Compliant,
Certified by KidSAFE & Privo
Certified by Google Play for Under 13 UsersCompatible with Apple App Store
All EngageYa ad formats are being served in a Premium Publishers environment
IN APP Kids on the Move
IN APP Kids on the Move
REWARD VIDEO
Ad Variations:
● The video is non-clickable and non-skippable by default
to optimize completion rate.
Advertiser can ask to make video clickable.
● A clickable “End Card” with call to action is displayed
when video ends.
Supported Creatives:
● VAST or video file provided by client (up to 5M)● Sizes: 320X480 / 480X320
Full-screen video ad asking users to watch to completion
in exchange for in-app rewards
Best for: Awareness (over 80% completion rate)
Billing Model: CPCV, CPM
All EngageYa ad formats are being served in a Premium Publishers environment
Example: Nintendo
IN APP Kids on the Move INTERSTITIAL ADS
Full-screen unit - displayed before and during gameplay (between game phases)
Best for: Awareness, Driving traffic to App Store or Mobile Website (High CTR)
Billing Model: CPM, CPC & CPI
Ad Variations:
● Skippable by default (after 3 seconds) Advertiser may ask to run as non-Skippable
● Value Add: Static “End Card”
When video ends to increase CTR. (per request)
Supported Creatives:
● JS, MRAID, VAST or Image, video provided by client (up to 5M)● Sizes: 320X480 / 480X320
All EngageYa ad formats are being served in a Premium Publishers environment
FULL STACK PROGRAMMATIC DSP
Ad-tech | Global Reach | Local Data | Engaging Creatives
Full stack programmatic platform
With global reach, local data & engaging creatives; 45+ exchange sources, internal and
external tech & brand safety tools, unique rich media solutions and an integrated data
management platform.
Operations in 130+ countries!
Clients in Greece:
500+ CLIENTS WORLDWIDE
TECH STACK
Exchanges & Direct Publishers
Eskimi has arguably the broadest
audience reach in the market. With
access to 45+ ad exchanges, we help
you advertise on thousands of the
most popular local and international
websites and apps. Google’s DV360
is part of our network.
Brand safety & verification tools
We use the most updated brand
safety tools to protect our clients from
ad fraud. Thanks to our partnerships,
we help our clients make huge savings
by showing their ads to real people;
not bots.
Data, reporting & creative tools
We support and use 3rd party tools to
create reports and perform market
research. Moreover, we support third
party creative-serving and development
ESKIMI PROGRAMMATIC TARGETING CAPABILITIES
Demographics Targeting based on:
▶︎ Age
▶︎ Gender
▶︎ Location
▶︎ Hyper - location
Tech Targeting
based on:
▶︎ Browser
▶︎Operating System
▶︎OPERATOR
3G/ 4G/ Wi-Fi
▶︎ Device Brand & Model
▶︎ Device Price Range
& other data points
Behavioural Targeting based on:
▶︎ Consumer Interests
▶︎ Retargeting
▶︎ User Lists
▶︎ Visited Locations
▶︎ Geofencing Areas
▶︎ Socio – Economic Class
Placement Targeting based on:
▶︎ Exchange
▶︎ Apps/Sites
▶︎ Position
▶︎ Time
INTEREST TARGETING
People are targeted based on their interests. Eskimi DMP collects first party data from users’ browsing activities.
26
General categories
280+
Sub-categories
2000+
Sub-Sub-categories
ESKIMI PROGRAMMATIC
RICH MEDIA ADS
New Rich Media formats to cater all communication needs!
A powerful creative opportunity, allowing campaigns to deliver far greater impact & engagement
DATA
▶︎ LOCATION
▶︎ LOCATION TAGS
▶︎ BROWSING BEHAVIOUR
▶︎ FIRST PARTY DATA
▶︎ TRAVEL STATUS
▶︎ TELECOM DATA
▶︎ DEVICES
RICH MEDIA
Templated rich media
Templated Rich Media
Interactive and animated rich media ads, easily adaptable.
See gallery
CUSTOM RICH MEDIA
Custom rich media
Custom rich media
We make your idea come true! If it’s a game, drag & drop concept or other fully custom html5 banner, we can make it.
See gallery
Preview Preview
CUSTOM RICH MEDIA
Unique Approach
Unique Approach
Create unique ads depending on your campaign’s goals and KPIs
Preview
Step 1 - AdStep 2 - Select Step 3 - Check out
DYNAMIC ADS
Dynamic rich media
Dynamic rich media
Powerful ads that automatically change
based on chosen factors and API integration.
Preview
Weather ads Live score ads Live feed ads
Preview Preview Preview
FB IG SNAP TIKTOK LENSES
LENSTHAT
FACEBOOK & INSTAGRAM LENSES
Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
FACEBOOK & INSTAGRAM LENSES
Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
QUIZ
Stand out, that's it.
Have you ever
answered a question
by sending a kiss
or winking?
Neither did your fans!
See the example from your mobile
www.facebook.com/fbcameraeffects
/tryit/248887136049371
FACEBOOK & INSTAGRAM LENSES
FITTING ROOM
No easier way to make fans
excited about your products
than letting fans try-on every hat,
glasses or jewelry you offer!
See the example from your mobile
h t t p s : / / w w w . f a c e b o o k . c o m / f b c a m e r a
e f fe c t s
/ t r y i t / 1 8 1 2 3 3 7 5 9 2 1 6 9 5 2 5 /
WRITING BOARD LENS
A picture is worth 1000... How does it end?
Let your fans decide
and create amazing
UGC content for
your fans to play with!
See the example from mobile
w w w . f a c e b o o k . c o m / f b c a m e
r a e f f e c t s
/ t r y i t / 2 0 5 1 6 9 1 1 2 8 195061
FACEBOOK & INSTAGRAM LENSES
BUBBLE GUM
Organizing a contest and
next static quiz is too dull?
Challenge your fans with this extremely hard game!
See the example from mobile
w w w . f a c e b o o k . c o m / f b c a m e r a e f f e c t s / t r y i t / 2 3 7 4 2 4 1 5 3 8 7 4 1 3 6 /
Lenses campaign για το Tullamore Dew & OMD
AWARDED WORKS
Snapchat campaign για τη Vodafone & Mindsha
HEADER BIDDING
SELECT MEDIA
Header Bidding or Prebid as it’s also called, is the ability to run an
auction on your ad units from the time your website’s header loads.
Based on the ad unit data, the advertisers give a bid and the
advertiser with the highest bid, wins.
The reason it’s called Header Bidding is because all this starts taking
place in the site header and not when the actual website loads.
#WHAT IS HEADER BIDDING
#WHY PUBLISHERS USE OUR HEADER BIDDING
● One Code easy implementation of our Technology
● Our Pool of the most Premium Advertisers
● Competitive Rates and high fill!
● Our commitment to Support you.
● Multi platform: Mobile & Desktop
#DEMAND STRATEGIC PARTNERS
#OUR PARTNERS
SMART TAXI SCREENS
CABTIVO™
A network of electronic displays that are centrally managed for advertising, information,
entertainment & merchandising to targeted audiences.
We bring innovative, advanced digital video & banner ads
targeting technology to these smart taxi screens!
Taxi in numbers
40.000 taxi cabs in Greece
14.000 taxi cabs in Athens
1.000 targeted taxi cabs in Athens
34 passengers/day/taxicab
34.000 passengers/day
Average route time = 7-10 min
CABTIVO™ SMART TAXI SCREENS
CABTIVO™
SMART TAXI SCREENS
Fun, engaging content & interactivity
Videos, Images, Banners, Social media widgets,
Weather widgets, Coupons, QR codes
Measurable Results
Dwell time, Watchers, Age & Gender Information,
Mood Analytics, Ad Performance information
WHY?
Captive audience
with extended dwell time
& interactivity
Guaranteed Ad Plays,
Guaranteed Impressions
Geo-targeting,
Age & gender
targeting
CABTIVO™
SMART TAXI SCREENS
Number of people who saw the ad
Geolocation based
Age & gender recognition
Emotion detection
Campaign conversion
SNAPCHAT
870ΚAll Genders
All Ages
Greece Audience
Estimated Monthly Reach
271K 599K
187K714KAll Genders
13-34
Male
All Ages
Female
All Ages
Male
13-25
414KFemale
13-25
13-17Year-olds
21-24Year-olds
25-34Year-olds
18–20Year-olds
Audience Breakdown:
Greece
68/32
female / male
13% 18%14%24%31%
35+Year-olds
SNAPCHAT TARGETING CAPABILITIES & CUSTOM AUDIENCES
