introduction to design concept presenting
TRANSCRIPT
presentations
1Chris Ebbert
Presenting
presentations
2Chris Ebbert
?
presentations
3Chris Ebbert
A presentation is:
a celebration of successesa pitch to sell accomplishments & expertisea catalogue of your accomplishmentsa medium in which you communicate your design philosophy
presentations
4Chris Ebbert
A presentation is:
a celebration of successesa pitch to sell accomplishments & expertisea catalogue of your accomplishmentsa medium in which you communicate your design philosophy
presentations
5Chris Ebbert
A presentation is:
a celebration of successesa pitch to sell accomplishments & expertisea catalogue of your accomplishmentsa medium in which you communicate your design philosophy
presentations
6Chris Ebbert
A presentation is:
a celebration of successesa pitch to sell accomplishments & expertisea catalogue of your accomplishmentsa medium in which you communicate your design philosophy
presentations
7Chris Ebbert
A presentation is:
a celebration of successesa pitch to sell accomplishments & expertisea catalogue of your accomplishmentsa medium in which you communicate your design philosophy
presentations
8Chris Ebbert
Useful presentations
presentations
9Chris Ebbert
Powerpoint File
presentations
10Chris Ebbert
Powerpoint File
• Editable• Good to keep on file for future• ! PC/Mac Compatibility Problems!
Do not distribute.
presentations
11Chris Ebbert
PDF Files
presentations
12Chris Ebbert
PDF Files
• Not Editable• Good to email away• PC/Mac Compatible
presentations
13Chris Ebbert
Online presentations
presentations
14Chris Ebbert
Online presentations https://www.coroflot.com/signup
presentations
15Chris Ebbert
Printed presentations
presentations
16Chris Ebbert
Printed presentations
• Expensive to make and mail• Not editable• Gone, unless you travel with it
presentations
17Chris Ebbert
How to build a presentation
presentations
18Chris Ebbert
Keep a repository of your work.
?
presentations
19Chris Ebbert
Keep a repository of your work.
?
presentations
20Chris Ebbert
Keep a repository of your work.
?
presentations
21Chris Ebbert
Keep a repository of your work.
?
presentations
22Chris Ebbert
Keep a repository of your work.
?
presentations
23Chris Ebbert
Keep a repository of your work.
?
presentations
24Chris Ebbert
Keep a repository of your work.
Computing Cloud
presentations
25Chris Ebbert
Keep a repository of your work.
drive.google.com
presentations
26Chris Ebbert
Keep a repository of your work.
Coroflot.com
presentations
27Chris Ebbert
Keep a repository of your work.
Linkedin.com
presentations
28Chris Ebbert
Photoshop is your friend.
presentations
29Chris Ebbert
IT Rules
presentations
30Chris Ebbert
Stay under 5 MB.
presentations
31Chris Ebbert
Only send PDF.
presentations
32Chris Ebbert
Powerpoint to PDF:Save As > PDF
presentations
33Chris Ebbert
Layout
34
?
35
Presentation Type School/ Company Project
Your Name Degree Program Date
Image(s) Image relatedDescription
Image-Related Caption
presentations
36Chris Ebbert
Font
presentations
37Chris Ebbert
Serif Font
presentations
38Chris Ebbert
Serif Font
presentations
39Chris Ebbert
Sans Serif Font
presentations
40Chris Ebbert
Good Font Examples:
CalibriArial
TahomaVerdanaCentury GothicCandaraKartikaKhmerLathaLevenim MT…
And one is enough.
presentations
41Chris Ebbert
Descriptions
42
Master Presentation NTU Full Size Rubber Elephant
Your Name Degree Program Date
Final Model:
• Wooden frame, urethane foam carved panels, acrylic coated
• Height 3.6m• Client: AFS
Durban Zoo• Final
deliverable
Side View
s
43Chris Ebbert
Concept
44Chris Ebbert
Idea Creation Idea Capturing Idea Development
How to develop an idea
45Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
46Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
47Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
48Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
• “Less than 3V”• “Stays under 30 Celsius”• “Lasts 20.000 hours”
49Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
50Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
51Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
52Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
53Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
54Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
55Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
56Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
Make a few, to compare:
Version 1 Version 2 Version 3
57Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which concept fulfils all criteria in the most balanced way?
Version 1 Version 2 Version 3
s
58Chris Ebbert
Choosing a Concept
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
59Chris Ebbert
Selection Methods
A) External decision. Concepts are turned over to the customer or other external entity.
Bad: Customer should not be bothered with hundreds of concepts.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
60Chris Ebbert
Selection Methods
B) Product champion. An influential member of the product development team chooses a concept based on personal preference.
Bad: Group consensus is preferable both for confidence and harmony.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
61Chris Ebbert
Selection Methods
C) Intuition. The concept is chosen by its feel. No explicit criteria are used. The concept simply seems better.
Bad: Design decisions need to be objective and justifiable.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
62Chris Ebbert
Selection Methods
D) Multivoting. Each member of the team votes for a setnumber of projects.
Hmmm: Depends on how objectively the team members vote..
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
63Chris Ebbert
Selection Methods
E) Pros and cons. The team lists strengths and weaknesses of each concept and makes a choice based upon group opinion.
Good: The decision is group based and (presumably) objective.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
64Chris Ebbert
Selection Methods
F) Prototype and test. The organization builds and tests prototypes of each concept, making a selection based upon test data.
Bad: Too costly for hundreds of concepts.Good: Final concept selection.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
65Chris Ebbert
Selection Methods
G) Decision matrices. The team rates each concept against pre-specified selection criteria, which may be weighted.
Good: Preferred method.
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
66Chris Ebbert
For us, it could look like this:
Fits company identityLets company continue to work with Doshi family in Guangzhou
Matches rival’s newest product’s appealTooling done at under RMB 5.000.000
Lauban likes itAcceptably “green” for us, the agency
Fits our royalties payment plan proposal
Innovation Workshop Types of Innovation – Innovation Management – Judging Innovation
67Chris Ebbert
Concept Innovation Selection Matrix:
Choose and build your best concept this afternoon. Present tomorrow by 9:00:• Mockup• Your summary of your whole development history – innovation process from the start as DC/ RD Team to your agreement with the
other team, your concepts, your selection process, and development of the final product. As a graphic, on cardboard.• Each team prepares a 30-minute presentation, containing all of the above.• No computers – appoint team mate couples to take care of the above.
Concept A Concept B Concept C Current Product
Need/ Value 1 (e.g., better safety?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Need/ Value 2 (e.g., better lifecycle?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Need/ Value 3 (e.g., better aesthetics?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Need/ Value 4 (e.g., better ergonomics?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Need/ Value 5 (e.g., better hygiene?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Need/ Value 6 (e.g., better … X?) Yes/ No/ Same Yes/ No/ Same Yes/ No/ Same Same
Yes-Score ? ? ? 0
s
68Chris Ebbert
In Practice
s
69Chris Ebbert
In product design, a concept is like a proposal.
“The design team is ready to present something to the board”.
s
70Chris Ebbert
In product design, a concept is like a proposal.
“The design team is ready to present something to the board”.
s
71Chris Ebbert
It represents a designer’s vision of a possible solution.
“The design team believes this object is a viable possibility”.
s
72Chris Ebbert
It represents a designer’s vision of a possible solution.
“The design team believes this object is a viable possibility”.
s
73Chris Ebbert
A concept in design is expected to meet the brief to a high extent.
“The design team believes this object can do everything it has to do”.
s
74Chris Ebbert
A concept in design is expected to meet the brief to a high extent.
“The design team believes this object can do everything it has to do”.
s
75Chris Ebbert
Industry accepts that concepts may still have weaknesses.
“The design team acknowledges some aspects may need more work”.
s
76Chris Ebbert
Industry accepts that concepts may still have weaknesses.
“The design team acknowledges some aspects may need more work”.
s
77Chris Ebbert
Concepts are used for debate.
“The design team invites discussions”.
s
78Chris Ebbert
Concepts are used for debate.
“The design team invites discussions”.
s
79Chris Ebbert
It is common to offer a client several concepts to choose from.
“The design team offers you these variations”.
A B
C D
s
80Chris Ebbert
Concepts can go nowhere.
“The engineering team believes this is no possibility”.
s
81Chris Ebbert
Concepts can go nowhere.
“The engineering team believes this is no possibility”.
s
82Chris Ebbert
A good concept can be used for further development.
“The design- and engineering teams believe this is a possibility”.
s
83Chris Ebbert
A good concept can be used for further development.
“The design- and engineering teams believe this is a possibility”.
s
84Chris Ebbert
A good concept can be used for further development.
“The design- and engineering teams believe this is a possibility”.
compromise
s
85Chris Ebbert
A good concept can be used for further development.
“The design- and engineering teams believe this is a possibility”.
compromise
s
86Chris Ebbert
How Product Designers
Present Concepts
s
87Chris Ebbert
Design Sketch(carefully crafted, with detail and colours)
s
88Chris Ebbert
Mockup(looks real, but does not work)
s
89Chris Ebbert
Model (looks real, has some realistic functions)
90Chris Ebbert
CAD Model(not rendered, can be turned and viewed on screen)
91Chris Ebbert
CAD Rendering(shows intended, realistic visuals)
presentations
92Chris Ebbert
Thank You.