brand masters conference - association of national advertisers

February 26–28 | The Westin Diplomat Resort & Spa | Hollywood, Fla.

2014 ANABrand Masters

Conference

Download the ANA mobile app — e.ana.net

www.ana.netWe’ll be live tweeting throughout the conference (@ANAMarketers), as well as posting photos and other information at facebook.com/ANA. Join the conversation online using the hashtag #ANABrand.

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Agenda ............................................................................ pg 3

Speaker Bios .................................................................... pg 7

Attendee List ..................................................................pg 15

ANA Member Benefits .................................................... pg 33

Sponsor Information ........................................................pg 37

Table of Contents

2014 ANA Brand Masters Conferencepresented by Mashable

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WEDNESDAY, FEBRUARY 26

Registration Opens (3:00 p.m.)

Preconference Session (4:00 p.m.)

BRANDING IN A DIGITAL WORLD

What does it take for brands to cut through the clutter? How do brands truly engage with and win loyalty from consumers in the digital age? ANA’s Marketing2020 partner EffectiveBrands will share key learnings from the Marketing2020 study, and review a framework for assessing, building, and embedding winning brand characteris-tics. Come prepared to be challenged and leave with practical guidelines that every brand can apply.

Marc de Swaan AronsFounderEffectiveBrands

Kimberly OrtonPartner and Managing DirectorEffectiveBrands

Opening Reception (6:30 p.m.) Sponsored by Digilant

Dinner (7:30 p.m.)

THURSDAY, FEBRUARY 27

Breakfast (7:30 a.m.)Sponsored by Cardlytics

SPEAKING TO THE CONSUMER IN B-TO-B MARKETING

B-to-B Marketing used to be simple: living up to its nickname of “Boring to Boring,” it was formulaic and, full of product facts and proof points. We were forgetting that B-to-B buyers are people first. Reaching through to the “consumer” in your target business audience may be the best way to influ-ence behavior. Cardlytics, the pioneer in card-linked marketing, will share its recent experiences deploying B-to-C strategies to educate its B-to-B audi-ence on the benefits of card-linked marketing, and then open the discus-sion to learn from the B-to-B marketers in the audience during this eye-opening breakfast session.

Kasey ByrneChief Marketing OfficerCardlytics

General Session (8:30 a.m.)

WELCOME/OPENING REMARKS

Seth RoginChief Revenue OfficerMashable

Roger Adams (Host)Senior Vice President, Chief Marketing OfficerUSAA

Bob LiodicePresident and Chief Executive OfficerANA

TACO BELL: AD AGE MARKETER OF THE YEAR

Taco Bell, named 2013 Ad Age Marketer of the Year, has proved to be a change agent with its approach to new product innovation, Millennial-targeted marketing, and social media. Taco Bell has also created unprecedented engagement across its digital and social channels, in ways that are authentic, relevant, and real-time. Discover what Taco Bell learned along its journey, and how cross-functional teams are able to be agile by using a smart and nimble approach to increase sales and, loyalty and drive ongoing conversations that matter.

Chris BrandtChief Marketing OfficerTaco Bell

Agenda

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Agenda


CHOBANI: FROM CATEGORY DISRUPTER TO MARKET LEADER

What does it take to wake up a sleepy category? For the yogurt aisle, it was a vision and commitment to do things better. Six-year-old Chobani was started with a clear vision: to craft a delicious, nutritious product which used only natural ingredients and was accessible to everyone. Now, Peter McGuinness, chief marketing and brand officer for the No. 1-selling Greek yogurt brand, is building a marketing infrastructure to maintain the brand’s leadership posi-tion. Join him to hear how Chobani challenged the status quo, catalyzed a food craze, and surpassed $1 billion in its quick rise to success—and what’s next for the market leader.

Peter McGuinnessChief Marketing and Brand OfficerChobani

Coffee Break (10:25 a.m.)Sponsored by Smithsonian Channel

General Session Cont. (10:45 a.m.)

THE HOSTESS STORY

After liquidating in late 2012, Hostess was left for dead. Five months later, new ownership wanted to resurrect the iconic maker of Twinkies. But this nos-talgic brand, popular only among older moms, needed to reach a younger audi-ence to survive. So it made a play in major markets to generate buzz, and

used social media to turn that buzz into national awareness. When stores sold out of product within 48 hours of launch, it wasn’t just a comeback. It was the sweetest comeback in the history of ever.

Rich SebanPresident and Chief Operating OfficerHostess Brands, LLC

Matt BowneCreative DirectorBernstein-Rein

HELLO PRODUCTS: A FRIENDLY DAVID-VERSUS-GOLIATH STORY

Hello is a brand of “seriously friendly” oral care products, including tooth-pastes, mouthwashes, and breath sprays, that launched in April 2013. This tiny company (fewer than 10 people!) has gotten its products on some of the largest retailer shelves in the U.S. in record time, and is leading a valiant charge against titans such as P&G, Colgate, and J&J. Founder and CEO Craig Dubitsky is obsessed with design, and has a history of advising, investing in, and creating transforma-tional consumer brands such as Method and eos. The Hello story — which includes meaningful disruption in media and merchandising - is inspirational and will leave you with the confidence to take on the world.

Craig DubitskyFounder and CEOHello Products LLC

MIZUNO USA: STRAIGHT FROM THE HEART MARKETING

In this age of head-spinning change, we are tempted to look at individuals as just “likes” or as “decimal points that add up to big data.” Mizuno, winner of the Most Effective Brand in North America in 2013 according to the Effie Index, takes a different approach, and relies on authenticity to spread pure love of sports and drive brand fans. Mizuno USA will share the inside story of how Mizuno, as a challenger brand, blends best-in-class marketing principles and organizational values to thrive in a highly competitive market.

Ahmet AbaciVice President, Brand MarketingMizuno USA

Luncheon Keynote (12:45 p.m.)Sponsored by Mashable

WHAT’S NEXT IN DIGITAL AND TECHNOLOGY

Christina Warren, Mashable’s senior technology analyst, is an expert in digital culture and has been featured on many national programs including CNN, Bloomberg, NPR, and WSJ Radio. At Mashable, Ms. Warren writes about technology, mobile computing, develop-ment, and design with a focus on the intersection between new media and technology. During her keynote, Warren will discuss 2014 trends, what’s next in digital and technology, and what that means for brands.

Christina WarrenSenior Technology AnalystMashable

General Session Cont. (2:00 p.m.)

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CITI BIKE: THE CURRENCY OF BRAND GENEROSITY

Since its May launch, Citi Bike has far exceeded all expectations. Riders have pedaled over seven million miles, burning 280 million calories along the way. Citi Bike’s estimated mileage equates to more than 880 trips around the world, or going to the moon and back 15 times. With its launch, Citi Bike, operated by NYC Bike Share, has helped residents and visitors unlock the city. It also aligned the Citi brand with a highly useful and beneficial service. Find out from Citi what made the Citi Bike launch so successful and how giving back to consumers in a mean-ingful way translates to stronger brand engagement and results.

Elyssa GrayDirector, Head of Creative and Media, NA MarketingCitigroup, Inc.

SAMSUNG:THE NEXT BIG THING IS ALREADY HERE”

Samsung had a great product, but no one saw their brand as an industry-leading innovator. However, Samsung managed to turn things around and establish its Samsung Galaxy product line as the alpha Android brand. Todd Pendleton, chief marketing officer at Samsung Telecommunications America, will share how his team trans-formed Samsung Mobile through the Effie Award-winning case study “The Next Big Thing is Already Here.” Mr. Pendleton will also reveal a “behind the scenes” look at the road to Samsung Mobile’s success.

Todd PendletonChief Marketing OfficerSamsung Telecommunications America

HOW TO COME BACK SWINGING “THE HONDA WAY”

Honda has been one of the most trusted automotive brands for the last 50 years, but found itself clobbered with a one-two punch in 2011. First, a devastating earthquake and tsunami in north eastern Japan affected the global supply chain and shut down production. Then a scuffle with a noted consumer publication over one of its core models gained national attention. Honda seized the opportunity to rethink its commu-nications strategies to spark positive word-of-mouth. This included a restruc-turing of its internal marketing func-tion and revamping its external agency relationships. Focusing on the next 50 years, its new model places emphasis on innovative marketing strategies. Hear Honda’s “turn-on-a-dime” success story and learn how it reflects the auto-maker’s determination to create some-thing new — and then immediately set about making it better.

Mike AccavittiSenior Vice President, Automobile OperationsAmerican Honda Motor Company

General Session Adjournment (4:00 p.m.)

Reception (6:00 p.m.) Sponsored by The Halo Group

FRIDAY, FEBRUARY 28

Breakfast (7:30 a.m.)Sponsored by Edelman

General Session (8:30 a.m.)

HILLSHIRE BRANDS: THE $4 BILLION STARTUP

In June 2012, Sara Lee Corp. spun off its international coffee business and then changed its name to The Hillshire Brands Company to better reflect its new set of focused food offerings. Being a new company with brands that had decades of history is a unique proposi-tion. President of Hillshire’s retail busi-ness, Andy Callahan will share how the company leverages the assets of brands such as Jimmy Dean, Ball Park, and Hillshire Farm while also focusing on innovation and building a new corporate culture.

Andy CallahanPresident, RetailHillshire Brands Company

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DUNKIN’ BRANDS: DRIVING BRAND INNOVATION

With more than 17,000 points of distri-bution in nearly 60 countries worldwide, Dunkin’ Brands Group, Inc. is one of the world’s leading franchisors of quick-service restaurants, serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Discover how Dunkin’ Brands leverages consumer insights to foster product innovation and develop a 360-degree approach through a unique combination of brand promise, advertising, menu, in-store environment, mobile, and social media strategies.

Chris FuquaVice President, Brand MarketingDunkin’ Donuts

Coffee Break (10:00 a.m.)Sponsored by AudienceXpress

General Session Cont. (10:20 a.m.)

AUTONATION: REBRANDING A LARGE ORGANIZATION FILLED WITH “ARMCHAIR CMOS”

Very few marketers have the opportu-nity to start with a clean slate in brand-building. More often, we seek to drive awareness, consideration, and trial for an existing brand, making relatively gradual changes to positioning as we drive business objectives. But what if a larger shift is in order? This presents great opportunity, but also major risks to marketers. AutoNation, Inc. will share its experiences—both positive and neg-ative—in rebranding a large organiza-tion chock-full of armchair CMOs.

Greg RevelleSenior Vice President and Chief Marketing OfficerAutoNation, Inc.

AN INSIDE LOOK AT MILLENNIALS

Millennials are the largest living gen-eration and the most coveted con-sumer group since the Baby Boom. They are early adopters of technology and heavy users of online, social, and mobile media. Therefore, it is critical for marketers to learn how to connect with this important group. This session will feature a line-up of recent recipients of the ANA Rising Marketing Star Award. These individuals are young marketing professionals who were nominated by senior executives at their companies as role models for the industry’s younger workforce. This panel will offer real-world advice and examples of effec-tive ways to engage with the elusive Millennial audience as a consumer and an employee.

Courtney BuckleyAssociate Marketing ManagerAllstate Insurance Company

Coley HolnbackMarketing Manager, Global Sponsorship MarketingVisa Inc.

Sloan WhiteBrand Manager, Retail PartnershipsCapital One

Moderated by: Roger AdamsSenior Vice President, Chief Marketing OfficerUSAA ANA Brand Management Committee Chair

Conference Adjournment (12:00 p.m.)

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Speaker Bios

Michael J. AccavittiSenior Vice President, Automobile OperationsAmerican Honda Motor Co., Inc.

As senior vice president of automobile operations for American Honda Motor Co., Michael Accavitti oversees product planning, logistics, and marketing for both the Honda and Acura automobile brands. His responsi-bilities for product planning and logistics include sales and production planning, distribution, quality assur-ance, company vehicle administration and market research. Mr. Accavitti also oversees Honda and Acura brand management, national advertising, media operations, shows and experiential marketing, motor sports marketing, and marketing communications, including analytics, ECRM and database operations, digital mar-keting, and social media. Prior to joining American Honda, he was an executive automotive advisor for Cisco Systems. He served a 25-year tenure with the Chrysler Corporation working in various areas including engi-neering, production management, finance, international business development, product and brand plan-ning, and marketing, culminating in his appointment as president and chief executive officer of the Dodge brand and Leading Marketing Executive for the Chrysler Group. Mr. Accavitti holds a bachelor of science degree with a concentration in industrial engineering and management from Western Michigan University, an M.B.A. from Wayne State University, and a juris doctor from the Detroit College of Law at Michigan State University.

Ahmet AbaciVice President, Brand Marketing Mizuno USA

Ahmet Abaci, vice president of brand marketing at Mizuno USA, has more than 20 years of experience as a global marketing and strategy executive in consumer packaged goods, over-the-counter, retail, and sporting goods industries. Prior to joining Mizuno in 2012, Mr. Abaci led the development and execution of engaging consumer brand experiences and delivered strong financial results at Kimberly-Clark Corporation, Bausch & Lomb, and SSL International (now part of Reckitt Benckiser) in local and global roles. Today at Mizuno, he leads brand strategy and execution for running, golf and team sports divisions.


Roger AdamsSenior Vice President, Chief Marketing Officer USAA

Roger Adams has more than 30 years of marketing experience, spanning consumer packaged goods, dura-bles, and retail industries. Prior to USAA, where he has been chief marketing officer (CMO) since 2010, he served as CMO at Lord & Taylor and The Home Depot, with responsibility for advertising, media, customer relationship management (CRM), sponsorships, e-commerce, and credit marketing. Previously, Mr. Adams was executive director of advertising, marketing, media, and CRM for General Motors. He began his market-ing career at PepsiCo. Mr. Adams received a B.S. in communication studies from Northwestern University and an M.B.A. from New York University. A member of the board of the ANA, he also serves as the chair-man of its brand management committee.

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As the chief marketing officer at Taco Bell, Chris Brandt leads brand marketing, media and brand sponsor-ships, consumer insights, brand experience, and digital marketing. He has overseen marketing strategy for ongoing and new platforms, led the launch of Doritos Locos Tacos, developed the Cantina Bell menu and an innovative, multi-year marketing calendar featuring breakthrough innovation platforms to drive sales growth. Mr. Brandt joined the Taco Bell team in 2010 as senior director for marketing and was promoted to vice president in 2012. He assumed responsibility for brand experience and helped bring “Live Más” to life. Prior to Taco Bell, he served as vice president of marketing for Odwalla and as a member of Odwalla’s execu-tive team. Before joining Odwalla, Mr. Brandt spent eight years working on a variety of brand management assignments at General Mills including Betty Crocker, Foodservice, Big G Cereals, Nature Valley Granola Bars, and Yoplait. He graduated with honors from University of California, San Diego with a B.A. in econom-ics and received his M.B.A. with honors from the Anderson School at UCLA.

Speaker Bios

Chris BrandtChief Marketing Officer Taco Bell Corp.

As associate marketing manager at Allstate Insurance Company, Courtney Buckley leads the development and execution of public relations and social media programs for Allstate’s integrated marketing communi-cations department. This includes support of Allstate’s general market and multicultural sponsorships and college sports, including Allstate® Sugar Bowl®, Allstate’s “Good Hands®” Field Goal Net program across 80 partner universities, NCAA®, SEC, Big Ten, and soccer including MLS, USSF, and Mexican National Soccer Team, to build Allstate’s brand consideration and preference. Additionally, she leads public relations support for the company’s motorcycle advocacy marketing initiatives. Under her leadership, Allstate’s public relations campaigns have been recognized with numerous awards including six Chicago Skyline Awards and an Award of Excellence from PRSA’s Silver Anvil Awards. Ms. Buckley was recognized as a Rising Marketing Star by the ANA in 2012 for her leadership and work on Allstate’s motorcycle marketing and public rela-tions campaigns “Once Is Never Enough” (O.N.E.) advocacy work for motorcycle safety, which has won five awards since its inception. She holds a bachelor of liberal arts degree from Southern Illinois University.

Courtney BuckleyAssociate Marketing ManagerAllstate Insurance Company


Matt BowneCreative Director Bernstein-Rein

Matt Bowne is a nationally recognized creative director at Bernstein-Rein in Kansas City. He’s responsi-ble for many major campaigns, including the acclaimed 2013 resurrection of Hostess Brands. To reach a younger generation of snack lovers, Mr. Bowne penned “The Sweetest Comeback in the History of Ever” theme and led the development of an integrated campaign that achieved record sales for the company. He has helped clients such as McDonald’s, MetLife, Sonic Drive-In, Blue Bunny Ice Cream, Missouri Lottery, PA Tourism and UMB Financial tell their stories. His work has been recognized by the Radio Mercury Awards, the Webbys, the ADDYs, the World Lottery Association, Communication Arts and Tori Spelling’s Twitter account (she liked his Blue Bunny spot).

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Andy Callahan is president of retail at The Hillshire Brands Company. He is responsible for the company’s consumer-facing meats and frozen desserts businesses in North America. Prior to his current position, Mr. Callahan served as senior vice president, chief customer officer for Sara Lee Corporation’s North American operations as well as president of Sara Lee’s $1.8 billion North American Foodservice segment and vice president of marketing for Sara Lee’s breakfast and snacking business unit. He joined Sara Lee in 2008 from Kraft Foods, Inc. where he spent 13 years in various positions of increasing responsibility in market-ing, sales, and general management. His roles at Kraft included vice president, customer development on Kraft’s SUPERVALU business, general manager of The Churny Company and leading Kraft’s process cheese portfolio. Prior to Kraft, Mr. Callahan spent seven years in the Navy as a naval flight officer. He holds a bachelor of science degree in mechanical engineering from the United States Naval Academy and a mas-ter’s degree in business administration from the Florida Institute of Technology.

Speaker Bios

Andy CallahanPresident of RetailThe Hillshire Brands Company

Marc de Swaan Arons is a founder and chairman of EffectiveBrands and an acknowledged thought leader in the burgeoning area of global marketing leadership. As chairman of EffectiveBrands, Mr. de Swaan Arons cofounded EffectiveBrands in 2001, following a successful career with Unilever working in the Netherlands and New York. At EffectiveBrands, he spearheads the Leading Global Brands™ study, an ongoing learning project with contributions from more than 250 global brands and 2,500 global brand leaders. He is a fre-quent keynote speaker at business schools, companies, and industry conferences. He has been quoted in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, Marketing Week, and Brandweek. Mr. de Swaan Arons is coauthor of the best-selling marketing book The Global Brand CEO: How to Build the Ultimate Marketing Machine. He serves as a volunteer on the advisory board of GoodWeave, which works towards ending child slavery in the carpet industry. Educated in the U.K. and the Netherlands, he holds a business economics degree from the Erasmus University.

Marc de Swaan Arons Founder and ChairmanEffectiveBrands


Kasey Byrne is chief marketing officer at Cardlytics, she joined the company in 2011. Ms. Byrne has over 15 years’ experience in strategy, organizational development, marketing, communications and project manage-ment. Most recently, she served as managing director of BrandCulture where she lead a number of brand consulting projects focused on high technology, early-stage growth businesses. Prior to BrandCulture, she was the chief communications officer of Overture Services, Inc. (since acquired by Yahoo!), the Internet search pay-for-performance pioneer where she oversaw all of the company’s communications, investor rela-tions, and public relations. Earlier Ms. Byrne was a management consultant at McKinsey & Company special-izing in catalyzing technology, financial services, and organizational performance. She began her career as a software engineer working with both Hewlett-Packard and Digital Equipment Corporation. She holds a M.S. in management from the Sloan School of Management at MIT and a B.S. in engineering from Cornell University.

Kasey ByrneChief Marketing OfficerCardlytics

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As Citi’s director of creative and media for the NA consumer marketing division, Elyssa Gray manages Citi’s advertising campaigns and media investment strategy for all of the U.S. consumer banking businesses—credit cards, retail bank, small business, commercial and mortgage, with a strong focus on driving brand metrics and organic growth. She has also been responsible for championing the brand’s digital transforma-tion and leadership, creating industry best-in-class digital programs. Work that she and her team have led over the past two years has been lauded throughout the industry and has received numerous accolades, including several ADDY’s, Midas, New York Festivals, Mashies, Radio Mercury and FCS Portfolio awards, most notably for the launch and activation of Citi Bike in 2013. Prior to joining Citi, Ms. Gray was the head of global media and creative for Visa Inc. Her advertising foundation was built at BBDO NY, working in both media and account services departments on brands including DuPont, Gillette, Texaco, Visa USA, Armstrong, and Thomasville. Ms. Gray is a University of Vermont graduate.

Chris Fuqua joined Dunkin’ Brands in 2009 and currently serves as the vice president of brand market-ing for Dunkin’ Donuts. Mr. Fuqua is responsible for leading menu strategy, positioning the brand for growth opportunities across categories and dayparts, and managing the innovation-to-market process. Previously at Dunkin’, he led the strategy team, where he focused on identifying and prioritizing long-term growth opportunities for all global segments of Dunkin’ Brands. He also led the business analysis and advertis-ing fund finance teams, incorporating analytical rigor into day-to-day decision making across all parts of the company and managing the advertising fund profit and loss. Mr. Fuqua came to Dunkin’ from McKinsey and Company’s Boston office, where he led client engagements in the retail and consumer packaged goods sectors, specializing in strategy, in-store execution, and organizational design. Earlier in his career, he served as a naval flight officer in the United States Navy. Mr. Fuqua holds an M.B.A. from the Tuck School of Business at Dartmouth and a B.S. in political science from the United States Naval Academy.

Speaker Bios

Chris FuquaVice President, Brand MarketingDunkin’ Brands Inc.

Elyssa GrayDirector, Head of Creative and Media, NA MarketingCiti


Craig Dubitsky is founder and chief executive officer of Hello Products. Hello has taken the oral care cat-egory by storm and gone from concept to commercialization in only six months and from launch to over 20,000 top retail doors in as much time. Prior to Hello, Mr. Dubitsky cofounded the Kind Group, where he conceived the eos brand. He was retained by Boots, the U.K.’s largest health and beauty retailer, to advise the strategic U.S. rollout of its No. 7, Botanics, and Mediterranean cosmetic and skin care brands, leading to a Boots aisle and over 700 SKUs in Target stores nationwide. Mr. Dubitsky’s history with transformational brands dates back to his role advising Simon Property Group on ventures. He identified and led the initial investment in Method Products and served on the Method board of directors. His involvement with revolu-tionary consumer packaged goods includes strategizing with Seventh Generation on innovation and design and serving as chief marketing officer of Popcorn, Indiana. He is chairman of the advisory board of Lexicon and has served as a board member of the Art Directors Club.

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Craig Du1bitskyFounder and Chief Executive OfficerHello Products LLC

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As chief marketing and brand officer at Chobani, Peter McGuinness oversees all global marketing and com-munication efforts for America’s top-selling Greek yogurt brand, including advertising, brand strategy, inno-vation, pricing, experiential, retail and digital marketing, and public relations. Prior to Chobani, he served as president and chief executive officer of DDB Chicago and Gotham. He brings more than 20 years of global marketing experience to the company, with a successful track record of shaping and growing some of the world’s most iconic brands including MasterCard, Johnson & Johnson, Unilever, McDonald’s, Microsoft, and Sony. He is an active industry leader, serving on influential boards including the Advertising Council, 4A’s, and the Advertising Educational Foundation. He is a member of the AAF Advertising Hall of Achievement and a David Rockefeller Fellow for the Partnership of New York City.

Speaker Bios

Peter McGuinnessChief Marketing and Brand Officer Chobani

Kimberly Orton is a partner and the managing director in EffectiveBrands’ New York office. Her client work includes Sony, Campbell, Merck, Mylan, Hershey, Shiseido, Kao and Novartis. She has particular expertise in the design, development and implementation of strategic consumer-based programs for global markets. Ms. Orton recently led Lippincott’s consumer packaged goods/packaging design practice area as a senior partner. Her clients included Diageo, Kraft, Pfizer, Pursuit of Happiness, Leapfrog, Wal-Mart and Intuit. Prior to joining Lippincott, Ms. Orton was the vice president and managing director at Lipson Alport Glass & Associates. Earlier, she maintained several leadership roles at The Coca-Cola Company over the span of 14 years. Ms. Orton holds a B.S. from Colorado State University.

Kimberly OrtonPartner and Managing DirectorEffectiveBrands


Coley Holnback is marketing manager, global sponsorship marketing at Visa Inc. She is responsible for the development of Visa’s global visual identity system for the 2014 FIFA World Cup Brazil™ and manages the execution for Visa’s entire on-site branding presence across 12 stadiums throughout Brazil. Ms. Holnback has become proficient in Portuguese to be even more effective in Brazil. Previous to the FIFA World Cup™, Ms. Coley supported Visa’s sponsorship of the 2013 FIFA Confederations Cup™ and the 2012 London Olympics. She began her career at Visa four-and-a-half years ago in the inaugural year of Visa’s new gradu-ate rotational program. In 2013, Ms. Holnback was recognized by Ad Age magazine as one of the ’40 under 40’ as well as by ANA as a Rising Marketing Star. She is a graduate of the University of Denver.

Coley HolnbackMarketing Manager, Global Sponsorship MarketingVisa Inc.

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Greg Revelle, senior vice president and chief marketing officer, is responsible for marketing and eCom-merce at AutoNation, the largest automotive retailer in the U.S., with over 21,000 employees and $17 billion of annual revenue. In this role, Mr. Revelle oversaw a major overhaul of the company’s marketing orga-nization and platform, including rebranding the company’s footprint under a single national name, build-ing organizations with expertise in digital marketing and eCommerce and launching all-new desktop and mobile Web platforms. He also oversaw the development a consolidated set of company-wide brand attri-butes to build the new brand and achieve consistency across all customer communications. Previously, Mr. Revelle was vice president at Expedia, where he led global online advertising spanning 27 countries. He also held various leadership roles in strategy and mergers and acquisitions, serving as a board member of CruiseShipCenters, Inc. Mr. Revelle graduated with an A.B. from Princeton University and an M.B.A. from Harvard Business School.

Speaker Bios

Greg Revelle Senior Vice President and Chief Marketing OfficerAutoNation, Inc.

Seth Rogin is the chief revenue officer at Mashable, where he is developing a diverse revenue portfolio. Responsible for advertising sales, branded content and monetization of new products, he joined Mashable in June 2013. Previously, Mr. Rogin worked for The New York Times for 13 years in various positions, most recently leading the sales operations for all mobile and tablet devices. He was also responsible for the sales and business operations of The New York Times Magazine and T, the company’s style magazine, includ-ing the creation and highly successful launch of the first Web site for T. Mr. Rogin has served for three years on the executive committee of the American Heart Association’s Go Red for Women New York annual event and will be honored as their first ever male “Luminary” in 2014. He also served for four years on the Education Foundational for the Fashion Industries, benefiting the Fashion Institute of Technology.

Seth RoginChief Revenue OfficerMashable


Todd Pendleton is chief marketing officer for Samsung Mobile USA. He sets the marketing strategy for iconic products and Samsung Mobile’s channel presence. Since joining Samsung in 2011, he has reshaped the company’s brand image in the U.S. with the launch of “The Next Big Thing Is Here” marketing cam-paign. Under his leadership, Samsung Mobile USA has been one of the fastest-growing social brands in the world, growing more than 26 million fans in 16 months. Mr. Pendleton spent 15 years at Nike, Inc. prior to joining Samsung. During his tenure, he advanced from advertising manager to become Nike’s first bas-ketball brand manager. He led the team that signed LeBron James and Kobe Bryant and developed some of the company’s most-iconic marketing campaigns including Freestyle - Time magazine’s 2001 Ad of the Year; the Grammy nominated “I’m Better Than I’ve Ever Been” 25 Years of Air Force One celebration; “Write the Future” Global World Cup campaign; Livestrong: “Chalkbot” Tour de France initiative; and Nike China’s “Just Do It” Olympic campaign. Mr. Pendleton holds a bachelor’s degree from Northeastern University, located in Boston, Massachusetts.

Todd PendletonChief Marketing OfficerSamsung Telecommunications America

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Christina Warren is a senior technology analyst at Mashable, where she writes about technology, mobile computing, development, and design, with a focus on the intersection between new media and technology. She is also a speaker, podcaster and video host. Ms. Warren has been featured on CNN, NPR, Bloomberg, WSJRadio, the BBC, Fox News, and Marketplace Radio. As a speaker, she has presented at Yale University, the Handheld Librarian Conference, SXSW Interactive, NAB Show and other events and conferences across the country. Before joining Mashable in 2009, Ms. Warren was the deputy editor at Download Squad and The Unofficial Apple Weblog. She has also written for USA Today and for AOL’s StyleList Blog. Ms. Warren was also an associate editor at AMC Entertainment’s Script-to-Screen blog and can be heard on an assort-ment of podcasts at 5by5.tv.

Speaker Bios

Christina WarrenSenior Technology AnalystMashable

Sloan White is brand manager of retail partnerships at Capital One. Ms. White manages marketing for one of Capital One’s luxury retail credit card partnerships. She handles all credit marketing for Saks Fifth Avenue’s SaksFirst loyalty program. She collaborates with Saks Fifth Avenue on the development of comprehen-sive brand marketing strategies for their luxury retail partnership segment, including acquisitions and cus-tomer management/loyalty activities. For over six years, Ms. White’s leadership has helped make Capital One a top brand in college sports. She previously led all integrated marketing efforts for the annual Capital One Mascot Challenge and Capital One Bowl. In 2012, Ms. White was recognized by the ANA as a Rising Marketing Star. In addition, she was named one of the ‘40 Under 40’ by Ad Age magazine. She is a 2007 graduate of the University of Richmond.

Sloan WhiteBrand Manager, Retail PartnershipsCapital One


Currently serving as president and chief operating officer of Hostess Brands, Rich Seban has more than 30 years’ experience in sales, marketing, and product innovation. He recently played a key role in leading the comeback of the Hostess brand. Mr. Seban joined Interstate Brands Corporation (IBC), owner of numerous brands including Hostess and Wonder bread, as chief marketing officer in 2005. He later served as chief customer officer and chief operating officer of the company, which changed its named to Hostess Brands, Inc. in 2009. He was named president of the new Hostess Brands, LLC, which was formed following the acquisition of the Hostess brand by investors Metropoulos & Co. and Apollo Global Management in 2013. Prior to joining IBC, he served as president and chief operating officer of High Liner Foods, Inc. and vice president of consumer products at Rich Seapak Corporation. Before that he held several positions at Sara Lee Bakery, including vice president of customer marketing. Earlier in his career, he held positions at the Campbell Soup Company and Henri’s Food Products. Mr. Seban is a graduate of Northern Illinois University.

Richard C. Seban President and Chief Operating OfficerHostess Brands, LLC

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SORTED BY NAME

Abaci, AhmetVice President, Brand MarketingMizuno USA

Abraham, TammyDirector, Brand SolutionsNational Geographic

Accavitti, MikeSenior Vice President, Automobile OperationsAmerican Honda Motor Company

Adams, RogerSenior Vice President, Chief Marketing OfficerUSAA

Aldredge, KeithVice President MarketingFlowers Foods

Ali, CarolinaAccount SupervisorLMO Advertising

Aminoff, SusanManaging Director, Audio IdentityEliasArts

Anauate, FabianaSenior Director, Marketing CommunicationBurger King Corporation

Anderson, KatieSenior National Marketing ManagerOrange Leaf Frozen Yogurt

Anderson, MatthewChief Marketing OfficerPublicis Kaplan Thaler

Anderson, ScottSenior Vice President, AdvancementThe Seed Company

Angeloro, EricSpecialist Digital MarketingMercedes-Benz USA, LLC

Aranda-Mori, AyrieNational Sales ManagerAlcance Media Group

Arata, ToddVice President, Brand MarketingComcast Cable

Arce Salazar, AlejandraLatin America Region ManagerAlcance Media Group

Arevalo, DeniseSenior Category Manager - Marketing ProcurementOffice Depot

Aslam, JanelleProduct ManagerHisamitsu

Avent, LisaVice President, Strategic Marketing, Family and TeensDisney Consumer Products, Inc.

Axe, LaurenDirector Brand MarketingCheckers Drive-In Restaurants, Inc.

Bacon, LeslieGroup PublisherChief Marketer Network

Bailey, CarissaCoordinator, ConferencesANA

Balanag, LiaDirector, Global Brand Communications, Holiday Inn Brand FamilyInterContinental Hotels Group

Ball, FrankSenior Account ExecutiveNielsen

Banahan, BrendanEditorThe Internationalist

Barber, JustinDirector / PartnerStrike Anywhere

Barlow, RachelleBrand and Advertising Program ManagerWells Fargo & Co.

Barr, JodiDirector, Marketing and PartnershipsNational Geographic Society

Bartyzel, SeanSenior Vice PresidentKoeppel Direct

Bauer, JonathanChief Strategy OfficerDroga5

Beagen, TimDirector, Business DevelopmentNetworked Insights (NI)

Bell, DavidChairmanPegasus Capital Advisors, L.P.

Bennett, ScottTongal

Bennett, TeahVice President of Business DevelopmentImplementix

Berg, EdDirector, Member RelationsANA

Bick, ThomasSenior Director, IMC and AdvertisingKraft Foods Group, Inc.

Billings, BrittanySenior Director, Business DevelopmentGilt Groupe, Inc.

Bischof, JayVice President, East Coast SalesMashable

Bjorklund, KristinBrand ManagerAmeriprise Financial, Inc.

Blue, SarahGlobal Business Development ManagerBurns Entertainment

Boasberg, JulesExecutive Vice President, Growth OfficerBernstein-Rein Advertising, Inc.

Boothe, ChrisChief Executive OfficerSpark Communications

Borges, StephanieDirector, Corporate AlliancesSix Flags, Inc.

Bottone, Mary EllenVice President, Advertising SalesSmithsonian Channel

Bowne, MattCreative DirectorBernstein-Rein

Brandt, ChrisChief Marketing OfficerTaco Bell

Brooker, BrianChief Creative OfficerBernstein-Rein Advertising, Inc.

Brown, JasonVice President, Head of National SalesThe DIRECTV Group, Inc.

Brownstein, EvanSenior Director of MarketingCheckers Drive-In Restaurants, Inc.

Bubel, JenniferKey Accounts ManagerRocket Fuel

Attendees


www.ana.net16

Buckley, CourtneyAssociate Marketing ManagerAllstate Insurance Company

Burch, MikeVice President, National Sales and MarketingSpeedway Motorsports, Inc.

Burnett, CaseyPartnerRoth Observatory

Burtin, DarnellVice President, Global MembershipMobile Marketing Association

Butterman, HowardVice President, SalesActive International

Byrne, KaseyChief Marketing OfficerCardlytics, Inc.

Calderone Polcsa, AlanaVice President, Branded Entertainment and New BusinessTelepictures Productions

Calhoun, KathyManager, Marketing CommunicationsWilsonart International

Callahan, AndyPresident, RetailHillshire Brands Company

Camilleri, JohnSenior Vice PresidentHarmelin Media

Campbell, WillChief Executive OfficerQuantasy

Canty, KevinVice President, East Coast SalesKargo Global Inc.

Caploe, RobbieEditorial DirectorCynopsis Media

Cardona, AlexisChief Marketing OfficerTransitions Optical, Inc.

Carli, JenniferDirector, Cda. Advertising, Corporate MarketingBank of Montreal

Carmody, BobDirector, CommunicationsSiemens Medical Solutions USA, Inc.

Carpenter, LovBusiness ManagerThe Escape Pod

Carter, JoanDirector of Corporate RelationsMemorial Sloan-Kettering Cancer Center

Chapman, WillChief Revenue OfficerBrightLine

Charlton, JaniceDirector, Consumer InsightsDisney Consumer Products, Inc.

Chin-Fatt, CarolBrand MarketingCapital One Services, Inc.

Cloud, LoriExecutive DirectorG7 Entertainment Mktg

Cohan, CathyGlobal Chief Growth OfficerYoung & Rubicam, Inc.

Cohan, DevinVice President, SalesActive International

Cohen, BillVice President, Global BusinessBurns Entertainment

Cooke, BrandonChief Marketing Officermcgarrybowen

Cordes, BrianGeneral Manager, Business DevelopmentThe DIRECTV Group, Inc.

Cosgrove, HeatherAdvertising ManagerLiberty Mutual Insurance Company

Coston, SheniqueMarketing ManagerSamsung Mobile/ STA

Cowan, TishanSenior Vice President, Branded Entertainment and New BusinessTelepictures Productions

Creaven, KimberlyGlobal Marketing, Media and PartnershipsDelta Air Lines, Inc.

Criswell, DanielleField Marketing ManagerSoutheastern Metals

Cross, ChristyAssociate Director, Business Development22squared

Cruz, MichaelDirector of MarketingColumbus Foods, LLC

Cunningham, TomChief Marketing OfficerThe Halo Group

Cutler, JeanetteDirector, Marketing CommunicationsKraft Foods Group, Inc.

D’Addario, JeannineVice President and Chief Marketing OfficerLucile Packard Children’s Hospital Stanford

D`Ablemont, ChrisVice President, New BusinessNUVOtv

Dahlke, AmyMarketing Research ManagerKimberly-Clark Corporation

Daija, SherylChief Strategy OfficerMobile Marketing Association

Dan, AviFounder and Chief Executive OfficerAvidan Strategies Forbes.com

Davidson, BrianSenior Vice President, Member RelationsANA

Davis, MindySenior Vice President, Client ServicesHouse Party, Inc.

De Swaan Arons, MarcFounderEffectiveBrands

Dearing, CarlaManaging Director, Chief Executive OfficerIMC

DeCicco, JudeVice President, SalesActive International

DeMartino, AlisonDirector, Marketing CommunicationsWilsonart International

Denman, TimDirector, SalesActive International

Attendees


www.ana.net 17

Densmore, MichaelChief Marketing OfficerMcKinney

DiStefano, AliciaHead of Travel and Southeast SalesXAd

Donaldson, ToddVice PresidentIMC

Donofrio, JimDirector, Enterprise SalesNBC Sports Group

Doyle, SheelaghDirector, Public Relations and CommunicationsANA

Drewes, MattVice President, National AccountsCardlytics, Inc.

Dubitsky, CraigFounder and Chief Executive OfficerHello Products LLC

Dudley, JasonClient ManagerUSAA

Duggan, BillGroup Executive Vice PresidentANA

Ehlers, DaveChief Executive OfficerOptimedia US

Ehrich, DeniseSenior Vice President, Chief Marketing OfficerSeacoast National Bank

Ellett, JohnForbes.com / Forbes CMO Network

Ellis, BobBusiness Alliances Business DevelopmentUnited States Postal Service

Elu, DanielMedia Director - PlanningHarmelin Media

Enright, LaurieSenior Associate Manager, Integrated Marketing/PRMary Kay Inc.

Eppner, BethanyVice President, Integrated Sales and MarketingCBS Brand Studio

Epstein, AaronExecutive Vice President, Product ManagementVoltari

Essex, AndrewVice ChairmanDroga5

Evans, RonaManager Business DevelopmentRAPP

Evans, TaraSenior Brand ManagerNovo Nordisk Pharmaceuticals, Inc.

Fakler, KenManaging DirectorPricewaterhouseCoopers

Faldetta, ChristineAssociate Director, Brand StrategyKraft Foods Group, Inc.

Fanelli, DukeExecutive Vice President, Marketing and CommunicationsANA

Farkas, KevinExecutive Vice President, Sales and Business DevelopmentActive International

Faust, SarahManager, Advertising, Media and BrandSeaWorld Parks

Favot, ErinMarketing ManagerLibman Company

Feldman, BrentExecutive Vice PresidentHill Holliday

Fero, BrittChief Strategy OfficerPublicis

Ferri, AmandalynCommunity OutreachTumblr

Ficarra, KimberlyVice President ConsultingGfK

Fiorito, ValeriaAssociate Director of MarketingColumbus Foods, LLC

Fischer, LisaExecutive Vice President, Advertising SalesUP Entertainment

Fitzmaurice, KerryChief Marketing OfficerKirshenbaum Bond Senecal + Partners

Fogelberg, MarkVice President, Strategic PartnershipsCollective

Ford, MollySenior Vice President, Advertiser Solutions GroupCollective

Fountas, AnthonySales PlannerGfk

Fowler, DeeDeeBrand and Advertising ManagerWells Fargo & Co.

Franklin, DrewVice President - Home Storage MarketingS.C. Johnson & Son, Inc.

Freund, LeeVice President, Enterprise SalesTubeMogul Inc.

Frieder, JaymeDirector, Advertiser Solutions GroupCollective

Fuqua, ChrisVice President, Brand MarketingDunkin` Donuts

Gagliardo, AdamDirector, Digital Marketing and Social MediaBurger King Corporation

Gale, FredDirector of Sales, MidwestDigilant

Gallagher, KerrySocial Media Program ManagerLiberty Mutual Insurance Company

Gallagher, PJSuperintendent ANG AdvertisingAir National Guard

Garbarino, BarrySenior Director of MarketingANA

Gardner, LauraMarketing/Advertising ManagerPublix Super Markets, Inc.

Geller, CraigSenior Vice President, Ad SalesNUVOtv

Attendees


www.ana.net18

Gerber, ShelleyMarketing DirectorKaplan University

Gerstner, TonySenior Marketing ManagerLogan’s Roadhouse, Inc.

Giordano, PeterRevenue DirectorSimulmedia, Inc.

Glod, PattiePresidentMediaMarketing Enterprises

Goldberg, SteveVice President, Associate Planning DirectorActive International

Gonzalez, ElysaSenior Vice President, MarketingActive International

Goodman, LianeDirector, Advertising SalesSmithsonian Channel

Gorder, JeffreyDirector of Business Developmentmono

Gordon, MarniVice President, Conferences and CommitteesANA

Gray, ElyssaDirector, Head of Creative and Media, North America MarketingCiti

Gregory, JimFounder and Chief Executive OfficerCoreBrand

Griffith, KathleenDirector of New Businessmcgarrybowen

Guarnieri, CarlaGlobal Media AdvisorExxonMobil Corporation

Guhanick, LisaSenior DirectorANA

Guiliano, PhilipPartnerBrandActive

Halivopoulos, LoriSenior Vice President, MarketingGfK

Harper, SherryDirector of MarketingFlowers Foods Bakeries Group

Harris, ChrisAccount ExecutiveAudienceXpress

Hart, CaroleSenior Vice PresidentTime Warner Cable

Harvey, JackExecutive Vice President, PartnershipsGNIP

Harwood-Matthews, RobertPresident, New YorkTBWA/Chiat/Day Advertising, Inc.

Hermann, FranzPublisher C2 Magazinesnimble shows & media GmbH

Hess, ScottSenior Vice President, Human IntelligenceSpark Communications

Hill, NancyPresident and Chief Executive Officer4A`s

Hirschhorn, EricChief Marketing Officer, North AmericaBurger King Corporation

Ho, CelesteCoordinator, Sponsorship and Partner ProgramsANA

Hockenjos, JoeVice President, Advertising SalesThe DIRECTV Group, Inc.

Hofer, KarleyDirector of Brand DevelopmentOrange Leaf Frozen Yogurt

Hoida, PaulMarketing Research ManagerKimberly-Clark Corporation

Holnback, ColeyMarketing Manager, Global Sponsorship MarketingVisa Inc.

Holzman, TamiGlobal Director, New Business DevelopmentAccenture Interactive

Hoxby, ChelsieEuropean Business DirectorAnimaticMedia

Hrinya, JoyceChief Executive OfficerA&R Strategy Partners, LLC

Humbard, CharlesPresident and Chief Executive OfficerUP TV

Hupp, KerriManager, U.S. Product MarketingMary Kay Inc.

Hurff, KerryAssociate Vice PresidentSafelite

Imperato, AnthonyVice President, Publisher, Better Homes and GardensMeredith Corporation

Indarte, RebeccaGlobal Brand Director, Holiday Inn Brand FamilyInterContinental Hotels Group

Infeld, AllanVice President, Client DevelopmentNBCUniversal

Ingenito, ReneeSenior Director, Ad SalesComcast AdDelivery

Irgang, CaroleConsultantGodiva Chocolatier, Inc.

Jacobs, KylaDirector of New Business DevelopmentTBWA/Chiat/Day Advertising, Inc.

James, SherianneDirector, North American MarketingTransitions Optical, Inc.

Jansky, CindyDirector, MarketingCentene Corporation

Jasmin, KevinSenior Manager of Marketing and Brand StrategyTD AMERITRADE Holding Corp.

Jefferis, RebekahDirector of Business Development72andSunny

Jenkins, DavidPresidentTaxi, Inc.

Jenkins, MaganMarketing SpecialistSoutheastern Metals

Attendees


www.ana.net 19

Jespersen, SebastianChief Executive OfficerVertic

Jimenez, MarcusChief Executive Officer and EPublisherStickyDocs

Jimenez, MichelleSenior Brand ManagerNovo Nordisk Pharmaceuticals, Inc.

Johnson, EvaMarketing ManagerVarick Media Management

Jones, KarenSenior Vice President and Chief Marketing OfficerRyder System, Inc.

Jones, RobertSenior Manager, Research and InsightsRocket Fuel

Kabb, JulieDirector, Strategic PartnershipsGeneral Growth Properties, Inc.

Kadden, JessicaStrategic Partnerships DirectorExponential

Kehmna, AliAssociate Program Manager, Event StrategyLiberty Mutual Group

Kelemen, AttilaExecutive DirectorKPMG LLP

Kelly, EmilyStrategic Partnerships Rep, NationalGeneral Growth Properties, Inc.

Kelly, SophiePresidentThe Barbarian Group

Kent, RemiBrand and Strategy Leader3M

Keyes, DiahannaSales DirectorActive International

Khabbaz, WaleedAccount ExecutiveAudienceXpress

Kielarowski, RayExecutive Vice President, Sales and MarketingBush Brothers & Company

Kieren, AnnieSales DirectorVoltari

Kilkenny, RyanMarketing ManagerSimulmedia, Inc.

Kilmartin, MattCROKrux

Klein, EdVice President, SalesActive International

Kotler, AlexAssociate, New BusinessLippincott

Kramer, ShepardVice President, Member RelationsANA

Kriak, MikeChief Operating Officer and Chief Financial OfficerMashable

Krishnasamy, SureshVice President and Head, Enterprise and Group StrategyBank of Montreal

Krull, KellyAutoZone, Inc.

Kupiec, R DavidExecutive Vice President of Sales and MarketingNational CineMedia

LaFrance, MelissaDirector of MarketingDigilant

Laing, SoniRyder System, Inc.

Lambright, MichaelDirector of MarketingSauder Woodworking Co.

Lamensdorf, StevenAccount DirectorVertic

LaPointe, PatExecutive Vice President, AmericasMarketShare

Laux, MelissaVice President, Sales MarketingNBC Sports Group

Leach, DeborahCommunications Project LeaderVanguard Group, Inc.

Lee, JohnSenior Director, Marketing and CommunicationsCentene Corporation

Lee, LilyExecutive Director, Branded Entertainment and New BusinessTelepictures Productions

Leenhouts, MarietteSenior ConsultantEffectiveBrands

Leshinsky, BarbaraExecutive Vice President, DevelopmentThe Advertising Council

Leslie, ReidDirector, Strategic MarketingDisney Consumer Products, Inc.

Liles, MelindaDirector of Marketing and Corporate CommunicationsIntermarine, LLC

Linder, RyanChief Growth OfficerMDC Partners Inc

Liodice, BobPresident and Chief Executive OfficerANA

Livingston, CindySenior Brand Strategy ManagerPlantronics, Inc.

Lloyd, CarlaProfessorSyracuse University

Loria, KatySenior Vice President, National SalesScreenvision

Low, WhitneyHead of Strategic AccountsIntegral Ad Science

Lozano, JoseChief Executive OfficerThe Company of Others

Lubeck, DaveExecutive Vice President/Executive Director of Client ServicesBernstein-Rein

Ludwig, LizVice President, MarketingSungevity Inc.

Lux, BrentExecutive Vice PresidentSpark Communications

Attendees


www.ana.net20

Ly, AnnieDirector, Client ServicesInterbrand

Lynch, RobBrand President and Chief Marketing OfficerArby’s Restaurant Group

Malley, ClaudiaExecutive Vice President and Worldwide PublisherNational Geographic

Malone, DebFounderThe Internationalist

Manna, ChristineChief Operating OfficerANA

Markowitz, JeffChief Executive OfficerJMP + Creative Compound

Marrero, PattySenior Vice President, Client Partnership DevelopmentNBCUniversal/Telemundo

Marshall, PhilipManager, DesignCentene Corporation

Martinet, StacyChief Marketing OfficerMashable

Martino, ChristineVice President National Ad SalesScreenvision

Masvidal, DavidSenior Brand ManagerCheckers Drive-In Restaurants, Inc.

McClelland, JeffExecutive Vice President and Chief Marketing OfficerIntegrated Media Solutions (IMS)

McCollough, ToddDirector, Marketing and CommunicationsCentene Corporation

McCord, JaneSenior Director of CommunicationsEmblemHealth

McDonnell, SuzanneSenior Vice President, Digital Sales Strategy and Client SolutionsDiscovery Communications, Inc.

McDonough, KristenVice President, ConferencesANA

McFadden, SuzanneVice President Marketing and StrategyComcast Cable

McGuinness, PeterChief Marketing and Brand OfficerChobani

McLaughlin, MegVice President of IndustryDigilant

McLean, BrantBrand StrategistTumblr

McMorris, CarlaVice President MarketingCardlytics, Inc.

McNabb, JenniferMarketing Communications ManagerOneSpot

McNaughton, CameronManaging DirectorMullen Advertising, Inc.

Meek, CarlyMarketing ManagerThe Dali Museum

Mejia, JoseAccount ExecutiveAnimaticMedia

Merrill, MikeDirector, Client ServicesMarketing Evolution

Meskunas, StefanieConsumer Marketing ManagerMrs. T’s Pierogies

Meyers, MikeDirector, Corporate PartnershipsMiami Marlins, L.P.

Midha, AshishPrincipalDeloitte Consulting

Migliorino, MichaelBrand Calendar ManagerCheckers Drive-In Restaurants, Inc.

Miles, ChristopherSenior Director, Marketing CommunicationsKraft Foods Group, Inc.

Miller, MichaelManaging Director, CMOEpsilon

Miller, MichelleDirector, Marketing CommunicationsKraft Foods Group, Inc.

Milleson, JulieDirector, Brand MarketingNational Geographic Society

Montgomery, MichaelVice President, New Business DevelopmentMercury Media

Mooney, JohannaDirector, Strategic MarketingDisney Consumer Products, Inc.

Mordekai, JodiBrand ManagerPost Holdings, Inc.

Morgan, MichelleMarketing Strategist3M

Mottl, KathleenManager, Marketing and CommunicationsCentene Corporation

Moynihan, SteveVice President, SalesOneSpot

Mulhern, HelenAssociate DirectorKPMG LLP

Mullahy, NancyChief Executive OfficerIntegrated Media Solutions

Mulliken, RonVice President, National SalesMarchex

Murphy, MelissaMarketing DirectorRAPP

Napolitano, CarrieSenior Marketing ManagerKiss Products, Inc.

Natkins, PriscillaExecutive Vice President, Director of Client ServicesThe Advertising Council

Neal, PaulSenior Vice President, Global Business Development DirectorGyro

Neri, TomExecutive Vice PresidentGfk

Nescio, ElenaLogan’s Roadhouse, Inc.

Attendees


www.ana.net 21

Neuhaus, JonathanAccount ExecutiveSimulmedia, Inc.

Nightingale, JessicaMarketing ManagerOrange Leaf Frozen Yogurt

Nuñez, SusanVice President Advertiser SalesGfk

Nyemchek, BrianSenior Vice President, NBC Sports Group SalesNBCUniversal

Oates, MattSenior Brand StrategistSt. Jude Children`s Research Hospital, Inc. ALSAC

Odell, PattySenior EditorChief Marketer Network

Ohan, KhartoonManaging Director, Chief Growth OfficerMediaCom

Oliphant, BetsyDirector of AdvertisingVisit Philadelphia

Orton, KimberlyPartner and Managing DirectorEffectiveBrands

Ots, SabrinaAccount ExecutiveNetmining

Owens, TracyVice President, Member Relations Western RegionANA

Pallatto, RoccoThe Halo Group

Palmer, MichaelExecutive Vice PresidentANA

Panfil, ClaudiaVice President, Advertising, Brand and MediaNorwegian Cruise Line

Panza, PaulDirector of MarketingDole Packaged Foods

Paredes, VictorSenior Vice President of Strategic Business DevelopmentLatinWorks Marketing, Inc.

Pawlak, BernadetteDirector, Loyalty and CRMAutoZone, Inc.

Pendleton, ToddChief Marketing OfficerSamsung Telecommunications America

Pereira, FabianVice PresidentJohnsonville Sausage LLC

Perry, KendriaMgmt. SupervisorLMO Advertising

Perry, RonChief - ANG Recruiting MarketingAir National Guard

Pfeffer, MattDirector, Brand Partnerships and AdvertisingRovio Entertainment

Phan, LanVice President, Member ServicesANA

Pinkham, EricVice President, Partnership DevelopmentJust Marketing International

Pipkin, RegenaDirector, U.S. Product MarketingMary Kay Inc.

Porch, ToddVice President and GMComcast AdDelivery

Potashnick, AdamSenior Vice President, Media DirectorMediaCom

Precourt, GeoffreyU.S. EditorWarc.com

Primola, NickSenior Vice President, School of MarketingANA

Putnam, NatalieVice President Integrated Marketing StrategyRyder System, Inc.

Quintana, AlSenior Manager, MediaAutoNation, Inc.

Rahim, HasanVice President, Head of SalesAudienceXpress

Rani, YinVice President, Integrated MarketingCampbell Soup Company

Reardon, JohnDirectorPricewaterhouseCoopers

Reidmiller, EricSales ManagerBrightLine

Revelle, GregSenior Vice President and Chief Marketing OfficerAutoNation, Inc.

Rich, AllegraDirector of Brand/IdentityComcast Cable

Richter, ShirleySenior Director, Client ServicesCorbis Entertainment

Rigoni, MadelineAccount ExecutiveSimulmedia, Inc.

ROACH, AMYVice President, CONNECTIONSClear Channel Media + Entertainment

Robson, PatrickHead of IndustryDigilant

Rodda, DukeMarketing Strategist3M

Rodgers, ChristianConsumer Marketing DirectorSungevity Inc.

Rodgers, ShaneProgram Manager ANG AdvertisingAir National Guard

Rofe, MeitalSenior Membership Manager, Member RelationsANA

Rogin, SethChief Revenue OfficerMashable

Ronback, KirstiLead Brand Communication StrategistMedtronic, Inc.

Rondinelli, MarisaStrategistVSA Partners

Attendees


www.ana.net22

Rosa, JimGlobal Communications AdvisorExxonMobil Corporation

Roskowski, ScottSenior Vice President, Marketing and Business DevelopmentTelevision Bureau of Advertising, Inc.

Roth, RichardRoth Observatory International

Ryan, MattDirector of SalesComcast AdDelivery

Rychlewski, StaceyBusiness ManagerKraft Foods Group, Inc.

Saltiel, AlSenior Vice President, MarketingAutoZone, Inc.

Sandoval, LauraDirector, Strategic MarketingDisney Consumer Products, Inc.

Savic, SashaChief Executive OfficerMediaCom

Scheiner, AnnVice President NBC Universal News GroupNBCUniversal

Schmieg, JillSenior Director, Marketing CommunicationsRyder System, Inc.

Schoening, JaredCategory ManagerGerber Gear

Schteinschraber, MaraVice President, MarketingCorinthian Colleges

Schulman, AlanVice President, Global Digital Marketing and BrandSapientNitro

Schulman, Stacey LynnSenior Vice President, Chief Research OfficerTelevision Bureau of Advertising, Inc.

Schwartz, JonathanVice President of SalesNetmining

Seban, RichPresident and Chief Operating OfficerHostess Brands, LLC

Sedlock, JakeSenior Vice President Director of Sales and Marketing, BAV InsightsBAV Consulting

Sergenian, DanaSenior Vice President/SalesParade Media Group LLC

Sessions, BunkerSenior Director, Business DevelopmentComcast AdDelivery

Seward, RobinVice President, Brand MarketingArby’s Restaurant Group, Inc.

Shoreland, JamesExecutive Vice President, Director Corporate DevelopmentZenith Optimedia, N.A.

Silvestri, SteveVice PresidentCollective

Smalley, GrahamVice President, NBCU Ad Sales MarketingNBC Sports Group

Snyder, MichelleSenior Marketing DirectorPepsiCo, Inc.

Snyder, TerriExecutive Vice President Marketing, Chief Marketing OfficerCheckers Drive-In Restaurants, Inc.

Soboslai, LisaSenior Director, Operations and Client ServicesCorbis Entertainment

Sollers, StephanieDirector of Sales, West CoastXAd

Stanley, ChristopherChief Executive OfficerAlcance Media Group

Steinmetz, AllanChief Executive OfficerInward Strategic Consulting, Inc.

Stella Mejia, BlancaBloggerBlancaStella.com; MiCaminar.com

Stuart, GregGlobal Chief Executive OfficerMobile Marketing Association

Sullivan, AndreaChief Marketing Officer, North AmericaInterbrand

Sullivan, JasonManaging DirectorPublicis Seattle

Sumal, AmarSenior Manager of AnalyticsRocket Fuel

Sutter, ClaireMarketing Strategist3M

Swaebe, DavidSenior Vice President, Business Development and Agency CommunicationsMullen Advertising, Inc.

Sweeney, ChuckDirector, Member RelationsANA

Sweet, KristinaVice President, Sponsorships and Media SalesANA

Sweet, NaomaTradeshow Coordinatorkoeppel direct

Tallon, GraceSenior Vice President, MarketingKiss Products, Inc.

Taylor, AdamManager of Marketing, Advertising, and New MediaJackson Health System Miami

Taylor, JamesSenior Vice President, Enterprise Strategy and InnovationDarden Restaurants

Taylor, JeffBrand StrategistTumblr

Terkelsen, BrianChief Executive OfficerMediaVest USA

Thome, RickManager, Brand Partnerships and AdvertisingRovio Entertainment

Attendees


www.ana.net 23

Tibbets Newman, TiffanySenior Manager, Integrated MarketingDentalPlans.com

Tomei, NiciVice President, Marketing CommunicationsGfk

Ton, LisaAssociate Business ManagerDole Packaged Foods

Toner, MarkManaging PartnerSource Marketing

Torres, AlVice President of Sales and Business DevelopmentTelemetry

Townsend, JamesManaging Director, Ent.72andSunny

Townsend, ToddChief Marketing OfficerLogan’s Roadhouse, Inc.

Trencher, Hal

Tricarico, JimChief Revenue OfficerScreenvision Cinema Network, LLC

Trombetta, DanielleSenior Specialist, Brand PromotionCanon U.S.A., Inc.

Trujillo, SebastianVice President, Business DevelopmentUnivision Television Network

Tucker, JeremyVice President Strategic MarketingDisney Consumer Products, Inc.

Urso, LanaDirector of SalesBrightLine

Van Dyck, SarahVice President, Global Brand MarketingRosetta Stone

Vela, OliviaDirector, Hispanic MarketingDr Pepper Snapple Group

Vetter, MelanieVice PresidentNorwegian Cruise Line

Viener, HilarieExecutive Vice PresidentThe Value Engineers

Vogt, JustinChief Marketing OfficerConnelly Partners

Vukas-Agostini, KrystaTubeMogul Inc.

Walczak, LeighAssociate Manager, ConferencesANA

Walker, DustinProgram Manager ANG AdvertisingAir National Guard

Wallach, KarenDirector, Marketing ServicesNorwegian Cruise Line

Walsh, NancyVice President, U.S. Digital MarketingMasterCard Worldwide

Walters, ShawnVice President, Marketing and CommunicationsInfoComm International

Warren, ChristinaSenior Technology AnalystMashable

Weissman, SayaAssistant Editor, BrandsDigiday

Weitz, BenjaminDirector, Strategic MarketingDisney Consumer Products, Inc.

Welsh, ChelseaNational Marketing Manager, Gutter HelmetSoutheastern Metals

Wendlandt, PaulChief Client Development OfficerElateral, Inc.

Wessman, AbbyAssociate Program Manager, Event StrategyLiberty Mutual Group

Westra, HarmenVice President, SalesMarchex

White, JeffSenior Vice President, Director of Business DevelopmentDeutsch, LA, Inc.

White, SloanBrand Manager, Retail PartnershipsCapital One

Wilke, RichardSenior Partner, Director, Global Business DevelopmentLippincott

Wise, PennyDirector - Brand and Core Marketing3M

Witt, NoraGlobal Brand Strategy DirectorMedtronic, Inc.

Witte, MicheleManager, Brand ManagementCountry Financial

Wollen, ChrisHead of Business DevelopmentDroga5

Woods, MattProducer / PartnerStrike Anywhere

Yorke, BrendanVice President, NBC Sports Group SalesNBCUniversal

Zehr-Breedlove, MartiManager, MK ConnectionsMary Kay Inc.

Attendees


www.ana.net24

SORTED BY COMPNAY

22squared

Cross, ChristyAssociate Director, Business Development

3M

Kent, RemiBrand and Strategy Leader

Morgan, MichelleMarketing Strategist

Rodda, DukeMarketing Strategist

Sutter, ClaireMarketing Strategist

Wise, PennyDirector - Brand and Core Marketing

4A`s

Hill, NancyPresident and Chief Executive Officer

72andSunny

Jefferis, RebekahDirector of Business Development

Townsend, JamesManaging Director, Ent.

A&R Strategy Partners, LLC

Hrinya, JoyceChief Executive Officer

Accenture Interactive

Holzman, TamiGlobal Director, New Business Development

Active International

Butterman, HowardVice President, Sales

Cohan, DevinVice President, Sales

DeCicco, JudeVice President, Sales

Denman, TimDirector, Sales

Farkas, KevinExecutive Vice President, Sales and Business Development

Goldberg, SteveVice President, Associate Planning Director

Gonzalez, ElysaSenior Vice President, Marketing

Keyes, DiahannaSales Director

Klein, EdVice President, Sales

Advertising Council, The

Leshinsky, BarbaraExecutive Vice President, Development

Natkins, PriscillaExecutive Vice President, Director of Client Services

Air National Guard

Gallagher, PJSuperintendent ANG Advertising

Perry, RonChief - ANG Recruiting Marketing

Rodgers, ShaneProgram Manager ANG Advertising

Walker, DustinProgram Manager ANG Advertising

Alcance Media Group

Aranda-Mori, AyrieNational Sales Manager

Arce Salazar, AlejandraLatin America Region Manager

Stanley, ChristopherChief Executive Officer

Allstate Insurance Company

Buckley, CourtneyAssociate Marketing Manager

American Honda Motor Company

Accavitti, MikeSenior Vice President, Automobile Operations

Ameriprise Financial, Inc.

Bjorklund, KristinBrand Manager

ANA

Bailey, CarissaCoordinator, Conferences

Berg, EdDirector, Member Relations

Davidson, BrianSenior Vice President, Member Relations

Doyle, SheelaghDirector, Public Relations and Communications

Duggan, BillGroup Executive Vice President

Fanelli, DukeExecutive Vice President, Marketing and Communications

Garbarino, BarrySenior Director of Marketing

Gordon, MarniVice President, Conferences and Committees

Guhanick, LisaSenior Director

Ho, CelesteCoordinator, Sponsorship and Partner Programs

Kramer, ShepardVice President, Member Relations

Liodice, BobPresident and Chief Executive Officer

Manna, ChristineChief Operating Officer

McDonough, KristenVice President, Conferences

Owens, TracyVice President, Member Relations Western Region

Palmer, MichaelExecutive Vice President

Phan, LanVice President, Member Services

Primola, NickSenior Vice President, School of Marketing

Rofe, MeitalSenior Membership Manager, Member Relations

Sweeney, ChuckDirector, Member Relations

Sweet, KristinaVice President, Sponsorships and Media Sales

Walczak, LeighAssociate Manager, Conferences

AnimaticMedia

Hoxby, ChelsieEuropean Business Director

Mejia, JoseAccount Executive

Attendees


www.ana.net 25

Arby’s Restaurant Group, Inc.

Lynch, RobBrand President, Chief Marketing Officer

Seward, RobinVice President, Brand Marketing

AudienceXpress

Harris, ChrisAccount Executive

Khabbaz, WaleedAccount Executive

Rahim, HasanVice President, Head of Sales

AutoNation, Inc.

Quintana, AlSenior Manager, Media

Revelle, GregSenior Vice President and Chief Marketing Officer

AutoZone, Inc.

Krull, Kelly

Pawlak, BernadetteDirector, Loyalty and CRM

Saltiel, AlSenior Vice President, Marketing

Avidan Strategies Forbes.com

Dan, AviFounder and Chief Executive Officer

Bank of Montreal

Carli, JenniferDirector, Cda. Advertising, Corp Marketing

Krishnasamy, SureshVice President and Head, Enterprise and Group Strategy

Barbarian Group, The

Kelly, SophiePresident

BAV Consulting

Sedlock, JakeSenior Vice President Director of Sales and Marketing, BAV Insights

Bernstein-Rein Advertising, Inc.

Boasberg, JulesExecutive Vice President, Growth Officer

Bowne, MattCreative Director

Brooker, BrianChief Creative Officer

Lubeck, DaveExecutive Vice President Executive Director of Client Services

BlancaStella.com; MiCaminar.com

Stella Mejia, BlancaBlogger

BrandActive

Guiliano, PhilipPartner

BrightLine

Chapman, WillChief Revenue Officer

Reidmiller, EricSales Manager

Urso, LanaDirector of Sales

Burger King Corporation

Anauate, FabianaSenior Director, Marketing Communication

Gagliardo, AdamDirector, Digital Marketing and Social Media

Hirschhorn, EricChief Marketing Officer, North America

Burns Entertainment

Blue, SarahGlobal Business Development Manager

Cohen, BillVice President, Global Business

Bush Brothers & Company

Kielarowski, RayExecutive Vice President, Sales and Marketing

Campbell Soup Company

Rani, YinVice President, Integrated Marketing

Canon U.S.A., Inc.

Trombetta, DanielleSenior Specialist, Brand Promotion

Capital One Services, Inc.

Chin-Fatt, CarolBrand Marketing

White, SloanBrand Manager, Retail Partnerships

Cardlytics, Inc.

Byrne, KaseyChief Marketing Officer

Drewes, MattVice President, National Accounts

McMorris, CarlaVice President Marketing

CBS Brand Studio

Eppner, BethanyVice President, Integrated Sales and Marketing

Centene Corporation

Jansky, CindyDirector, Marketing

Lee, JohnSenior Director, Marketing and Communications

Marshall, PhilipManager, Design

McCollough, ToddDirector, Marketing and Communications

Mottl, KathleenManager, Marketing and Communications

Checkers Drive-In Restaurants, Inc.

Axe, LaurenDirector Brand Marketing

Brownstein, EvanSenior Director of Marketing

Masvidal, DavidSenior Brand Manager

Migliorino, MichaelBrand Calendar Manager

Snyder, TerriExecutive Vice President Marketing, Chief Marketing Officer

Attendees


www.ana.net26

Chief Marketer Network

Bacon, LeslieGroup Publisher

Odell, PattySenior Editor

Chobani

McGuinness, PeterChief Marketing and Brand Officer

Citi

Gray, ElyssaDirector, Head of Creative and Media, North America Marketing

Clear Channel Media + Entertainment

ROACH, AMYVice President, CONNECTIONS

Collective

Fogelberg, MarkVice President, Strategic Partnerships

Ford, MollySenior Vice President, Advertiser Solutions Group

Frieder, JaymeDirector, Advertiser Solutions Group

Silvestri, SteveVice President

Columbus Foods, LLC

Cruz, MichaelDirector of Marketing

Fiorito, ValeriaAssociate Director of Marketing

Comcast AdDelivery

Ingenito, ReneeSenior Director, Ad Sales

Porch, ToddVice President and GM

Ryan, MattDirector of Sales

Sessions, BunkerSenior Director, Business Development

Comcast Cable

Arata, ToddVice President, Brand Marketing

McFadden, SuzanneVice President Marketing and Strategy

Rich, AllegraDirector of Brand/Identity

Company of Others, The

Lozano, JoseChief Executive Officer

Connelly Partners

Vogt, JustinChief Marketing Officer

Corbis Entertainment

Richter, ShirleySenior Director, Client Services

Soboslai, LisaSenior Director, Operations and Client Services

CoreBrand

Gregory, JimFounder and Chief Executive Officer

Corinthian Colleges

Schteinschraber, MaraVice President, Marketing

Country Financial

Witte, MicheleManager, Brand Management

Cynopsis Media

Caploe, RobbieEditorial Director

Dali Museum, The

Meek, CarlyMarketing Manager

Darden Restaurants

Taylor, JamesSenior Vice President, Enterprise Strategy and Innovation

Deloitte Consulting

Midha, AshishPrincipal

Delta Air Lines, Inc.

Creaven, KimberlyGlobal Marketing, Media and Partnerships

DentalPlans.com

Tibbets Newman, TiffanySenior Manager, Integrated Marketing

Deutsch, LA, Inc.

White, JeffSenior Vice President, Director of Business Development

Digiday

Weissman, SayaAssistant Editor, Brands

Digilant

Gale, FredDirector of Sales, Midwest

LaFrance, MelissaDirector of Marketing

McLaughlin, MegVice President of Industry

Robson, PatrickHead of Industry

DIRECTV Group, Inc., The

Brown, JasonVice President, Head of National Sales

Cordes, BrianGeneral Manager, Business Development

Hockenjos, JoeVice President, Advertising Sales

Discovery Communications, Inc.

McDonnell, SuzanneSenior Vice President, Digital Sales Strategy and Client Solutions

Disney Consumer Products, Inc.

Avent, LisaVice President, Strategic Marketing, Family and Teens

Charlton, JaniceDirector, Consumer Insights

Leslie, ReidDirector, Strategic Marketing

Mooney, JohannaDirector, Strategic Marketing

Sandoval, LauraDirector, Strategic Marketing

Tucker, JeremyVice President Strategic Marketing

Weitz, BenjaminDirector, Strategic Marketing

Attendees


www.ana.net 27

Dole Packaged Foods

Panza, PaulDirector of Marketing

Ton, LisaAssociate Business Manager

Dr Pepper Snapple Group

Vela, OliviaDirector, Hispanic Marketing

Droga5

Bauer, JonathanChief Strategy Officer

Essex, AndrewVice Chairman

Wollen, ChrisHead of Business Development

Dunkin` Donuts

Fuqua, ChrisVice President, Brand Marketing

EffectiveBrands

De Swaan Arons, MarcFounder

Leenhouts, MarietteSenior Consultant

Orton, KimberlyPartner and Managing Director

Elateral, Inc.

Wendlandt, PaulChief Client Development Officer

EliasArts

Aminoff, SusanManaging Director, Audio Identity

EmblemHealth

McCord, JaneSenior Director of Communications

Epsilon

Miller, MichaelManaging Director, Chief Marketing Officer

Escape Pod, The

Carpenter, LovBusiness Manager

Exponential

Kadden, JessicaStrategic Partnerships Director

ExxonMobil Corporation

Guarnieri, CarlaGlobal Media Advisor

Rosa, JimGlobal Communications Advisor

Flowers Foods Bakeries Group

Aldredge, KeithVice President Marketing

Harper, SherryDirector of Marketing

Forbes.com / Forbes CMO Network

Ellett, John

G7 Entertainment Mktg

Cloud, LoriExecutive Director

General Growth Properties, Inc.

Kabb, JulieDirector, Strategic Partnerships

Kelly, EmilyStrategic Partnerships Rep, National

Gerber Gear

Schoening, JaredCategory Manager

GfK

Ficarra, KimberlyVice President Consulting

Fountas, AnthonySales Planner

Halivopoulos, LoriSenior Vice President, Marketing

Neri, TomExecutive Vice President

Nuñez, SusanVice President Advertiser Sales

Tomei, NiciVice President, Marketing Communications

Gilt Groupe, Inc.

Billings, BrittanySenior Director, Business Development

GNIP

Harvey, JackExecutive Vice President, Partnerships

Godiva Chocolatier, Inc.

Irgang, CaroleConsultant

Gyro

Neal, PaulSenior Vice President, Global Business Development Director

Halo Group, The

Cunningham, TomChief Marketing Officer

Pallatto, Rocco

Harmelin Media

Camilleri, JohnSenior Vice President

Elu, DanielMedia Director - Planning

Hello Products LLC

Dubitsky, CraigFounder and Chief Executive Officer

Hill Holliday

Feldman, BrentExecutive Vice President

Hillshire Brands Company

Callahan, AndyPresident, Retail

Hisamitsu

Aslam, JanelleProduct Manager

Hostess Brands, LLC

Seban, RichPresident and Chief Operating Officer

House Party, Inc.

Davis, MindySenior Vice President, Client Services

IMC

Dearing, CarlaManaging Director, Chief Executive Officer

Donaldson, ToddVice President

Attendees


www.ana.net28

Implementix

Bennett, TeahVice President of Business Development

InfoComm International

Walters, ShawnVice President, Marketing and Communications

Integral Ad Science

Low, WhitneyHead of Strategic Accounts

Integrated Media Solutions

McClelland, JeffExecutive Vice President/Chief Marketing Officer

Mullahy, NancyChief Executive Officer

Interbrand

Ly, AnnieDirector, Client Services

Sullivan, AndreaChief Marketing Officer, North America

InterContinental Hotels Group

Balanag, LiaDirector, Global Brand Communications, Holiday Inn Brand Family

Indarte, RebeccaGlobal Brand Director, Holiday Inn Brand Family

Intermarine, LLC

Liles, MelindaDirector of Marketing and Corporate Communications

Internationalist, The

Banahan, BrendanEditor

Malone, DebFounder

Inward Strategic Consulting, Inc.

Steinmetz, AllanChief Executive Officer

Jackson Health System Miami

Taylor, AdamManager of Marketing, Advertising, and New Media

JMP + Creative Compound

Markowitz, JeffChief Executive Officer

Johnsonville Sausage LLC

Pereira, FabianVice President

Just Marketing International

Pinkham, EricVice President, Partnership Development

Kaplan University

Gerber, ShelleyMarketing Director

Kargo Global Inc.

Canty, KevinVice President, East Coast Sales

Kimberly-Clark Corporation

Dahlke, AmyMarketing Research Manager

Hoida, PaulMarketing Research Manager

Kirshenbaum Bond Senecal + Partners

Fitzmaurice, KerryChief Marketing Officer

Kiss Products, Inc.

Napolitano, CarrieSenior Marketing Manager

Tallon, GraceSenior Vice President, Marketing

Koeppel Direct

Bartyzel, SeanSenior Vice President

Sweet, NaomaTradeshow Coordinator

KPMG LLP

Kelemen, AttilaExecutive Director

Mulhern, HelenAssociate Director

Kraft Foods Group, Inc.

Bick, ThomasSenior Director, IMC and Advertising

Cutler, JeanetteDirector, Marketing Communications

Faldetta, ChristineAssociate Director, Brand Strategy

Miles, ChristopherSenior Director, Marketing Communications

Miller, MichelleDirector, Marketing Communications

Rychlewski, StaceyBusiness Manager

Krux

Kilmartin, MattCRO

LatinWorks Marketing, Inc.

Paredes, VictorSenior Vice President of Strategic Business Development

Liberty Mutual Group

Kehmna, AliAssociate Program Manager, Event Strategy

Wessman, AbbyAssociate Program Manager, Event Strategy

Liberty Mutual Insurance Company

Cosgrove, HeatherAdvertising Manager

Gallagher, KerrySocial Media Program Manager

Libman Company

Favot, ErinMarketing Manager

Lippincott

Kotler, AlexAssociate, New Business

Wilke, RichardSenior Partner, Director, Global Business Development

LMO Advertising

Ali, CarolinaAccount Supervisor

Perry, KendriaMgmt. Supervisor

Attendees


www.ana.net 29

Logan’s Roadhouse, Inc.

Gerstner, TonySenior Marketing Manager

Nescio, Elena

Townsend, ToddChief Marketing Officer

Lucile Packard Children’s Hospital Stanford

D’Addario, JeannineVice President Chief Marketing Officer

Marchex

Mulliken, RonVice President, National Sales

Westra, HarmenVice President, Sales

Marketing Evolution

Merrill, MikeDirector, Client Services

MarketShare

LaPointe, PatExecutive Vice President, Americas

Mary Kay Inc.

Enright, LaurieSenior Associate Manager, Integrated Marketing/PR

Hupp, KerriManager, U.S. Product Marketing

Pipkin, RegenaDirector, U.S. Product Marketing

Zehr-Breedlove, MartiManager, MK Connections

Mashable

Bischof, JayVice President, East Coast Sales

Kriak, MikeChief Operating Officer Chief Financial Officer

Martinet, StacyChief Marketing Officer

Rogin, SethChief Revenue Officer

Warren, ChristinaSenior Technology Analyst

MasterCard Worldwide

Walsh, NancyVice President, U.S. Digital Marketing

mcgarrybowen

Cooke, BrandonChief Marketing Officer

Griffith, KathleenDirector of New Business

McKinney

Densmore, MichaelChief Marketing Officer

MDC Partners Inc

Linder, RyanChief Growth Officer

MediaCom

Ohan, KhartoonManaging Director, Chief Growth Officer

Potashnick, AdamSenior Vice President, Media Director

Savic, SashaChief Executive Officer

MediaMarketing Enterprises

Glod, PattiePresident

MediaVest USA

Terkelsen, BrianChief Executive Officer

Medtronic, Inc.

Ronback, KirstiLead Brand Communication Strategist

Witt, NoraGlobal Brand Strategy Director

Memorial Sloan-Kettering Cancer Center

Carter, JoanDirector of Corporate Relations

Mercedes-Benz USA, LLC

Angeloro, EricSpecialist Digital Marketing

Mercury Media

Montgomery, MichaelVice President, New Business Development

Meredith Corporation

Imperato, AnthonyVice President, Publisher, Better Homes and Gardens

Miami Marlins, L.P.

Meyers, MikeDirector, Corporate Partnerships

Mizuno USA

Abaci, AhmetVice President, Brand Marketing

Mobile Marketing Association

Burtin, DarnellVice President, Global Membership

Daija, SherylChief Strategy Officer

Stuart, GregGlobal Chief Executive Officer

mono

Gorder, JeffreyDirector of Business Development

Mrs. T’s Pierogies

Meskunas, StefanieConsumer Marketing Manager

Mullen Advertising, Inc.

McNaughton, CameronManaging Director

Swaebe, DavidSenior Vice President, Business Development and Agency Communications

National CineMedia

Kupiec, R DavidExecutive Vice President of Sales and Marketing

National Geographic

Abraham, TammyDirector, Brand Solutions

Malley, ClaudiaExecutive Vice President and Worldwide Publisher

National Geographic Society

Barr, JodiDirector, Marketing and Partnerships

Milleson, JulieDirector, Brand Marketing

Attendees


www.ana.net30

NBC Sports Group

Donofrio, JimDirector, Enterprise Sales

Laux, MelissaVice President, Sales Marketing

Smalley, GrahamVice President, NBCU Ad Sales Marketing

NBCUniversal

Infeld, AllanVice President, Client Development

Nyemchek, BrianSenior Vice President, NBC Sports Group Sales

Scheiner, AnnVice President NBC Universal News Group

Yorke, BrendanVice President, NBC Sports Group Sales

NBCUniversal/Telemundo

Marrero, PattySenior Vice President, Client Partnership Development

Netmining

Ots, SabrinaAccount Executive

Schwartz, JonathanVice President of Sales

Networked Insights (NI)

Beagen, TimDirector, Business Development

Nielsen

Ball, FrankSenior Account Executive

nimble shows & media GmbH

Hermann, FranzPublisher C2 Magazines

Norwegian Cruise Line

Panfil, ClaudiaVice President, Advertising, Brand and Media

Vetter, MelanieVice President

Wallach, KarenDirector, Marketing Services

Novo Nordisk Pharmaceuticals, Inc.

Evans, TaraSenior Brand Manager

Jimenez, MichelleSenior Brand Manager

NUVOtv

D`Ablemont, ChrisVice President, New Business

Geller, CraigSenior Vice President, Ad Sales

Office Depot

Arevalo, DeniseSenior Category Manager Marketing Procurement

OneSpot

McNabb, JenniferMarketing Communications Manager

Moynihan, SteveVice President, Sales

Optimedia US

Ehlers, DaveChief Executive Officer

Orange Leaf Frozen Yogurt

Anderson, KatieSenior National Marketing Manager

Hofer, KarleyDirector of Brand Development

Nightingale, JessicaMarketing Manager

Parade Media Group LLC

Sergenian, DanaSenior Vice President/Sales

Pegasus Capital Advisors, L.P.

Bell, DavidChairman

PepsiCo, Inc.

Snyder, MichelleSenior Marketing Director

Plantronics, Inc.

Livingston, CindySenior Brand Strategy Manager

Post Holdings, Inc.

Mordekai, JodiBrand Manager

PricewaterhouseCoopers

Fakler, KenManaging Director

Reardon, JohnDirector

Publicis

Fero, BrittChief Strategy Officer

Publicis Kaplan Thaler

Anderson, MatthewChief Marketing Officer

Publicis Seattle

Sullivan, JasonManaging Director

Publix Super Markets, Inc.

Gardner, LauraMarketing/Advertising Manager

Quantasy

Campbell, WillChief Executive Officer

RAPP

Evans, RonaManager Business Development

Murphy, MelissaMarketing Director

Rocket Fuel

Bubel, JenniferKey Accounts Manager

Jones, RobertSenior Manager, Research and Insights

Sumal, AmarSenior Manager of Analytics

Rosetta Stone

Van Dyck, SarahVice President, Global Brand Marketing

Roth Observatory International

Burnett, CaseyPartner

Roth, Richard

Rovio Entertainment

Pfeffer, MattDirector, Brand Partnerships and Advertising

Attendees


www.ana.net 31

Thome, RickManager, Brand Partnerships and Advertising

Ryder System, Inc.

Jones, KarenSenior Vice President Chief Marketing Officer

Laing, Soni

Putnam, NatalieVice President Integrated Marketing Strategy

Schmieg, JillSenior Director Marketing Communications

S.C. Johnson & Son, Inc.

Franklin, DrewVice President Home Storage Marketing

Safelite

Hurff, KerryAssociate Vice President

Samsung Mobile/ STA

Coston, SheniqueMarketing Manager

Samsung Telecommunications America

Pendleton, ToddChief Marketing Officer

SapientNitro

Schulman, AlanVice President, Global Digital Marketing and Brand Con

Sauder Woodworking Co.

Lambright, MichaelDirector of Marketing

Screenvision

Loria, KatySenior Vice President, National Sales

Martino, ChristineVice President National Ad Sales

Screenvision Cinema Network, LLC

Tricarico, JimChief Revenue Officer

Seacoast National Bank

Ehrich, DeniseSenior Vice President, Chief Marketing Officer

SeaWorld Parks and Entertainment

Faust, SarahManager, Advertising, Media and Brand

Seed Company, The

Anderson, ScottSenior Vice President, Advancement

Siemens Medical Solutions USA, Inc.

Carmody, BobDirector, Communications

Simulmedia, Inc.

Giordano, PeterRevenue Director

Kilkenny, RyanMarketing Manager

Neuhaus, JonathanAccount Executive

Rigoni, MadelineAccount Executive

Six Flags, Inc.

Borges, StephanieDirector, Corporate Alliances

Smithsonian Channel

Bottone, Mary EllenVice President, Advertising Sales

Goodman, LianeDirector, Advertising Sales

Source Marketing

Toner, MarkManaging Partner

Southeastern Metals

Criswell, DanielleField Marketing Manager

Jenkins, MaganMarketing Specialist

Welsh, ChelseaNational Marketing Manager, Gutter Helmet

Spark Communications

Boothe, ChrisChief Executive Officer

Hess, ScottSenior Vice President, Human Intelligence

Lux, BrentExecutive Vice President

Speedway Motorsports, Inc.

Burch, MikeVice President, National Sales and Marketing

St. Jude Children`s Research Hospital, Inc. ALSAC

Oates, MattSenior Brand Strategist

StickyDocs

Jimenez, MarcusChief Executive Officer and EPublisher

Strike Anywhere

Barber, JustinDirector / Partner

Woods, MattProducer / Partner

Sungevity Inc.

Ludwig, LizVice President, Marketing

Rodgers, ChristianConsumer Marketing Director

Syracuse University

Lloyd, CarlaProfessor

Taco Bell

Brandt, ChrisChief Marketing Officer

Taxi, Inc.

Jenkins, DavidPresident

TBWA/Chiat/Day Advertising, Inc.

Harwood-Matthews, RobertPresident, New York

Jacobs, KylaDirector of New Business Development

TD AMERITRADE Holding Corp.

Jasmin, KevinSenior Manager of Marketing and Brand Strategy

Attendees


www.ana.net32

Telemetry

Torres, AlVice President of Sales and Business Development

Telepictures Productions

Calderone Polcsa, AlanaVice President, Branded Entertainment and New Business

Cowan, TishanSenior Vice President, Branded Entertainment and New Business

Lee, LilyExecutive Director, Branded Entertainment and New Business

Television Bureau of Advertising, Inc.

Roskowski, ScottSenior Vice President, Marketing and Business Development

Schulman, Stacey LynnSenior Vice President, Chief Research Officer

Time Warner Cable

Hart, CaroleSenior Vice President

Tongal

Bennett, Scott

Transitions Optical, Inc.

Cardona, AlexisChief Marketing Officer

James, SherianneDirector, North American Marketing

TubeMogul Inc.

Freund, LeeVice President, Enterprise Sales

Vukas-Agostini, Krysta

Tumblr

Ferri, AmandalynCommunity Outreach

McLean, BrantBrand Strategist

Taylor, JeffBrand Strategist

United States Postal Service

Ellis, BobBusiness Alliances Business Development

Univision Television Network

Trujillo, SebastianVice President, Business Development

UP Entertainment

Fischer, LisaExecutive Vice President, Advertising Sales

UP TV

Humbard, CharlesPresident and Chief Executive Officer

USAA

Adams, RogerSenior Vice President, Chief Marketing Officer

Dudley, JasonClient Manager

Value Engineers, The

Viener, HilarieExecutive Vice President

Vanguard Group, Inc.

Leach, DeborahCommunications Project Leader

Varick Media Management

Johnson, EvaMarketing Manager

Vertic

Jespersen, SebastianChief Executive Officer

Lamensdorf, StevenAccount Director

Visa Inc.

Holnback, ColeyMarketing Manager, Global Sponsorship Marketing

Visit Philadelphia

Oliphant, BetsyDirector of Advertising

Voltari

Epstein, AaronExecutive Vice President, Product Management

Kieren, AnnieSales Director

VSA Partners

Rondinelli, MarisaStrategist

Warc.com

Precourt, GeoffreyU.S. Editor

Wells Fargo & Co.

Barlow, RachelleBrand and Advertising Program Manager

Fowler, DeeDeeBrand and Advertising Manager

Wilsonart International

Calhoun, KathyManager, Marketing Communications

DeMartino, AlisonDirector, Marketing Communications

XAd

DiStefano, AliciaHead of Travel and Southeast Sales

Sollers, StephanieDirector of Sales, West Coast

Young & Rubicam, Inc.

Cohan, CathyGlobal Chief Growth Officer

Zenith Optimedia, N.A.

Shoreland, JamesExecutive Vice President, Director Corp. Development

Attendees


33

ANA Member Benefits

The ANA is dedicated to providing its members with leadership that drives marketing excellence and shapes the future of the industry. Our membership team, comprised of seasoned marketers with years of experience across a broad range of industries, are dedicated to helping you get the most out of your ANA membership.

Visit www.ana.net/membership or contact your member relations manager to learn more about your membership.

Marketing Knowledge Center

School of Marketing

ANA members have access to an exclusive portfolio of products and services including:

Conferences and Committees

Government Relations

8,000+ Proprietary Marketing Insights

Customized Research

Industry Surveys and White Papers

Team Training

Individual Training

Industry Leadership

Regulatory Issues

Legislation

Representation

30+ National and Regional Conferences

20+ Committees

Weekly Webinars

525+ companies& 10,000+ brands

ANA MEMBERS BENEFIT FROMthe extensive experience of

that collectively spend more than

on marketing and advertising each year.

$250 billion

KNOWLEDGE

CONNECTION

LEADERSHIP

We deliver proprietary industry insight and thought leadership, grounded in more than 100 years of experience, to help you make better decisions and give you the edge you need to succeed.

We facilitate an ongoing conversation among marketing’s best and brightest, to drive the cross-pollination needed to advance both individual and industry.

We drive the agenda in support of legislation, thought leadership, industry management, and social responsibility affecting the marketing community

Membership with the ANA gives you the resources and opportunities to learn from your peers and today’s marketing masters. We provide you and your teams with the opportunity to network, share,

engage, and maximize the overall value of your brands through our world-class resources.

www.ana.net/membership

ANA’s Washington, D.C., office works to protect advertisers and marketers from unreasonable governmental intervention in their communications with consumers.

Working with Congress to support language that prohibits four powerful federal agencies from

publishing their overly restrictive guidelines for food, beverage, and restaurant marketing unless

they first conduct a cost/benefit analysis

Continuing to keep a spotlight on the progress of ICANN’s top-level domain program, as more

than 1,400 new domains are due to come online

Joining two active coalitions that are working to develop solutions to the problem of “patent trolling” as it relates to the advertising/agency communities

Our major accomplishments in 2013 include:

Our staff in Washington is well-versed in the legislative, regulatory, and legal issues confronting the advertising industry. To ensure that we continue to represent your company’s interests effectively, we need to hear about the issues impacting your business. Please have your legal and government relations professionals reach out to us so we can work together to protect your bottom line. Here are some ways you can engage with the Washington office:

• Sign up for our mailing list to stay informed on developments in Washington, the states, and the courts.

• Join the ANA Legal Affairs Committee to discuss the latest legal threats and how to respond.

• Attend the ANA Advertising Law & Public Policy Conference.

• Visit the advocacy section of ANA’s website for updates on government relations issues.

• Follow us on Twitter: @ANAGovRel

2020 K Street, NW, Suite 660, Washington, DC 20006 | 202.296.1883 | [email protected]

Providing the primary funding for updated research from IHS Global Insight on the economic impact

of advertising, which found that advertising accounts for $5.6 trillion of economic output and

supports 21.1 million U.S. jobs

Helping stop major ad tax proposals in Minnesota, Ohio, and Louisiana

Expanding and strengthening the Digital Advertising Alliance self-regulatory program for online

behavioral advertising, including introducing new guidelines for mobile marketing

WE function as the key intermediary between the advertising and marketing community and Congress,

the federal agencies, state legislatures, and the courts.

WE actively oppose efforts by the government to tax, ban, or otherwise

restrict advertising and marketing.

WE strive to educate policymakers at all

levels on the benefits of advertising to the

economic health of the nation and its states.

ANA Government Relations

34www.ana.net/advocacy

35

With more than 8,000 insights, the Marketing Knowledge Center provides you with high-quality, relevant, and actionable content that spans the marketing spectrum.

Award-winning case studies and videos from industry-leading

brands that highlight the most ef-fective marketing strategies. Continued on Page 2

INSIGHT BRIEFSharing Marketing Excellence

Reaching Diverse Audiences 8

Five secrets to more effective multicultural marketing

I s it worth devoting precious time and resources to reach

niche markets? Don’t general-market campaigns already appeal to audiences of every stripe? Do multicultural audi-ences represent enough buying power to warrant targeted outreach?

Marketers still asking those questions today might want to check out the results of the 2010 Census. Hispanics make up 16 percent of the U.S. popula-tion, African-Americans account for 13 percent, and Asian-Americans comprise 5 percent. Every ethnic group experi-enced double-digit population growth in the past decade, with Asian-Amer-icans leading the way at 43 percent. In four states, including California and Texas, non-Hispanic whites are no longer the majority. Even more striking, the combined buying power of the Hispanic, African-American, Asian, and Native American communities

Multicultural Marketing

FOCUS:

now exceeds $1.5 trillion a year, according to the Selig Center for Economic Growth.

Few experts would disagree that, in the years to come, building a deeper relationship with multicultural segments is the key to growing brands and increasing revenue. But simply marketing in another language or trying to appeal to another culture in English can be a minefield of potential hazards. To avoid costly or embarrassing missteps, consider these five secrets for effective multicultural marketing:

1. Watch your language. Companies shouldn’t advertise what they can’t deliver. Therefore, never advertise in a language the company isn’t fully prepared to do business in. This is a lesson The Home Depot under-stands. Because the Latino commu-nity is heavily invested in the building trade, they are a vital and

growing part of The Home Depot’s business. Not only does the company advertise in Spanish, its stores feature Spanish signage and Spanish-language self-checkout machines.

2. Culture is more important than language. Simply translating a general-market campaign into the target’s language “is like going into a gunfight with a switchblade,” contends Roberto Orci, CEO of Los Angeles, Calif.-based Acento Advertising. “It’s not enough.” He says it’s vital to ground multicultural campaigns in the values and mores of the target culture so that consumers see themselves in the message.

3. Mix multicultural into mainstream marketing. As ethnic communities

What’s Inside? » AT&T Woos Multiculturals

with Celebrities ........................... 2

New Research

» Intrigued by Newer Media ............. 3

» Growth Opportunity ..................... 4

Trending

» Does Blending Work? ................... 5

» The Truth About Beauty ............... 6

Viewpoints

» Cross-Cultural vs. Multicultural Marketing ................. 8

ANA Member Case Study

» Heineken Scores with Soccer ....... 10

Source information ......................... 11

Where you see8, click for additional content.

Case Studies, Videos, and Marketing Toolkits

The Smarties are the world’s only global mobile marketing awards

program recognizing outstanding achievement within the industry.

Continued on Page 2

INSIGHT BRIEFSharing Masterful Marketing

Bring Your Story to Life 8Five Tips for Building an Effective Content Marketing Program

M any marketers misunderstand the difference between content

and content marketing. Content market-ing involves owning media, instead of renting it, to attract and retain custom-ers. Changing or enhancing a customer behavior requires creating content that is compelling, consistent, and curated. The true value exchange is found in the stories that brands tell, and storytelling is crucial to successful search engine optimization, lead generation, and social media.

What’s Inside? » Who’s Getting it Right ................... 2

New Research

» That’s a Fact ............................... 3

Trending

» Empowering Brand Advocates ....... 4

Best Practices

» Fulfill Your Content Needs ............. 5

» What to Measure ......................... 6

ANA Member Case Studies

» Charles Schwab Delivers Value ...... 7

» Cleveland Clinic Plays to Strengths . 8

» Kraft Uses Multiple Channels ......... 9

» Schick Soars with Sharp Strategy ... 10

Source information ......................... 11

Content Marketing

Focus:

Source: Content Marketing Institute, 2013.

Research by the Content Marketing Institute shows that while 91 percent of marketers use content marketing, only 36 percent believe that their pro-grams are effective. The biggest chal-lenges to effective content marketing are producing enough content and producing the kinds of content that will promote increased engagement. Mar-keters should ask themselves why they are interested in executing a content marketing plan before they look at what

they want it to do for them. The Content Marketing Institute offers five actionable tips for building a content marketing program within an organization:

1. Create a mission statement. Defining the mission of the content marketing program is the first, most important step. Use the statement as a guide to filter content and deter-mine deliverables and outcomes for the core target audience. The P&G website homemadesimple.com, for example, targets women with a mission statement to “enable women to have more quality time with their families.”

2. Repurpose content. Before setting out to create new content, assess what existing content could be reworked. Press releases, blog

Content Marketing Mission

Search Engine Optimization

Social Media

Lead Generation


Snapshots, Insights, and Survey Research

INSIGHT BRIEFSharing Masterful Marketing

Put Big Data to Work 8

Delivering fresh insights to decision-makers is the real purpose of customer data

B ig data seems to be the buzz-word of the moment. But what

is it, exactly? And what does it mean for marketing? According to Google Execu-tive Chairman Eric Schmidt, every two days the world produces the equivalent of all the data created from the begin-ning of civilization up to 2003, or almost five exabytes. This vast ocean of data contains valuable insights, but marketers must sift through irrelevant information in order to find them. Finding value is what big data is all about.

Big data refers to the extremely large data sets that organizations acquire, typically in the terabytes to petabytes range, as well as the applications needed to analyze and evaluate all of it. This continuous, exponential growth in internal and external data gathered from and about customers exceeds the ability of conventional database management

tools to collect, store, search, or analyze. Some of the most tangible examples include the terabytes of user data that Facebook acquires or that Walmart collects about the millions of transactions it conducts hourly. Big data is defined by its volume, velocity, variety, and value to the organization.

• Volume. The terabytes of data that most large companies regularly acquire are too large to process with conventional means. As technology penetrates more aspects of society, the information generated from and about those devices is rapidly expanding.

• Velocity. Modern businesses may place more importance on the time characteristic of big data than any other dimension. Rapid or real-time acquisition of data is critical to many time-sensitive operations and provides a competitive advantage.

• Variety. Information may be collected in a number of forms, including text, audio, video, statistical data, or sensor information.

• Value. The real impact of big data stems from the insight that is gleaned from the raw input.

Big Data to Big AnalyticsTo drive new waves of productivity, growth, and innovation, companies know they must tap the massive and growing volumes of data. Adobe views big data as the collection and analysis of large amounts of data to create a competitive advantage. The real purpose of big data is to enable big analytics, where businesses derive new meaning from new data sources. Big data is all about delivering fresh insights to deci-sion-makers, but many marketers are

Continued on Page 2

What’s Inside?New Research

» Collecting Data Is Not Enough ........ 3

Trending

» Delivering Data-Driven Messages .... 5

Best Practices

» A Plan with Staying Power .............. 7

Case Studies

» Gilt Groupe: Know Thy Customer .... 8

» Allstate Gets Smart with Artificial Intelligence ...................... 9

Source Information ......................... 11

Focus:

Big Data


SnapshotsOverviews from speaker presen-tations at ANA events covering

a variety of industry topics.

Insight Briefs Collections of subject-specific content and high-level insights

on a range of timely and pertinent marketing topics.

Survey ResearchFindings from 12 yearly surveys

based on critical issues and emerging trends faced by nearly

all marketers today.

Ask the Expert and LiveChat Services

Our team of qualified, resourceful information experts are available

for your member inquiries.

Members can access LiveChat from 9 a.m. to 5 p.m. ET Monday through Friday

or submit a question anytime at www.ana.net/ask.

We’ve Answered Over 10,000

Marketing QuestionsWe can answer yours, too!

“I needed fast information on how to better justify advertising invest-ment. The ANA team quickly provided multiple resources to help make my case. Senior management thought my summary of the materials created a compelling argument for increased investment.”

— Steve LeVeau, director of marketing at Central Garden & Pet Company

www.ana.net/askwww.ana.net/mkcbrowse 8,000+ marketing insights at submit your question at

Marketing toolkits, tools, and templates to help you expand your marketing know-how and complete projects effectively.

ANA Marketing Knowledge Center

35 www.ana.net/mkc

36

ANA School of Marketing

Traditional training methods are no longer good enough. The ANA School of Market-ing offers a unique educational experience that combines real world experiences and best practices from client-side marketers with leading industry thinking from the most innovative specialists, thought leaders, and academics. Using powerful training techniques, our workshops will help you make better decisions today.

Defining YOUR OWN company’s way of marketing is a key driver for business success. ANA School of Marketing workshops will help you to get there faster.

How do you elevate the marketing function within your company so your marketers can better influence the organization?

ANA School of Marketing team workshops are designed to help align your team with your strategic direction. Each workshop aims to improve the way your team performs a specific marketing task or capability.

The progressive and engaging workshops can help your team improve how you:• Optimize relationships with internal stakeholders and external agencies to become a better partner.• Create a more integrated marketing communications plan that is aligned with your strategy.• Set the course for advertising success with exceptional creative.• Elevate your brand through digital marketing and social media.• And much more!

Team Workshops

What are you doing to ensure your best talent continues to drive growth?

The ANA School of Marketing has a variety of inter-active one- and two-day workshops carefully planned to ensure participants walk away with immediate practical applications.

Our current individual training can help individuals:• Capitalize on customer retention by building powerful brand equity.• Collaborate with agencies to develop breakthrough creative.• Engage in a stronger and more focused client/ agency relationship that enhances partnerships.• And much more!

Individual Workshops

call: 212.455.8024 | email: [email protected] | visit: www.ana.net/som

ANA Member Benefit:

$6,000 Team Training Credit

Did you know that as an ANA member your company receives a yearly $6,000 credit to the School of Marketing? The credit can be used to fund a half-day team workshop, or offset the cost of a full- or multiple-day team workshop.ANA Member team training credit not applicable to individual training options.

www.ana.net/som

The programmatic TV buying platform

AudienceXpress is the leading programmatic TV buying platform, automating the planning, audience buying, optimization, and daily reporting for TV campaigns across a national footprint.

Data-Driven ResultsPartnerships with Nielsen and Smart TV and online data providers allow advertisers to bridge the gap between TV and online ads.

Next Day ReportingAudience impressions by network, daypart, and Ad-ID are automatically updated, and viewable the next day.

Automated PlatformUsing Visible World’s proven and patented TV targeting technology, coupled with next generation data and analytics, the AudienceXpress platform is fully automated end-to-end.

National TV Audience BuysAchieve a scaled TV buy through automated aggregation of TV inventory. AudienceXpress inserts on more than 100 cable networks, with coverage in all 210 DMAs.

Filter By:• Audience Segment• Daypart• Network

• Demographics• Flight Dates• Ad-IDAudienceXpress

[email protected]


Programmatic TV—What Everyone is Talking About

“AudienceXpress has been working with cable and satellite companies to pool their local advertising inventory into national “unwired” network buys based on the underlying value of their audiences, not necessarily the programs they are watching, per se.”

Joe Mandese, MediaPost, Jan. 7, 2014

“In the same way that online buying moved from buying sites to buying audiences, TV buying is likely to move in the same way, as more granular data (i.e., matching offline purchasing habits to viewing habits) is incorporated into TV buying. Visible World... recently spun out a separate company called AudienceXpress to focus on the issue.”Coady Diemar Partners, Media Maven: Programmatic Buying Coming to TV, Nov. 2013

“The programmatic buying and selling of advertising inventory is fast taking hold of the media industry. . . Companies like AudienceXpress, a web-based platform that automates the TV buying process with the end goal of reaching a specifically targeted audience, are making headway. ”Kaylee Hultgren, CableFAX, Nov. 27, 2013

There’s a shift coming to traditional TV. The business of television is increasingly powered by programmatic buying and audience targeting, and AudienceXpress is on the forefront.

According to a recent IAB/Winterberry group study, 85% of advertisers currently use automated buying, while 72% of publishers do the same. Among advertisers, 91% expect to adopt programmatic buying strategies within the next two years. Agency holding company IPG Mediabrands has committed to automating 50% of its buying by 2016.

Cardlytics is the world’s most powerful, personalized new media platform—combining

massive scale, unmatched insight, and deep, actionable analytics. Thanks to our exclusive

access to the purchase behavior of 70% of all U.S. households, we know who buys where and

when. Across all retail categories and consumer segments. We then use that knowledge to

help retailers craft messaging that speaks to millions of buyers individually…based on where

they shop and what they buy.

Reach Every One

Scale • Nearly 400 financial institution partners, including Bank of America, PNC, Regions, and hundreds of local banks and credit unions • Data from 11 billion transactions a year comprising $500 billion in consumer spend

Engagement • 200 million monthly logins via banking partners • 15 million active mobile users

Retailer Participation • Partnering with hundreds of national retailers in the U.S. and thousands of regional and local businesses • Drove $512 million in sales to retailers in Q2 2013 alone

Proven Track Record • Founded in 2008; headquartered in Atlanta, GA, offices in San Francisco, London and New York • 250 employees • Private equity funded—Canaan Partners, Polaris Ventures, Aimia

Today we deliver 100 million marketing offers to 30 million registered users every month—helping retailers make the direct connection to the buyers they want most.

The Cardlytics Advantage


Programmatic TV—What Everyone is Talking About

“AudienceXpress has been working with cable and satellite companies to pool their local advertising inventory into national “unwired” network buys based on the underlying value of their audiences, not necessarily the programs they are watching, per se.”

Joe Mandese, MediaPost, Jan. 7, 2014

“In the same way that online buying moved from buying sites to buying audiences, TV buying is likely to move in the same way, as more granular data (i.e., matching offline purchasing habits to viewing habits) is incorporated into TV buying. Visible World... recently spun out a separate company called AudienceXpress to focus on the issue.”Coady Diemar Partners, Media Maven: Programmatic Buying Coming to TV, Nov. 2013

“The programmatic buying and selling of advertising inventory is fast taking hold of the media industry. . . Companies like AudienceXpress, a web-based platform that automates the TV buying process with the end goal of reaching a specifically targeted audience, are making headway. ”Kaylee Hultgren, CableFAX, Nov. 27, 2013

There’s a shift coming to traditional TV. The business of television is increasingly powered by programmatic buying and audience targeting, and AudienceXpress is on the forefront.

According to a recent IAB/Winterberry group study, 85% of advertisers currently use automated buying, while 72% of publishers do the same. Among advertisers, 91% expect to adopt programmatic buying strategies within the next two years. Agency holding company IPG Mediabrands has committed to automating 50% of its buying by 2016.

How It WorksCardlytics leverages historical purchasing behavior to deliver timely, relevant offers that generate immediate interest and drive repeat sales.

How It Works

1

2

3

4

5

1. Based on past purchases, customized offers are delivered via online or mobile banking application.

2. Consumers simply select the offers they want.

3. The activated offer is automatically loaded on the consumer’s ATM/Debit card—no coupons, codes, or loyalty cards needed.

4. Consumer makes a purchase using their card and receives cash back via bank reward.

5. Retailer pays only when purchase is completed by the consumer.

Go Above And beyond

the DataIn the battle for consumer attention it takes more than technology and data to deliver meaningful results. Digilant™ goes above and beyond, providing a team and approach that uncovers unique insights and delivers specific, relevant recommendations. Our process empowers you with knowledge about your best customers and prospects so you can turn your marketing programs into business success.

ContaCt Digilant to go above anD beyonD [email protected] 720.244.5920 www.digilant.com

BOgOta | BOstOn | ChICagO | MaDrID | MexICO CIty | new yOrk | san FranCIsCO | sãO PaulO

© 2

014

Dig

ilant

Inc.

ReAl StoRieS

real resultsDigilant is a real-time data intelligence company that empowers you with unique knowledge about your audience, so you can create a truly customized digital marketing strategy that gets results.

www.digilant.com

InCreasIng BranD lIFt for CosmetiCs branDChallengea cosmetics brand wanted to increase awareness for their line of mascara products among latino consumers.

resultsDigilant Multicultural drove a 56% increase in brand lift — more than eight times the previous benchmark. the campaign also helped the cosmetics brand confirm that users interested in health, arts & entertainment and Fashion were more likely to favor their brand than users interested in other behavioral categories.

InCreasIng PurChase Intent for new Coffee proDuCtChallengea well-known coffee brand wanted to increase purchase intent for its coffee pods among keurig machine owners, while achieving a 0.10% click-through rate.

resultsDigilant demonstrated a 11% increase in purchase intent among keurig owners and delivered a 19% click-through rate for the advertiser. this exceeded the coffee brand’s expectations given that they already had significant awareness.

56%BranD lIFt

11%InCrease In PurChase

Intent

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Outspend the competition. smart

Revolutionizing the Way Brands

Advertise

CONTACT: Keith Kazerman, SVP, Ad Sales 212.205.0605 | [email protected]

Contextually Targeted Audience Clusters

Custom Analytics & Backend ReportingThe DIRECTV Sports

Advantage

Super Spot Premium Inventory

Within the Highest Rated Programming

DIRECTV Everywhere

Interactive Dedicated Brand Channels

The Largest National Addressable

Platform

TAPTune-In Activation

Program

Custom-Tailored Marketing

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Outspend the competition. smart

DIRECTV Addressable AdvertisingThe Largest National Addressable TV Platform

Household-Level Targeting to Over 12 Million HomesHousehold-Level Targeting to Over 12 Million Homes

The Power of a :30 Spot with the Precision Targeting of Digital

Revolutionizing the Way Brands Advertise—The ad fi nds the target audience as opposed to the chance of the audience fi nding the ad

A dynamic suite of custom analytics, planning and optimizing tools enabling a smarter way to advertise

Unparalleled reporting that provides audience insights as well as closed-loop studies to measure campaign e� ectiveness

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Shine.

thehalogroup.com

The voice of digital culture.

Join the movement.

ANA.BinderInsert.indd 1 1/31/14 2:08 PM

Shine.

thehalogroup.com

The voice of digital culture.

Join the movement.


www.mediacomusa.com

Want to know what MediaCom can do for your business?Contact Khartoon Ohan at 212.912.4481 or [email protected].

MediaCom’s

Brain

At MediaCom, we know the right strategy requires both measurement and imagination. That makes working with us not just better for your bottom line,

but a whole lot more interesting.

Some agencies are left-brained. Some are right-brained.

We say: why choose?

Mashable: Voice of Digital Culture

Mashable is the platform that connects, empowers and inspires people around

the world by telling highly shareable, inspirational and informative stories that

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The Mashable movement is composed of influential hyper-sharers that grew up

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community shapes the information revolution.

Technology: Innovation Flows Through Mashable’s DNA

Mashable is built with proprietary platforms such as its patent pending, highly

effective social prediction algorithm, Velocity, and Social Lift, a toolkit for brands

to quickly and effectively amplify social messages beyond their own social networks

to make big impacts among some of the social universe’s most active sharers.

To find out more about Velocity or how your brand can create meaningful

connections with Mashable’s millions of deeply engaged readers, reach out to

Seth Rogin, Chief Revenue Officer, [email protected].


www.mediacomusa.com

Want to know what MediaCom can do for your business?Contact Khartoon Ohan at 212.912.4481 or [email protected].

MediaCom’s

Brain

At MediaCom, we know the right strategy requires both measurement and imagination. That makes working with us not just better for your bottom line,

but a whole lot more interesting.

Some agencies are left-brained. Some are right-brained.

We say: why choose?

© 2013 Rocket Fuel Inc. All rights reserved.

Amsterdam · Atlanta · Boston · Chicago · Dallas · Denver · Detroit · Hamburg · London · Los Angeles · Madrid · Milan · New York · Paris · Philadelphia · Redwood City · San Francisco · Seattle · Stockholm · Toronto · Washington DC

ADVERTISING THAT LEARNS

®

LIFTS BROOKS 36 MILLION FEET

BIG DATA GETS BROOKS IN FRONT OF RUNNERS Rocket Fuel’s record-breaking combination of artificial intelligence plus Big Data helped Brooks reach almost 18M runners at just the right moment. Take your digital advertising investments the extra mile. Call us today at 888-717-8873 or email [email protected]

“ Rocket Fuel is just as interested in helping tell my brand story as I am. Their technology works to reach my optimal running customer—and then millions more.”

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BLINKThe Connected Issue is out now

Available online and in printMediaCom’s latest issue of BLINK Magazine is all about connections: how objects, people and places will connect in the future and what this means for brands.

From connected cars and the quantified self to real-time offers and the Internet of things, connectivity is shaping our lives. Learn from industry experts as they share insights and analysis on these topics and more.

To get your own copy of BLINK, subscribe to the MediaCom Insider. The Insider newsletters, white papers and research will keep you up-to-date on the latest trends and topics affecting marketers and consumers.

Visit mediacomusa.com and click Sign Up on the homepage.

Job #: SMT147782File Name: SMT147782A AD SALES_Ana One Sheet Frt & Bck.indd Trim: 8.5” x 11” Bleed: 9” x 11.5” Safety: 8” x 10.5”

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Red Group Contact Info: Director of Production 212-708-3270

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Emmy® Award Winning Original Programming

One of America’s most prestigious & awe-inspiring brands

Connecting advertisers to an affl uent, infl uential viewership

In HD, online, on demand and on-the-go

Now Nielsen rated

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MR. WATSON, COME HERE, I WANT TO SEE YOU

6.25x the RAM of the IBM computer Watson, against which Jeopardy! contestants competed (and lost... Watson had 16TB of RAM)

THAT’S A WHOLE LOTTA LIBRARIANS. SHHHHH!

26.8x larger than The Library of Congress, which boasts more than 130 million items ranging from cook books to colonial newspapers to U.S. government proceedings. It is estimated that the Library of Congress now holds 470 terabytes of data (as of October 2013). The LC expands at a rate of 5TB per month, 10,000 items per day, and takes up close to 530 miles of shelf space.

12.3PB DATA STORE 18,418 CPUS

Rocket Fuel delivers the only programmatic media buying platform at big data scale that harnesses the power of artificial intelligence

to improve marketing ROI.

OUR THESIS CUSTOMER STATS

ARTIFICIAL INTELLIGENCE & BIG DATA FUN FACTS

ARTIFICIAL INTELLIGENCE + BIG DATA + DIGITAL MARKETING

= ADVERTISING THAT LEARNS™

PROCESS THAT!

1.7x the number of CPUs that the Swiss Tropical Institute uses to simulate the transmission dynamics and health effects of malaria (15,653).

REAL RESULTS SUCCESS STORIES

CONSIDERATION FOR BUICK

SALES FOR BMW

To get started, call us at 888-717-8873 or email [email protected]

450% lift in brand consideration

40%of new car sales influenced**Q2, 2012 North American sales

100.2 TB RAM

938 active 2013 advertisers

94% Customer Renewal Rate

73 $1M + Lifetime Customers

FIGHTING POVERTY AND INJUSTICE FOR WORLD VISION

10,000gift catalogue donations

27


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Emmy® Award Winning Original Programming

One of America’s most prestigious & awe-inspiring brands

Connecting advertisers to an affl uent, infl uential viewership

In HD, online, on demand and on-the-go

Now Nielsen rated

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©2014 SNI/SI Networks L.L.C. All rights reserved. Smithsonian Channel is a trademark of Smithsonian Institution. SNI/SI Networks L.L.C. is an authorized user. Emmy® is a registered trademark of the Academy of Television Arts & Sciences.

Our affl uent, infl uential viewers are tuned in, turned on and geared up to experience everything life has to offer. We give advertisers opportunities for creative multiplatform sponsorships. Whether it’s on-air, online or on-the-go, your message will reach our viewers.

SO GET CURIOUS, GET ENGAGED AND GET IN TOUCH:

Mary Ellen BottoneVP, Advertising SalesPhone: 212-708-1604 / Fax: [email protected]

smithsonianchannel.com

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S:8”S:10.5”

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TO DISCOVER HOW WE CAN HELP YOU REDUCE COSTS WHILE ACHIEVING BETTER TESTING SIMPLY COME TO OUR TABLE.

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THE FUTURE BELONGS TO COMPANIES THAT THINK BIG.We can help you every step of the way. To uncover the valuable insight. The major opportunity. The big idea.

You’ve nailed it. That great content

marketing program that plays right into

your product positioning and makes your

brand irresistible to customers. But how

do you scale the impact beyond posting

on social channels, praying for search

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ANA Events

Masters of Marketing Annual Conference

October 15–18, 2014 | Orlando, FL

ANA committees are key originators and advocates of leadership initiatives. Committees provide eyes, ears, and a voice:

• The “eyes and ears” identify issues that the ANA should be made aware of (and perhaps take action on).

• The “voice” provides strong credibility to a position.

When the ANA (and our committees) has something to say, the marketing community takes notice and listens.

The ANA welcomes input from committee members on leadership initiatives to consider.

Brand-Specific Commercial Ratings

Brand-Specific Commercial Ratings Benefits and Solution Providers

ANA

ANA continues to advocate for increased granularity of commercial ratings, and notably for brand-specific commercial ratings.ANA member interest in brand-specific commercial ratings is high. In a 2011 survey, 82 percent of members surveyed expressed interest.These findings are consistent with other surveys ANA has done over the years, including those in 2004 and 2006.

Interested 82%

Not Interested

5% Neutral 13%

Interest in Ratings for Individual Commercials

Source: ANA 2011, Leveraging TV for Growth Survey

Q7. Currently, ratings for individual commercials are not available. Nielsen provides ratings for the average of all the commercials in a program. How interested would you be in having ratings available for each individual commercial?

The Benefits of Commercial RatingsANA members and other industry experts have identified numerous benefits for brand-specific commercial ratings. Better Knowledge/Increased Accountability• Commercial ratings would provide more granular data to better inform the decision-making process. • Marketing mix models could be input with brand-specific commercial metrics rather than averages (which may

or may not reflect the delivery for that specific brand) to provide increased accountability.

What’s Inside?

Benefits ........................................

Solution Providers

» comScore .......................................

» INVIDI Technologies .....................

» Kantar Media ...............................

» Nielsen ........................................

» PrecisionDemand .........................

» Rentrak ........................................

» Simulmedia ..................................

» TRA ............................................

Appendix ........................................

4

8

10

17

19

15

6

1

13

21

SURVEY RESEARCHBenchmarks and Trends

The Rise of the In-House Agency

ANA surveys are based on topics identified by the ANA and its membership as critical issues and emerging trends that nearly all marketers face today.

2013 ANA SURVEY REPORT

Access all ANA survey reports at:www.ana.net/surveys

ANA

The Found Money of State Commercial

Production Incentives

1 The Found Money of State Commercial Production Incentives

“All advertisers should be aware of the benefits of state commercial production incentives and the opportunities

to positively impact production budgets.”

Background

Pure and simple, production incentives help states create jobs and attract investment. Their long-term desire is to

encourage infrastructure investment so that filmmaking (feature films, television programs and commercials) becomes

an integral component of a state’s industry and tax base. Several studies, by firms including Ernst & Young, show that

for each production incentive dollar spent, some multiple of that dollar (e.g., four to seven times) is created in economic

activity in the state where the project takes place.

The film and television industries have historically benefited greatly from these state production incentives. The incentives

are clearly geared to reward companies for making the decision to produce in a particular state. Incentive programs

target the companies that fund productions and give final approval on the shoot location. In the feature film arena,

the largest recipients of these incentives are the major motion picture studios. More recently, advertisers have been

participating. Savings can be achieved without sacrificing quality, as many states have been very successful in building

the production infrastructure required by the industry.

Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives

originated about ten years ago, more recently they have expanded to additional states and have become increasingly

attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production

spending in that state. The purpose of this paper is to provide an overview of these incentives, outline the process for

participating, and make advertisers aware that there is competition to acquire this incentive money.

Valerie Light

Broadcast Production Manager

VerizonCo-Chair, ANA Production Management Committee

“Shooting in a production incentive state can give advertisers the opportunity to put more of their production

dollars up on screen, while simultaneously investing in local economies.”

John LickExecutive Producer, Broadcast Production

Target Corporation

Co-Chair, ANA Production Management Committee

INDUSTRY THOUGHT LEADERSHIP

Agency Selection Briefing Guidance

What’s Inside?

Agency Selection Briefing Guidance .... 3

» 1. Initial List/RFI Phase ................. 3

» 2. Semi-Finalist/RFP Phase ........... 5

» 3. Finalist Phase .........................10

Guidance Summary .......................... 12

Task Force Members......................... 13

In October 2011, the ANA and 4A’s published the Guidelines for Agency

Search to document and publicize best practices for both clients and

agencies to consider in the agency search and selection process. Those

guidelines can be accessed on the respective ANA and 4A’s websites.

As a follow-up to those guidelines, the ANA and 4A’s believe there is an

opportunity to further improve the productivity of the agency search/new

business process, for both agencies and advertisers, by developing specific

best practices guidance around the subject of agency selection briefing

throughout the entire agency selection process.

Background

ANA/4A’S WHITE PAPER

The intention of this document is to provide basic guidance for clients who are unfamiliar with the fundamentals

of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings

additional best practices to consider.

Objective

The ANA/4A’s task force believes that every phase of a review, or agency search, requires a thoughtful briefing that

provides specific direction to the agency. The review process should provide escalating information to the agencies as

the review progresses from the initial phases (e.g., RFI, RFP, credentials) to the later phases (including any strategic

and/or speculative work and finals presentations).

Each review phase warrants different types and levels of client briefing information.

Initial List/Request for Information (RFI) Phase

Think of the RFI phase as the ability to collect information that will help you preliminarily qualify a list of agencies

for the final selection and eliminate agencies that don’t meet your criteria.

• The purpose of an RFI is to gather basic information about many agencies.

• At this point, you’re not asking the agencies to do any customized work beyond introducing themselves.

• Share enough information about the search and your expectations as a client to allow the agencies to make

an informed decision about whether this is a good fit.

Executive Summary

The ANA has a large and diverse portfolio of events that are unique in the marketing industry, as we showcase the client-side perspective.

National Industry Conferences

Multicultural Marketing & Diversity Conference

November 9–11, 2014 | Miami Beach, FL

Media Leadership Conference

Mar 30–Apr 1, 2014 | Boca Raton, FL

Advertising Law & Public Policy Conference

April 23–24, 2014 | Washington, DC

Members-Only Conferences

Members-only conferences are a complimentary benefit of ANA membership and are open to current members and invited guests only. ANA holds over 20 members-only conferences a year in locations throughout the country.

WebinarWednesdays

ANA’s complimentary Webinar Wednesday program runs nearly every Wednesday at 1:00 p.m. ET. Join fellow industry leaders from the comfort of your office, and tap into a wealth of information on key topics surrounding the advertising and marketing industry.

Our national industry conferences, open to all for a fee, are true “events,” consisting of great content, superb networking with an “A-list” of attendees, and, increasingly, evening entertainment, all in fabulous locations.

Advertising Financial Management Conference

May 4–7, 2014 | Naples, FL

Digital & Social Media Conference

July 13–15, 2014 | Dana Point, CA

Visit www.ana.net/events for more events

brand masters conference - association of national advertisers

Documents