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FEBRUARY 2017 V2.0 Brand Book

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FEBRUARY 2017 V2.0

Brand Book

Ansys Brand Guidelines 3

Cont

ents 04 . Introduction

06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding54 . Imagery

4

IntroductionThe new Ansys identity V2.0 was re-designed with several factors in mind;

While maintaining the heritage Ansys

logo v1.0, the Ansys Limited logo is now

without the payoff line (Engineering Beyond Imagination).

The primary and secondary typefaces

remain unaltered.

A brand is only as strong as the people who

manage it. So the strength of the Ansys

brand is in your hands, and in the hands of

all who are involved with Ansys Limited.

The more we identify with it, the more we

believe in what it stands for, the stronger the

Ansys mark and presence will become.

Our shared values define our beliefs and attitudes internally, whilst

the brand characteristics help guide and inspire our behaviors, so

that externally the outside world experiences the Ansys Limited

brand the way we envision it.

The aim going forward is to take our understanding of the

Ansys Limited brand to the next level – by instilling trust and

conveying professionalism. We are certain that everyone will

embrace this next phase of our brand’s evolution with enthusiasm

and commitment.

This is a “working document”. It should always be updated with the

most recent designs/ideas that have been implemented and is thus

never complete.

Together, we’ll ensure that the Ansys Limited brand remains at the

eading edge of modern and successful technology brands.

Ansys Brand Guidelines 76

This is the preferred version and should be the first choice for any type of use.

Permitted outline version for promotional use or presentations/Newsletters

Stacked / Centered Promotional

The horizontal logo is used in applications where space is very limited, and where the logo would be too small and illegible when taken down in size to accommodate a specific space.

When space is further limited, the logo device falls away as does the tag line. This is usually the case when the logo is less than 55mm in size. THis is only used when the LIMITED isn’t legible and should be avoided unless absolutely necessary.

Horizontal

Logotype only

Logo versions

The logo should always be surrounded by a minimum area of ‘x’ space. The ‘x’ space is the height of the logo device. An area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.

The area is defined by using the logo itself. A margin of clear space equivalent to the “ID” is drawn around the logo to create the invisible boundary of area of isolation.

The area of separation is a minimum and should be increased wherever possible.

Clear space

Subsidiary co-branding logo

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . ImageryLogo

Ansys Brand Guidelines 98

Logo permitted colour usage Not permitted

Preferred colour when reversed - 80k.

Preferred colour when reversed. See colour section for complimentary colours

Preferred colour when monotone - 80k. Reversed - Black & 80%black

Reversed - Secondary colour pallet red Reversed - Complimentary colour pallet

Black & 80%blackDon’t use the logo in an environment where the contrast is low.

Don’t change any of the colours. Don’t alter the horizontal or vertical format of the logo.

Don’t change any of the typefaces.Don’t reposition the elements of the logo in any way

04 . Intro06 . Logo Mark 08 . Logo Guidelines10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . ImageryLogo

Don’t use a retaining shape.

11

Our Colours

Ansys Brand Guidelines 1312

Colo

urs

Color palette

Colours are to be strictly managed at all times. Colour usage is as important as the construction of the logo.

The Ansys logo has 2 primary colours and these are easily replicated in either CMYK or Pantone®

CMYK

PANTONE

RGB0, 0, 0, 80

7540 C

88, 88, 88

PRIMARY 2

CMYK CMYK68,25,40,0 100,46,24,0

SECONDARY DIGITAL

CMYK

PANTONE

RGB19,100,100,11

7621 C

198, 12, 48

PRIMARY 1

RGB

0,31,100,0 0,166,222

100,5,5,0

253,183,20

0,31,100,0

0,72,100,16

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

15

Typography

What is typography?

Unique typography creates an important

visual distinction and allows our identity

to be further individualised and to be

recognised at a glance.

Our typeface

We’ve chosen a sans serif typeface as

our primary typeface, it’s modern, very

legible and clean. We use “Exo 2” and it is

to be used on all printed material. Exo 2 is

a contemporary geometric typeface that

conveys a technological/futuristic feeling

while keeping an elegant design. Exo 2 is a

very versatile font, it has 9 weights, each

with a true italic version.

For the internal generation of presentations,

letters, faxes or any other correspondence,

our secondary font, “Verdana” is to be used.

as something that should only be readable.

DON’T THINK OF

It should alsobe beautiful.

Ansys Brand Guidelines 1716

Typo

grap

hy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz&$£,;:!?@()[]{}*-+/=0123456789

AaExo 2 Thin

ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz&$£,;:!?@()[]{}*-+/=0123456789

Other font weights - Use sparinglyExo 2 Extra lightExo 2 Extra light italicExo 2 light italicExo 2 MediumExo 2 Medium italicExo 2 Semi boldExo 2 Semi bold italicExo 2 Bold italicExo 2 Extra boldExo 2 Extra bold italicExo 2 BlackExo 2 Black italic

AaExo 2 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&$£,;:!?@()[]{}*-+/=0123456789

AaExo 2 Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&$£,;:!?@()[]{}*-+/=0123456789

AaExo 2 Italic

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Typeface

Ansys Brand Guidelines 1918

Typo

grap

hyHierarchy

Establishing a hierarchy for the setting of type will ensure that there is a consistent use of type weights throughout any literature.

This sample applies to printed documents. The setting of headings and body copy may vary according to the type of literature and the amount of copy used.

Space after return - 1pt.

Luptasped utatur seribusdae illabore, alit velique nulparci reiurib usandit atendipid que volorae nectaturitam cuptatio ilitati doluptatem. Hillendit estissin es eatatur alicimil ium inturerciur?

Ur maionsed magnim es ipsam vel eos ipidiate odis atia peris voluptio od quo derum quis.

Eliquis aute laut lam que nos eum quis exero eum, soluptis susda sit molenitaque reste peligni doluptias dolenduciis voluptaspid mos dipid ullent untetur antia voloreniam adipsunt rempedit, sitetur reium ut asimusaperia que

Ad ut la quid que quisintis aruptias di utam et volo omniet volupta quasitis cus nonectet arit porumque sam quame nobitem corum unte non et eium conse volupta spelicid molenis quatem conseque ipitatio id exped quae nis dus doluptas rent hicim fugitatiunt quatia nieture latur? Quisciis ea iunt volorum elenem doluptio ipicil ipienis aut aut quistissit, qui

aliquid quas aut voloratet et eos magnias paribus remperchil in nume sit etur ant et que pera conse non nem et qui ut vendia non core sit volest, sint, is eseque ommolo que pro

repraerro officil iquiam, ut laboribusam qui consecullum ad magnis es mos pa quia dicit eatemqu osapiciis sus ut eossimi, solo blaboria volest es et et lamus sinctius.Ipsam quas sitate cusam nos debis endita cum quiat aut qui aut iligendi suntem dolentis est, cus est, imolupta comnisi ium none dis sae num ab is qui to bearupt urerem quunt, cor sae voluptatur aceri rectium utent expelent, si beaturis alit omnihit atenimil minvele nisciderro quundi cumquat.Peliatemquo quae sitis porrorunt qui debis is anderfe rorporest voluptatur seque explacc umquame latet omnis et aut voloratur aut.

Pudaepuda qui odipis entibus

volesed endunti busapedit,

cus, ento berios dolorru

ptaepero verum eatibus

ditatiasit quiam faccus indunti

busape.

Heading H1

Heading H2

Heading H3

Copy text

Quote / Intro

Caption

Hierarchy sam-

Heading 2

Heading 3

Heading 3Exo 2 Thin / Size 60 pt / Leading 48 pt / Tracking 0

Exo 2 Medium / Size 18 pt / Leading 24 pt / Tracking 25

Exo 2 Bold / Size 12 pt / Leading 18 pt / Tracking 30

Exo 2 Regular / Size 9 pt / Leading 12 pt / Tracking 30

Exo 2 Light Italic / Size 18 pt / Leading 24 pt / Tracking 0

Exo 2 Bold / Size 7.5 pt / Leading 12 pt / Tracking 50

This is Ansys!Ferumquam ni audam, quoditae consequam ipsum rent. Uciam, corruptam iducipi descitatia prorum fuga. Nim ea del est eostet doloremporum et faccusc iusdae es enihill acerro aquam quiatium qui dolestis minvel is adita plias velestio.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 2120

Non et parum, si ducitis sime sequiam

Volupie nduntis exerum dignis magnis acest rem rae num faccus dolestrunt que dolore voluptas expereptate es aut aut ut pernat.

Aborrov idebit modignam sit, quis ab in cum aut as dusa vel ipsam facearchil ipiendebit magnate stibus explicaborae pa deleseque nis mos explab inctess.

Temodit quae. Nam, que in nonet venimpe rumquib usapellor anto tet ut odignate voluptiatis ab isqui od explacea dolut que nissimust eic tem etures dolupicit aut velique omnit labo. Et aut rerumen isquiat emquaer ferunt.Aborrov idebit modignam sit, quis ab in cum aut as dusa vel ipsam facearchil ipiendebit magnate stibus explicaborae pa deleseque nis mos explab inctess.

Temodit quae. Nam, que in nonet venimpe rumquib usapellor anto tet ut odignate voluptiatis ab isqui od explacea dolut que nissimust eic tem etures dolupicit aut velique omnit labo. Et aut rerumen isquiat emquaer ferunt.Aborrov idebit modignam sit, quis ab in cum aut as dusa vel ipsam facearchil ipiendebit magnate stibus explicaborae pa deleseque nis mos explab inctess.

Temodit quae. Nam, que in nonet venimpe rumquib usapellor anto tet ut odignate voluptiatis ab isqui od explacea dolut que nissimust eic tem etures dolupicit aut velique omnit labo. Et aut rerumen isquiat emquaer ferunt.Adiaspersped quosam faccabo rionsec epudicim inimus sum re, serunt.Lanimillore quis asperum idusam eiciasped eatus qui tecte nis estibus andusam sequiae nis soluptae quation sequatis unt.

Bea dollabores et pro doloris dolorat ionecta erspient et explaut alibus enia nullacc ullecto ressum dolorum que nobissimet, volles el id qui omnihicatur arum ut et, sequist ibusape rernati aut asimus et quia simaiorest autecat et aut rem id es eveniam quos volorum que nonsequat.

Ehenis dit et, officitis ide porectotas esto ditiantiis ese quides voloris simolut expelique voluptiatem quamend untiiss intionsequi.

Accusda dipsam, ipsum iligendus, sint.

Sincerely

Teddy Daka

Prin

tStationery

Stationery elements, set in international sizes (A4/A5) are printed in Pantone® colours.

Where printed items are required, use the following stock - if available.

Letterhead: Superwove Ultra White 105gsm

Business cards: Superwove Ultra White 340gsm

Corporate folder: TruCard Ice (PaperSmith) 280gsm

Note Pad: (A5) Cover: Superwove Ultra White 135gsm

Inner: Trend White 80gsm

Envelope/ Superwove Complimentary Ultra White 105gsm Slip

Letterhead Letterhead reverse / or document closerContinuation sheet

Dear John

Non et parum, si ducitis sime sequiam

Volupie nduntis exerum dignis magnis acest rem rae num faccus dolestrunt que dolore voluptas expereptate es aut aut ut pernat.

Aborrov idebit modignam sit, quis ab in cum aut as dusa vel ipsam facearchil ipiendebit magnate stibus explicaborae pa deleseque nis mos explab inctess.

Temodit quae. Nam, que in nonet venimpe rumquib usapellor anto tet ut odignate voluptiatis ab isqui od explacea dolut que nissimust eic tem etures dolupicit aut velique omnit labo. Et aut rerumen isquiat emquaer ferunt.Adiaspersped quosam faccabo rionsec epudicim inimus sum re, serunt.Lanimillore quis asperum idusam eiciasped eatus qui tecte nis estibus andusam sequiae nis soluptae quation sequatis unt.

Bea dollabores et pro doloris dolorat ionecta erspient et explaut alibus enia nullacc ullecto ressum dolorum que nobissimet, volles el id qui omnihicatur arum ut et, sequist ibusape rernati aut asimus et quia simaiorest autecat et aut rem id es eveniam quos volorum que nonsequat.

Ehenis dit et, officitis ide porectotas esto ditiantiis ese quides voloris simolut expelique voluptiatem quamend untiiss intionsequi.

Accusda dipsam, ipsum iligendus, sint.

Sincerely

Teddy Daka

ansys.co.za

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 2322

Teddy DakaCEO

082 151 [email protected]

140 Bauhinia StreetHighveld Techno Park

CenturionSouth Africa

Prin

tStationery

Business cards - 85mm x 55mm

Complimentary slip

Delivery Note Tax Invoice

Picking Slip Production Hand Over

ansys.co.za

Envelope

Ansys Limited, 140 Bauhinia Street, Highveld Techno Park, Centurion 0157P.O. Box 95361, Waterkloof, 0145, South Africa

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 2524

Stationery elements, set in international sizes (A4/A5) are printed in Pantone® colours.

Where printed items are required, use the following stock - if available.

Letterhead: Superwove Ultra White 105gsm

Business cards: Superwove Ultra White 340gsm

Corporate folder: TruCard Ice (PaperSmith) 280gsm

Note Pad: (A5) Cover: Superwove Ultra White 135gsm

Inner: Trend White 80gsm

Envelope/ Superwove Complimentary Ultra White 105gsm Slip

Prin

tStationery

Note pad

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 2726

Prin

tNewsletter - Staff

Staff newsletter is simplified to read “on the go”

Navigation is performed using similar method to Client newsletter.

1

Read all about it

2

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 2928

Prin

tNewsletter - Client

2

52% da quiatqui aspiet ped

minto estia dolupturia sam do-lorum.

PRODUCT NEWS

PRODUCT NEWS CONTINUED

3

59%

23%

13%

9%

Litiur aborum alis eturion resequo samusam et omnimin

ndelendelic tetust, alit aut qui coruptur, omnisti ium

2

Newsletter content to be light and image rich.

Icons used to anchor-link pages, with a short description on roll-over.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 3130

When typing an email, the preferred typeface is Verdana. Colour should be dark grey (80% black).

Email signature will be supplied to staff in a format which is semi-editable.

Name, Surname | Position/Title & contact numbers are the only editable details, care should be taken to keep the typeface, size and colour in the format that it’s supplied in.

When an internal memo is required, a specific template is supplied for this as shown.

Elec

tron

icEmail & Memo

Dear JohnOnsequi coriberis eliquam ilit diant et volliae am inum enia volorectat quam que velecer fersper ioreptatet as vendus dolorum endendia simet lab iuscia duntiam vit, ilibusandam, officipici aut dolescid mi, que dolupidus vit que de et ra vellaud ipicte cus ma sit ut ist de velesequibus doluptam evelescid que volecabor sin nihillis et adis dollabor modignimus, ut aut qui blab id eaque venis et dit eos ut as et doluptur?

Qui quo dit odit poraes aut ex eatur ma sanditatis ent.Rem. Nam atquideliqui omnim et, nonseriori dolorehenis et fugiame estis autem eturepe ribusci umquodit ut quas res peleste dolene volore vel molora simos perio. Itatus is nimpore rspidel itiunt.Illest aut rehenduntur, quid minus nimet quia sum nonsequamus iunt, oditasp elique plaudam, sit, ab in etum qui omnis dignis volupti nverit, omnimusa pelessi cum sunt dolorestio. Itatem et volo maiosae. Et andam voluptint haribus.

Aqui odipsus, volupta tatibus erum aut ut autemporpor aspit, quiam, optati cus, si doluptatur ab inullaccae pe lab in nobit omnimos esed quam faceren isquibe ratur, ab inus eturibus illorit qui qui aut ut asinus atis di officiatias entorem velles rem autemque prem quidem explaccum et reiur? Undundi tem explatintem ius sunt lit dolo eos vollame mi, ommolut quamet, sus as sit et fuga. Nam et moles quid exces rehendis ditempe dolupta am, odissit officima nulparios volupient atempel mi, nonsectur? Quis adit quidesc ipideliat volor aribuscite ea conet vit rerferum faccae pore comnimuscias maximol uptatibus, sed quam earume volor solupta ilitatis voluptio. Namus, in net aruntus ministi doluptatiume quis es eosant earum labo. Et esectatem rem dolor sint liquam arum adi doluptae dello blam et pa versperatiis magnatu riberit veri dis solo explatur, assendus volores quaspici il moluptatus dolest, veliciis nulpa dellicius repudis itecusto te veriatusapel modis corem quuntibus molorectur simodis quamet dollore ipsae debis esedi temodi te ea eicit, totaqui sedit harum

Tasperisqui a volum este etur adis dolendu cillestrum re liquisin num nonsequi odipsa soloreptat.

Kind Regards

Name SurnamePosition/Title+27 12 749 1800 | +27 82 123 1234 (Mobile)ansys.co.za

MEMO:

Attention all staffOnsequi coriberis eliquam ilit diant et volliae am inum enia volorectat quam que velecer fersper ioreptatet as vendus dolorum endendia simet lab iuscia duntiam vit, ilibusandam, officipici aut dolescid mi, que dolupidus vit que de et ra vellaud ipicte cus ma sit ut ist de velesequibus doluptam evelescid que volecabor sin nihillis et adis dollabor modignimus, ut aut qui blab id eaque venis et dit eos ut as et doluptur?

Qui quo dit odit poraes aut ex eatur ma sanditatis ent.Rem. Nam atquideliqui omnim et, nonseriori dolorehenis et fugiame estis autem eturepe ribusci umquodit ut quas res peleste dolene volore vel molora simos perio. Itatus is nimpore rspidel itiunt.Illest aut rehenduntur, quid minus nimet quia sum nonsequamus iunt, oditasp elique plaudam, sit, ab in etum qui omnis dignis volupti nverit, omnimusa pelessi cum sunt dolorestio. Itatem et volo maiosae. Et andam voluptint haribus.

Aqui odipsus, volupta tatibus erum aut ut autemporpor aspit, quiam, optati cus, si doluptatur ab inullaccae ius sunt lit dolo eos vollame mi, ommolut quamet, sus as sit et fuga. Nam et moles quid exces rehendis ditempe dolupta am, odissit officima nulparios volupient atempel mi, nonsectur? Quis adit quidesc ipideliat volor aribuscite ea conet vit rerferum faccae pore comnimuscias maximol uptatibus, sed quam earume volor solupta ilitatis voluptio volor aribuscite ea conet vit rerferum faccae pore comnimuscias maximol uptatibus, sed quam earume volor solupta ilitatis voluptio. Namus, in net aruntus ministi doluptatiume quis es eosant earum labo. Et esectatem. Namus, in net aruntus ministi doluptatiume quis es eosant earum labo. Et esectatem volor aribuscite ea conet vit rerferum faccae pore comnimuscias maximol uptatibus, sed quam earume volor solupta ilitatis voluptio. Namus, in net aruntus ministi doluptatiume quis es eosant earum labo. Et esectatem volor aribuscite ea conet vit rerferum faccae pore comnimuscias maximol uptatibus, sed quam earume volor solupta ilitatis voluptio. Namus, in net aruntus ministi doluptatiume quis es eosant earum labo. Et esectatem rem dolor sint liquam arum adi doluptae dello blam et pa versperatiis magnatu riberit veri dis solo explatur, assendus volores quaspici il moluptatus dolest, veliciis nulpa dellicius repudis itecusto te veriatusapel modis corem quuntibus molorectur simodis quamet dollore ipsae debis esedi temodi te ea eicit, totaqui sedit harum

Tasperisqui a volum este etur adis dolendu cillestrum re liquisin num nonsequi odipsa soloreptat.

Name SurnamePosition/Title

This message (and attachments) is subject to restrictions and a disclaimer.

Email template

Email signature

Memo template

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 3332

Pres

enta

tion

PowerPoint

Intro slide Info slide. Red as Accent colour. Infographics to be clean and easy to understand

Simplified graph styles An example of a copy intensive graph. Copy shouldn’t be smaller than 18pt.

Opening slide

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 3534

Typeface - Verdana

Colours Grey: RGB:88,89,91 Red: RGB 183,32,37

Main Cover: Page Title 24pt Bold Sub Title 22pt Reg Date 22pt Reg

Copy pages:

Main Header - Red 24pt Bold Sub Header 18pt Bold

Copy - Grey 16pt/ 1.2 leading 10pt space after

Pres

enta

tion

PowerPoint

Icon usage, simple monotone iconsImage usage example

Use segment icons where possible to link segment s to a visual

Closing slide

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 3736

Live

ryVehicle Decals

Due to variations in brandable areas and vehicle build/colour, the livery will vary.

The consistent use of a red band at the base of the vehicle with the web address is important, as with the use of the strapline.

Visual language elements are to run on the sides of the vehicle only.

Don’t reverse the logo on the windscreen.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 3938

Prom

otio

nal

Merchandise

Clothing: Embroidered application is preferred to silkscreen.

When embroidering a light material, Firebrick Red should closely match the related Pantone.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 4140

Prom

otio

nal

Merchandise

Promotional material, Silkscreen application and laser etching.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 4342

Prom

otio

nal

Banners & Flags

Promotional material, Silkscreen application as shown. When there are repetitive banners/bunting, there needs to be an alternating colour sequence .

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

45

SIGNAGE

Signage specifications

Corporate signage is to use the combination of white and red.

Where the specialised application of reception or interior signage is to be manufactured, the use of raised metal is suggested, with a combination of polished metal and brushed finish.

Brushed aluminium finish, with red back-lighting. Invisible mounting 50mm from surface.

47

Signage specifications

Corporate signage is to use the combination of white and red.

Where the specialised application of reception or interior signage is to be manufactured, the use of raised metal is suggested, with a combination of polished metal and brushed finish.

Extruded aluminium with satin or gloss colour finish

SIGNAGE

Ansys Brand Guidelines 4948

Sign

age

Exterior Signage

Exterior and directional signage are manufactured using aluminium which is etched and coloured, or embossed.

Directional exterior signage Main exterior signage

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Co-branding58 . Imagery

Ansys Brand Guidelines 5150

Onl

ine

Online (Under development, will update)

Design to follow brief

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Imagery58 . Imagery

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Imagery

Forward moving, dynamic and never stagnant.

The Ansys brand is about movement and progress, visuals used in Ansys literature should show this by carefully selecting key images to support this.

Ansys Brand Guidelines 5554

Imag

ery

Photography

The visual language that is communicated through photography and general image selection is of paramount importance.

A selection of preferred cropping use colour de-saturation is shown.

When the subject matter is of people in a work environment, the cropping

should be tight, there shouldn’t be an emphasis on eye contact with the camera, rather on what’s happening in the picture.Where there is machinery, unless there is a specific requirement to show detail, tight cropping is suggested. Where detail is required, the depth of field should be shallow, but not overly so.

04 . Intro06 . Logo Mark 08 . Logo10 . Colour usage14 . Typography20 . Print - Stationery26 . Newsletter - Staff28 . Newsletter - Client30 . Email & Memo32 . Presentation36 . Vehicle Livery38. Promotional48 . Signage50 . Online52 . Imagery58 . Imagery

Ansys Corporate Identity Manual v1.0© Ansys

Effective February 2015All rights reserved. No part of the Ansys Corporate Identity Manual may be reproduced in any form or by electronic

or mechanical means, including information storage and retrieval systems, without permission in writing fromAnsys Executive Management. The trademarks, logos and service marks displayed in this Corporate Identity

Manual are the property of Ansys or third parties. You are not permitted touse the marks without consent from the Ansys Executive Management.

Please note: This manual is for electronic use only. The colours displayed throughout, therefore, should not be used as reference,

but rather use the specific PANTONE ® indicated as reference.

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