ace enterprises the profile

Confidential. Not for circulation

THE PROFILE

Ace Enterprises

Professionals at work!

Residential Air Conditioning | VRF Air-Conditioning | SERVO Stabilizers | Water Coolers | Water Softners |

RO Systems | Home Appliances | Voltage Stabilizers

CONFIDENTIAL WRITEUP * RESTRICTED CIRCULATION

The information contained in this write up is confidential and is being provided to you

at your specific request. This information should not be communicated or transferred to other parties without written consent of the Firm.


About Us:

Business, Administrative and Contact Information:

Business Name : Ace Enterprises

Established in : 1988

TIN No. : 05000801827

PAN No. : AAJFA9233C

Service Tax Reg. No. : AAJFA9233CST001

Telephone : +91 13527 15701

Tele Fax : +91 13527 15662

Hand Phone(s) : +91 98970 29473; +91 98970 19475; +91 90121 05500

Bankers : Bank of Baroda, Kishen Nager, Dehradun

“Ace Enterprises” was a seed sown in 1988 which has been continually growing to turn into a strong tree to

achieve new levels of success and carving a niche of standards for itself and others. Initially Ace began at a

small office premises primarily dealing in IT products and Fire Extinguishing Equipment widely in govt.

institutions and organizations. A change in products came when Ace joined hands with USHA SRIRAM,

Sidwal, Gulmarg to sell Water Coolers and Air Conditioners. Over the following years Ace got associated with

Daikin, Mitsubishi, Hitachi and Voltas to market quality tamed machines in various private and govt.

Institutions in Dehradun.

As time unfolded, Ace Enterprises has distinguished and specialized in multiple spheres. Today it has some of

the most prestigious VRF and Precision Air Conditioning Equipment installations in the city, to its credit.

Ace set up Precision Air Conditioning Equipment for the State Treasury and Finance Corporation,

Dehradun and is successfully maintaining it. Ace Enterprises is associated with Uniflair to sell and service

Precision Air Conditioners. Another prestigious installation included setting up of Access false Flooring for

the Data Centre of University of petroleum and Energy Studies. VRF installations include Information

Commission Building, Dehradun; Hotel Ganga View, Rishikesh; CMI Hospital, Dehradun and IIT

Saharanpur to name a few.

There has been a translation from Ducted Central machines to Energy Saving Variable Refrigerant Flow

Systems; Ace Enterprises has been involved with Daikin, Mitsubishi Electric and Samsung for their VRF Type

Air Conditioning Systems. These systems enable huge energy savings and hence becoming affordable, eco

friendly. Ace Enterprises boasts of catering to all kinds of HVAC applications including residences;

showrooms; offices and Hotels in and around Dehradun.

In addition to the above, Ace Enterprises was crowned with the institutional dealership for ONIDA and

Panasonic make Air Conditioners and LCD, LED Televisions from 2013 till 2015. These machines are well

priced and quality tamed. Backed by excellent service, these products have been installed in various hotels,

ashrams and offices in Dehradun, Rishikesh and Hardwar.

2015 began as a shooting year for Ace Enterprises. Expansion involved streamlining of much spread business to

now focus on the entire territory of Uttranchal. Ace Enterprises grew wings and became Super Stockist for

Mitsubishi Electric Air Conditioners, Hitachi Stabilizer, Bluebird Softeners, RO Systems and Stabilizers for

Uttrakhand Region. Further Ace Automation was launched as Consignee agents for Buebird Water Purifiers and

Softners.

The outlook has grown and the target now is to being the NO.1 Distributor in this region.

ECO POLICY:

Looking forward to contribute to the universal cause of controlling global warming & cleaner greener planet,

Ace Enterprises continuously strives to spread the cause by promoting and convincing the customers to do our


bit to reduce emissions in the atmosphere by convincing customers to choose high capacity UPS and Inverter

Systems in place of CO2 emitting Gensets.

Being Associated with Emerson Network Power for Inverter Systems upto 30 KVA and Microtek for lower

capacity systems gives immense opportunity. These machines use a battery bank instead of burning diesel into

CO2 fumes. We also have special inverters designed to provide power backup solutions to lifts.

Always specializing in our field and continuously doing everything in unmatchable excellence. Ace Enterprises

aspires to establish and create a niche for itself, well guarded by prompt service backup for all the products sold.

We at Ace Enterprises, honor our commitments enabling us to carve a foundation of customer faith.

With this wide spectrum of Products Ace Enterprises continuously look ahead for continuous growth on

ever strengthening platform of customer satisfaction.

Ever since inception, we at Ace are inspired to

work keeping Quality over Quantity in mind.

This is a principle engraved in every molecule

of our organization.

We achieve this by a few simple principles

detailed in the below pages:

Understanding Customer Requirement:

We at Ace believe in selling goods with

ethics, looking forward to establish a forever

relationship with the customer.

Our Founder late Mr. Anil Goyal said, “I am

not interested in the first order from a customer; I look forward to the second one!”

Therefore, every customer’s needs are first analyzed, thoroughly understood, discussed with professionals and

are later suggested the most cost effective and productive solution. Every quotation once produced is well

explained to the customer, enabling him to understand the product.

Values & Commitments:

We created a Statement of Values and Commitments to guide our activities today and in future. The statement

isn't new — it's how we've always done business. We ensure that we stay true to our values even as we grow

and evolve.

Our Values:

Ace's values describe behaviors that are good:

Caring: We care about our impact on

customers, colleagues, the community, and

our environment.

Listening: We listen to the needs of others,

knowing that an unfulfilled need creates the

best opportunities.

Learning: We constantly learn and implement

new and better ways empowering technology,

sharing information and ideas effectively.

Delivering: We deliver on the commitments made in all areas of performance.


Our Commitments:

Ace’s commitments define the outcomes we strive to achieve. We commit to:

Deliver industry leading performance in the

sale and service industry.

Create value for our customers, by

understanding their needs and delivering

relevant and competitive solutions to meet

those needs both today and into the future.

Create a rewarding workplace for our people

by valuing everyone's contribution,

encouraging personal development,

recognizing good performance and fostering

equality of opportunity.

Respect the rights and interests of the

communities in which we operate, by listening

to them, understanding and managing the

environmental, economic and social impacts of our activities.

Respect the rights and interests of our associated principles, by working collaboratively to create values

and effect ethical growth

Value our day to day commitments to our associates.

Personal Touch:

Skilled Site supervisors are available at every site for continuous support and encouragement to labor. A careful

eye is maintained throughout execution and a daily log is maintained. Quality is kept in check by personal visit

of managers regularly promising ultimate customer satisfaction.

Non compromising standard of installation:

Air Conditioning today has become a necessity. Be it homes,

offices, hotels, complexes, shopping malls, etc. It is no more a

status symbol. Accordingly there are several players in the market.

The challenge is to provide to our valued customers an experience

of air conditioning which is comfortable and reliable. We at Ace

create comfort with a smart customer friendly yet economic choice

of machines which is assured by a superior quality installation

procedure backed by prompt service and maintenance.

Satisfactory Installation does take a huge toll of time per machine

to be installed resulting in fewer installations in a day.

But on the positive side, it results in fewer complaints hence

customer satisfaction is not compromised. Plus good installation

results in drawing the best out of the machine thereby not

compromising on system efficiency.

Furthermore to installation, we ensure no compromise in the quality of raw materials used. Be it Copper Tubes,

Nitrile Insulation, Electric wires, Drain tubes; we follow a set standard as specified by our principals for various

kind of machines.


Credible and Dedicated Staff:

Our Staff is more of a family to us. We nurture

them through our standard of not compromising

on quality.

Regular training sessions help them keep in

touch with the ever changing technology. Each

technician has his individual set of tools, well

maintained and duly kept.

A strict schedule is followed at Ace to maintain

all round service structure smooth.

Etiquettes, holding for excellent public behavior are engrained in every individual associated with us. Be it the

delivery boy, office peon or the field staff. Customers are made to

feel and experience service quality like never before!

Every field person is required to fill up job sheets for every call. Each

job sheet is then saved for future reference on that particular

machine.

Teamwork:

Before commencing a site installation, a supervisor inspects the site and

makes a work plan which is held in action throughout execution of the

project.

All designs are well studied and the most efficient piping routes are

chosen.

Regular briefing session among

staff installs a comfortable level of

understanding between them so

that they can actually work like a

team and get the best of results.

An environment of all as equals in maintained throughout the staff which enables staff to coordinate among

themselves without any hesitation. This is done through annual trips for staff and their families. This adds to

security and polishes commitment to work amongst staff.


Mitsubishi Electric India Pvt. Ltd.

Associated Since : 2010

Products Dealt : Air Conditioners: Unitary Type; Ductables; Cassettes; VRF Systems

Status : Authorized Distributor for Uttrakhand (Sales and Service)

Background:

Mitsubishi Electric Corporation is a USD 38 Billion company headquartered in Tokyo, Japan and has a global

presence in business segments like Energy and Electric systems, Industrial automation systems, Information and

communication systems. The products are imported from their factories located In Japan, and Thailand.

Mitsubishi Electric is a global leader in the manufacture and sale of electrical and electronic equipment for

home, commercial and industrial use.

Mitsubishi Electric room air conditioners incorporate the latest innovative technologies, combining with

industry-leading energy-saving and silencing technologies, to ensure optimum performance and room comfort

wherever they are installed.

Lowest energy consumption like 1550 watts in a standard cooling only 1.5tonne machine is an accomplishment

that describes best the Mitsubishi Electric Technology and Expertise in the field of Air Conditioning.

The low noise (only 34 Db in a 1.5tonne Cooling only machine) compliments the advanced technology.

Heat pump models factory fitted with RCV for heating operation are also available with efficient COP’s and

low sound.

Ace + Mitsubishi Electric: Receiving appreciation by Mitsubishi at all levels for our superior installation

standards, we at Ace Enterprises have set milestones with numerous unitary splits and VRF installations to our

credit over a very short span of association. Ace Enterprises, inaugurates First ever Mitsubishi Electric

Showroom in Uttrakhand. Located in Dehradun, we now acclaim ourselves as Mitsubishi Electric Distributors

for the territory.


Panasonic India (P) Ltd


Products Dealt : Ductables; Cassettes; Floor Mounted Ac’s (Commercial Air Conditioning)

Status : Authorized Distributor for Garhwal Region, Uttrakhand (Sales and Service)

Background:

Panasonic commenced its operations in India in the year 1972. In 2008, Panasonic India Pvt Ltd was formed to

integrate the different Panasonic interests in India. Mr. Daizo Ito joined as CEO Panasonic India in April 2008

and ensured Panasonic’s aggressive focus on India with heavy investments and expansion.

Since then Panasonic has been on an upward growth path in the country with innovative product offerings,

increased investments on business and various promotional initiatives. Today, Panasonic India is increasingly

being seen as an Indian company, though with Japanese roots.

Panasonic has recently been designated India as regional hub to drive growth and build deeper inroads into the

fast emerging Asiatic, Middle Eastern and Western economies. Starting from India, the company wants to

create a knowhow to address consumers who are based out of India and then take the knowledge to emerging

markets. India is the sixth strategic region which will take care of SAARC nations, Middle East Asia and

Africa. Panasonic will aggressively and strategically invest in market research and product innovation and will

recruit/bring the best of global talent using its in-house open application system and work in areas like energy,

water, remote access and food. Panasonic has recently been designated India as regional hub to drive growth

and build deeper inroads into the fast emerging Asiatic, Middle Eastern and Western economies. Starting from

India, the company wants to create a knowhow to address consumers who are based out of India and then take

the knowledge to emerging markets. India is the sixth strategic region which will take care of SAARC nations,

Middle East Asia and Africa. Panasonic will aggressively and strategically invest in market research and

product innovation and will recruit/bring the best of global talent using its in-house open application system and

work in areas like energy, water, remote access and food.

Ace + Panasonic: Ace Enterprises credit to their names the distributors for Panasonic make commercial air

conditioning equipment in Dehradun, Haridwar, Roorkee, Rishikesh and adjoining areas.


Daikin Air Conditioning India Pvt. Ltd.


Products Dealt : Air Conditioners: Unitary Type (Ductables; HighWalls Units; Cassettes), VRV-IV

Status : Authorized Sales and Service Dealer

Background:

Founded in 1924, Daikin Industries Limited is the global leader in the manufacturing of commercial and

industrial air-conditioning systems. Being the world's sole manufacturer capable of developing a full line of

dynamic products from refrigerants to air-conditioners, Daikin has built a well-established and strong presence

in Japan, China, Southeast Asia, Europe as well as North America.

Pioneering products include the first packaged air-conditioner in Japan 1951 and the world's first Variable

Refrigerant Volume (VRV) system in 1982. Daikin is committed to explore and adopt cutting-edge technology,

in order to continually offer value-added and solution-based products and services to customers. The Group

currently holds the prime share of the air-conditioning market in Japan, and is the leading performer in VRV

technology.

Daikin ensures safety comes first, and the Group is reputed for its quality products and services.

In all aspects of its business operations, Daikin applies environmentally-friendly practices, and actively

promotes the development of new products and inventive technologies that help to sustain and improve our

global environment.

DAIKIN is bringing the next generation air-conditioning technology to India. The air-conditioning systems

being used in Japan are the same, which are now available to Indian consumers. These systems are by far the

most economical in terms of power consumption with the lowest of noise levels. DAIKIN air conditioners has a

self-diagnostic remote, filter clean indicator, seven step heat exchanger and are fitted with Scroll compressors

for higher capacity Air Conditioners. Scroll compressors carry a Company warranty of 4 years. These are some

of the features, which are unique to DAIKIN air conditioners, only.

Ace + Daikin : We at Ace Enterprises, have been associated with Daikin since it first stepped in India in

2000. Being the 1st and only dealer in the territory of Uttrakhand we put in considerable efforts to market Daikin

products. Our long held commitment to service was instrumental in feeding a relationship strong enough to

provide quality air conditioning to an array of satisfied customers ranging across every prestigious construction

in town as on date. Further to Unitary Installations, Ace Enterprises is also associated with Daikin for its State

of Art VRV Product Range. Installation at IIT Roorkee Campus, Saharanpur is ongoing. These machines are

being installed and being successfully maintained by us on a large volume. Ace Enterprises is also proud to

announce itself as the 1st Daikin Solution Plaza in the territory of Uttrakhand. Inaugurated on 26.10.2013 this

plaza offers Daikin’s entire product range (i.e.: .75tr to 2700tr Single Unit Capacity) including Unitary, VRV

and Chiller under one roof with all round technical assistance.


Bluebird Power Controls (P) Ltd.


Products Dealt : Voltage Stabilizer, Servo Stabilizers, RO Systems, Softners

Status : Authorized Distributor, Uttrakhand Region

Background:

Bluebird Stabilizers are one of the most stabilizers available in North India for the Past 30 Years.

The quality of equipment manufactures surpasses all other stabilizer manufacturers and commit to excellent

service to back up the product.

Ace + Bluebird: Ace Enterprises is the Authorized Super Stockist for Bluebird make Stabilizers in Uttranchal.

We are the consignee agents of Bluebird water purifiers in Uttranchal. Seling quality has been a forte at Ace

and just another quality tamed product helps us being in line with the same. Changes include making Servo

Stabilizers an off shelf item to be sold in retail for the first time. Development of a software integrated to

calculate exact loads of Servo Stabilizers to be installed at site. Further Bluebird RO Systems are the first

Alkaline Based RO Systems in the industry with unparallel quality.


BSH Home Appliances Pvt. Ltd.


Products Dealt : Dishwashers; Washing Machines; Refrigerators; Driers; Oven; Microwave

Status : Authorized Distributor Uttrakhand Region

Background:

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions,

Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in

India the largest development center outside Germany, for end to end engineering and technology

solutions.

The Bosch Group operates in India through nine companies, viz, Bosch Ltd., Bosch Chassis Systems

India Ltd., Bosch Rexroth India Ltd., Robert Bosch Engineering and Business Solutions Pvt. Ltd., Bosch

Automotive Electronics India Pvt. Ltd., Bosch Electrical Drives India Pvt. Ltd., BSH Home Appliances Pvt.

Ltd., ETAS Automotive India Pvt. Ltd., and Robert Bosch Automotive Steering India Pvt. Ltd. In India,

Bosch set up its manufacturing operation in 1953, which has grown over the years to include 14

manufacturing sites, and seven development and application centers. Bosch Group in India employs over

29,000 associates and generated consolidated revenue of about ₨.15,250 crores* in 2014 of which ₨.

10,800 crores* from third party. The Group in India has close to 12,000 research and development

associates and has filed for around 150 patents in 2014.

Products under Bosch Home Appliances include, Ovens, Microwaves, Dishwashers, Driers, Refrigerators,

Washing Machines, Hobs and Chimneys. The entire range is a spectrum of German Design expertise. Loaded

with features, the Bosch name bears a strong thread to its rugged design and long life. The products marketed in

India are mostly imported.

Ace + Bosch : We at Ace are distributors of Bosch range of Home Appliances in the Uttrakhand Region. We

have to our glory a showroom located in the centre of the city dedicated to Bosch Appliances. We are already

supplying theese state of art machines all over Uttrakhand to various projects and channel partners.


USHA International Limited


Products Dealt : Water Cooling Units

Status : Authorized Distributors (Garhwal Region)

Background:

Usha International Limited is a multi product consumer durable manufacturing, marketing and distribution

company. With a diverse portfolio, following are the products that fall under the Usha umbrella.

Fans Sewing Machines

Appliances Engines, Motors & Pump sets

Drinking Water Coolers & Dispensers Auto Components

Ace + Usha : We at Ace Enterprises, has been associated with USHA since 1996. Amongst all the products

that Usha markets, we only deal in Water Coolers. We have installed these water cooling units in almost every

government department and educational institute in Uttrakhand. Backed up with a superior service setup, these

ISO certified machines are long lasting promising electrical efficiency.


Few of Our Prestigious Customers

Government Departments

Oil and Natural Gas Corporation Indian Institute of Remote Sensing

The State Treasury and Finance Corporation Limited

Uttranchal Forest Development Corporation Limited

Satluj Jal Vidyut Nigam Limited Tehri Hydro Electric Development Corporation Limited

Bharat Heavy Electricals Limited State Water and Sanitation Mission

Uttranchal Jal Vidyut Nigam Limited Life Insurance Corporation of India Limited

Airport Authority of India Instruments Research and Development Estt.

Uttranchal Power Corporation Limited Police Line

Uttranchal health Systems Development Corporation

Wadia Institute of Himalyan Geology

Uttranchal Secratariat The Lok Ayukt

Police Headquaters Kendriya Vidhyalya Sangathan

UP Hill Electronics Limited Sarv Shiksha Abhiyaan

Uttrakhand Electricity Regulatory Commission Uttrakhand State Infrastructure Development Corp. Ltd.

Information Commission B. S. Negi Mahilla Pravidhik Prashasan Sansthan

Hotels/ Restaurants/ Ashrams/ Guest House

Hotel Lakshmi Palace Hotel Gold Radiance

Pinochio Pizza Neemrana Group of Hotels (Glass House on the Ganges)

Hotel Kailash Regency Bajaj Inn

Hotel Ganga View Hotel Heritage

Hotel Royal Inn Richi Rich Hotel

The Bawarchi Restaurant Hotel Aketa

Birla House, Raiwala Kukreja Food Complex

Pearl Group of Hotels Hotel Relax

Tirupati Restaurant Hotel Siddharth

Lakshmi Narayan Ashram Magnet Guest House

Daulat Ram Trust Sri Jai Jalaram Trust

Revathi Hospitality Pvt Ltd Chotiwala

Hotel Mayank Hotel ApenRose

Banks

The Allahbad Bank The Indian Overseas Bank

The Canara Bank Federal Bank

The Kurmanchal Bank State Bank Of India

Educational Institutes

The Doon School Himalyan Institute Hospital Trust

Dolphin Institute Medical College Srinager

Shivalik Academy Weham Girls

Himgiri Zee University Welham boys

Selaqui Academy of Higher Education Woodstock School, Mussorie

University of Petroleum and Energy Studies ICFAI University

St. Josephs Academy HNB GARWAL University

Kasiga School Devbhoomi Institute of Technology

The Institute Of Chartered Accountants Of India Indian Institute of Technology, Saharanpur

Hospitals

Himalyan Institute Hospital Trust Hospital Doon Hospital


Apollo Hospital Landour Community Hospital

Base Hospital Srinager Synergy Institute of Medical Sciences

Combined Medical Institute Hospital Sanjana Pathology Lab

Savita Pathology Centre ONGC Hospital

Factories

Honeywell Automation Sun Pharma

Attero Recycling Pvt. Ltd., Roorkee HAB Pharmaceuticals & Research Limited

Micro Labs Limited Ultimate Flexipack Limited

East African Overseas S. N. Exports

Agromec Engineers, Hardwar Birla Tyres Laksar

Goodwill Plastic Industries Himalyan Packaging

Saraswati Dynamics (P) Ltd. H.B.L., Hardwar

Troikka Pharmaceuticals Premier Nutraceuticals

NTL Electronics Titan Industries

Flair Pens And Stationery Sky Marjketting

Garden Polymers Limited Doon Valley Distellers (Alcohol Div.)

Advance Steel, Hardwar Shashwat Cables (P) Ltd.

Offices/ Showrooms

Amway Canary, London

R.T. Outsourcing Anand Rathi Share & Stock Brokers Limited

Hewlet Packard Magma Sarchi Finance Limited

Videocon Industries Limited Skoda Showroom, S. L. Oberoi Motors

Wellhome, Dehradun Volkswagen Showroom, S. L. Oberoi Motors

Philips, Dehradun Mansukh Investments

Tata Telecomunications Pringle

PACL India Limited Wills Lifestyle

Tata Motors Blue Berry Bakers

Prabhat Cinema Panjwani Architects

Sethi Sons Bhatt Brothers Book Complex

Kamal Jewellers Wrangler

Pinnocio Pizza, Dehradun Peter England, Dehradun/ Roorkee

Value Plus Retail Geetanjali Electronics

First Cry, Dehradun Raymonds Exclusive

Addaa Creations, Dehradun Kohler, Dehradun

Shaekhar The Designer, Dehradun Phillips, Dehradun

Gitanjali, Roorkee ColorPlus, Roorkee

Levis, Roorkee Vespa, (Goyal Motors India Pvt. Ltd.), Dehradun

Doon Music Centre, Dehradun Kawasaki Showroom, (KTM), Dehradun

Kadambari Fashions, Dehradun Louis Phillepe, Dehradun

London Street CA Mohit Jain & Co.

Indian Oil Corporation Bhoja Brothers

Residences

CA Naveen Kr. Gupta, Dehradun CA Pradeep Nath, Dehradun

Dr. Vimal Nautiyal, Dehradun Mr. Naveen Gupta, Blue Sky Network, Dehradun

Dr. Bimal Nautiyal, Dehradun Mr. Meenakshi Sundaram, VC MDDA, Dehradun

Dr. H.K. Johri, Dehradun Mr. Sanjay Bansal, Dehradun

Dr. Alok Khanna, Dehradun CA I K Batta, Dehradun


Mr. Sanjay Aggarwal, Dehradun Mr. Sudhir Mittal, Dehradun

Mr. Mahesh Mahajan, Dehradun Mr. Som Tyagi, Dehradun

Mr. Kuldeep Kishore, Dehradun Dr. Antriksh Saini, Dehradun

Mr. C. P. Mehndirata, Dehradun Mr. Neeraj Singhal, Roorkee

Doon Valley Distellers Saraswati Dynamics (P) Ltd.

PRODUCT SPECTRUM


“The Best Brands-Under One Roof”

Setting up a legacy of quality since 1988..

Ace Enterprises Registered Office: D-10, Janpath Shopping Complex, Bindal Bridge, Chakrata Road, Dehradun- 248001

Showroom: Bosch Store: D-10, Janpath Shopping Complex, Bindal Bridge, Dehradun- 248001.

Mitsubishi Electric Hiroba: C-10, Janpath Shopping Complex, Chakrata Road, Dehradun-248001

Mitsubishi Electric Cooling Planet: Crown Tower, 42 Ballupur, Chakrata Road, Dehradun-248001

Workshop: (Basement) A-9, B-8, Janpath Shopping Complex, Bindal Bridge, Chakrata Road, Dehradun Tel: +91 13527 15701; Fax: +91 13527 15662; Hand Phone(s): +91 98970 29473, +91 98970 19475, +91 90121 05500

Email: [email protected] | [email protected]

Follow Us: www.facebook.com/dspdehradun | Webpage: www.aceenterprises.co

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ace enterprises the profile

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