For a basic website for your business, something clean, efficient and functional, you would be looking somewhere the $1000-$1500 mark.

The unfortunate reality is that this approach to website design and

development is not going to achieve very much on a global scale. This has many contributing factors, one of which being that people will probably not find the site, mostly because it has not been effectively promoted online, if at all. Then you are faced with the reality that

those visitors who do find it will more than likely be unimpressed, given the fact that it has not been custom built and designed from top to bottom to resonate with your target audience.

Conversely, purpose-built websites that are designed specifically to

engage with your target audience are another matter entirely. A dynamic and engaging web presence, employing effective digital marketing techniques such as Search Engine Optimisation (SEO) and Social Media Marketing (SMM), will not only attract a host of new visitors, it would also persuade them to do business with you.

Understandably, these additional elements that lead to a more attractive online presence will also attract a higher cost in the development and design phase.

Typically, this level of customization in a website could cost anywhere

from $2500 to $5000 depending on its functionality. The online marketing efforts would attract another $1000 or more, depending entirely on how much you want to promote your business and website.

Now a great many business owners out there may baulk at the idea of spending several thousand dollars on a web presence; the fact is that this kind of investment in your business will mean that you are now making money – because all of those new customers are a return on the investment (ROI).

In many cases, businesses that outlay the necessary capital to have a dynamic and engaging web presence designed for them, make more than the initial cost of the website development in just a few short months. With the investment paid back in full, and while the business

continues to acquire new customers, the website has paid for itself and there are no ongoing costs. (web hosting is not considered an additional cost because it is necessary for any website, regardless of whether it performs or not.)

As you can see, this means that the outlay of capital becomes anything but an expense, this methodology is very much a wise investment in the success of your business.

Once the idea is broken down into features vs. benefits, it is relatively

easy to see how investing in your website is well worth it and to

further illustrate the point, think about what is likely to happen if you

don’t.

If you decide to try and save a few dollars by opting for a basic, template driven website with no thought to your actual needs, the real cost is not only the $1000 you have wasted on a product that does not produce sales. It also means thousands of dollars in new customers

that you are missing out on each and every month. The hard reality of website development and online marketing is that failing to invest in an effective website and online marketing strategy will cost your business far more revenue over time than the initial outlay for a

bespoke solution.

Simply put, the real value is that you are missing out on an opportunity to better advertise, market and promote your business, growing your business (and profits) as a result.

DJE Solutions tackle this point head on; we work out the specific

costs involved in developing and implementing your website project. By discussing with you what your goals are and what deliverable you are hoping to achieve, we can then begin to sketch out what your specific needs are and how best to service those needs. We do all of

this so that you can engage your customers more effectively, putting your business in front of the right people.

Once we understand your business needs and what you want to achieve, we shortlist the products and services we believe will have

the greatest impact on your target audience. Driving your business forward so that it engages your audience, converting them into customers is our goal as much as it is yours.

The most important aspect of this process is that when we present our findings to you, we break down all of the deliverables, pricing them

individually, allowing you select what you see to be the most important and what best suits your budget.