trade marketing 101 value adds
TRANSCRIPT
3 ways
How Trade Marketing can add value to your brand
Trade Marketing can Add Value to Your Brand When harnessed properly Trade Marketing can offer the following VALUE to your business/brand1.Advice
2.Support
3.Direction
ADVICE TO YOUR BRAND�Insight development�Issues based category analysis�Range, Space, Merchandising�Customer performance analysis�Category reporting, explanation and action recommendation
SUPPORT TO YOUR BRAND
�Information provision�Promotional management�New Product Development launch support�Support brand activities
DIRECTION TO YOUR BRAND�Strategic planning role�Customer, category, brand�Category development�POP development�Promotional strategy
