Digital, Social & Mobile in 2015

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  • We Are Social @wearesocialsg 1

    DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL STATISTICS

    we are social

    SIMON KEMP WE ARE SOCIAL JANUARY 2015

  • We Are Social @wearesocialsg 2

  • We Are Social @wearesocialsg 3

    COUNTRIES DETAILED IN THIS REPORT

    1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA

    11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA

    21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM

    21!

    9!5!

    4!

    10!

    24!

    15!

    22!

    7!

    19!

    12!

    20!

    8!

    13!

    1!

    16!

    23!

    6!

    2!

    3! 11!

    18!

    14!17!

    25!

    26!27!

    28!

    29!

    30!

  • We Are Social @wearesocialsg 4

    CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD

  • We Are Social @wearesocialsg 5

    GLOBAL & REGIONAL OVERVIEWS

  • We Are Social @wearesocialsg 6

    GLOBAL DIGITAL SNAPSHOT

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    BILLION BILLION BILLION BILLION BILLION

    A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    7.210

    JAN 2015

    URBANISATION: 53%

    3.010

    PENETRATION: 42%

    2.078

    PENETRATION: 29%

    3.649

    PENETRATION: 51%

    1.685

    PENETRATION: 23%

  • We Are Social @wearesocialsg 7

    YEAR-ON-YEAR GROWTH

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS

    JAN 2015

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)

    +1.6% +115 MILLION

    +21% +525 MILLION

    +12% +222 MILLION

    +5% +185 MILLION

    +23% +313 MILLION

  • We Are Social @wearesocialsg 8

    SHARE OF GLOBAL USERS JAN 2015

    NORTH AMERICA

    5% 10%

    10% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 9%

    8% 7%

    WEST EUROPE

    6% 9%

    11% 7% CENTRAL ASIA

    1%

  • We Are Social @wearesocialsg 9

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    4,021

    URBANISATION: 45%

    1,407

    PENETRATION: 35%

    1,065

    PENETRATION: 26%

    3,722

    vs. POPULATION: 93%

    879

    PENETRATION: 22%

    DIGITAL IN ASIA-PACIFIC

  • We Are Social @wearesocialsg 10

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,135

    URBANISATION: 40%

    298

    PENETRATION: 26%

    103

    PENETRATION: 9%

    900

    vs. POPULATION: 79%

    85

    PENETRATION: 7%

    DIGITAL IN AFRICA

  • We Are Social @wearesocialsg 11

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    979

    URBANISATION: 81%

    633

    PENETRATION: 65%

    482

    PENETRATION: 49%

    1,068

    vs. POPULATION: 109%

    399

    PENETRATION: 41%

    DIGITAL IN THE AMERICAS

  • We Are Social @wearesocialsg 12

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    837

    URBANISATION: 72%

    584

    PENETRATION: 70%

    387

    PENETRATION: 46%

    1,104

    vs. POPULATION: 132%

    287

    PENETRATION: 34%

    DIGITAL IN EUROPE

  • We Are Social @wearesocialsg 13

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    238

    URBANISATION: 67%

    87

    PENETRATION: 36%

    41

    PENETRATION: 17%

    294

    vs. POPULATION: 124%

    35

    PENETRATION: 15%

    DIGITAL IN THE MIDDLE EAST

  • We Are Social @wearesocialsg 14

    GLOBAL INTERNET USAGE

  • We Are Social @wearesocialsg 15

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    INTERNET USE JAN 2015

    42%

    88%!

    56%!26%!

    36%!

    81%!

    58%!

    51%!

    69%!

    43%!

    38%!

    19%!

    33%!

    REGIONAL INTERNET PENETRATION FIGURES

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

  • We Are Social @wearesocialsg 16

    INTERNET REGIONAL OVERVIEW JAN 2015

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

    823!

    341! 324! 313! 298!244! 231! 208!

    90! 87! 27! 26!

    EAST

    AS

    IA

    WES

    T EU

    ROPE

    SOUT

    H AS

    IA

    NORT

    H AM

    ERIC

    A

    AFRI

    CA

    EAST

    EU

    ROPE

    SOUT

    H AM

    ERIC

    A

    SOUT

    HEAS

    T AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    OC

    EANI

    A

    CEN

    TRAL

    AS

    IA

    INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION

    INTERNET USERS, IN MILLIONS

    INTERNET PENETRATION

    51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!

  • We Are Social @wearesocialsg 17

    INTERNET USE JAN 2015

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

    NATIONAL INTERNET PENETRATION FIGURES

    93%!

    92%!

    90%!

    89%!

    89%!

    89%!

    87%!

    86%!

    84%!

    81%!

    79%!

    77%!

    75%!

    67%!

    66%!

    60%!

    60%!

    58%!

    54%!

    53%!

    49%!

    49%!

    47%!

    46%!

    44%!

    44%!

    42%!

    38%!

    37%!

    28%!

    19%!

    CAN

    ADA

    UAE

    SOUT

    H KO

    REA

    AUST

    RALIA

    UK

    GER

    MAN

    Y

    USA

    JAPA

    N

    FRAN

    CE

    SING

    APO

    RE

    HONG

    KO

    NG

    SPAI

    N

    ARG

    ENTI

    NA

    POLA

    ND

    MAL

    AYSI

    A

    ITALY

    RUSS

    IA

    SAUD

    I ARA

    BIA

    BRAZ

    IL

    EGYP

    T

    TURK

    EY

    MEX

    ICO

    CHI

    NA

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    VIET

    NAM

    GLO

    BAL A

    VERA

    GE

    NIG

    ERIA

    THAI

    LAND

    IND

    ONE

    SIA

    IND

    IA

  • We Are Social @wearesocialsg 18

    TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.

    6.3 !

    5.5 !

    5.4 !

    5.2 !

    5.1 !

    5.1 !

    5.1 !

    5.1 !

    5.1 !

    5.0 !

    4.9 !

    4.9 !

    4.9 !

    4.8 !

    4.7 !

    4.6 !

    4.6 !

    4.5 !

    4.4 !

    4.2 !

    4.1 !

    4.0 !

    4.0 !

    3.9 !

    3.9 !

    3.7 !

    3.4 !

    3.4 !

    3.4 !

    3.1 ! 3

    .3 !

    4.1 !

    3.8 !

    2.7 !

    3.1 !

    3.8 !

    3.2 !

    3.4 ! 3

    .7 !

    4.0 !

    2.5 !

    4.2 !

    1.8 !

    1.7 !

    2.3 !

    2.9 !

    1.9 !

    2.2 !

    2.7 !

    4.2 !

    1.5 !

    1.9 !

    1.9 !

    1.3 !

    2.6 !

    1.9 !

    2.3 !

    1.7 ! 1.

    8 !

    1.0 !

    PHILI

    PPIN

    ES

    THAI

    LAND

    BRAZ

    IL

    VIET

    NAM

    SOUT

    H AF

    RIC

    A

    UAE

    IND

    ONE

    SIA

    IND

    IA

    MAL

    AYSI

    A

    MEX

    ICO

    USA

    ARG

    ENTI

    NA

    POLA

    ND

    RUSS

    IA

    SING

    APO

    RE

    TURK

    EY

    CAN

    ADA

    ITALY

    AVER

    AGE

    SAUD

    I ARA

    BIA

    AUST

    RALIA

    UK

    SPAI

    N

    FRAN

    CE

    CHI

    NA

    GER

    MAN

    Y

    HONG

    KO

    NG

    NETH

    ERLA

    NDS

    SOUT

    H KO

    REA

    JAPA

    N

    ACCESS THROUGH LAPTOP / DESKTOP

    ACCESS THROUGH MOBILE DEVICE

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS

  • We Are Social @wearesocialsg 19

    JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    62% 31% 7% 0.1% -13% +39% +17% +18%

  • We Are Social @wearesocialsg 20

    MOBILES SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES

    Source: StatCounter, Q1 2015

    76%!

    72%!

    61%!

    50%!

    50%!

    48%!

    46%!

    36%!

    35%!

    34%!

    33%!

    32%!

    30%!

    29%!

    29%!

    28%!

    27%!

    26%!

    26%!

    25%!

    24%!

    23%!

    21%!

    21%!

    20%!

    20%!

    18%!

    17%!

    17%!

    15%!

    12%!

    NIG

    ERIA

    IND

    IA

    SOUT

    H AF

    RIC

    A

    IND

    ONE

    SIA

    UAE

    SAUD

    I ARA

    BIA

    POLA

    ND

    THAI

    LAND

    MAL

    AYSI

    A

    SING

    APO

    RE

    GLO

    BAL A

    VERA

    GE

    MEX

    ICO

    JAPA

    N

    SOUT

    H KO

    REA

    SPAI

    N

    TURK

    EY

    UK

    HONG

    KO

    NG

    AUST

    RALIA

    USA

    ARG

    ENTI

    NA

    EGYP

    T

    CHI

    NA

    PHILI

    PPIN

    ES

    BRAZ

    IL

    VIET

    NAM

    GER

    MAN

    Y

    ITALY

    CAN

    ADA

    FRAN

    CE

    RUSS

    IA

  • We Are Social @wearesocialsg 21

    AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS

    Source: Akamai State of the Internet Report, Q3 2014

    25.3 !

    16.3 !

    15.0 !

    12.2 !

    11.5 !

    10.7 !

    10.3 !

    9.1 !

    8.7 !

    8.6 !

    7.8 !

    6.9 !

    6.9 !

    6.6 !

    5.5 !

    5.5 !

    4.7 !

    4.5 !

    4.2 !

    4.1 !

    3.8 !

    3.7 !

    3.6 !

    3.6 !

    2.9 !

    2.5 !

    2.5 !

    2.0 !

    SOUT

    H KO

    REA

    HONG

    KO

    NG

    JAPA

    N

    SING

    APO

    RE

    USA

    UK

    CAN

    ADA

    RUSS

    IA

    GER

    MAN

    Y

    POLA

    ND

    SPAI

    N

    AUST

    RALIA

    FRAN

    CE

    THAI

    LAND

    ITALY

    TURK

    EY

    UAE

    GLO

    BAL A

    VERA

    GE

    ARG

    ENTI

    NA

    MAL

    AYSI

    A

    CHI

    NA

    IND

    ONE

    SIA

    EGYP

    T

    SOUT

    H AF

    RIC

    A

    BRAZ

    IL

    PHILI

    PPIN

    ES

    VIET

    NAM

    IND

    IA

  • We Are Social @wearesocialsg 22

    E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.

    64%!

    63%!

    62%!

    56%!

    51%!

    49%!

    49%!

    46%!

    45%!

    44%!

    44%!

    40%!

    39%!

    39%!

    37%!

    37%!

    37%!

    36%!

    33%!

    30%!

    25%!

    24%!

    24%!

    23%!

    21%!

    18%!

    16%!

    14%!

    UK

    GER

    MAN

    Y

    SOUT

    H KO

    REA

    USA

    AUST

    RALIA

    CAN

    ADA

    FRAN

    CE

    SING

    APO

    RE

    UAE

    SPAI

    N

    POLA

    ND

    JAPA

    N

    HONG

    KO

    NG

    ITALY

    CHI

    NA

    MAL

    AYSI

    A

    ARG

    ENTI

    NA

    BRAZ

    IL

    TURK

    EY

    RUSS

    IA

    SAUD

    I ARA

    BIA

    VIET

    NAM

    MEX

    ICO

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    THAI

    LAND

    IND

    ONE

    SIA

    IND

    IA

  • We Are Social @wearesocialsg 23

    GLOBAL SOCIAL MEDIA USAGE

  • We Are Social @wearesocialsg 24

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM

    2.08B 29% 1.69B 23%

  • We Are Social @wearesocialsg 25

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    SOCIAL MEDIA USE JAN 2015

    29%

    58%!

    48%!9%!

    17%!

    47%!

    45%!

    43%!

    45%!

    37%!

    4%!

    9%!

    32%!

    TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  • We Are Social @wearesocialsg 26

    SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

    690!

    206! 199! 197! 197! 190!157!

    103! 79!41! 17! 3!

    EAST

    AS

    IA

    NORT

    H AM

    ERIC

    A

    SOUT

    HEAS

    T AS

    IA

    SOUT

    H AM

    ERIC

    A

    WES

    T EU

    ROPE

    EAST

    EU

    ROPE

    SOUT

    H AS

    IA

    AFRI

    CA

    CEN

    TRAL

    AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    OC

    EANI

    A

    CEN

    TRAL

    AS

    IA

    45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS

    ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION

  • We Are Social @wearesocialsg 27

    SOCIAL MEDIA USE JAN 2015 66

    %!

    64%!

    60%!

    59%!

    58%!

    57%!

    56%!

    56%!

    55%!

    52%!

    49%!

    47%!

    47%!

    46%!

    46%!

    46%!

    46%!

    45%!

    40%!

    35%!

    34%!

    31%!

    30%!

    29%!

    29%!

    28%!

    25%!

    22%!

    19%!

    9%!

    7%!

    SING

    APO

    RE

    HONG

    KO

    NG

    ARG

    ENTI

    NA

    UK

    USA

    AUST

    RALIA

    UAE

    CAN

    ADA

    MAL

    AYSI

    A

    TURK

    EY

    THAI

    LAND

    SPAI

    N

    BRAZ

    IL

    MEX

    ICO

    ITALY

    CHI

    NA

    RUSS

    IA

    FRAN

    CE

    PHILI

    PPIN

    ES

    GER

    MAN

    Y

    POLA

    ND

    VIET

    NAM

    SOUT

    H KO

    REA

    SAUD

    I ARA

    BIA

    GLO

    BAL A

    VERA

    GE

    IND

    ONE

    SIA

    EGYP

    T

    SOUT

    H AF

    RIC

    A

    JAPA

    N

    IND

    IA

    NIG

    ERIA

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

  • We Are Social @wearesocialsg 28

    ACTIVE USERS BY SOCIAL PLATFORM JAN 2015

    Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015

    MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    1,366 !

    829 !

    629 !

    600 !

    500 !

    468 !

    343 !

    300 !

    300 !

    284 !

    230 !

    209 !

    200 !

    170 !

    157 !

    100 !

    100 !

    FACEBOOK

    QQ

    QZONE

    WHATSAPP

    FACEBOOK MESSENGER

    WECHAT

    GOOGLE+

    SKYPE

    INSTAGRAM

    TWITTER

    TUMBLR

    VIBER

    BAIDU TIEBA

    LINE

    SINA WEIBO

    VKONTAKTE

    SNAPCHAT

  • We Are Social @wearesocialsg 29

    TIME SPENT ON SOCIAL MEDIA JAN 2015

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.

    AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY

    4.3 !

    4.3 !

    3.9 !

    3.8 !

    3.8 !

    3.6 !

    3.5 !

    3.2 !

    3.1 !

    3.0 !

    2.9 !

    2.9 !

    2.7 !

    2.6 !

    2.5 !

    2.5 !

    2.5 !

    2.4 !

    2.2 !

    2.1 !

    2.1 !

    2.1 !

    2.1 !

    2.0 !

    1.9 !

    1.9 !

    1.8 !

    1.7 !

    1.3 !

    0.7 !

    ARG

    ENTI

    NA

    PHILI

    PPIN

    ES

    MEX

    ICO

    BRAZ

    IL

    THAI

    LAND

    UAE

    MAL

    AYSI

    A

    SOUT

    H AF

    RIC

    A

    VIET

    NAM

    SAUD

    I ARA

    BIA

    TURK

    EY

    IND

    ONE

    SIA

    USA

    RUSS

    IA

    IND

    IA

    ITALY

    SING

    APO

    RE

    AVER

    AGE

    UK

    POLA

    ND

    CAN

    ADA

    AUST

    RALIA

    GER

    MAN

    Y

    FRAN

    CE

    SPAI

    N

    NETH

    ERLA

    NDS

    HONG

    KO

    NG

    CHI

    NA

    SOUT

    H KO

    REA

    JAPA

    N

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS

  • We Are Social @wearesocialsg 30

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE SOCIAL JAN 2015

    23%

    50%!

    38%!7%!

    15%!

    39%!

    30%!

    35%!

    39%!

    32%!

    2%!

    8%!

    27%!

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  • We Are Social @wearesocialsg 31

    MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

    561!

    176! 170! 161! 156!132! 126!

    85! 68!35! 15! 1!

    EAST

    AS

    IA

    NORT

    H AM

    ERIC

    A

    SOUT

    HEAS

    T AS

    IA

    WES

    T EU

    ROPE

    SOUT

    H AM

    ERIC

    A

    SOUT

    H AS

    IA

    EAST

    EU

    ROPE

    AFRI

    CA

    CEN

    TRAL

    AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    OC

    EANI

    A

    CEN

    TRAL

    AS

    IA

    35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%!

    ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION

    MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

  • We Are Social @wearesocialsg 32

    MOBILE SOCIAL JAN 2015

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

    59%!

    58%!

    51%!

    50%!

    50%!

    49%!

    48%!

    46%!

    45%!

    43%!

    42%!

    40%!

    38%!

    38%!

    37%!

    36%!

    36%!

    32%!

    30%!

    27%!

    26%!

    26%!

    25%!

    24%!

    24%!

    23%!

    20%!

    19%!

    17%!

    8%!

    7%!

    SING

    APO

    RE

    HONG

    KO

    NG

    AUST

    RALIA

    USA

    UK

    MAL

    AYSI

    A

    UAE

    ARG

    ENTI

    NA

    CAN

    ADA

    THAI

    LAND

    TURK

    EY

    MEX

    ICO

    BRAZ

    IL

    SPAI

    N

    CHI

    NA

    FRAN

    CE

    ITALY

    PHILI

    PPIN

    ES

    GER

    MAN

    Y

    SOUT

    H KO

    REA

    VIET

    NAM

    RUSS

    IA

    SAUD

    I ARA

    BIA

    IND

    ONE

    SIA

    POLA

    ND

    GLO

    BAL A

    VERA

    GE

    SOUT

    H AF

    RIC

    A

    EGYP

    T

    JAPA

    N

    IND

    IA

    NIG

    ERIA

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

  • We Are Social @wearesocialsg 33

    GLOBAL MOBILE PHONE USAGE

  • We Are Social @wearesocialsg 34

    MOBILE USERS vs. CONNECTIONS

    # #

    TOTAL NUMBER OF MOBILE

    USERS (UNIQUE INDIVIDUALS)

    MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS (CONNECTIONS)

    AVERAGE NUMBER OF MOBILE

    SUBSCRIPTIONS PER UNIQUE USER

    JAN 2015

    Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015

    3.65B 51% 7.09B 1.94

  • We Are Social @wearesocialsg 35

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE CONNECTIONS JAN 2015

    98%

    101%!

    126%!79%!

    124%!

    125%!

    139%!

    98%!

    109%!

    91%!

    112%!

    77%!

    119%!

    MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS

    Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

  • We Are Social @wearesocialsg 36

    MOBILE REGIONAL OVERVIEW JAN 2015

    Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.

    MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION

    1565!

    1296!

    900!744!

    583! 521! 519!

    358!294!

    191! 76! 42!

    EAST

    AS

    IA

    SOUT

    H AS

    IA

    AFRI

    CA

    SOUT

    HEAS

    T AS

    IA

    EAST

    EU

    ROPE

    WES

    T EU

    ROPE

    SOUT

    H AM

    ERIC

    A

    NORT

    H AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    CEN

    TRAL

    AM

    ERIC

    A

    CEN

    TRAL

    AS

    IA

    OC

    EANI

    A

    98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%!

    MOBILE CONNECTIONS, IN MILLIONS

    MOBILE CONNECTIONS vs. TOTAL POPULATION

  • We Are Social @wearesocialsg 37

    MOBILE CONNECTIONS JAN 2015

    Source: GSMA Intelligence, Q4 2014

    176%!

    173%!

    173%!

    168%!

    152%!

    150%!

    147%!

    146%!

    144%!

    141%!

    138%!

    137%!

    135%!

    135%!

    127%!

    122%!

    121%!

    117%!

    114%!

    113%!

    111%!

    108%!

    103%!

    98%!

    97%!

    95%!

    91%!

    84%!

    81%!

    75%!

    75%!

    HONG

    KO

    NG

    UAE

    SAUD

    I ARA

    BIA

    RUSS

    IA

    SING

    APO

    RE

    THAI

    LAND

    POLA

    ND

    SOUT

    H AF

    RIC

    A

    ARG

    ENTI

    NA

    VIET

    NAM

    GER

    MAN

    Y

    MAL

    AYSI

    A

    ITALY

    BRAZ

    IL

    AUST

    RALIA

    JAPA

    N

    IND

    ONE

    SIA UK

    PHILI

    PPIN

    ES

    EGYP

    T

    SOUT

    H KO

    REA

    SPAI

    N

    USA

    GLO

    BAL A

    VERA

    GE

    FRAN

    CE

    CHI

    NA

    TURK

    EY

    MEX

    ICO

    CAN

    ADA

    NIG

    ERIA

    IND

    IA

    MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS

  • We Are Social @wearesocialsg 38

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    98% 39% 77% 23% 7.1B

  • We Are Social @wearesocialsg 39

    PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99

    %!

    97%!

    96%!

    96%!

    95%!

    89%!

    86%!

    86%!

    85%!

    84%!

    83%!

    82%!

    80%!

    79%!

    78%!

    77%!

    77%!

    71%!

    58%!

    49%!

    47%!

    42%!

    42%!

    41%!

    35%!

    31%!

    24%!

    21%!

    15%!

    6%!

    1%!

    1%!

    3%!

    4%!

    4%!

    5%!

    11%!

    14%!

    14%!

    15%!

    16%!

    17%!

    18%!

    20%!

    21%!

    22%!

    23%!

    23%! 29

    %!

    42%!

    51%!

    53%! 58

    %!

    58%!

    59%! 65

    %! 69%! 7

    6%!

    79%! 85

    %!

    94%! 99

    %!

    IND

    ONE

    SIA

    NIG

    ERIA

    EGYP

    T

    PHILI

    PPIN

    ES

    IND

    IA

    VIET

    NAM

    THAI

    LAND

    UAE

    MEX

    ICO

    ITALY

    SOUT

    H AF

    RIC

    A

    RUSS

    IA

    SAUD

    I ARA

    BIA

    CHI

    NA

    BRAZ

    IL

    MAL

    AYSI

    A

    GLO

    BAL A

    VERA

    GE

    ARG

    ENTI

    NA

    TURK

    EY

    POLA

    ND

    GER

    MAN

    Y

    HONG

    KO

    NG

    SING

    APO

    RE

    UK

    AUST

    RALIA

    SPAI

    N

    USA

    FRAN

    CE

    CAN

    ADA

    SOUT

    H KO

    REA

    JAPA

    N

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD

    PRE-PAID CONNECTIONS

    POST-PAID CONNECTIONS

    Sources: GSMA Intelligence, Q4 2014.

  • We Are Social @wearesocialsg 40

    JAN 2015 MOBILE CONNECTIONS BY DEVICE

    TOTAL NUMBER OF SMARTPHONE CONNECTIONS

    TOTAL NUMBER OF GLOBAL MOBILE

    CONNECTIONS

    SMARTPHONE CONNECTIONS AS A

    PERCENTAGE OF TOTAL CONNECTIONS

    TOTAL NUMBER OF FEATURE-PHONE

    CONNECTIONS

    FEATURE-PHONE CONNECTIONS AS A

    PERCENTAGE OF TOTAL CONNECTIONS

    BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD

    Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)

    # # #

    2.7B 58% 38% 4.1B 7.1B

  • We Are Social @wearesocialsg 41

    MOBILES SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES

    0.7%! 2.9%!

    6.1%!

    10.9%!

    17.0%!

    28.9%!

    33.4%!

    2009 2010 2011 2012 2013 2014 2015

    Source: StatCounter, Q1 2015

  • We Are Social @wearesocialsg 42

    JAN 2015 PLATFORMS SHARE OF MOBILE WEB

    PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS

    FROM APPLE SAFARI BROWSERS

    PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM

    ANDROID WEBKIT BROWSERS

    PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM

    OTHER PLATFORM BROWSERS

    Source: Akamai State of the Internet Report, Q3 2014

    BASED ON EACH PLATFORMS SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS

    38.9% 30.9% 30.2%

  • We Are Social @wearesocialsg 43

    AVERAGE MOBILE NET SPEEDS JAN 2015

    Source: Akamai State of the Internet Report, Q3 2014

    AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS

    18.2 !

    9.1 !

    8.1 !

    7.9 !

    7.1 !

    7.0 !

    6.7 !

    6.2 !

    6.0 !

    5.8 !

    5.4 !

    5.2 !

    5.0 !

    4.8 !

    4.2 !

    3.9 !

    2.8 !

    2.8 !

    2.5 !

    2.5 !

    1.7 !

    1.5 !

    1.3 !

    1.1 !

    SOUT

    H KO

    REA

    SING

    APO

    RE

    UK

    CAN

    ADA

    FRAN

    CE

    RUSS

    IA

    JAPA

    N

    CHI

    NA

    HONG

    KO

    NG

    USA

    GER

    MAN

    Y

    SPAI

    N

    POLA

    ND

    ITALY

    TURK

    EY

    AUST

    RALIA

    EGYP

    T

    THAI

    LAND

    MAL

    AYSI

    A

    SOUT

    H AF

    RIC

    A

    IND

    IA

    BRAZ

    IL

    ARG

    ENTI

    NA

    VIET

    NAM

  • We Are Social @wearesocialsg 44

    GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)

    Q4 2009!

    Q1 2010!

    Q2 2010!

    Q3 2010!

    Q4 2010!

    Q1 2011!

    Q2 2011!

    Q3 2011!

    Q4 2011!

    Q1 2012!

    Q2 2012!

    Q3 2012!

    Q4 2012!

    Q1 2013!

    Q2 2013!

    Q3 2009!

    Q3 2013!

    200!

    400!

    600!

    800!

    1,000!

    1,200!

    1,400!

    1,600!

    1,800!

    Q4 2013!

    Q1 2014!

    Q2 2014!

    Q3 2014!

    2,000!

    2,200!

    2,400!

    2,600!

    2,800!

    AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!

    Source: Ericsson Mobility Report, Nov 2014

  • We Are Social @wearesocialsg 45

    MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.

    37%!

    27%!

    27%!

    23%!

    23%!

    20%!

    19%!

    19%!

    18%!

    18%!

    17%!

    17%!

    16%!

    15%!

    15%!

    15%!

    15%!

    14%!

    14%!

    13%!

    12%!

    11%!

    11%!

    11%!

    9%!

    9%!

    8%!

    6%!

    SOUT

    H KO

    REA

    CHI

    NA

    UAE

    SING

    APO

    RE

    HONG

    KO

    NG

    GER

    MAN

    Y

    TURK

    EY

    MAL

    AYSI

    A UK

    USA

    SPAI

    N

    ARG

    ENTI

    NA

    ITALY

    VIET

    NAM

    SAUD

    I ARA

    BIA

    AUST

    RALIA

    BRAZ

    IL

    MEX

    ICO

    POLA

    ND

    CAN

    ADA

    FRAN

    CE

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    THAI

    LAND

    IND

    ONE

    SIA

    IND

    IA

    RUSS

    IA

    JAPA

    N

  • We Are Social @wearesocialsg 46

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE BROADBAND JAN 2015

    38%

    85%!

    57%!16%!

    34%!

    85%!

    53%!

    53%!

    84%!

    31%!

    21%!

    8%!

    48%!

    ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS

    Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

  • We Are Social @wearesocialsg 47

    MOBILE BROADBAND JAN 2015

    Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

    123%!

    118%!

    114%!

    114%!

    112%!

    111%!

    110%!

    106%!

    91%!

    87%!

    87%!

    86%!

    84%!

    78%!

    76%!

    70%!

    67%!

    60%!

    59%!

    55%!

    55%!

    53%!

    48%!

    44%!

    41%!

    38%!

    37%!

    36%!

    35%!

    13%! 8%!

    HONG

    KO

    NG

    JAPA

    N

    SAUD

    I ARA

    BIA

    AUST

    RALIA

    THAI

    LAND

    UAE

    SOUT

    H KO

    REA

    SING

    APO

    RE

    ITALY

    USA

    GER

    MAN

    Y

    UK

    POLA

    ND

    MAL

    AYSI

    A

    BRAZ

    IL

    SPAI

    N

    FRAN

    CE

    TURK

    EY

    CAN

    ADA

    RUSS

    IA

    ARG

    ENTI

    NA

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    CHI

    NA

    IND

    ONE

    SIA

    GLO

    BAL A

    VERA

    GE

    VIET

    NAM

    EGYP

    T

    MEX

    ICO

    NIG

    ERIA

    IND

    IA

    ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION

  • We Are Social @wearesocialsg 48

    COUNTRY SNAPSHOTS

  • We Are Social @wearesocialsg 49

    ARGENTINA

  • We Are Social @wearesocialsg 50

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    43.1

    URBANISATION: 93%

    32.3

    PENETRATION: 75%

    26.0

    PENETRATION: 60%

    62.0

    vs. POPULATION: 144%

    20.0

    PENETRATION: 46%

    DIGITAL IN ARGENTINA

  • We Are Social @wearesocialsg 51

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +37% +8% +6% +9% * SINCE JUN 2014

  • We Are Social @wearesocialsg 52

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 53M 4H 11M 4H 20M 2H 47M

  • We Are Social @wearesocialsg 53

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    32.3M 75% 25.4M 59%

  • We Are Social @wearesocialsg 54

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    73% 24% 3% ~0% -13% +79% +27% 0%

  • We Are Social @wearesocialsg 55

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    26.0M 60% 20M 46%

  • We Are Social @wearesocialsg 56

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    44%!

    35%!

    32%!

    21%!

    16%!

    15%!

    9%!

    9%!

    7%!

    7%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    GOOGLE+

    SKYPE

    TWITTER

    LINKEDIN

    INSTAGRAM

    PINTEREST

    BADOO

  • We Are Social @wearesocialsg 57

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    144% 38% 71% 29% 62.0M

  • We Are Social @wearesocialsg 58

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    34% 19% 25% 23% 40%

  • We Are Social @wearesocialsg 59

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    47% 37% 24% 17%

  • We Are Social @wearesocialsg 60

    AUSTRALIA

  • We Are Social @wearesocialsg 61

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    23.7

    URBANISATION: 89%

    21.2

    PENETRATION: 89%

    13.6

    PENETRATION: 57%

    30.0

    vs. POPULATION: 127%

    12.0

    PENETRATION: 51%

    DIGITAL IN AUSTRALIA

  • We Are Social @wearesocialsg 62

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +17% +6% +23% +11% SINCE JAN 2014

  • We Are Social @wearesocialsg 63

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 03M 1H 32M 2H 04M 2H 47M

  • We Are Social @wearesocialsg 64

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    21.2M 89% 12.9M 54%

  • We Are Social @wearesocialsg 65

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    61% 26% 13% 0.1% -14% +51% +11% +43%

  • We Are Social @wearesocialsg 66

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    13.6M 57% 12.0M 51%

  • We Are Social @wearesocialsg 67

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    40%!

    18%!

    14%!

    13%!

    13%!

    10%!

    10%!

    9%!

    8%!

    6%!

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    GOOGLE+

    SKYPE

    INSTAGRAM

    PINTEREST

    LINKEDIN

    WHATSAPP

    TUMBLR

  • We Are Social @wearesocialsg 68

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    127% 90% 35% 65% 30.0M

  • We Are Social @wearesocialsg 69

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    23% 28% 16% 16% 27%

  • We Are Social @wearesocialsg 70

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    51% 51% 20% 15%

  • We Are Social @wearesocialsg 71

    BRAZIL

  • We Are Social @wearesocialsg 72

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    204M

    URBANISATION: 91%

    110M

    PENETRATION: 54%

    96M

    PENETRATION: 47%

    276M

    vs. POPULATION: 135%

    78M

    PENETRATION: 38%

    DIGITAL IN BRAZIL

  • We Are Social @wearesocialsg 73

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +10% +12% +3% +15% * SINCE JUN 2014

  • We Are Social @wearesocialsg 74

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 26M 3H 47M 3H 47M 2H 49M

  • We Are Social @wearesocialsg 75

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    110M 54% 79M 39%

  • We Are Social @wearesocialsg 76

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    77% 20% 3% 0.1% -12% +109% +1% +20%

  • We Are Social @wearesocialsg 77

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    96M 47% 78M 38%

  • We Are Social @wearesocialsg 78

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    25%!

    24%!

    22%!

    14%!

    13%!

    11%!

    10%!

    9%!

    6%!

    6%!

    FACEBOOK

    WHATSAPP

    FACEBOOK MESSENGER

    SKYPE

    GOOGLE+

    TWITTER

    INSTAGRAM

    LINKEDIN

    PINTEREST

    BADOO

  • We Are Social @wearesocialsg 79

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    135% 56% 78% 22% 276M

  • We Are Social @wearesocialsg 80

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    23% 18% 17% 18% 23%

  • We Are Social @wearesocialsg 81

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    37% 36% 22% 15%

  • We Are Social @wearesocialsg 82

    CANADA

  • We Are Social @wearesocialsg 83

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    35.7M

    URBANISATION: 81%

    33.0M

    PENETRATION: 93%

    20.0M

    PENETRATION: 56%

    29.0M

    vs. POPULATION: 81%

    16.2M

    PENETRATION: 45%

    DIGITAL IN CANADA

  • We Are Social @wearesocialsg 84

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +11% +5% +10% +5% * SINCE JUN 2014

  • We Are Social @wearesocialsg 85

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 37M 1H 52M 2H 04M 2H 38M

  • We Are Social @wearesocialsg 86

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    33.0M 93% 19.4M 54%

  • We Are Social @wearesocialsg 87

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    70% 17% 12% 0.3% -10% +41% +33% +18%

  • We Are Social @wearesocialsg 88

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    20.0M 56% 16.2M 45%

  • We Are Social @wearesocialsg 89

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    47%!

    23%!

    19%!

    16%!

    15%!

    13%!

    12%!

    12%!

    8%!

    7%!

    FACEBOOK

    TWITTER

    FACEBOOK MESSENGER

    PINTEREST

    GOOGLE+

    SKYPE

    INSTAGRAM

    LINKEDIN

    TUMBLR

    SNAPCHAT

  • We Are Social @wearesocialsg 90

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    81% 73% 15% 85% 29.0M

  • We Are Social @wearesocialsg 91

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    27% 24% 21% 17% 24%

  • We Are Social @wearesocialsg 92

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    54% 49% 20% 13%

  • We Are Social @wearesocialsg 93

    CHINA

  • We Are Social @wearesocialsg 94

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,367

    URBANISATION: 54%

    642

    PENETRATION: 47%

    629

    PENETRATION: 46%

    1,300

    vs. POPULATION: 95%

    506

    PENETRATION: 37%

    DIGITAL IN CHINA

  • We Are Social @wearesocialsg 95

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +9% +1% +8% +26% SINCE JAN 2014

  • We Are Social @wearesocialsg 96

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 52M 2H 35M 1H 42M 1H 27M

  • We Are Social @wearesocialsg 97

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    642M 47% 565M 41%

  • We Are Social @wearesocialsg 98

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    76% 21% 3% 0% -13% +121% +12% -

  • We Are Social @wearesocialsg 99

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    629M 46% 506M 37%

  • We Are Social @wearesocialsg 100

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    30%!

    25%!

    25%!

    21%!

    19%!

    15%!

    12%!

    10%!

    9%!

    9%!

    WECHAT

    SINA WEIBO

    QZONE

    TENCENT WEIBO

    YOUKU

    TUDOU

    RENREN

    GOOGLE+

    FACEBOOK

    KAIXIN

  • We Are Social @wearesocialsg 101

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    95% 46% 79% 21% 1.3B

  • We Are Social @wearesocialsg 102

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    22% 26% 25% 19% 21%

  • We Are Social @wearesocialsg 103

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    30% 37% 25% 27%

  • We Are Social @wearesocialsg 104

    EGYPT

  • We Are Social @wearesocialsg 105

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    87.8

    URBANISATION: 44%

    46.2

    PENETRATION: 53%

    22.0

    PENETRATION: 25%

    98.8

    vs. POPULATION: 113%

    16.6

    PENETRATION: 19%

    DIGITAL IN EGYPT

  • We Are Social @wearesocialsg 106

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +25% +33% +2% +32% * SINCE JUL 2014

  • We Are Social @wearesocialsg 107

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    74% 23% 3% 0% -13% +78% +25% -

  • We Are Social @wearesocialsg 108

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    22.0M 25% 16.6M 19%

  • We Are Social @wearesocialsg 109

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    113% 32% 96% 4% 98.8M

  • We Are Social @wearesocialsg 110

    FRANCE

  • We Are Social @wearesocialsg 111

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    66.1

    URBANISATION: 86%

    55.4

    PENETRATION: 84%

    30.0

    PENETRATION: 45%

    64.2

    vs. POPULATION: 97%

    24.0

    PENETRATION: 36%

    DIGITAL IN FRANCE

  • We Are Social @wearesocialsg 112

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +2% +7% -11% +20% * SINCE FEB 2014

  • We Are Social @wearesocialsg 113

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 53M 1H 17M 2H 00M 3H 10M

  • We Are Social @wearesocialsg 114

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    55.4M 84% 29.4M 45%

  • We Are Social @wearesocialsg 115

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    77% 15% 8% 0.3% -8% +66% +17% +45%

  • We Are Social @wearesocialsg 116

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    30.0M 45% 24.0M 36%

  • We Are Social @wearesocialsg 117

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    32%!

    10%!

    9%!

    7%!

    5%!

    4%!

    4%!

    4%!

    3%!

    3%!

    FACEBOOK

    GOOGLE+

    TWITTER

    FACEBOOK MESSENGER

    LINKEDIN

    COPAINS D'AVANT

    INSTAGRAM

    SKYPE

    BADOO

    VIADEO

  • We Are Social @wearesocialsg 118

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    97% 69% 21% 79% 64.2M

  • We Are Social @wearesocialsg 119

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    16% 18% 15% 15% 20%

  • We Are Social @wearesocialsg 120

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    44% 49% 14% 12%

  • We Are Social @wearesocialsg 121

    GERMANY

  • We Are Social @wearesocialsg 122

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    80.8

    URBANISATION: 74%

    71.7

    PENETRATION: 89%

    28.0

    PENETRATION: 35%

    111.6

    vs. POPULATION: 138%

    24.0

    PENETRATION: 30%

    DIGITAL IN GERMANY

  • We Are Social @wearesocialsg 123

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +5% 0% +4% +9% * SINCE FEB 2014

  • We Are Social @wearesocialsg 124

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 41M 1H 52M 2H 03M 2H 56M

  • We Are Social @wearesocialsg 125

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    71.7M 89% 39.2M 48%

  • We Are Social @wearesocialsg 126

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    75% 18% 7% 0.4% -10% +60% +30% +36%

  • We Are Social @wearesocialsg 127

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    28.0M 35% 24.0M 30%

  • We Are Social @wearesocialsg 128

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    28%!

    26%!

    15%!

    9%!

    7%!

    7%!

    4%!

    4%!

    4%!

    4%!

    FACEBOOK

    WHATSAPP

    FACEBOOK MESSENGER

    SKYPE

    TWITTER

    GOOGLE+

    SHAZAM

    INSTAGRAM

    LINKEDIN

    TUMBLR

  • We Are Social @wearesocialsg 129

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    138% 63% 47% 53% 111.6M

  • We Are Social @wearesocialsg 130

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    21% 20% 18% 9% 22%

  • We Are Social @wearesocialsg 131

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    47% 63% 18% 20%

  • We Are Social @wearesocialsg 132

    HONG KONG

  • We Are Social @wearesocialsg 133

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    7.23

    URBANISATION: 100%

    5.75

    PENETRATION: 79%

    4.60

    PENETRATION: 64%

    12.70

    vs. POPULATION: 176%

    4.20

    PENETRATION: 58%

    DIGITAL IN HONG KONG

  • We Are Social @wearesocialsg 134

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +10% +5% -23% +11% SINCE JAN 2014

  • We Are Social @wearesocialsg 135

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 25M 2H 18M 1H 50M 1H 49M

  • We Are Social @wearesocialsg 136

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    5.75M 79% 4.65M 64%

  • We Are Social @wearesocialsg 137

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    67% 26% 7% 0% -10% +45% -13% -

  • We Are Social @wearesocialsg 138

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    4.60M 64% 4.20M 58%

  • We Are Social @wearesocialsg 139

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    41%!

    33%!

    23%!

    23%!

    14%!

    13%!

    12%!

    11%!

    10%!

    6%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    WECHAT

    LINE

    SKYPE

    GOOGLE+

    INSTAGRAM

    TWITTER

    SINA WEIBO

  • We Are Social @wearesocialsg 140

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    176% 70% 42% 58% 12.7M

  • We Are Social @wearesocialsg 141

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    36% 29% 32% 26% 35%

  • We Are Social @wearesocialsg 142

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    38% 39% 26% 23%

  • We Are Social @wearesocialsg 143

    INDIA

  • We Are Social @wearesocialsg 144

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,265

    URBANISATION: 31%

    243

    PENETRATION: 19%

    118

    PENETRATION: 9%

    946

    vs. POPULATION: 75%

    100

    PENETRATION: 8%

    DIGITAL IN INDIA

  • We Are Social @wearesocialsg 145

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +14% +31% +6% +39% SINCE JAN 2014

  • We Are Social @wearesocialsg 146

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 04M 3H 24M 2H 31M 1H 58M

  • We Are Social @wearesocialsg 147

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    243M 19% 200M 16%

  • We Are Social @wearesocialsg 148

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    27% 72% 1% 0% -19% +9% +19% -

  • We Are Social @wearesocialsg 149

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    118M 9% 100M 8%

  • We Are Social @wearesocialsg 150

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    11%!

    9%!

    8%!

    8%!

    7%!

    6%!

    5%!

    5%!

    4%!

    4%!

    WHATSAPP

    FACEBOOK MESSENGER

    FACEBOOK

    SKYPE

    GOOGLE+

    TWITTER

    WECHAT

    LINKEDIN

    PINTEREST

    VIBER

  • We Are Social @wearesocialsg 151

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    75% 11% 95% 5% 946M

  • We Are Social @wearesocialsg 152

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    10% 9% 8% 8% 10%

  • We Are Social @wearesocialsg 153

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    13% 14% 9% 9%

  • We Are Social @wearesocialsg 154

    INDONESIA

  • We Are Social @wearesocialsg 155

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    255.5

    URBANISATION: 51%

    72.7

    PENETRATION: 28%

    72.0

    PENETRATION: 28%

    308.2

    vs. POPULATION: 121%

    62.0

    PENETRATION: 24%

    DIGITAL IN INDONESIA

  • We Are Social @wearesocialsg 156

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    0% +16% +9% +19% SINCE JAN 2014

  • We Are Social @wearesocialsg 157

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 06M 3H 10M 2H 52M 2H 29M

  • We Are Social @wearesocialsg 158

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    72.7M 28% 54.0M 21%

  • We Are Social @wearesocialsg 159

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    45% 50% 4% 0% -25% +39% +14% -

  • We Are Social @wearesocialsg 160

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    72.0M 28% 62.0M 24%

  • We Are Social @wearesocialsg 161

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    14%!

    12%!

    11%!

    9%!

    9%!

    7%!

    7%!

    6%!

    6%!

    6%!

    FACEBOOK

    WHATSAPP

    TWITTER

    FACEBOOK MESSENGER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

    SKYPE

    PINTEREST

    LINE

  • We Are Social @wearesocialsg 162

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    121% 34% 99% 1% 308.2M

  • We Are Social @wearesocialsg 163

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    11% 11% 10% 9% 14%

  • We Are Social @wearesocialsg 164

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    18% 16% 11% 9%

  • We Are Social @wearesocialsg 165

    ITALY

  • We Are Social @wearesocialsg 166

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    60.8

    URBANISATION: 68%

    36.6

    PENETRATION: 60%

    28.0

    PENETRATION: 46%

    82.3

    vs. POPULATION: 135%

    22.0

    PENETRATION: 36%

    DIGITAL IN ITALY

  • We Are Social @wearesocialsg 167

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +3% +8% -15% +11% * SINCE FEB 2014

  • We Are Social @wearesocialsg 168

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 28M 2H 12M 2H 30M 2H 39M

  • We Are Social @wearesocialsg 169

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    36.6M 60% 25.8M 43%

  • We Are Social @wearesocialsg 170

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    74% 17% 8% 0.4% -7% +16% +42% +529%

  • We Are Social @wearesocialsg 171

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    28.0M 46% 22.0M 36%

  • We Are Social @wearesocialsg 172

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    25%!

    24%!

    17%!

    14%!

    11%!

    10%!

    10%!

    6%!

    5%!

    5%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    SKYPE

    SHAZAM

    TWITTER

    GOOGLE+

    INSTAGRAM

    LINKEDIN

    PINTEREST

  • We Are Social @wearesocialsg 173

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    135% 67% 84% 16% 82.3M

  • We Are Social @wearesocialsg 174

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    26% 16% 16% 16% 23%

  • We Are Social @wearesocialsg 175

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    39% 39% 20% 16%

  • We Are Social @wearesocialsg 176

    JAPAN

  • We Are Social @wearesocialsg 177

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    127.1

    URBANISATION: 91%

    109.6

    PENETRATION: 86%

    24.0

    PENETRATION: 19%

    155.6

    vs. POPULATION: 122%

    22.0

    PENETRATION: 17%

    DIGITAL IN JAPAN

  • We Are Social @wearesocialsg 178

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +9% +9% +12% +15% SINCE JAN 2014

  • We Are Social @wearesocialsg 179

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 07M 0H 59M 0H 40M 2H 17M

  • We Are Social @wearesocialsg 180

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    109.6M 86% 43.6M 34%

  • We Are Social @wearesocialsg 181

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    65% 30% 5% 0.2% -12% +36% +22% -18%

  • We Are Social @wearesocialsg 182

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    24.0M 19% 22.0M 17%

  • We Are Social @wearesocialsg 183

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    16%!

    13%!

    4%!

    3%!

    2%!

    2%!

    1%!

    1%!

    1%!

  • We Are Social @wearesocialsg 184

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    122% 96% 1% 99% 155.6M

  • We Are Social @wearesocialsg 185

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    5% 8% 7% 10% 7%

  • We Are Social @wearesocialsg 186

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    43% 40% 11% 6%

  • We Are Social @wearesocialsg 187

    MALAYSIA

  • We Are Social @wearesocialsg 188

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    30.5

    URBANISATION: 73%

    20.1

    PENETRATION: 66%

    16.8

    PENETRATION: 55%

    41.8

    vs. POPULATION: 137%

    15.0

    PENETRATION: 49%

    DIGITAL IN MALAYSIA

  • We Are Social @wearesocialsg 189

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +5% +8% +1% +15% SINCE JAN 2014

  • We Are Social @wearesocialsg 190

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 04M 3H 39M 3H 27M 2H 24M

  • We Are Social @wearesocialsg 191

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    20.1M 66% 16.5M 54%

  • We Are Social @wearesocialsg 192

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    57% 35% 8% 0% -17% +45% +5% -

  • We Are Social @wearesocialsg 193

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    16.8M 55% 15.0M 49%

  • We Are Social @wearesocialsg 194

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    38%!

    32%!

    29%!

    21%!

    19%!

    18%!

    15%!

    13%!

    11%!

    10%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    GOOGLE+

    WECHAT

    TWITTER

    INSTAGRAM

    SKYPE

    LINKEDIN

    PINTEREST

  • We Are Social @wearesocialsg 195

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    137% 57% 77% 23% 41.8M

  • We Are Social @wearesocialsg 196

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    28% 27% 24% 22% 33%

  • We Are Social @wearesocialsg 197

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    40% 37% 24% 19%

  • We Are Social @wearesocialsg 198

    MEXICO

  • We Are Social @wearesocialsg 199

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    121.0

    URBANISATION: 78%

    59.2

    PENETRATION: 49%

    56.0

    PENETRATION: 46%

    102.0

    vs. POPULATION: 84%

    48.0

    PENETRATION: 40%

    DIGITAL IN MEXICO

  • We Are Social @wearesocialsg 200

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +34% +12% +1% +4% * SINCE JUN 2014

  • We Are Social @wearesocialsg 201

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 02M 3H 58M 3H 52M 2H 22M

  • We Are Social @wearesocialsg 202

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    59.2M 49% 48.7M 40%

  • We Are Social @wearesocialsg 203

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    61% 32% 7% 0.2% -23% +103% +26% +42%

  • We Are Social @wearesocialsg 204

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    56.0M 46% 48.0M 40%

  • We Are Social @wearesocialsg 205

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    28%!

    26%!

    24%!

    17%!

    15%!

    14%!

    9%!

    8%!

    8%!

    6%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    GOOGLE+

    TWITTER

    SKYPE

    INSTAGRAM

    PINTEREST

    LINKEDIN

    LINE

  • We Are Social @wearesocialsg 206

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    84% 42% 85% 15% 102.0M

  • We Are Social @wearesocialsg 207

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    25% 16% 19% 17% 28%

  • We Are Social @wearesocialsg 208

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    27% 24% 18% 14%

  • We Are Social @wearesocialsg 209

    NIGERIA

  • We Are Social @wearesocialsg 210

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    183.5

    URBANISATION: 50%

    70.3

    PENETRATION: 38%

    13.6

    PENETRATION: 7%

    138.0

    vs. POPULATION: 75%

    12.4

    PENETRATION: 7%

    DIGITAL IN NIGERIA

  • We Are Social @wearesocialsg 211

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +26% +21% +21% [N/A]

  • We Are Social @wearesocialsg 212

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    20% 76% 5% 0% -5% - +28% -

  • We Are Social @wearesocialsg 213

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    13.6M 7% 12.4M 7%

  • We Are Social @wearesocialsg 214

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    75% 17% 97% 3% 138.0M

  • We Are Social @wearesocialsg 215

    THE PHILIPPINES

  • We Are Social @wearesocialsg 216

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    100.8

    URBANISATION: 49%

    44.2

    PENETRATION: 44%

    40.0

    PENETRATION: 40%

    114.6

    vs. POPULATION: 114%

    32.0

    PENETRATION: 32%

    DIGITAL IN THE PHILIPPINES

  • We Are Social @wearesocialsg 217

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +18% +18% +7% +33% SINCE JAN 2014

  • We Are Social @wearesocialsg 218

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    6H 17M 3H 19M 4H 15M 2H 47M

  • We Are Social @wearesocialsg 219

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    44.2M 44% 32.0M 32%

  • We Are Social @wearesocialsg 220

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    71% 21% 9% 0% -13% +70% +38% -

  • We Are Social @wearesocialsg 221

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    40.0M 40% 32.0M 32%

  • We Are Social @wearesocialsg 222

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    21%!

    20%!

    17%!

    13%!

    13%!

    12%!

    9%!

    9%!

    7%!

    6%!

    FACEBOOK

    FACEBOOK MESSENGER

    SKYPE

    GOOGLE+

    TWITTER

    VIBER

    PINTEREST

    INSTAGRAM

    LINKEDIN

    KAKAO TALK

  • We Are Social @wearesocialsg 223

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    114% 42% 96% 4% 114.6M

  • We Are Social @wearesocialsg 224

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    19% 14% 15% 13% 19%

  • We Are Social @wearesocialsg 225

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    24% 21% 15% 11%

  • We Are Social @wearesocialsg 226

    POLAND

  • We Are Social @wearesocialsg 227

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    38.5

    URBANISATION: 61%

    25.7

    PENETRATION: 67%

    13.0

    PENETRATION: 34%

    56.5

    vs. POPULATION: 147%

    9.2

    PENETRATION: 24%

    DIGITAL IN POLAND

  • We Are Social @wearesocialsg 228

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +3% +8% +11% +28% * SINCE FEB 2014

  • We Are Social @wearesocialsg 229

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 51M 1H 49M 2H 05M 2H 44M

  • We Are Social @wearesocialsg 230

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    25.7M 67% 15.9M 41%

  • We Are Social @wearesocialsg 231

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    52% 46% 3% ~0% -39% +277% +13% -40%

  • We Are Social @wearesocialsg 232

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    13.0M 34% 9.2M 24%

  • We Are Social @wearesocialsg 233

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    35%!

    19%!

    10%!

    10%!

    7%!

    6%!

    5%!

    5%!

    5%!

    5%!

    FACEBOOK

    GOOGLE+

    NK.PL

    TWITTER

    SKYPE

    FACEBOOK MESSENGER

    LINKEDIN

    BADOO

    INSTAGRAM

    PINTEREST

  • We Are Social @wearesocialsg 234

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    147% 57% 49% 51% 56.5M

  • We Are Social @wearesocialsg 235

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    14% 20% 12% 13% 16%

  • We Are Social @wearesocialsg 236

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    37% 44% 16% 14%

  • We Are Social @wearesocialsg 237

    RUSSIA

  • We Are Social @wearesocialsg 238

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    146.3

    URBANISATION: 74%

    87.5

    PENETRATION: 60%

    67.0

    PENETRATION: 46%

    245.2

    vs. POPULATION: 168%

    38.2

    PENETRATION: 26%

    DIGITAL IN RUSSIA

  • We Are Social @wearesocialsg 239

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +15% +10% -6% [N/A]

  • We Are Social @wearesocialsg 240

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 47M 1H 42M 2H 38M 2H 29M

  • We Are Social @wearesocialsg 241

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    87.5M 60% 47.7M 33%

  • We Are Social @wearesocialsg 242

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    82% 12% 6% 0% -5% +41% +17% -

  • We Are Social @wearesocialsg 243

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    67.0M 46% 38.2M 26%

  • We Are Social @wearesocialsg 244

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    28%!

    24%!

    18%!

    15%!

    12%!

    10%!

    7%!

    5%!

    5%!

    4%!

    VK

    ODNOKLASSNIKI

    FACEBOOK

    GOOGLE+

    SKYPE

    TWITTER

    INSTAGRAM

    VIBER

    WHATSAPP

    LINKEDIN

  • We Are Social @wearesocialsg 245

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    168% 33% 82% 18% 245.2M

  • We Are Social @wearesocialsg 246

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    14% 10% 8% 11% 13%

  • We Are Social @wearesocialsg 247

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    38% 30% 13% 8%

  • We Are Social @wearesocialsg 248

    SAUDI ARABIA

  • We Are Social @wearesocialsg 249

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    31.5

    URBANISATION: 82%

    18.3

    PENETRATION: 58%

    9.2

    PENETRATION: 29%

    54.5

    vs. POPULATION: 173%

    8.0

    PENETRATION: 25%

    DIGITAL IN SAUDI ARABIA

  • We Are Social @wearesocialsg 250

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +28% +21% +3% +14% * SINCE JUL 2014

  • We Are Social @wearesocialsg 251

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 14M 4H 13M 3H 02M 2H 15M

  • We Are Social @wearesocialsg 252

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    18.3M 58% 14.7M 47%

  • We Are Social @wearesocialsg 253

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    46% 48% 6% 0.1% -16% +31% -29% +200%

  • We Are Social @wearesocialsg 254

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    9.2M 29% 8.0M 25%

  • We Are Social @wearesocialsg 255

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    22%!

    21%!

    19%!

    15%!

    13%!

    13%!

    13%!

    10%!

    10%!

    8%!

    WHATSAPP

    FACEBOOK

    TWITTER

    GOOGLE+

    FACEBOOK MESSENGER

    SKYPE

    INSTAGRAM

    PINTEREST

    LINKEDIN

    BADOO

  • We Are Social @wearesocialsg 256

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    173% 66% 80% 20% 54.5M

  • We Are Social @wearesocialsg 257

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    27% 18% 17% 17% 29%

  • We Are Social @wearesocialsg 258

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    28% 25% 19% 15%

  • We Are Social @wearesocialsg 259

    SINGAPORE

  • We Are Social @wearesocialsg 260

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    5.47

    URBANISATION: 100%

    4.45

    PENETRATION: 81%

    3.60

    PENETRATION: 66%

    8.30

    vs. POPULATION: 152%

    3.20

    PENETRATION: 59%

    DIGITAL IN SINGAPORE

  • We Are Social @wearesocialsg 261

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +12% +13% +3% +14% SINCE JAN 2014

  • We Are Social @wearesocialsg 262

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 41M 2H 18M 2H 27M 1H 53M

  • We Are Social @wearesocialsg 263

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    4.45M 81% 3.54M 65%

  • We Are Social @wearesocialsg 264

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    56% 34% 9% 0% -14% +34% +8% -

  • We Are Social @wearesocialsg 265

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    3.60M 66% 3.20M 59%

  • We Are Social @wearesocialsg 266

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    46%!

    39%!

    24%!

    15%!

    15%!

    14%!

    14%!

    14%!

    13%!

    11%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    SKYPE

    GOOGLE+

    INSTAGRAM

    LINKEDIN

    WECHAT

    LINE

  • We Are Social @wearesocialsg 267

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    152% 70% 42% 58% 8.30M

  • We Are Social @wearesocialsg 268

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    34% 33% 26% 26% 38%

  • We Are Social @wearesocialsg 269

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    47% 46% 28% 23%

  • We Are Social @wearesocialsg 270

    SOUTH AFRICA

  • We Are Social @wearesocialsg 271

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    54.0

    URBANISATION: 62%

    24.9

    PENETRATION: 46%

    11.8

    PENETRATION: 22%

    79.1

    vs. POPULATION: 146%

    10.6

    PENETRATION: 20%

    DIGITAL IN SOUTH AFRICA

  • We Are Social @wearesocialsg 272

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +24% +20% +16% [N/A]

  • We Are Social @wearesocialsg 273

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 06M 3H 04M 3H 10M 2H 39M

  • We Are Social @wearesocialsg 274

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    24.9M 46% 20.9M 39%

  • We Are Social @wearesocialsg 275

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    32% 61% 7% ~0% -11% +4% +33% +200%

  • We Are Social @wearesocialsg 276

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    11.8M 22% 10.6M 20%

  • We Are Social @wearesocialsg 277

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    31%!

    26%!

    19%!

    15%!

    13%!

    12%!

    11%!

    9%!

    8%!

    7%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    GOOGLE+

    TWITTER

    LINKEDIN

    SKYPE

    PINTEREST

    INSTAGRAM

    WECHAT

  • We Are Social @wearesocialsg 278

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    146% 36% 83% 17% 79.1M

  • We Are Social @wearesocialsg 279

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    23% 21% 14% 16% 29%

  • We Are Social @wearesocialsg 280

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    31% 23% 17% 11%

  • We Are Social @wearesocialsg 281

    SOUTH KOREA

  • We Are Social @wearesocialsg 282

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    50.4

    URBANISATION: 91%

    45.3

    PENETRATION: 90%

    15.0

    PENETRATION: 30%

    56.0

    vs. POPULATION: 111%

    13.4

    PENETRATION: 27%

    DIGITAL IN SOUTH KOREA

  • We Are Social @wearesocialsg 283

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +10% +15% +4% +18% SINCE JAN 2014

  • We Are Social @wearesocialsg 284

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 22M 1H 47M 1H 16M 2H 13M

  • We Are Social @wearesocialsg 285

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    45.3M 90% 32.4M 64%

  • We Are Social @wearesocialsg 286

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    70% 29% 1% 0% -3% +5% +56% -

  • We Are Social @wearesocialsg 287

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    15.0M 30% 13.4M 27%

  • We Are Social @wearesocialsg 288

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    39%!

    26%!

    17%!

    13%!

    9%!

    8%!

    7%!

    6%!

    6%!

    5%!

    KAKAO TALK

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    LINE

    GOOGLE+

    PINTEREST

    INSTAGRAM

    LINKEDIN

    TUMBLR

  • We Are Social @wearesocialsg 289

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    111% 99% 6% 94% 56.0M

  • We Are Social @wearesocialsg 290

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    27% 38% 29% 30% 32%

  • We Are Social @wearesocialsg 291

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    59% 62% 41% 37%

  • We Are Social @wearesocialsg 292

    SPAIN

  • We Are Social @wearesocialsg 293

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    46.5

    URBANISATION: 77%

    35.7

    PENETRATION: 77%

    22.0

    PENETRATION: 47%

    50.3

    vs. POPULATION: 108%

    17.8

    PENETRATION: 38%

    DIGITAL IN SPAIN

  • We Are Social @wearesocialsg 294

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +5% +12% -10% +16% * SINCE FEB 2014

  • We Are Social @wearesocialsg 295

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 58M 1H 51M 1H 54M 2H 31M

  • We Are Social @wearesocialsg 296

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    35.7M 77% 29.0M 62%

  • We Are Social @wearesocialsg 297

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    63% 29% 8% 0.1% -19% +89% +13% +38%

  • We Are Social @wearesocialsg 298

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    22.0M 47% 17.8M 38%

  • We Are Social @wearesocialsg 299

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    42%!

    33%!

    20%!

    17%!

    12%!

    11%!

    10%!

    9%!

    9%!

    7%!

    WHATSAPP

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    SKYPE

    GOOGLE+

    INSTAGRAM

    SHAZAM

    LINKEDIN

    PINTEREST

  • We Are Social @wearesocialsg 300

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    108% 65% 31% 69% 50.3M

  • We Are Social @wearesocialsg 301

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    29% 28% 22% 18% 35%

  • We Are Social @wearesocialsg 302

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    42% 44% 24% 17%

  • We Are Social @wearesocialsg 303

    THAILAND

  • We Are Social @wearesocialsg 304

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    64.9

    URBANISATION: 34%

    23.9

    PENETRATION: 37%

    32.0

    PENETRATION: 49%

    97.0

    vs. POPULATION: 150%

    28.0

    PENETRATION: 43%

    DIGITAL IN THAILAND

  • We Are Social @wearesocialsg 305

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    0% +33% +15% +27% SINCE JAN 2014

  • We Are Social @wearesocialsg 306

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 27M 4H 06M 3H 46M 2H 46M

  • We Are Social @wearesocialsg 307

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    23.9M 37% 17.7M 27%

  • We Are Social @wearesocialsg 308

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    56% 36% 8% 0% -19% +59% -3% -

  • We Are Social @wearesocialsg 309

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    32.0M 49% 28.0M 43%

  • We Are Social @wearesocialsg 310

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    19%!

    13%!

    10%!

    10%!

    8%!

    7%!

    6%!

    5%!

    5%!

    5%!

    FACEBOOK

    GOOGLE+

    TWITTER

    INSTAGRAM

    FACEBOOK MESSENGER

    LINE

    PINTEREST

    LINKEDIN

    BADOO

    MYSPACE

  • We Are Social @wearesocialsg 311

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    150% 75% 86% 14% 97.0M

  • We Are Social @wearesocialsg 312

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    16% 11% 12% 11% 12%

  • We Are Social @wearesocialsg 313

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    19% 18% 12% 11%

  • We Are Social @wearesocialsg 314

    TURKEY

  • We Are Social @wearesocialsg 315

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    76.7

    URBANISATION: 72%

    37.7

    PENETRATION: 49%

    40.0

    PENETRATION: 52%

    69.6

    vs. POPULATION: 91%

    32.0

    PENETRATION: 42%

    DIGITAL IN TURKEY

  • We Are Social @wearesocialsg 316

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +5% +11% +2% +14% * SINCE JUL 2014

  • We Are Social @wearesocialsg 317

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 37M 2H 51M 2H 56M 2H 17M

  • We Are Social @wearesocialsg 318

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    37.7M 49% 31.7M 41%

  • We Are Social @wearesocialsg 319

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    68% 28% 4% ~0% -15% +62% +37% +100%

  • We Are Social @wearesocialsg 320

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    40.0M 52% 32.0M 42%

  • We Are Social @wearesocialsg 321

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    26%!

    23%!

    21%!

    17%!

    14%!

    13%!

    12%!

    8%!

    7%!

    6%!

    FACEBOOK

    WHATSAPP

    FACEBOOK MESSENGER

    TWITTER

    GOOGLE+

    SKYPE

    INSTAGRAM

    LINKEDIN

    PINTEREST

    VIBER

  • We Are Social @wearesocialsg 322

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    91% 66% 58% 42% 69.6M

  • We Are Social @wearesocialsg 323

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    28% 25% 22% 22% 24%

  • We Are Social @wearesocialsg 324

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    35% 33% 24% 19%

  • We Are Social @wearesocialsg 325

    UNITED ARAB EMIRATES

  • We Are Social @wearesocialsg 326

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    9.58

    URBANISATION: 84%

    8.81

    PENETRATION: 92%

    5.40

    PENETRATION: 56%

    16.60

    vs. POPULATION: 173%

    4.60

    PENETRATION: 48%

    DIGITAL IN THE UAE

  • We Are Social @wearesocialsg 327

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +95% +23% +21% +21% * SINCE JUL 2014

  • We Are Social @wearesocialsg 328

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 06M 3H 45M 3H 35M 2H 04M

  • We Are Social @wearesocialsg 329

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    8.81M 92% 7.27M 76%

  • We Are Social @wearesocialsg 330

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    44% 50% 6% ~0% -33% +84% -21% +100%

  • We Are Social @wearesocialsg 331

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    5.40M 56% 4.60M 48%

  • We Are Social @wearesocialsg 332

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    51%!

    49%!

    43%!

    39%!

    27%!

    27%!

    24%!

    22%!

    21%!

    18%!

    SKYPE

    WHATSAPP

    FACEBOOK MESSENGER

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    VIBER

    PINTEREST

    INSTAGRAM

  • We Are Social @wearesocialsg 333

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    173% 64% 86% 14% 16.6M

  • We Are Social @wearesocialsg 334

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    45% 31% 33% 31% 52%

  • We Are Social @wearesocialsg 335

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    50% 45% 33% 27%

  • We Are Social @wearesocialsg 336

    UNITED KINGDOM

  • We Are Social @wearesocialsg 337

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    64.1

    URBANISATION: 80%

    57.3

    PENETRATION: 89%

    38.0

    PENETRATION: 59%

    74.8

    vs. POPULATION: 117%

    32.0

    PENETRATION: 50%

    DIGITAL IN THE UK

  • We Are Social @wearesocialsg 338

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +4% +6% -9% +7% * SINCE FEB 2014

  • We Are Social @wearesocialsg 339

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    3H 59M 1H 52M 2H 13M 3H 05M

  • We Are Social @wearesocialsg 340

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    57.3M 89% 36.9M 58%

  • We Are Social @wearesocialsg 341

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    58% 27% 15% 0.4% -12% +18% +31% +32%

  • We Are Social @wearesocialsg 342

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    38.0M 59% 32.0M 50%

  • We Are Social @wearesocialsg 343

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    43%!

    23%!

    19%!

    18%!

    13%!

    12%!

    9%!

    9%!

    8%!

    6%!

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    WHATSAPP

    SKYPE

    GOOGLE+

    LINKEDIN

    PINTEREST

    INSTAGRAM

    SNAPCHAT

  • We Are Social @wearesocialsg 344

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    117% 74% 41% 59% 74.8M

  • We Are Social @wearesocialsg 345

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    24% 24% 17% 15% 30%

  • We Are Social @wearesocialsg 346

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    58% 64% 22% 18%

  • We Are Social @wearesocialsg 347

    UNITED STATES OF AMERICA

  • We Are Social @wearesocialsg 348

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    320

    URBANISATION: 82%

    280

    PENETRATION: 87%

    186

    PENETRATION: 58%

    329

    vs. POPULATION: 103%

    160

    PENETRATION: 50%

    DIGITAL IN THE USA

  • We Are Social @wearesocialsg 349

    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +10% +4% 0.4% +4% * SINCE JUN 2014

  • We Are Social @wearesocialsg 350

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    4H 55M 2H 27M 2H 43M 3H 40M

  • We Are Social @wearesocialsg 351

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    280M 87% 170M 53%

  • We Are Social @wearesocialsg 352

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    65% 25% 10% 0.3% -8% +24% +7% +9%

  • We Are Social @wearesocialsg 353

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    186M 58% 160M 50%

  • We Are Social @wearesocialsg 354

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    42%!

    20%!

    19%!

    17%!

    14%!

    13%!

    11%!

    10%!

    8%!

    7%!

    FACEBOOK

    FACEBOOK MESSENGER

    TWITTER

    PINTEREST

    GOOGLE+

    INSTAGRAM

    LINKEDIN

    SKYPE

    TUMBLR

    SNAPCHAT

  • We Are Social @wearesocialsg 355

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    103% 85% 24% 76% 329M

  • We Are Social @wearesocialsg 356

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    29% 24% 22% 20% 27%

  • We Are Social @wearesocialsg 357

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    55% 56% 24% 18%

  • We Are Social @wearesocialsg 358

    VIETNAM

  • We Are Social @wearesocialsg 359

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    90.7

    URBANISATION: 31%

    39.8

    PENETRATION: 44%

    28.0

    PENETRATION: 31%

    128.3

    vs. POPULATION: 141%

    24.0

    PENETRATION: 26%

    DIGITAL IN VIETNAM

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    JAN 2015 ANNUAL GROWTH

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA ACCOUNTS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS

    Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis

    GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    +10% +40% -4% +41% SINCE JAN 2014

  • We Are Social @wearesocialsg 361

    JAN 2015 TIME SPENT WITH MEDIA

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    AVERAGE DAILY USE OF THE INTERNET

    VIA A PC OR TABLET (INTERNET USERS)

    AVERAGE DAILY USE OF THE INTERNET VIA A

    MOBILE PHONE (MOBILE INTERNET USERS)

    AVERAGE DAILY USE OF SOCIAL MEDIA

    VIA ANY DEVICE (SOCIAL MEDIA USERS)

    AVERAGE DAILY TELEVISION VIEWING

    TIME (INTERNET USERS WHO WATCH TV)

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS

    5H 10M 2H 41M 3H 04M 1H 48M

  • We Are Social @wearesocialsg 362

    JAN 2015 INTERNET USE

    BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE MOBILE

    INTERNET USERS

    MOBILE INTERNET USERS AS A PERCENTAGE OF THE

    TOTAL POPULATION

    # #

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

    39.8M 44% 32.4M 36%

  • We Are Social @wearesocialsg 363

    JAN 2015 SHARE OF WEB TRAFFIC

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    76% 20% 4% 0% +1% -3% -4% -

  • We Are Social @wearesocialsg 364

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM

    28.0M 31% 24.0M 26%

  • We Are Social @wearesocialsg 365

    JAN 2015 TOP ACTIVE SOCIAL PLATFORMS

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    21%!

    14%!

    13%!

    12%!

    9%!

    8%!

    5%!

    5%!

    5%!

    4%!

    FACEBOOK

    FACEBOOK MESSENGER

    GOOGLE+

    SKYPE

    VIBER

    TWITTER

    PINTEREST

    LINKEDIN

    INSTAGRAM

    BADOO

  • We Are Social @wearesocialsg 366

    JAN 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    141% 26% 89% 11% 128.3M

  • We Are Social @wearesocialsg 367

    JAN 2015 MOBILE ACTIVITIES

    $

    PERCENTAGE OF THE POPULATION WATCHING

    VIDEOS ON MOBILE

    PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS

    PERCENTAGE OF THE POPULATION PLAYING

    GAMES ON MOBILE

    PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH

    PERCENTAGE OF THE POPULATION

    USING MOBILE BANKING

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    22% 14% 18% 16% 24%

  • We Are Social @wearesocialsg 368

    JAN 2015 E-COMMERCE BY DEVICE

    PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO

    BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT

    SOMETHING ONLINE VIA A PC LAST MONTH

    PERCENTAGE OF THE POPULATION WHO USED A

    MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH

    PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A

    MOBILE PHONE LAST MONTH

    SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.

    27% 24% 18% 15%

  • We Are Social @wearesocialsg 369

    CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015

  • We Are Social @wearesocialsg 370

    SPECIAL THANKS Wed like to oer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the worlds largest market research study on the digital consumer, spanning 37

    countries, 4,500 data points, and conducting fieldwork 4 times a year:

    90% GLOBAL COVERAGE

    37 MARKETS & 200,000 INTERVIEWS PER YEAR

    QUARTERLY DATA COLLECTION

    TOTAL DEVICE COVERAGE

    Find out more: http://www.globalwebindex.net/

  • We Are Social @wearesocialsg 371

    SPECIAL THANKS Wed also like to oer our thanks to the following data partners for providing much of the valuable data included in this years report:

    STAT COUNTER!

    GSMA INTELLIGENCE!

    ERICSSON MOBILITY!

    AKAMAI TECHNOLOGIES!

  • We Are Social @wearesocialsg 372

    SOURCES USED IN THIS REPORT

    Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015.

    Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamais State of the Internet report (Q3 2014).

    Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014.

    Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamais State of the Internet report (Q3 2014).

    Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.

  • We Are Social @wearesocialsg 372

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