Digital, Social & Mobile in 2015

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<ul><li><p>We Are Social @wearesocialsg 1 </p><p>DIGITAL, SOCIAL &amp; MOBILE IN 2015 WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL STATISTICS </p><p>we are social </p><p>SIMON KEMP WE ARE SOCIAL JANUARY 2015 </p></li><li><p>We Are Social @wearesocialsg 2 </p></li><li><p>We Are Social @wearesocialsg 3 </p><p>COUNTRIES DETAILED IN THIS REPORT </p><p>1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA </p><p>11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA </p><p>21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM </p><p>21!</p><p>9!5!</p><p>4!</p><p>10!</p><p>24!</p><p>15!</p><p>22!</p><p>7!</p><p>19!</p><p>12!</p><p>20!</p><p>8!</p><p>13!</p><p>1!</p><p>16!</p><p>23!</p><p>6!</p><p>2!</p><p>3! 11!</p><p>18!</p><p>14!17!</p><p>25!</p><p>26!27!</p><p>28!</p><p>29!</p><p>30!</p></li><li><p>We Are Social @wearesocialsg 4 </p><p>CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD </p></li><li><p>We Are Social @wearesocialsg 5 </p><p>GLOBAL &amp; REGIONAL OVERVIEWS </p></li><li><p>We Are Social @wearesocialsg 6 </p><p>GLOBAL DIGITAL SNAPSHOT </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>UNIQUE MOBILE USERS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>BILLION BILLION BILLION BILLION BILLION </p><p>A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>7.210 </p><p>JAN 2015 </p><p>URBANISATION: 53% </p><p>3.010 </p><p>PENETRATION: 42% </p><p>2.078 </p><p>PENETRATION: 29% </p><p>3.649 </p><p>PENETRATION: 51% </p><p>1.685 </p><p>PENETRATION: 23% </p></li><li><p>We Are Social @wearesocialsg 7 </p><p>YEAR-ON-YEAR GROWTH </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>UNIQUE MOBILE USERS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS </p><p>JAN 2015 </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) </p><p>+1.6% +115 MILLION </p><p>+21% +525 MILLION </p><p>+12% +222 MILLION </p><p>+5% +185 MILLION </p><p>+23% +313 MILLION </p></li><li><p>We Are Social @wearesocialsg 8 </p><p>SHARE OF GLOBAL USERS JAN 2015 </p><p>NORTH AMERICA </p><p>5% 10% </p><p>10% 5% </p><p>CENTRAL AMERICA </p><p>3% 4% </p><p>3% 3% </p><p>SOUTH AMERICA </p><p>6% 9% </p><p>8% 7% </p><p>WEST EUROPE </p><p>6% 9% </p><p>11% 7% CENTRAL ASIA </p><p>1% </p></li><li><p>We Are Social @wearesocialsg 9 </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>MOBILE CONNECTIONS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>JAN 2015 </p><p>A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS </p><p>MILLION MILLION MILLION MILLION MILLION </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>4,021 </p><p>URBANISATION: 45% </p><p>1,407 </p><p>PENETRATION: 35% </p><p>1,065 </p><p>PENETRATION: 26% </p><p>3,722 </p><p>vs. POPULATION: 93% </p><p>879 </p><p>PENETRATION: 22% </p><p>DIGITAL IN ASIA-PACIFIC </p></li><li><p>We Are Social @wearesocialsg 10 </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>MOBILE CONNECTIONS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>JAN 2015 </p><p>A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS </p><p>MILLION MILLION MILLION MILLION MILLION </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>1,135 </p><p>URBANISATION: 40% </p><p>298 </p><p>PENETRATION: 26% </p><p>103 </p><p>PENETRATION: 9% </p><p>900 </p><p>vs. POPULATION: 79% </p><p>85 </p><p>PENETRATION: 7% </p><p>DIGITAL IN AFRICA </p></li><li><p>We Are Social @wearesocialsg 11 </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>MOBILE CONNECTIONS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>JAN 2015 </p><p>A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS </p><p>MILLION MILLION MILLION MILLION MILLION </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>979 </p><p>URBANISATION: 81% </p><p>633 </p><p>PENETRATION: 65% </p><p>482 </p><p>PENETRATION: 49% </p><p>1,068 </p><p>vs. POPULATION: 109% </p><p>399 </p><p>PENETRATION: 41% </p><p>DIGITAL IN THE AMERICAS </p></li><li><p>We Are Social @wearesocialsg 12 </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>MOBILE CONNECTIONS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>JAN 2015 </p><p>A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS </p><p>MILLION MILLION MILLION MILLION MILLION </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>837 </p><p>URBANISATION: 72% </p><p>584 </p><p>PENETRATION: 70% </p><p>387 </p><p>PENETRATION: 46% </p><p>1,104 </p><p>vs. POPULATION: 132% </p><p>287 </p><p>PENETRATION: 34% </p><p>DIGITAL IN EUROPE </p></li><li><p>We Are Social @wearesocialsg 13 </p><p>ACTIVE INTERNET USERS </p><p>TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>MOBILE CONNECTIONS </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS </p><p>FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS </p><p>FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN </p><p>FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS </p><p>JAN 2015 </p><p>A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS </p><p>MILLION MILLION MILLION MILLION MILLION </p><p> Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence </p><p>238 </p><p>URBANISATION: 67% </p><p>87 </p><p>PENETRATION: 36% </p><p>41 </p><p>PENETRATION: 17% </p><p>294 </p><p>vs. POPULATION: 124% </p><p>35 </p><p>PENETRATION: 15% </p><p>DIGITAL IN THE MIDDLE EAST </p></li><li><p>We Are Social @wearesocialsg 14 </p><p>GLOBAL INTERNET USAGE </p></li><li><p>We Are Social @wearesocialsg 15 </p><p>NORTH AMERICA </p><p>CENTRAL AMERICA </p><p>SOUTH AMERICA </p><p>AFRICA </p><p>MIDDLE EAST </p><p>WEST EUROPE </p><p>EAST EUROPE </p><p>EAST ASIA </p><p>OCEANIA </p><p>CENTRAL ASIA </p><p>SOUTH ASIA </p><p>SOUTHEAST ASIA </p><p>GLOBAL AVERAGE: </p><p>INTERNET USE JAN 2015 </p><p>42% </p><p>88%!</p><p>56%!26%!</p><p>36%!</p><p>81%!</p><p>58%!</p><p>51%!</p><p>69%!</p><p>43%!</p><p>38%!</p><p>19%!</p><p>33%!</p><p>REGIONAL INTERNET PENETRATION FIGURES </p><p> Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. </p></li><li><p>We Are Social @wearesocialsg 16 </p><p>INTERNET REGIONAL OVERVIEW JAN 2015 </p><p> Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. </p><p>823!</p><p>341! 324! 313! 298!244! 231! 208!</p><p>90! 87! 27! 26!</p><p>EAST</p><p> AS</p><p>IA </p><p>WES</p><p>T EU</p><p>ROPE</p><p>SOUT</p><p>H AS</p><p>IA </p><p>NORT</p><p>H AM</p><p>ERIC</p><p>A </p><p>AFRI</p><p>CA </p><p>EAST</p><p> EU</p><p>ROPE</p><p>SOUT</p><p>H AM</p><p>ERIC</p><p>A </p><p>SOUT</p><p>HEAS</p><p>T AS</p><p>IA </p><p>CEN</p><p>TRAL</p><p> AM</p><p>ERIC</p><p>A </p><p>MID</p><p>DLE</p><p> EA</p><p>ST </p><p>OC</p><p>EANI</p><p>A </p><p>CEN</p><p>TRAL</p><p> AS</p><p>IA </p><p>INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION </p><p>INTERNET USERS, IN MILLIONS </p><p>INTERNET PENETRATION </p><p>51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!</p></li><li><p>We Are Social @wearesocialsg 17 </p><p>INTERNET USE JAN 2015 </p><p> Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. </p><p>NATIONAL INTERNET PENETRATION FIGURES </p><p>93%!</p><p>92%!</p><p>90%!</p><p>89%!</p><p>89%!</p><p>89%!</p><p>87%!</p><p>86%!</p><p>84%!</p><p>81%!</p><p>79%!</p><p>77%!</p><p>75%!</p><p>67%!</p><p>66%!</p><p>60%!</p><p>60%!</p><p>58%!</p><p>54%!</p><p>53%!</p><p>49%!</p><p>49%!</p><p>47%!</p><p>46%!</p><p>44%!</p><p>44%!</p><p>42%!</p><p>38%!</p><p>37%!</p><p>28%!</p><p>19%!</p><p>CAN</p><p>ADA </p><p>UAE </p><p>SOUT</p><p>H KO</p><p>REA </p><p>AUST</p><p>RALIA</p><p>UK </p><p>GER</p><p>MAN</p><p>Y </p><p>USA </p><p>JAPA</p><p>N </p><p>FRAN</p><p>CE </p><p>SING</p><p>APO</p><p>RE </p><p>HONG</p><p> KO</p><p>NG </p><p>SPAI</p><p>N </p><p>ARG</p><p>ENTI</p><p>NA </p><p>POLA</p><p>ND </p><p>MAL</p><p>AYSI</p><p>A </p><p>ITALY</p><p>RUSS</p><p>IA </p><p>SAUD</p><p>I ARA</p><p>BIA </p><p>BRAZ</p><p>IL </p><p>EGYP</p><p>T </p><p>TURK</p><p>EY </p><p>MEX</p><p>ICO</p><p>CHI</p><p>NA </p><p>SOUT</p><p>H AF</p><p>RIC</p><p>A </p><p>PHILI</p><p>PPIN</p><p>ES </p><p>VIET</p><p>NAM</p><p>GLO</p><p>BAL A</p><p>VERA</p><p>GE </p><p>NIG</p><p>ERIA</p><p>THAI</p><p>LAND</p><p>IND</p><p>ONE</p><p>SIA </p><p>IND</p><p>IA </p></li><li><p>We Are Social @wearesocialsg 18 </p><p>TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE </p><p> Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. </p><p> 6.3 !</p><p> 5.5 !</p><p> 5.4 !</p><p> 5.2 !</p><p> 5.1 !</p><p> 5.1 !</p><p> 5.1 !</p><p> 5.1 !</p><p> 5.1 !</p><p> 5.0 !</p><p> 4.9 !</p><p> 4.9 !</p><p> 4.9 !</p><p> 4.8 !</p><p> 4.7 !</p><p> 4.6 !</p><p> 4.6 !</p><p> 4.5 !</p><p> 4.4 !</p><p> 4.2 !</p><p> 4.1 !</p><p> 4.0 !</p><p> 4.0 !</p><p> 3.9 !</p><p> 3.9 !</p><p> 3.7 !</p><p> 3.4 !</p><p> 3.4 !</p><p> 3.4 !</p><p> 3.1 ! 3</p><p>.3 !</p><p> 4.1 !</p><p> 3.8 !</p><p> 2.7 !</p><p> 3.1 !</p><p> 3.8 !</p><p> 3.2 ! </p><p>3.4 ! 3</p><p>.7 ! </p><p>4.0 !</p><p> 2.5 !</p><p> 4.2 !</p><p> 1.8 !</p><p> 1.7 !</p><p> 2.3 !</p><p> 2.9 !</p><p> 1.9 !</p><p> 2.2 !</p><p> 2.7 !</p><p> 4.2 !</p><p> 1.5 !</p><p> 1.9 !</p><p> 1.9 !</p><p> 1.3 !</p><p> 2.6 !</p><p> 1.9 !</p><p> 2.3 !</p><p> 1.7 ! 1.</p><p>8 !</p><p> 1.0 !</p><p>PHILI</p><p>PPIN</p><p>ES </p><p>THAI</p><p>LAND</p><p>BRAZ</p><p>IL </p><p>VIET</p><p>NAM</p><p>SOUT</p><p>H AF</p><p>RIC</p><p>A </p><p>UAE </p><p>IND</p><p>ONE</p><p>SIA </p><p>IND</p><p>IA </p><p>MAL</p><p>AYSI</p><p>A </p><p>MEX</p><p>ICO</p><p>USA </p><p>ARG</p><p>ENTI</p><p>NA </p><p>POLA</p><p>ND </p><p>RUSS</p><p>IA </p><p>SING</p><p>APO</p><p>RE </p><p>TURK</p><p>EY </p><p>CAN</p><p>ADA </p><p>ITALY</p><p>AVER</p><p>AGE </p><p>SAUD</p><p>I ARA</p><p>BIA </p><p>AUST</p><p>RALIA</p><p>UK </p><p>SPAI</p><p>N </p><p>FRAN</p><p>CE </p><p>CHI</p><p>NA </p><p>GER</p><p>MAN</p><p>Y </p><p>HONG</p><p> KO</p><p>NG </p><p>NETH</p><p>ERLA</p><p>NDS </p><p>SOUT</p><p>H KO</p><p>REA </p><p>JAPA</p><p>N </p><p>ACCESS THROUGH LAPTOP / DESKTOP </p><p>ACCESS THROUGH MOBILE DEVICE </p><p>NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS </p></li><li><p>We Are Social @wearesocialsg 19 </p><p>JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE </p><p>SHARE OF WEB PAGE VIEWS: </p><p>LAPTOPS &amp; DESKTOPS </p><p>SHARE OF WEB PAGE VIEWS: </p><p>MOBILE PHONES </p><p>SHARE OF WEB PAGE VIEWS: </p><p>TABLETS </p><p>SHARE OF WEB PAGE VIEWS: </p><p>OTHER DEVICES </p><p> Source: StatCounter, Q1 2015 </p><p>BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED </p><p>YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: </p><p>62% 31% 7% 0.1% -13% +39% +17% +18% </p></li><li><p>We Are Social @wearesocialsg 20 </p><p>MOBILES SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES </p><p> Source: StatCounter, Q1 2015 </p><p>76%!</p><p>72%!</p><p>61%!</p><p>50%!</p><p>50%!</p><p>48%!</p><p>46%!</p><p>36%!</p><p>35%!</p><p>34%!</p><p>33%!</p><p>32%!</p><p>30%!</p><p>29%!</p><p>29%!</p><p>28%!</p><p>27%!</p><p>26%!</p><p>26%!</p><p>25%!</p><p>24%!</p><p>23%!</p><p>21%!</p><p>21%!</p><p>20%!</p><p>20%!</p><p>18%!</p><p>17%!</p><p>17%!</p><p>15%!</p><p>12%!</p><p>NIG</p><p>ERIA</p><p>IND</p><p>IA </p><p>SOUT</p><p>H AF</p><p>RIC</p><p>A </p><p>IND</p><p>ONE</p><p>SIA </p><p>UAE </p><p>SAUD</p><p>I ARA</p><p>BIA </p><p>POLA</p><p>ND </p><p>THAI</p><p>LAND</p><p>MAL</p><p>AYSI</p><p>A </p><p>SING</p><p>APO</p><p>RE </p><p>GLO</p><p>BAL A</p><p>VERA</p><p>GE </p><p>MEX</p><p>ICO</p><p>JAPA</p><p>N </p><p>SOUT</p><p>H KO</p><p>REA </p><p>SPAI</p><p>N </p><p>TURK</p><p>EY </p><p>UK </p><p>HONG</p><p> KO</p><p>NG </p><p>AUST</p><p>RALIA</p><p>USA </p><p>ARG</p><p>ENTI</p><p>NA </p><p>EGYP</p><p>T </p><p>CHI</p><p>NA </p><p>PHILI</p><p>PPIN</p><p>ES </p><p>BRAZ</p><p>IL </p><p>VIET</p><p>NAM</p><p>GER</p><p>MAN</p><p>Y </p><p>ITALY</p><p>CAN</p><p>ADA </p><p>FRAN</p><p>CE </p><p>RUSS</p><p>IA </p></li><li><p>We Are Social @wearesocialsg 21 </p><p>AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS </p><p> Source: Akamai State of the Internet Report, Q3 2014 </p><p> 25.3 !</p><p> 16.3 !</p><p> 15.0 !</p><p> 12.2 !</p><p> 11.5 !</p><p> 10.7 !</p><p> 10.3 !</p><p> 9.1 !</p><p> 8.7 !</p><p> 8.6 !</p><p> 7.8 !</p><p> 6.9 !</p><p> 6.9 !</p><p> 6.6 !</p><p> 5.5 !</p><p> 5.5 !</p><p> 4.7 !</p><p> 4.5 !</p><p> 4.2 !</p><p> 4.1 !</p><p> 3.8 !</p><p> 3.7 !</p><p> 3.6 !</p><p> 3.6 !</p><p> 2.9 !</p><p> 2.5 !</p><p> 2.5 !</p><p> 2.0 !</p><p>SOUT</p><p>H KO</p><p>REA </p><p>HONG</p><p> KO</p><p>NG </p><p>JAPA</p><p>N </p><p>SING</p><p>APO</p><p>RE </p><p>USA </p><p>UK </p><p>CAN</p><p>ADA </p><p>RUSS</p><p>IA </p><p>GER</p><p>MAN</p><p>Y </p><p>POLA</p><p>ND </p><p>SPAI</p><p>N </p><p>AUST</p><p>RALIA</p><p>FRAN</p><p>CE </p><p>THAI</p><p>LAND</p><p>ITALY</p><p>TURK</p><p>EY </p><p>UAE </p><p>GLO</p><p>BAL A</p><p>VERA</p><p>GE </p><p>ARG</p><p>ENTI</p><p>NA </p><p>MAL</p><p>AYSI</p><p>A </p><p>CHI</p><p>NA </p><p>IND</p><p>ONE</p><p>SIA </p><p>EGYP</p><p>T </p><p>SOUT</p><p>H AF</p><p>RIC</p><p>A </p><p>BRAZ</p><p>IL </p><p>PHILI</p><p>PPIN</p><p>ES </p><p>VIET</p><p>NAM</p><p>IND</p><p>IA </p></li><li><p>We Are Social @wearesocialsg 22 </p><p>E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] </p><p> Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. </p><p>64%!</p><p>63%!</p><p>62%!</p><p>56%!</p><p>51%!</p><p>49%!</p><p>49%!</p><p>46%!</p><p>45%!</p><p>44%!</p><p>44%!</p><p>40%!</p><p>39%!</p><p>39%!</p><p>37%!</p><p>37%!</p><p>37%!</p><p>36%!</p><p>33%!</p><p>30%!</p><p>25%!</p><p>24%!</p><p>24%!</p><p>23%!</p><p>21%!</p><p>18%!</p><p>16%!</p><p>14%!</p><p>UK </p><p>GER</p><p>MAN</p><p>Y </p><p>SOUT</p><p>H KO</p><p>REA </p><p>USA </p><p>AUST</p><p>RALIA</p><p>CAN</p><p>ADA </p><p>FRAN</p><p>CE </p><p>SING</p><p>APO</p><p>RE </p><p>UAE </p><p>SPAI</p><p>N </p><p>POLA</p><p>ND </p><p>JAPA</p><p>N </p><p>HONG</p><p> KO</p><p>NG </p><p>ITALY</p><p>CHI</p><p>NA </p><p>MAL</p><p>AYSI</p><p>A </p><p>ARG</p><p>ENTI</p><p>NA </p><p>BRAZ</p><p>IL </p><p>TURK</p><p>EY </p><p>RUSS</p><p>IA </p><p>SAUD</p><p>I ARA</p><p>BIA </p><p>VIET</p><p>NAM</p><p>MEX</p><p>ICO</p><p>SOUT</p><p>H AF</p><p>RIC</p><p>A </p><p>PHILI</p><p>PPIN</p><p>ES </p><p>THAI</p><p>LAND</p><p>IND</p><p>ONE</p><p>SIA </p><p>IND</p><p>IA </p></li><li><p>We Are Social @wearesocialsg 23 </p><p>GLOBAL SOCIAL MEDIA USAGE </p></li><li><p>We Are Social @wearesocialsg 24 </p><p>JAN 2015 SOCIAL MEDIA USE </p><p># # </p><p> Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 &amp; Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. </p><p>TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS </p><p>ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF </p><p>THE TOTAL POPULATION </p><p>TOTAL NUMBER OF SOCIAL ACCOUNTS </p><p>ACCESSING VIA MOBILE </p><p>ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE </p><p>OF THE TOTAL POPULATION </p><p>BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM </p><p>2.08B 29% 1.69B 23% </p></li><li><p>We Are Social @wearesocialsg 25 </p><p>NORTH AMERICA </p><p>CENTRAL AMERICA </p><p>SOUTH AMERICA </p><p>AFRICA </p><p>MIDDLE EAST </p><p>WEST EUROPE </p><p>EAST EUROPE </p><p>EAST ASIA </p><p>OCEANIA </p><p>CENTRAL ASIA </p><p>SOUTH ASIA </p><p>SOUTHEAST ASIA </p><p>GLOBAL AVERAGE: </p><p>SOCIAL MEDIA USE JAN 2015 </p><p>29% </p><p>58%!</p><p>48%!9%!</p><p>17%!</p><p>47%!</p><p>45%!</p><p>43%!</p><p>45%!</p><p>37%!</p><p>4%!</p><p>9%!</p><p>32%!</p><p>TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION </p><p> Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 &amp; Q4 2014. Wikipedia for population data. </p></li><li><p>We Are Social @wearesocialsg 26 </p><p>SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 </p><p> Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 &amp; Q4 2014. Wikipedia for population data. </p><p>690!</p><p>206! 199! 197! 197! 190!157!</p><p>103! 79!41! 17! 3!</p><p>EAST</p><p> AS</p><p>IA </p><p>NORT</p><p>H AM</p><p>ERIC</p><p>A </p><p>SOUT</p><p>HEAS</p><p>T AS</p><p>IA </p><p>SOUT</p><p>H AM</p><p>ERIC</p><p>A </p><p>WES</p><p>T EU</p><p>ROPE</p><p>EAST</p><p> EU</p><p>ROPE</p><p>SOUT</p><p>H AS</p><p>IA </p><p>AFRI</p><p>CA </p><p>CEN</p><p>TRAL</p><p> AM</p><p>ERIC</p><p>A </p><p>MID</p><p>DLE</p><p> EA</p><p>ST </p><p>OC</p><p>EANI</p><p>A </p><p>CEN</p><p>TRAL</p><p> AS</p><p>IA </p><p>45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!</p><p>ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS </p><p>ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION </p></li><li><p>We Are Social @wearesocialsg 27 </p><p>SOCIAL MEDIA USE JAN 2015 66</p><p>%!</p><p>64%!</p><p>60%!</p><p>59%!</p><p>58%!</p><p>57%!</p><p>56%!</p><p>56%!</p><p