Social digital mobile in vietnam

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Social digital mobile in vietnam 2011

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  • VIETNAM SOCIAL, DIGITALAND MOBILE IN

    DECEMBER 2011 we are social

  • we are social

    we are social

    FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

    SIMON.KEMP@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 9146 5356

    DJESKI

    HTTP://WEARESOCIAL.SG

  • we are social

    VIETNAM

    6,800,000 USERS ON TOP SOCIAL NETWORK

    129,729,035 MOBILE SUBSCRIBERS

    29,268,606 INTERNET USERS

    85,846,997 TOTAL POPULATION

    INTERNET PENETRATION

    SOCIAL NETWORK PENETRATION

    MOBILE PENETRATION

    34 %

    8 %8 %

    100+ %

    URBAN

    30% 70%

    RURAL

    SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

  • we are social

    2 IN 3 VIETNAMESE NETIZENS

    USE THE WEB EVERY DAY

    SOURCE: CIMIGO NETCITIZENS REPORT

  • we are social

    140 MINUTES USING THE INTERNET EACH WEEKDAY

    VIETNAMESE NETIZENS SPEND AN AVERAGE OF

    SOURCE: COMSCORE

  • we are social

    26%OF VIETNAMESE NETIZENS ACCESSTHE WEB FROM INTERNET CAFES

    SOURCE: CIMIGO NETCITIZENS REPORT

  • we are social

    137 MINUTES ON SOCIAL MEDIA SITES EVERY MONTH

    THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS

    SOURCE: COMSCORE

  • we are social

    97%OF VIETNAMESE INTERNET USERS AGED 15 24 USE SOCIAL MEDIA

    SOURCE: COMSCORE

  • we are social

    SOCIAL NETWORK USER NUMBERS IN VIETNAM:

    SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER

    ZING

    6.8 M FACEBOOK

    2.9 M YUME

    2.9 M

  • we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

    18-24:56%

    13-17:13%

    25-34:25%

    35--44:4%

    45-54:1%

    55-64:0% 65+:

    0%

    FACEBOOK DEMOGRAPHICS IN VIETNAM

    MALE:54%

    FEMALE:46%

  • SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 we are social

    # BRAND PAGE LIKES GROWTH 1 MUACHUNG 169,646 0.00%2 NHMMUA 126,424 0.00%3 NHMMUA H NI 56,695 0.00%4 KFC VIETNAM 44,598 18.95%5 LINKSYS VIETNAM 37,135 0.30%6 CUNGMUA.COM 35,626 14.84%7 HTC VIETNAM 35,280 2.86%8 CONVERSE VIETNAM 33,636 5.31%9 ACER VIT NAM 30,558 0.00%10 VIETNAM AIRLINES 28,936 24.38%

    TOP FACEBOOK PAGES IN VIETNAM

  • we are social

    72%REACH OF INSTANT

    MESSAGING IN VIETNAM:

    SOURCE: COMSCORE

  • we are social

    30,000,000 VIETNAMESE NETIZENS HAVE VISITIED ONLINE AUCTION OR SHOPPING SITES

    SOURCE: ASIA DIGITAL MAP

  • we are social

    78%OF VIETNAMESE NETIZENS

    HAVE LISTENED TO MUSIC ONLINE

    SOURCE: NIELSEN

  • we are social

    60%OF VIETNAMESE NETIZENS

    HAVE DOWNLOADED MUSIC

    SOURCE: NIELSEN

  • we are social

    65%OF VIETNAMESE WEB USERS WOULD SHARE

    THEIR INTERNET USE PATTERNS WITH ADVERTISERS TO SEE MORE RELEVANT ADS

    SOURCE: NIELSEN

  • we are social

    40%OF VIETNAMS INTERNET USERS HAVE USED

    A MOBILE DEVICE TO ACCESS THE WEB

    SOURCE: NIELSEN

  • we are social

    MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG

  • we are social

    SIMON KEMP MANAGING DIRECTOR

    @ESKIMONSIMON.KEMP@WEARESOCIAL.SG

    HTTP://WEARESOCIAL.SG

    LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG