Social, Digital, Mobile in the World 2014

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Social Media, Digital, Mobile Study across the world

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  • 1.we are socialGLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORSWe Are Socialwearesocial.sg @wearesocialsg 1

2. COUNTRIES DETAILED IN THIS REPORT 15!4!23! 6!24!7! 14! 10!20! 16! 22!12! 13!19! 11!5! 8!21! 17!9!3! 18!2!1!1 2 3 4 5 6 7 8ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIAWe Are Social9 10 11 12 13 14 15 16INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES wearesocial.sg @wearesocialsg 2 3. PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SGWe Are Socialwearesocial.sg @wearesocialsg 3 4. GLOBAL OVERVIEWWe Are Socialwearesocial.sg @wearesocialsg 4 5. JAN 2014GLOBAL DATA SNAPSHOT7,095,476,81852%48%TOTAL WORLD POPULATIONURBANRURAL2,484,915,152 INTERNET USERS1,856,680,860 ACTIVE SOCIAL NETWORK USERS35% INTERNET PENETRATION26% SOCIAL NETWORKING PENETRATION6,572,950,124 MOBILE SUBSCRIBERS93% MOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIAwearesocial.sg @wearesocialsg 5 6. JAN 2014SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE5%NORTH AMERICA5%6% 13%11%11%10% 8%EAST ASIA2%MIDDLE EAST3%4%3%4%4%4%5%3%SOUTH AMERICAINTERNET USERS1%1%2%6%10%8%37%30%22%18%11%9%9%6%11%4%8%6%8%16%22%SOUTHEAST ASIA SOUTH ASIA23% AFRICAPOPULATION7% CENTRAL ASIA5%CENTRAL AMERICA6%7%WESTERN EUROPE8%SOCIAL MEDIA USERSOCEANIA1%1%1%1%MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIAwearesocial.sg @wearesocialsg 6 7. JAN 2014INTERNET PENETRATION BY REGIONNORTH AMERICAWESTERN EUROPE81%!54%!78%!29%! 37%!34%!CENTRAL AMERICA47%!MIDDLE EAST18%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNICCENTRAL & EASTERN EUROPE CENTRAL ASIA48%!EAST ASIA12%! SOUTH ASIA25%!SOUTHEAST ASIA63%! OCEANIAwearesocial.sg @wearesocialsg 7 8. JAN 2014 81%!INTERNET PENETRATION BY REGION 78%!63%! 54%! 48%!47%! 37%!35%!34%! 29%!25%! 18%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNICSOUTH ASIAAFRICASOUTHEAST ASIACENTRAL ASIACENTRAL AMERICAWORLD AVERAGEMIDDLE EASTSOUTH AMERICAEAST ASIACENTRAL & EASTERN EUROPEOCEANIAWESTERN EUROPENORTH AMERICA12%!wearesocial.sg @wearesocialsg 8 9. JAN 2014SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYNORTH AMERICAWESTERN EUROPE56%!33%!44%!5%! 24%!34%!CENTRAL AMERICA44%!MIDDLE EAST7%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakteCENTRAL & EASTERN EUROPE CENTRAL ASIA43%!EAST ASIA7%! SOUTH ASIA26%!SOUTHEAST ASIA44%! OCEANIAwearesocial.sg @wearesocialsg 9 10. JAN 2014SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY56%!43%! 34%!33%! 26%!26%!24%!We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakteMIDDLE EASTSOUTHEAST ASIAWORLD AVERAGECENTRAL & EASTERN EUROPECENTRAL AMERICAEAST ASIASOUTH AMERICAOCEANIAWESTERN EUROPENORTH AMERICA7%!7%!5%!CENTRAL ASIA44%!SOUTH ASIA44%!AFRICA44%!wearesocial.sg @wearesocialsg 10 11. JAN 2014ACTIVE USERS BY SOCIAL PLATFORM 1,184 MFACEBOOK 816 MQQ 632 MQZONE 400 MWHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER300 M 272 M 259 M 232 M SOCIAL NETWORKTUMBLR230 MTENCENT WEIBO220 MWe Are Social Sources: most recent user data in company press releases, correct as at January 2014MESSENGER / CHAT APPwearesocial.sg @wearesocialsg 11 12. JAN 2014MOBILE PENETRATION BY REGIONNORTH AMERICAWESTERN EUROPE101%!151%!129%! CENTRAL AMERICA124%! SOUTH AMERICAWe Are Social Sources: US Census Bureau, ITU, CIAMIDDLE EAST67%! AFRICACENTRAL ASIA90%! 112%!89%!CENTRAL & EASTERN EUROPE92%!EAST ASIA72%! SOUTH ASIA109%!SOUTHEAST ASIA94%! OCEANIAwearesocial.sg @wearesocialsg 12 13. JAN 2014MOBILE PENETRATION BY REGION151%!124%! 112%!109%! 101%!94%!93%!92%!90%!89%!We Are Social Sources: US Census Bureau, ITU, CIASOUTH ASIACENTRAL AMERICACENTRAL ASIAEAST ASIAWORLD AVERAGEOCEANIANORTH AMERICASOUTHEAST ASIAMIDDLE EASTSOUTH AMERICAWESTERN EUROPECENTRAL & EASTERN EUROPE72%!67%!AFRICA129%!wearesocial.sg @wearesocialsg 13 14. JAN 2014MOBILE BROADBAND PENETRATIONNORTH AMERICAWESTERN EUROPE72%!39%!55%! CENTRAL AMERICA23%!CENTRAL ASIA16%! 13%!8%!CENTRAL & EASTERN EUROPEMIDDLE EAST7%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, International Telecommunication Union28%!EAST ASIA4%! SOUTH ASIA18%!SOUTHEAST ASIA66%! OCEANIAwearesocial.sg @wearesocialsg 14 15. JAN 2014MOBILE BROADBAND PENETRATION72%! 66%! 55%!39%! 28%! 18%!16%!13%!We Are Social Sources: US Census Bureau, International Telecommunication UnionCENTRAL AMERICAMIDDLE EASTCENTRAL ASIASOUTHEAST ASIAWORLD AVERAGESOUTH AMERICAEAST ASIACENTRAL & EASTERN EUROPEWESTERN EUROPEOCEANIANORTH AMERICA8%!7%!4%! SOUTH ASIA21%!AFRICA23%!wearesocial.sg @wearesocialsg 15 16. JAN 2014MOBILE BROADBAND SUBSCRIPTIONSNORTH AMERICAWESTERN EUROPE252M!127M!228M! CENTRAL AMERICA93M! SOUTH AMERICAWe Are Social Source: International Telecommunication UnionMIDDLE EAST83M! AFRICACENTRAL ASIA18M! 37M!15M!CENTRAL & EASTERN EUROPE444M!EAST ASIA61M! SOUTH ASIA112M!SOUTHEAST ASIA24M! OCEANIAwearesocial.sg @wearesocialsg 16 17. JAN 2014NORTH AMERICA 351,300,26682%18%TOTAL POPULATIONURBANRURAL284,093,742 INTERNET USERS197,033,60081% INTERNET PENETRATION56%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION353,899,984101%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 17 18. JAN 2014CENTRAL AMERICA 195,127,17871%29%TOTAL POPULATIONURBANRURAL66,034,487 INTERNET USERS66,951,880 ACTIVE SOCIAL NETWORK USERS34% INTERNET PENETRATION34% SOCIAL NETWORKING PENETRATION173,787,140 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU89% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 18 19. JAN 2014SOUTH AMERICA 408,157,81583%17%TOTAL POPULATIONURBANRURAL193,655,950 INTERNET USERS179,145,98047% INTERNET PENETRATION44%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION508,079,743124%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 19 20. JAN 2014WESTERN EUROPE 416,767,52177%23%TOTAL POPULATIONURBANRURAL326,197,681 INTERNET USERS185,034,74078% INTERNET PENETRATION44%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION538,572,700129%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 20 21. JAN 2014CENTRAL & EASTERN EUROPE 323,365,91768%32%TOTAL POPULATIONURBANRURAL174,727,847 INTERNET USERS54% INTERNET PENETRATION106,440,00033%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION486,919,115151%ACTIVE MOBILE SUBSCRIPTIONSMOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITUwearesocial.sg @wearesocialsg 21 22. JAN 2014MIDDLE EAST 279,192,23872%28%TOTAL POPULATIONURBANRURAL102,346,717 INTERNET USERS66,900,00037% INTERNET PENETRATION24%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION311,419,837112%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 22 23. JAN 2014AFRICA1,125,664,94739%61%TOTAL POPULATIONURBANRURAL205,185,547 INTERNET USERS79,851,240 ACTIVE SOCIAL NETWORK USERS750,257,377 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU18% INTERNET PENETRATION7% SOCIAL NETWORKING PENETRATION67% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 23 24. JAN 2014CENTRAL ASIA 113,197,98738%62%TOTAL POPULATIONURBANRURAL32,444,899 INTERNET USERS5,740,000 ACTIVE SOCIAL NETWORK USERS29% INTERNET PENETRATION5% SOCIAL NETWORKING PENETRATION102,433,527 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU90% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 24 25. JAN 2014SOUTH ASIA1,630,919,28631%69%TOTAL POPULATIONURBANRURAL188,303,759 INTERNET USERS112,696,000 ACTIVE SOCIAL NETWORK USERS1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook12% INTERNET PENETRATION7% SOCIAL NETWORKING PENETRATION72% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 25 26. JAN 2014EAST ASIA1,584,806,48256%44%TOTAL POPULATIONURBANRURAL756,093,363 INTERNET USERS48% INTERNET PENETRATION678,728,200 ACTIVE SOCIAL NETWORK USERS43% SOCIAL NETWORKING PENETRATION1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS92% MOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITUwearesocial.sg @wearesocialsg 26 27. JAN 2014SOUTHEAST ASIA 630,551,58145%55%TOTAL POPULATIONURBANRURAL155,173,606 INTERNET USERS161,996,00025% INTERNET PENETRATION26%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION688,607,654109%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 27 28. JAN 2014OCEANIA 36,425,60071%29%TOTAL POPULATIONURBANRURAL23,025,488 INTERNET USERS16,163,220 ACTIVE SOCIAL NETWORK USERS63% INTERNET PENETRATION44% SOCIAL NETWORKING PENETRATION34,181,507 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU94% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 28 29. JAN 2014INTERNET PENETRATION BY COUNTRY53%!GERMANY86%!CANADA 80%!UK 87%! FRANCE 83%!USA65%!RUSSIA84%!ITALYSOUTH KOREAPOLAND TURKEY58%!45%!UAE 83%! 53%!38%!SAUDI ARABIA32%!MEXICONIGERIA BRAZIL84%!CHINA INDIA 12%!79%!42%! 26%!JAPANTHAILANDSINGAPORE 73%! 15%!INDONESIA49%! 41%!ARGENTINA 55%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNICSOUTH AFRICA81%!AUSTRALIAwearesocial.sg @wearesocialsg 29 30. JAN 2014 87%! 86%!INTERNET PENETRATION BY COUNTRY84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%!55%!53%! 53%!49%! 45%! 44%!41%!38%!35%!32%! 26%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC12%!INDIAINDONESIATHAILANDNIGERIAWORLD AVERAGEMEXICOSOUTH AFRICACHINATURKEYBRAZILSAUDI ARABIARUSSIAARGENTINAITALYPOLANDSINGAPOREJAPANUSAAUSTRALIAUAEFRANCESOUTH KOREAGERMANYCANADAUK15%!wearesocial.sg @wearesocialsg 30 31. We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIASOUTH KOREAJAPANGERMANYFRANCEUKAUSTRALIACHINAITALYWEIGHTED AVERAGETURKEYCANADAINDIARUSSIASAUDI ARABIAPOLANDTHAILANDARGENTINAUAEUSASINGAPOREMEXICOINDONESIASOUTH AFRICABRAZIL1.0!1.0!1.7!1.6!1.5!1.5!1.4!1.4!2.1!1.9!2.0!1.9!1.9!2.0!2.6!2.4!2.5!2.5!2.4!3.0!3.1!3.0!3.2!3.5!3.5!3.4!3.8!4.1!4.2!4.5!4.5!4.7!4.8!4.9!4.9!4.9!4.9!5.0!5.0!5.1!5.2!5.2!5.2!5.3!5.4!5.5!5.6!6.1!JAN 2014TIME SPENT ON THE INTERNETAVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNETACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICEN/A!wearesocial.sg @wearesocialsg 31 32. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY33%!GERMANY55%!CANADA 56%!UK 57%! FRANCE 42%!USA31%!RUSSIA35%!ITALYSOUTH KOREAPOLAND TURKEY42%!45%!UAE 80%! 28%!43%!SAUDI ARABIA6%!MEXICONIGERIA BRAZIL27%!CHINA INDIA 7%!17%!46%! 36%!JAPANTHAILANDSINGAPORE 59%! 25%!INDONESIA43%! 20%!ARGENTINA 56%!SOUTH AFRICAWe Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte57%!AUSTRALIAwearesocial.sg @wearesocialsg 32 33. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS50%!GERMANY82%!CANADA 75%!UK 76%! FRANCE 68%!USA56%!RUSSIA74%!ITALYSOUTH KOREAPOLAND TURKEY54%!44%!UAE 81%! 51%!37%!SAUDI ARABIAN/A!MEXICONIGERIA BRAZIL74%!CHINA INDIA 12%!58%!42%! 25%!JAPANTHAILANDSINGAPORE 70%! 15%!INDONESIA48%! 40%!ARGENTINA 54%!We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11SOUTH AFRICA73%!AUSTRALIAwearesocial.sg @wearesocialsg 33 34. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY80%!59%! 57%! 57%! 56%! 56%! 55%!43%! 43%! 42%! 42%! 36%! 35%!33%!31%!28%!27%! 26%! 25%! 20%!17%!We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakteJAPANSOUTH AFRICAINDONESIAWORLD AVERAGESOUTH KOREASAUDI ARABIAPOLANDRUSSIAGERMANYTHAILANDITALYFRANCEBRAZILMEXICOTURKEYCHINACANADAUSAARGENTINAUKAUSTRALIASINGAPOREUAE7%!6%!NIGERIA45%!INDIA46%!wearesocial.sg @wearesocialsg 34 35. JAN 2014 82%!SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS81%! 76%!75%!74%!74%!73%! 70%!68%!58%!56%!54%!54%!51%!50%!48%! 44%!42%!40%!39%!37%!25%!15%!12%!We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11NIGERIAINDIAINDONESIATHAILANDMEXICOWEIGHTED AVERAGESOUTH AFRICACHINATURKEYBRAZILRUSSIASAUDI ARABIAARGENTINAITALYPOLANDJAPANFRANCESINGAPOREAUSTRALIAGERMANYSOUTH KOREAUSAUKUAECANADAN/A!wearesocial.sg @wearesocialsg 35 36. JAN 2014TIME SPENT ON SOCIAL MEDIAAVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS4.3! 3.8!3.7! 3.3!3.1!3.0!2.9!2.8! 2.5!2.5!2.4!2.3!2.3!2.2!2.2!2.1!2.0! 1.9! 1.6!1.5!1.5!1.4! 1.0! 0.8!We Are Social Source: GlobalWebIndex Wave 11NIGERIAJAPANSOUTH KOREAGERMANYFRANCECHINAPOLANDUKWEIGHTED AVERAGEAUSTRALIASINGAPORERUSSIAUSACANADAINDIAITALYTURKEYSAUDI ARABIAINDONESIASOUTH AFRICABRAZILUAETHAILANDMEXICOARGENTINAN/A!wearesocial.sg @wearesocialsg 36 37. JAN 2014MOBILE PENETRATION BY COUNTRY184%!GERMANY76%!CANADA 103%!UK 130%! FRANCE 109%!USA132%!RUSSIA133%!ITALYSOUTH KOREAPOLAND TURKEY158%!84%!UAE 252%!INDIA197%!87%!SAUDI ARABIA65%!MEXICONIGERIA110%!CHINA73%!109%!89%! 125%!JAPANTHAILANDSINGAPORE 148%!BRAZIL112%!INDONESIA134%! 141%!ARGENTINA 138%!SOUTH AFRICAWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA110%!AUSTRALIAwearesocial.sg @wearesocialsg 37 38. 134%! 133%! 132%! 130%!BRAZIL GERMANY POLAND UKWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA110%! 109%! 109%!SOUTH KOREA FRANCE JAPAN93%!NIGERIA65%!73%!TURKEYINDIA84%!MEXICO76%!87%!CHINACANADA89%!WORLD AVERAGE103%!110%!AUSTRALIAUSA112%!INDONESIA125%!138%!ARGENTINATHAILAND141%!148%!158%!SOUTH AFRICASINGAPOREITALYRUSSIASAUDI ARABIAUAE184%!197%!252%!JAN 2014MOBILE PENETRATION BY COUNTRYwearesocial.sg @wearesocialsg 38 39. INDIVIDUAL COUNTRY SNAPSHOTSWe Are Socialwearesocial.sg @wearesocialsg 39 40. ARGENTINAWe Are Socialwearesocial.sg @wearesocialsg 40 41. ARGENTINA: DATA SNAPSHOT 42,610,98193%7%!JAN 2014TOTAL POPULATIONURBANRURAL23,543,412 INTERNET USERS24,000,000 ACTIVE FACEBOOK USERS55% INTERNET PENETRATION56% FACEBOOK PENETRATION58,599,390 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU138% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 41 42. JAN 2014ARGENTINA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 11M42%3H 25MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 42 43. JAN 2014ARGENTINA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES54%4H 17M59%21%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 43 44. JAN 2014ARGENTINA: SOCIAL MEDIA USE 95%ANY SOCIAL NETWORK65% 90%FACEBOOK56% 67%GOOGLE+27% 51%TWITTERLINKEDINBADOO23% 31% 11% 25% 8%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 44 45. JAN 2014ARGENTINA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE31%86%85%25%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 45 46. AUSTRALIAWe Are Socialwearesocial.sg @wearesocialsg 46 47. AUSTRALIA: DATA SNAPSHOT 22,262,50189%TOTAL POPULATIONURBAN11%!JAN 2014RURAL18,129,727 INTERNET USERS12,800,000 ACTIVE FACEBOOK USERS81% INTERNET PENETRATION57% FACEBOOK PENETRATION24,400,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU110% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 47 48. JAN 2014AUSTRALIA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 30M59%1H 40MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 48 49. JAN 2014AUSTRALIA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES73%2H 05M55%14%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 49 50. JAN 2014AUSTRALIA: SOCIAL MEDIA USE 89%ANY SOCIAL NETWORK62% 81%FACEBOOK53% 42%TWITTER14% 30%GOOGLE+LINKEDININSTAGRAM14% 23% 11% 15% 7%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 50 51. JAN 2014AUSTRALIA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE65%90%78%41%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 51 52. BRAZILWe Are Socialwearesocial.sg @wearesocialsg 52 53. JAN 2014BRAZIL: DATA SNAPSHOT 201,009,62285%15%TOTAL POPULATIONURBANRURAL99,357,737 INTERNET USERS86,000,000 ACTIVE FACEBOOK USERS49% INTERNET PENETRATION43% FACEBOOK PENETRATION268,440,423 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU134% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 53 54. JAN 2014BRAZIL: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY6H 03M39%2H 26MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 54 55. JAN 2014BRAZIL: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES48%3H 08M59%24%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 55 56. JAN 2014BRAZIL: SOCIAL MEDIA USE 98%ANY SOCIAL NETWORK72% 94%FACEBOOK57% 75%GOOGLE+28% 56%TWITTERLINKEDINORKUT21% 54% 13% 39% 12%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 56 57. JAN 2014BRAZIL: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE26%89%82%30%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 57 58. CANADAWe Are Socialwearesocial.sg @wearesocialsg 58 59. JAN 2014CANADA: DATA SNAPSHOT 34,568,21181%19%TOTAL POPULATIONURBANRURAL29,760,764 INTERNET USERS19,000,000 ACTIVE FACEBOOK USERS26,263,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU86% INTERNET PENETRATION55% FACEBOOK PENETRATION76% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 59 60. JAN 2014CANADA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 53M58%1H 51MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 60 61. JAN 2014CANADA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES82%2H 19M46%9%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 61 62. JAN 2014CANADA: SOCIAL MEDIA USE 91%ANY SOCIAL NETWORK66% 85%FACEBOOK57% 46%TWITTERGOOGLE+LINKEDINPINTEREST22% 45% 13% 30% 11% 26% 10%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 62 63. JAN 2014CANADA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE56%89%77%27%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 63 64. CHINAWe Are Socialwearesocial.sg @wearesocialsg 64 65. JAN 2014CHINA: DATA SNAPSHOT1,349,585,83851%49%TOTAL POPULATIONURBANRURAL590,560,000 INTERNET USERS623,300,000 ACTIVE QZONE USERS44% INTERNET PENETRATION46% QZONE PENETRATION1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, CNNIC, Tencent, ITU89% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 65 66. JAN 2014CHINA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 31M43%1H 55MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 66 67. JAN 2014CHINA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES42%1H 30M51%24%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 67 68. JAN 2014CHINA: SOCIAL MEDIA USE 98%ANY SOCIAL NETWORK87% 83%SINA WEIBO62% 76%QZONE53% 75%TENCENT WEIBO51% 74%TENCENTYOUKU51% 56% 35%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 68 69. JAN 2014CHINA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE47%96%98%69%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 69 70. FRANCEWe Are Socialwearesocial.sg @wearesocialsg 70 71. JAN 2014FRANCE: DATA SNAPSHOT 65,951,61186%14%TOTAL POPULATIONURBANRURAL54,473,474 INTERNET USERS28,000,000 ACTIVE FACEBOOK USERS83% INTERNET PENETRATION42% FACEBOOK PENETRATION72,180,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU109% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 71 72. JAN 2014FRANCE: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 07M54%0H 58MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 72 73. JAN 2014FRANCE: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES68%1H 29M41%10%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 73 74. JAN 2014FRANCE: SOCIAL MEDIA USE 85%ANY SOCIAL NETWORK55% 74%FACEBOOKGOOGLE+TWITTERLINKEDINVIADEO43% 35% 11% 24% 10% 23% 5% 13% 5%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 74 75. JAN 2014FRANCE: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE42%88%74%26%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 75 76. GERMANYWe Are Socialwearesocial.sg @wearesocialsg 76 77. JAN 2014GERMANY: DATA SNAPSHOT 81,147,26574%26%TOTAL POPULATIONURBANRURAL68,296,919 INTERNET USERS28,000,000 ACTIVE FACEBOOK USERS84% INTERNET PENETRATION35% FACEBOOK PENETRATION107,700,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU133% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 77 78. JAN 2014GERMANY: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY3H 46M62%1H 27MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 78 79. JAN 2014GERMANY: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES74%1H 25M46%13%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 79 80. JAN 2014GERMANY: SOCIAL MEDIA USE 81%ANY SOCIAL NETWORK52% 72%FACEBOOKTWITTERGOOGLE+OTHERINSTAGRAM45% 32% 8% 21% 7% 8% 2% 7% 2%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 80 81. JAN 2014GERMANY: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE40%88%76%32%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 81 82. INDIAWe Are Socialwearesocial.sg @wearesocialsg 82 83. JAN 2014INDIA: DATA SNAPSHOT1,220,800,35931%69%TOTAL POPULATIONURBANRURAL151,598,994 INTERNET USERS90,000,00012% INTERNET PENETRATION7%ACTIVE FACEBOOK USERSFACEBOOK PENETRATION893,862,00073%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA FactbookMOBILE PENETRATIONwearesocial.sg @wearesocialsg 83 84. JAN 2014INDIA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 54M11%2H 36MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 84 85. JAN 2014INDIA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES12%2H 26M57%29%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 85 86. JAN 2014INDIA: SOCIAL MEDIA USE 97%ANY SOCIAL NETWORK72% 94%FACEBOOK55% 78%GOOGLE+35% 67%TWITTER30% 54%LINKEDINORKUT24% 51% 17%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 86 87. JAN 2014INDIA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE13%95%91%54%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 87 88. INDONESIAWe Are Socialwearesocial.sg @wearesocialsg 88 89. JAN 2014INDONESIA: DATA SNAPSHOT 251,160,12451%49%TOTAL POPULATIONURBANRURAL38,191,873 INTERNET USERS62,000,000 ACTIVE FACEBOOK USERS15% INTERNET PENETRATION25% FACEBOOK PENETRATION281,963,665 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU112% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 89 90. JAN 2014INDONESIA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 27M14%2H 30MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 90 91. JAN 2014INDONESIA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES15%2H 54M74%32%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 91 92. JAN 2014INDONESIA: SOCIAL MEDIA USE 98%ANY SOCIAL NETWORK79% 93%FACEBOOK59% 80%TWITTER41% 74%GOOGLE+LINKEDININSTAGRAM33% 39% 15% 32% 12%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 92 93. JAN 2014INDONESIA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE14%94%95%57%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 93 94. ITALYWe Are Socialwearesocial.sg @wearesocialsg 94 95. JAN 2014ITALY: DATA SNAPSHOT 61,482,29768%32%TOTAL POPULATIONURBANRURAL35,531,527 INTERNET USERS26,000,000 ACTIVE FACEBOOK USERS58% INTERNET PENETRATION42% FACEBOOK PENETRATION97,226,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU158% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 95 96. JAN 2014ITALY: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 42M46%1H 59MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 96 97. JAN 2014ITALY: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES54%2H 29M47%16%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 97 98. JAN 2014ITALY: SOCIAL MEDIA USE 92%ANY SOCIAL NETWORK61% 83%FACEBOOK49% 53%GOOGLE+16% 41%TWITTERLINKEDININSTAGRAM15% 24% 9% 17% 8%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 98 99. JAN 2014ITALY: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE41%92%84%30%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 99 100. JAPANWe Are Socialwearesocial.sg @wearesocialsg 100 101. JAPAN: DATA SNAPSHOT 127,253,07591%9%!JAN 2014TOTAL POPULATIONURBANRURAL100,684,474 INTERNET USERS22,000,000 ACTIVE FACEBOOK USERS79% INTERNET PENETRATION17% FACEBOOK PENETRATION138,362,823 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU109% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 101 102. JAN 2014JAPAN: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY3H 27M48%1H 01MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 102 103. JAN 2014JAPAN: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES58%0H 45M11%5%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 103 104. JAN 2014JAPAN: SOCIAL MEDIA USE 66%ANY SOCIAL NETWORK42% 39%TWITTER22% 38%FACEBOOKMIXIGOOGLE+TUMBLR22% 25% 8% 17% 2% 2% 1%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 104 105. JAN 2014JAPAN: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE25%89%81%44%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 105 106. MEXICOWe Are Socialwearesocial.sg @wearesocialsg 106 107. JAN 2014MEXICO: DATA SNAPSHOT 116,220,94778%22%TOTAL POPULATIONURBANRURAL44,173,551 INTERNET USERS50,000,000 ACTIVE FACEBOOK USERS38% INTERNET PENETRATION43% FACEBOOK PENETRATION100,785,917 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU87% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 107 108. JAN 2014MEXICO: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 22M33%3H 10MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 108 109. JAN 2014MEXICO: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES37%3H 46M59%21%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 109 110. JAN 2014MEXICO: SOCIAL MEDIA USE 98%ANY SOCIAL NETWORK72% 94%FACEBOOK61% 74%GOOGLE+29% 62%TWITTERLINKEDININSTAGRAM27% 36% 12% 28% 8%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 110 111. JAN 2014MEXICO: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE37%95%91%39%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 111 112. NIGERIAWe Are Socialwearesocial.sg @wearesocialsg 112 113. JAN 2014NIGERIA: DATA SNAPSHOT 174,507,53950%50%TOTAL POPULATIONURBANRURAL55,930,391 INTERNET USERS11,200,000 ACTIVE FACEBOOK USERS114,000,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU32% INTERNET PENETRATION6% FACEBOOK PENETRATION65% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 113 114. POLANDWe Are Socialwearesocial.sg @wearesocialsg 114 115. JAN 2014POLAND: DATA SNAPSHOT 38,383,80961%39%TOTAL POPULATIONURBANRURAL24,969,935 INTERNET USERS11,800,000 ACTIVE FACEBOOK USERS65% INTERNET PENETRATION31% FACEBOOK PENETRATION50,840,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU132% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 115 116. JAN 2014POLAND: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 59M45%1H 21MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 116 117. JAN 2014POLAND: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES56%1H 37M27%9%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 117 118. JAN 2014POLAND: SOCIAL MEDIA USE 90%ANY SOCIAL NETWORK77% 74%FACEBOOK59% 55%NASZAKLASA29% 46%GOOGLE+TWITTERLINKEDIN26% 18% 10% 12% 5%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 118 119. JAN 2014POLAND: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE35%90%78%28%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 119 120. RUSSIAWe Are Socialwearesocial.sg @wearesocialsg 120 121. JAN 2014RUSSIA: DATA SNAPSHOT 142,500,48274%26%TOTAL POPULATIONURBANRURAL75,926,004 INTERNET USERS46,800,000 ACTIVE VKONTAKTE USERS53% INTERNET PENETRATION33% VKONTAKTE PENETRATION261,886,329 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU184% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 121 122. JAN 2014RUSSIA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 56M36%1H 22MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 122 123. JAN 2014RUSSIA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES50%2H 11M46%12%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 123 124. JAN 2014RUSSIA: SOCIAL MEDIA USE 94%ANY SOCIAL NETWORK80% 75%VKONTAKTE52% 69%ODNOKLASSNIKI44% 68%FACEBOOK41% 52%GOOGLE+TWITTER24% 39% 18%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 124 125. JAN 2014RUSSIA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE36%93%82%39%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 125 126. SAUDI ARABIAWe Are Socialwearesocial.sg @wearesocialsg 126 127. JAN 2014SAUDI ARABIA: DATA SNAPSHOT 26,939,58382%18%TOTAL POPULATIONURBANRURAL14,328,632 INTERNET USERS7,600,000 ACTIVE FACEBOOK USERS53% INTERNET PENETRATION28% FACEBOOK PENETRATION53,012,322 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU197% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 127 128. JAN 2014SAUDI ARABIA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 57M47%3H 01MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 128 129. JAN 2014SAUDI ARABIA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES51%2H 48M51%20%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 129 130. JAN 2014SAUDI ARABIA: SOCIAL MEDIA USE 94%ANY SOCIAL NETWORK66% 89%FACEBOOK55% 77%TWITTER41% 75%GOOGLE+INSTAGRAMLINKEDIN32% 33% 16% 31% 13%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 130 131. JAN 2014SAUDI ARABIA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE73%89%83%31%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 131 132. SINGAPOREWe Are Socialwearesocial.sg @wearesocialsg 132 133. JAN 2014SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION100% URBAN3,971,318 INTERNET USERS3,200,000 ACTIVE FACEBOOK USERS73% INTERNET PENETRATION59% FACEBOOK PENETRATION8,063,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU148% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 133 134. JAN 2014SINGAPORE: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 16M64%1H 57MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 134 135. JAN 2014SINGAPORE: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES70%2H 10M49%18%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 135 136. JAN 2014SINGAPORE: SOCIAL MEDIA USE 96%ANY SOCIAL NETWORK68% 92%FACEBOOK59% 54%TWITTER19% 45%GOOGLE+LINKEDININSTAGRAM18% 36% 13% 25% 12%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 136 137. JAN 2014SINGAPORE: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE72%96%87%44%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 137 138. SOUTH AFRICAWe Are Socialwearesocial.sg @wearesocialsg 138 139. JAN 2014SOUTH AFRICA: DATA SNAPSHOT 48,601,09862%38%TOTAL POPULATIONURBANRURAL20,012,275 INTERNET USERS9,800,000 ACTIVE FACEBOOK USERS41% INTERNET PENETRATION20% FACEBOOK PENETRATION68,394,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU141% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 139 140. JAN 2014SOUTH AFRICA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 37M38%2H 29MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 140 141. JAN 2014SOUTH AFRICA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES40%3H 02M59%19%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 141 142. JAN 2014SOUTH AFRICA: SOCIAL MEDIA USE 97%ANY SOCIAL NETWORK81% 92%FACEBOOK71% 69%GOOGLE+35% 62%TWITTER35% 49%LINKEDINPINTEREST25% 34% 13%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 142 143. JAN 2014SOUTH AFRICA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE40%92%89%30%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 143 144. SOUTH KOREAWe Are Socialwearesocial.sg @wearesocialsg 144 145. JAN 2014SOUTH KOREA: DATA SNAPSHOT 48,955,20383%17%TOTAL POPULATIONURBANRURAL41,091,681 INTERNET USERS13,000,000 ACTIVE FACEBOOK USERS84% INTERNET PENETRATION27% FACEBOOK PENETRATION53,624,427 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU110% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 145 146. JAN 2014SOUTH KOREA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY3H 27M75%1H 35MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 146 147. JAN 2014SOUTH KOREA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES74%1H 01M37%17%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 147 148. JAN 2014SOUTH KOREA: SOCIAL MEDIA USE 84%ANY SOCIAL NETWORK48% 75%FACEBOOK36% 56%TWITTERGOOGLE+ME2DAYNATE CONNECT22% 38% 7% 33% 7% 8% 1%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 148 149. JAN 2014SOUTH KOREA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE73%94%94%56%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 149 150. THAILANDWe Are Socialwearesocial.sg @wearesocialsg 150 151. JAN 2014THAILAND: DATA SNAPSHOT 67,448,12034%66%TOTAL POPULATIONURBANRURAL17,779,139 INTERNET USERS24,000,000 ACTIVE FACEBOOK USERS26% INTERNET PENETRATION36% FACEBOOK PENETRATION84,075,036 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU125% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 151 152. JAN 2014THAILAND: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 07M24%3H 04MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 152 153. JAN 2014THAILAND: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES25%3H 39M50%36%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 153 154. JAN 2014THAILAND: SOCIAL MEDIA USE 97%ANY SOCIAL NETWORK76% 96%FACEBOOK68% 69%GOOGLE+36% 57%TWITTER32% 40%INSTAGRAMLINKEDIN22% 23% 7%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 154 155. JAN 2014THAILAND: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE31%95%94%51%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 155 156. TURKEYWe Are Socialwearesocial.sg @wearesocialsg 156 157. JAN 2014TURKEY: DATA SNAPSHOT 80,694,48572%28%TOTAL POPULATIONURBANRURAL35,990,932 INTERNET USERS45% INTERNET PENETRATION36,000,00045%ACTIVE FACEBOOK USERSFACEBOOK PENETRATION68,000,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU84% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 157 158. JAN 2014TURKEY: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 51M36%1H 53MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 158 159. JAN 2014TURKEY: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES44%2H 32M51%26%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 159 160. JAN 2014TURKEY: SOCIAL MEDIA USE 97%ANY SOCIAL NETWORK75% 93%FACEBOOK60% 72%TWITTER34% 70%GOOGLE+LINKEDININSTAGRAM28% 33% 11% 26% 11%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 160 161. JAN 2014TURKEY: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE30%95%92%43%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 161 162. UNITED ARAB EMIRATESWe Are Socialwearesocial.sg @wearesocialsg 162 163. JAN 2014UAE: DATA SNAPSHOT 5,473,97284%16%TOTAL POPULATIONURBANRURAL4,517,169 INTERNET USERS83% INTERNET PENETRATION4,400,000 ACTIVE FACEBOOK USERS80% FACEBOOK PENETRATION13,775,252 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU252% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 163 164. JAN 2014UAE: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 12M71%2H 57MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 164 165. JAN 2014UAE: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES81%3H 17M52%22%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 165 166. JAN 2014UAE: SOCIAL MEDIA USE 96%ANY SOCIAL NETWORK67% 93%FACEBOOK53% 73%GOOGLE+32% 64%TWITTER27% 49%LINKEDININSTAGRAM22% 26% 10%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 166 167. JAN 2014UAE: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE74%90%82%38%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 167 168. UNITED KINGDOMWe Are Socialwearesocial.sg @wearesocialsg 168 169. JAN 2014UK: DATA SNAPSHOT 63,395,57480%20%TOTAL POPULATIONURBANRURAL54,861,245 INTERNET USERS36,000,000 ACTIVE FACEBOOK USERS87% INTERNET PENETRATION57% FACEBOOK PENETRATION82,109,000 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU130% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 169 170. JAN 2014UK: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY4H 11M64%1H 32MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 170 171. JAN 2014UK: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES76%1H 51M45%9%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 171 172. JAN 2014UK: SOCIAL MEDIA USE 87%ANY SOCIAL NETWORK63% 79%FACEBOOK54% 44%TWITTERGOOGLE+LINKEDININSTAGRAM24% 33% 10% 22% 9% 13% 7%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 172 173. JAN 2014UK: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE62%87%73%39%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 173 174. UNITED STATES OF AMERICAWe Are Socialwearesocial.sg @wearesocialsg 174 175. JAN 2014USA: DATA SNAPSHOT 316,668,56782%18%TOTAL POPULATIONURBANRURAL254,295,536 INTERNET USERS178,000,000 ACTIVE FACEBOOK USERS80% INTERNET PENETRATION56% FACEBOOK PENETRATION327,577,529 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU103% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 175 176. JAN 2014USA: INTERNET INDICATORSAVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOPMOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATIONAVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY5H 13M60%2H 25MWe Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 176 177. JAN 2014USA: SOCIAL INDICATORSSOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONAVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAYPERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONEPERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES75%2H 17M54%15%We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11wearesocial.sg @wearesocialsg 177 178. JAN 2014USA: SOCIAL MEDIA USE 92%ANY SOCIAL NETWORK67% 85%FACEBOOK56% 46%TWITTER22% 44%GOOGLE+PINTERESTLINKEDIN17% 33% 16% 30% 11%We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.OWN AN ACCOUNT USED IN THE PAST MONTHwearesocial.sg @wearesocialsg 178 179. JAN 2014USA: SMARTPHONE USAGESMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATIONSMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONESMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONESMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE56%94%77%46%We Are Social Source: Googles Our Mobile Planet Reportwearesocial.sg @wearesocialsg 179 180. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Googles Our Mobile Planet Report from May 2013. We Are Socialwearesocial.sg @wearesocialsg 180 181. FIND OUT MORE AT WEARESOCIAL.SG We Are Socialwearesocial.sg @wearesocialsg 181 182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.We Are SocialMaking Friends & Inuencing People 45 183. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are SocialMaking Friends & Inuencing People 46