Digital, social & mobile

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Digital, social & mobile Analytic

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  • 1. SOCIAL 8: MOBILE L 2014 GLOBAL STATS

2. GLOBAL DIGITAI.STATISTICS TOTAL GLOBAL ACTIVE ACTIVE SOCIAL UNIOUE ACTIVE ACTIVE MOBILE POPULATlON INTERNET USERS MEDIA USERS MOBILE USERS SOCIAL USERS7.18 2.95 2.03 3.61 1.56BILLION BILLION BILLION BILLION BILLIONURBAN POP:52% PENETRATION:41% PENETRATION:28% PENETRATION:50% PENETRATION:22%Wc Ara Socal SourcnUSCvmuIuroamlnlovmwStmx. Focubnnl, Tonccnl. Vknnluktn. GSMAnu-Iligonto @wearosocialsg Globolsocial ' O 3. 983, TOP CHAT APP USER NUMBERSWHATSAPP WECHATLINE KAKAOTALK MONTHLY MONTHLYREGISTERED REGISTEREDACTIVE USERS ACTIVE USE RSUSERS USERS600M | +38MH90M 1HOMMONTHLY ACTIVE USERSTOTAL REGISTERED USERS Wc Are Socio!- Sources:lotest officia!compong finonciul reports httgn/ lweoresocialag - Qweoresocialsg 4. AUG201.,ACTIVE USERS BY SOCIAL PLATFORMBASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS.lN MILLIONS FACEBOOK 1,370 ore 00 ZONE 645WHATSAPP WECHAT 000040L| NKED| N 300TWWTERI SOCIALNETWORK TUMBLR I MESSENGER/ CHAT APP TENCENT WEIBO 720Wc Aro Socld - Sources:most recent user dato in compony presa releuses.correct as ai August 201% hlbdlwocnsodclsg - Qmanooelulsg 5. DIGITAL m INDONESIA - TOTAL ACTIVE ACTIVE SOCIAL ACTIVE MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS251.2 71.2 70.0 319.3 l+8.0MII. L|ON MILLION MILLION MILLION MILLIONURBAN POP:51% PENETRATION:28% PENETRATION:28% PENETRATIONE 125% PENETRATION:16%we Are socia!- Sources:us Canova Bureau.ssociotion 0+ Indonescnn Internet Provider!(Al-UH).Focebook.GSMA Intelligence @w9aresoc| a|sg 6. AUG 201.,DIGITAL IN SINGAPORE TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS 5.'+0 '+. '+5 '+.00 8.'+0MILLION MILLION MILLION MILLIONURBAN POP:100% PENETRATION:82% PENETRATION:74% PENETRATION:156%WC AG- Sources:SingStat.InlernatLIveStuts.Facebook.GSMA lntelligence @WGCI'OSOCCISQ 7. DIGITAL IN CHINA - TOTAL ACTIVE ACTIVE SOCIAL ACTIVE MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS1,366 6l|2 6ll5 1,260 +97 MILLION MILLION MILLION MILLION MILLIONPENETRATION:53% PENETRAT| ON: '+7% PENETRATIONHUVo PENETRATION:92% PENETRATION:36%Wc Are Socia!- Sources:Ofcol Chino PopuIuon Cock.Intemetivescts.Tenoent.Ercuon.More nfo:ImpJ/ mamsoeaug @wearesoclalsg 8. DIGITAL IN AUSTRALIA TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS 22.3 21.2 13.'+ 29.9MILLION MILLION MILLION MILLIONURBAN POP:89% PENETRATION:95% PENETRATION:60% PENETRATION:139%WC AG' Sourcee:US Census Bureau.Imetnelliveslats.Fucebouk.GSMA Imeligence @WQCI'CSOCIC'SQ 9. TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS URBAN POP:97% PENETRATION:90% PENETRATION:5H% PENETRATION:123%We Are SOCIO SOUT- L5 Ceraus Suecu.Iv-r-meriuebvnts.Fuceboo.CvSM nteI per-ce WEGTGSOCICISQ 10. DIGITAL IN BARBADOS "I TOTAL ACTIVE ACTIVE SOCIAL ACTIVE MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS290K 225K 138K 352K 108KURBAN POP:IV/ o PENETRATION:78% PENETRATION:H8/ o PENETRATION:122% PENETRATION:37% WC Af- S ooooo s:US Camus Bureau.Wikipeda.Imemethvestuts.lnlemetworldStols.Focebook.GSMA lntelhgence MCTGSOCICSQ 11. DIGITAL IN KENYA E!TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS'+'+.0 16.7 '+.0 31.3MILLION MILLION MILLION MILLIONURBAN POP:29% PENETRATION:38% PENETRATION:9% PENETRATION:71% wC AC' Sources:CIA Foctbook.Inxemetlivastots.Forebeol.GSMA Intecgence @WCCI'CCCCICSQ 12. DIGITAL IN PAKISTAN I C TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS193.2 20.1 16.2 13H.8MILLION MILLION MILLION MILLIONURBAN POP:36% PENETRATION:10% PENETRATION:8% PENETRATION:70% Wc AC Sourcee:US Censns Bureau.Inuwnelliveslas.Fucebouk.GSMA Inxelgence @WCCI'CSCCICSQ 13. DIGITAL IN THE PHILIPPINES TOTAL INTERNET ACTIVE SOCIAL ACTIVE MOBILE POPULATION USERS MEDIA USERS SUBSCRIPTIONS 105.7 39.5 138.0 109.3MILLION MILLION MILLION MILLIONURBAN POP:'+9% PENETRATION:37% PENETRATION:36% PENETRATION:103%Wc Are Sociul - Sources:us Census Bureau.InuwnetLiveStOts.FucebouLGSMA Intelligenoa @wearesocIuIsg