Digital, Social & Mobile in APAC in 2015

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  • @wearesocialsg 1

    DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORES COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS

    we are social

    SIMON KEMP WE ARE SOCIAL MARCH 2015

  • @wearesocialsg 2

  • @wearesocialsg 3

    COUNTRIES DETAILED IN THIS REPORT

    01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

    01!

    30!

    02!

    03!

    07!

    08!

    09!

    04!

    05!

    06!

    10!

    11!

    12!13!

    17!

    18!

    19!

    14!15!

    16!

    20!

    21!

    22!

    23!

    27!

    28!

    29!

    24!

    25!

    26!

  • @wearesocialsg 4

    CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD

  • @wearesocialsg 5

    JOIN THE DISCUSSION ON TWITTER:

    @wearesocialsg

    @iabsg

    #APACDigital

  • @wearesocialsg 6

    GLOBAL OVERVIEW

  • @wearesocialsg 7

    GLOBAL DIGITAL SNAPSHOT

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    BILLION BILLION BILLION BILLION BILLION

    A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    7.219

    MAR 2015

    URBANISATION: 53%

    3.038

    PENETRATION: 42%

    2.126

    PENETRATION: 29%

    3.679

    PENETRATION: 51%

    1.753

    PENETRATION: 24%

  • @wearesocialsg 8

    SHARE OF GLOBAL USERS MAR 2015

    NORTH AMERICA

    5% 10%

    10% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    8% 7%

    WEST EUROPE

    6% 9%

    11% 7% CENTRAL ASIA

    1%

  • @wearesocialsg 9

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    INTERNET USE MAR 2015

    42%

    88%!

    56%!26%!

    36%!

    81%!

    58%!

    52%!

    69%!

    43%!

    39%!

    19%!

    36%!

    REGIONAL INTERNET PENETRATION FIGURES

    Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

  • @wearesocialsg 10

    MAR 2015

    NUMBER OF EMAILS SENT

    EACH DAY

    NUMBER OF GOOGLE SEARCHES

    CONDUCTED EACH DAY

    NUMBER OF VIDEOS WATCHED ON

    YOUTUBE EACH DAY

    NUMBER OF SKYPE CALLS

    MADE EACH DAY

    BASED ON AVERAGE DAILY GLOBAL ACTIVITY DAILY INTERNET ACTIVITY

    BILLION BILLION BILLION MILLION

    Source: InternetLiveStats Q1 2015

    205 3.5 8.4 145

  • @wearesocialsg 11

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    SOCIAL MEDIA USE MAR 2015

    29%

    59%!

    49%!10%!

    18%!

    47%!

    46%!

    43%!

    45%!

    39%!

    5%!

    10%!

    34%!

    TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  • @wearesocialsg 12

    ACTIVE USERS BY SOCIAL PLATFORM MAR 2015

    Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings.

    MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    1,415 !

    829 !

    700 !

    629 !

    500 !

    468 !

    300 !

    300 !

    300 !

    300 !

    288 !

    236 !

    230 !

    200 !

    181 !

    167 !

    100 !

    100 !

    93 !

    91 !

    FACEBOOK

    QQ

    WHATSAPP

    QZONE

    FACEBOOK MESSENGER

    WECHAT

    SKYPE

    INSTAGRAM

    BAIDU TIEBA

    GOOGLE+

    TWITTER

    VIBER

    TUMBLR

    SNAPCHAT

    LINE

    SINA WEIBO

    YY

    VKONTAKTE

    LINKEDIN

    BBM

  • @wearesocialsg 13

    MAR 2015 DAILY SOCIAL MEDIA ACTIVITY

    BASED ON AVERAGE DAILY GLOBAL ACTIVITY

    NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK

    NUMBER OF MESSAGES SENT VIA

    WHATSAPP EACH DAY

    NUMBER OF TWEETS POSTED TO TWITTER

    EACH DAY

    NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY

    BILLION BILLION MILLION MILLION

    Sources: Facebook blog; InternetLiveStats

    3 30 755 70

  • @wearesocialsg 14

    MAR 2015 FACEBOOK USE BY DEVICE

    BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS

    ACTIVE ACCOUNTS ACCESSING VIA DESKTOP

    & LAPTOP COMPUTERS

    ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES

    ACTIVE ACCOUNTS ACCESSING VIA

    FEATURE PHONES

    ACTIVE ACCOUNTS ACCESSING VIA

    TABLETS

    # #

    PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:

    # #

    Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage.

    889M 976M 357M 203M 63% 69% 26% 14%

  • @wearesocialsg 15

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE SOCIAL MAR 2015

    24%

    51%!

    41%!8%!

    16%!

    40%!

    30%!

    35%!

    40%!

    34%!

    2%!

    9%!

    29%!

    ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  • @wearesocialsg 16

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE CONNECTIONS MAR 2015

    98%

    100%!

    125%!79%!

    123%!

    125%!

    139%!

    97%!

    108%!

    91%!

    113%!

    77%!

    119%!

    MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.

  • @wearesocialsg 17

    MOBILE USERS vs. CONNECTIONS

    # #

    TOTAL NUMBER OF MOBILE

    USERS (UNIQUE INDIVIDUALS)

    MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS (CONNECTIONS)

    AVERAGE NUMBER OF MOBILE

    SUBSCRIPTIONS PER UNIQUE USER

    MAR 2015

    Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015

    3.68B 51% 7.09B 1.93

  • @wearesocialsg 18

    MAR 2015

    MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF MOBILE CONNECTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)

    MOBILE PHONES

    #

    BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)

    Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data

    98% 39% 77% 23% 7.1B

  • @wearesocialsg 19

    MAR 2015 MOBILE CONNECTIONS BY DEVICE

    TOTAL NUMBER OF SMARTPHONE CONNECTIONS

    TOTAL NUMBER OF GLOBAL MOBILE

    CONNECTIONS

    SMARTPHONE CONNECTIONS AS A

    PERCENTAGE OF TOTAL CONNECTIONS

    TOTAL NUMBER OF FEATURE-PHONE

    CONNECTIONS

    FEATURE-PHONE CONNECTIONS AS A

    PERCENTAGE OF TOTAL CONNECTIONS

    BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD

    Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: other devices account for 300M connections (4%)

    # # #

    2.7B 58% 38% 4.1B 7.1B

  • @wearesocialsg 20

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    MOBILE BROADBAND MAR 2015

    38%

    84%!

    57%!16%!

    33%!

    85%!

    53%!

    53%!

    83%!

    31%!

    21%!

    8%!

    48%!

    ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS

    Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.

  • @wearesocialsg 21

    REGIONAL OVERVIEWS

  • @wearesocialsg 22

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    4,026

    URBANISATION: 45%

    1,436

    PENETRATION: 36%

    1,088

    PENETRATION: 27%

    3,722

    vs. POPULATION: 92%

    906

    PENETRATION: 22%

    DIGITAL IN ASIA-PACIFIC

  • @wearesocialsg 23

    DIGITAL GROWTH IN APAC

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014

    MAR 2015

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014

    MILLION MILLION MILLION MILLION MILLION +144 +180 +118 +375 +219

    +3.7% +14.3% +12.2% +11.2% +31.9%

  • @wearesocialsg 24

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,136

    URBANISATION: 40%

    298

    PENETRATION: 26%

    109

    PENETRATION: 10%

    900

    vs. POPULATION: 79%

    93

    PENETRATION: 8%

    DIGITAL IN AFRICA

  • @wearesocialsg 25

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    980

    URBANISATION: 81%

    633

    PENETRATION: 65%

    495

    PENETRATION: 50%

    1,068

    vs. POPULATION: 109%

    422

    PENETRATION: 43%

    DIGITAL IN THE AMERICAS

  • @wearesocialsg 26

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    839

    URBANISATION: 72%

    584

    PENETRATION: 70%

    391

    PENETRATION: 47%

    1,104

    vs. POPULATION: 132%

    295

    PENETRATION: 35%

    DIGITAL IN EUROPE

  • @wearesocialsg 27

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    239

    URBANISATION: 67%

    87

    PENETRATION: 36%

    43

    PENETRATION: 18%

    294

    vs. POPULATION: 123%

    38

    PENETRATION: 16%

    DIGITAL IN THE MIDDLE EAST

  • @wearesocialsg 28

    APAC REGIONAL OVERVIEWS

  • @wearesocialsg 29

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    28.3

    URBANISATION: 89%

    25.3

    PENETRATION: 89%

    16.4

    PENETRATION: 58%

    35.7

    vs. POPULATION: 126%

    14.6

    PENETRATION: 52%

    DIGITAL IN AUSTRALIA & NEW ZEALAND

  • @wearesocialsg 30

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    66.9

    URBANISATION: 40%

    25.8

    PENETRATION: 39%

    3.1

    PENETRATION: 5%

    75.6

    vs. POPULATION: 113%

    1.4

    PENETRATION: 2%

    DIGITAL IN CENTRAL ASIA

  • @wearesocialsg 31

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,606

    URBANISATION: 59%

    829

    PENETRATION: 52%

    691

    PENETRATION: 43%

    1,565

    vs. POPULATION: 97%

    562

    PENETRATION: 35%

    DIGITAL IN EAST ASIA

  • @wearesocialsg 32

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    10.54

    URBANISATION: 22%

    1.45

    PENETRATION: 14%

    1.21

    PENETRATION: 11%

    6.46

    vs. POPULATION: 61%

    1.02

    PENETRATION: 10%

    DIGITAL IN THE PACIFIC

  • @wearesocialsg 33

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    623

    URBANISATION: 45%

    225

    PENETRATION: 36%

    209

    PENETRATION: 34%

    744

    vs. POPULATION: 119%

    182

    PENETRATION: 29%

    DIGITAL IN SOUTHEAST ASIA

  • @wearesocialsg 34

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    MAR 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,691

    URBANISATION: 31%

    329

    PENETRATION: 19%

    166

    PENETRATION: 10%

    1,296

    vs. POPULATION: 77%

    144

    PENETRATION: 9%

    DIGITAL IN SOUTH ASIA

  • @wearesocialsg 35

    APAC INTERNET USAGE

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    GLOBAL AVERAGE:

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    THAILAND

    APAC INTERNET USE MAR 2015

    42%

    81%!

    86%!88%!

    47%!

    28%!

    19%!

    51%!

    24%!

    15%!

    45%!54%!

    44%!66%!

    79%! 80%!26%!

    21%!

    36%!

    1%!

    89%!

    91%!

    39%!

    6%!

    Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

    NATIONAL INTERNET PENETRATION FIGURES

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    APAC INTERNET USE MAR 2015

    Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.

    NATIONAL INTERNET PENETRATION FIGURES

    91%!

    89%!

    88%!

    86%!

    81%!

    81%!

    80%!

    79%!

    66%!

    61%!

    54%!

    51%!

    47%!

    45%!

    44%!

    39%!

    36%!

    31%!

    29%!

    28%!

    26%!

    25%!

    24%!

    21%!

    19%!

    15%!

    13%!

    6%!

    5%!

    1%!

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