digital, social & mobile in apac in 2015
TRANSCRIPT
@wearesocialsg • 1
DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE’S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS
we are social
SIMON KEMP • WE ARE SOCIAL • MARCH 2015
@wearesocialsg • 3
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
01!
30!
02!
03!
07!
08!
09!
04!
05!
06!
10!
11!
12!13!
17!
18!
19!
14!15!
16!
20!
21!
22!
23!
27!
28!
29!
24!
25!
26!
@wearesocialsg • 4
CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
@wearesocialsg • 5
JOIN THE DISCUSSION ON TWITTER:
@wearesocialsg
@iabsg
#APACDigital
@wearesocialsg • 6
GLOBAL OVERVIEW
@wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.219
MAR 2015
URBANISATION: 53%
3.038
PENETRATION: 42%
2.126
PENETRATION: 29%
3.679
PENETRATION: 51%
1.753
PENETRATION: 24%
@wearesocialsg • 8
SHARE OF GLOBAL USERS MAR 2015
NORTH AMERICA
5% 10%
10% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
8% 7%
WEST EUROPE
6% 9%
11% 7% CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
27% 22%
SOUTH ASIA
23% 8%
11% 18%
MIDDLE EAST
3% 2%
3% 4%
AFRICA
16% 5%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA USERS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
7% 10%
EAST EUROPE
6% 9%
8% 8%
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 9
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WEST EUROPE
EAST EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
GLOBAL AVERAGE:
INTERNET USE MAR 2015
42%
88%!
56%!26%!
36%!
81%!
58%!
52%!
69%!
43%!
39%!
19%!
36%!
REGIONAL INTERNET PENETRATION FIGURES
Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
@wearesocialsg • 10
MAR 2015
NUMBER OF EMAILS SENT
EACH DAY
NUMBER OF GOOGLE SEARCHES
CONDUCTED EACH DAY
NUMBER OF VIDEOS WATCHED ON
YOUTUBE EACH DAY
NUMBER OF SKYPE CALLS
MADE EACH DAY
BASED ON AVERAGE DAILY GLOBAL ACTIVITY DAILY INTERNET ACTIVITY
BILLION BILLION BILLION MILLION
Source: InternetLiveStats Q1 2015
205 3.5 8.4 145
@wearesocialsg • 11
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WEST EUROPE
EAST EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
GLOBAL AVERAGE:
SOCIAL MEDIA USE MAR 2015
29%
59%!
49%!10%!
18%!
47%!
46%!
43%!
45%!
39%!
5%!
10%!
34%!
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
@wearesocialsg • 12
ACTIVE USERS BY SOCIAL PLATFORM MAR 2015
Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings.
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,415 !
829 !
700 !
629 !
500 !
468 !
300 !
300 !
300 !
300 !
288 !
236 !
230 !
200 !
181 !
167 !
100 !
100 !
93 !
91 !
QZONE
FACEBOOK MESSENGER
SKYPE
BAIDU TIEBA
GOOGLE+
VIBER
TUMBLR
SNAPCHAT
LINE
SINA WEIBO
YY
VKONTAKTE
BBM
@wearesocialsg • 13
MAR 2015 DAILY SOCIAL MEDIA ACTIVITY
BASED ON AVERAGE DAILY GLOBAL ACTIVITY
NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK
NUMBER OF MESSAGES SENT VIA
WHATSAPP EACH DAY
NUMBER OF TWEETS POSTED TO TWITTER
EACH DAY
NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY
BILLION BILLION MILLION MILLION
Sources: Facebook blog; InternetLiveStats
3 30 755 70
@wearesocialsg • 14
MAR 2015 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS ACCESSING VIA DESKTOP
& LAPTOP COMPUTERS
ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES
ACTIVE ACCOUNTS ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS ACCESSING VIA
TABLETS
# #
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
# #
Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage.
889M 976M 357M 203M 63% 69% 26% 14%
@wearesocialsg • 15
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WEST EUROPE
EAST EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
GLOBAL AVERAGE:
MOBILE SOCIAL MAR 2015
24%
51%!
41%!8%!
16%!
40%!
30%!
35%!
40%!
34%!
2%!
9%!
29%!
ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
@wearesocialsg • 16
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WEST EUROPE
EAST EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
GLOBAL AVERAGE:
MOBILE CONNECTIONS MAR 2015
98%
100%!
125%!79%!
123%!
125%!
139%!
97%!
108%!
91%!
113%!
77%!
119%!
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.
@wearesocialsg • 17
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER OF MOBILE
USERS (UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS (CONNECTIONS)
AVERAGE NUMBER OF MOBILE
SUBSCRIPTIONS PER UNIQUE USER
MAR 2015
Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
3.68B 51% 7.09B 1.93
@wearesocialsg • 18
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
98% 39% 77% 23% 7.1B
@wearesocialsg • 19
MAR 2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER OF SMARTPHONE CONNECTIONS
TOTAL NUMBER OF GLOBAL MOBILE
CONNECTIONS
SMARTPHONE CONNECTIONS AS A
PERCENTAGE OF TOTAL CONNECTIONS
TOTAL NUMBER OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE CONNECTIONS AS A
PERCENTAGE OF TOTAL CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: ‘other’ devices account for 300M connections (4%)
# # #
2.7B 58% 38% 4.1B 7.1B
@wearesocialsg • 20
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WEST EUROPE
EAST EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
GLOBAL AVERAGE:
MOBILE BROADBAND MAR 2015
38%
84%!
57%!16%!
33%!
85%!
53%!
53%!
83%!
31%!
21%!
8%!
48%!
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
@wearesocialsg • 21
REGIONAL OVERVIEWS
@wearesocialsg • 22
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
4,026
URBANISATION: 45%
1,436
PENETRATION: 36%
1,088
PENETRATION: 27%
3,722
vs. POPULATION: 92%
906
PENETRATION: 22%
DIGITAL IN ASIA-PACIFIC
@wearesocialsg • 23
DIGITAL GROWTH IN APAC
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014
MAR 2015
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
MILLION MILLION MILLION MILLION MILLION +144 +180 +118 +375 +219
+3.7% +14.3% +12.2% +11.2% +31.9%
@wearesocialsg • 24
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,136
URBANISATION: 40%
298
PENETRATION: 26%
109
PENETRATION: 10%
900
vs. POPULATION: 79%
93
PENETRATION: 8%
DIGITAL IN AFRICA
@wearesocialsg • 25
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
980
URBANISATION: 81%
633
PENETRATION: 65%
495
PENETRATION: 50%
1,068
vs. POPULATION: 109%
422
PENETRATION: 43%
DIGITAL IN THE AMERICAS
@wearesocialsg • 26
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
839
URBANISATION: 72%
584
PENETRATION: 70%
391
PENETRATION: 47%
1,104
vs. POPULATION: 132%
295
PENETRATION: 35%
DIGITAL IN EUROPE
@wearesocialsg • 27
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
239
URBANISATION: 67%
87
PENETRATION: 36%
43
PENETRATION: 18%
294
vs. POPULATION: 123%
38
PENETRATION: 16%
DIGITAL IN THE MIDDLE EAST
@wearesocialsg • 28
APAC REGIONAL OVERVIEWS
@wearesocialsg • 29
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
28.3
URBANISATION: 89%
25.3
PENETRATION: 89%
16.4
PENETRATION: 58%
35.7
vs. POPULATION: 126%
14.6
PENETRATION: 52%
DIGITAL IN AUSTRALIA & NEW ZEALAND
@wearesocialsg • 30
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
66.9
URBANISATION: 40%
25.8
PENETRATION: 39%
3.1
PENETRATION: 5%
75.6
vs. POPULATION: 113%
1.4
PENETRATION: 2%
DIGITAL IN CENTRAL ASIA
@wearesocialsg • 31
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,606
URBANISATION: 59%
829
PENETRATION: 52%
691
PENETRATION: 43%
1,565
vs. POPULATION: 97%
562
PENETRATION: 35%
DIGITAL IN EAST ASIA
@wearesocialsg • 32
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
10.54
URBANISATION: 22%
1.45
PENETRATION: 14%
1.21
PENETRATION: 11%
6.46
vs. POPULATION: 61%
1.02
PENETRATION: 10%
DIGITAL IN THE PACIFIC
@wearesocialsg • 33
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
623
URBANISATION: 45%
225
PENETRATION: 36%
209
PENETRATION: 34%
744
vs. POPULATION: 119%
182
PENETRATION: 29%
DIGITAL IN SOUTHEAST ASIA
@wearesocialsg • 34
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,691
URBANISATION: 31%
329
PENETRATION: 19%
166
PENETRATION: 10%
1,296
vs. POPULATION: 77%
144
PENETRATION: 9%
DIGITAL IN SOUTH ASIA
@wearesocialsg • 35
APAC INTERNET USAGE
@wearesocialsg • 36
GLOBAL AVERAGE:
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA
THAILAND
APAC INTERNET USE MAR 2015
42%
81%!
86%!88%!
47%!
28%!
19%!
51%!
24%!
15%!
45%!54%!
44%!66%!
79%! 80%!26%!
21%!
36%!
1%!
89%!
91%!
39%!
6%!
Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES
@wearesocialsg • 37
APAC INTERNET USE MAR 2015
Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES
91%!
89%!
88%!
86%!
81%!
81%!
80%!
79%!
66%!
61%!
54%!
51%!
47%!
45%!
44%!
39%!
36%!
31%!
29%!
28%!
26%!
25%!
24%!
21%!
19%!
15%!
13%!
6%!
5%!
1%!
<1%!
NEW
ZEA
LAND
AUST
RALIA
SOUT
H KO
REA
JAPA
N
SING
APO
RE
BRUN
EI
TAIW
AN
HONG
KO
NG
MAL
AYSI
A
MAC
AU
THAI
LAND
MAL
DIV
ES
CHI
NA
VIET
NAM
PHILI
PPIN
ES
FIJI
APAC
AVE
RAG
E
NEPA
L
BHUT
AN
IND
ONE
SIA
BANG
LAD
ESH
CAM
BOD
IA
SRI L
ANKA
MO
NGO
LIA
IND
IA
PAKI
STAN
LAO
S
PAPU
A NE
W G
UINE
A
MYA
NMAR
TIM
OR-
LEST
E
NORT
H KO
REA
GLOBAL AVERAGE
@wearesocialsg • 38
GROWTH IN INTERNET USERS MAR 2015
Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
414%!
346%!
193%!
47%!
47%!
29%!
26%!
22%!
22%!
20%!
20%!
20%!
18%!
17%!
14%!
14%!
13%!
13%!
12%!
12%!
12%!
10%!
10%!
10%!
9%!
7%!
6%!
5%!
4%!
[NO
CHAN
GE]!
[NO
CHAN
GE]!
CAM
BOD
IA
MYA
NMAR
PAPU
A NE
W
PAKI
STAN
THAI
LAND
BRUN
EI
TIM
OR-
LEST
E
MO
NGO
LIA
SRI L
ANKA
BHUT
AN
NEPA
L
LAO
S
PHILI
PPIN
ES
AUST
RALIA
APAC
AVE
RAG
E
IND
IA
VIET
NAM
MAL
DIV
ES
SING
APO
RE
BANG
LAD
ESH
FIJI
HONG
KO
NG
SOUT
H KO
REA
CHI
NA
JAPA
N
NEW
ZEA
LAND
TAIW
AN
MAL
AYSI
A
MAC
AU
IND
ONE
SIA
NORT
H KO
REA
BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014
@wearesocialsg • 39
APAC INTERNET USE: AGE & GENDER NOV 2014
Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.
SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
16%!
17%!
12%!
7%!
4%!
14%! 14%!
9%!
4%! 4%!
15-24 YEARS
25-34 YEARS
35-44 YEARS
45-54 YEARS
55+ YEARS
MALE TOTAL: 55.3%
FEMALE TOTAL: 44.7%
31%!30%! 21%! 11%! 8%!
@wearesocialsg • 40
TIME SPENT ON THE INTERNET MAR 2015
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet.
AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS
6.3!
5.5!
5.2!
5.1!
5.1!
5.1!
4.7!
4.1!
3.9!
3.4!
3.4!
3.1!
PHILI
PPIN
ES
THAI
LAND
VIET
NAM
IND
ONE
SIA
IND
IA
MAL
AYSI
A
SING
APO
RE
AUST
RALIA
CHI
NA
HONG
KO
NG
SOUT
H KO
REA
JAPA
N
@wearesocialsg • 41
MAR 2015
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
Source: StatCounter, Q1 2015
53% 43% 4% 0% -16% +30% +5% -
SHARE OF WEB TRAFFIC: ASIA
@wearesocialsg • 42
MAR 2015
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
Source: StatCounter, Q1 2015
64% 23% 13% 0.1% -10% +30% +15% +22%
SHARE OF WEB TRAFFIC: OCEANIA
@wearesocialsg • 43
SHARE OF WEB TRAFFIC BY DEVICE MAR 2015
BASED ON EACH DEVICE’S PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED
Source: StatCounter, Q1 2015. Note that combined values will not add up to 100% due to access through other devices (e.g. tablets)
90%!
73%!
73%!
70%!
68%!
67%!
67%!
67%!
66%!
64%!
64%!
63%!
60%!
57%!
56%!
53%!
53%!
50%!
50%!
50%!
47%!
46%!
45%!
45%!
42%!
41%!
31%!
29%!
25%!
12%!
N/A!
6%!
23%!
26%!
22%!
19%!
29%!
29%!
28%!
30%!
29%!
23%!
31%!
32%!
34%! 38%!
44%!
40%!
47%!
46%!
44%! 49
%!
50%!
45%!
47%! 53
%! 57
%!
68%!
70%!
73%!
87%!
NORT
H KO
REA
CHI
NA
SOUT
H KO
REA
PHILI
PPIN
ES
NEW
ZEA
LAND
MO
NGO
LIA
VIET
NAM
JAPA
N
FIJI
HONG
KO
NG
AUST
RALIA
GLO
BAL A
VERA
GE
SING
APO
RE
MAC
AU
THAI
LAND
BHUT
AN
MAL
AYSI
A
NEPA
L
PAKI
STAN
TAIW
AN
IND
ONE
SIA
MAL
DIV
ES
BRUN
EI
CAM
BOD
IA
LAO
S
SRI L
ANKA
IND
IA
BANG
LAD
ESH
MYA
NMAR
PAPU
A NE
W G
UINE
A
TIM
OR-
LEST
E
DESKTOP & LAPTOP COMPUTERS
MOBILE PHONES
@wearesocialsg • 44
MOBILE’S SHARE OF WEB: ASIA MAR 2015
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
Source: StatCounter, Q1 2015
4.5%!
9.6%!
18.3%!
26.1%!
38.0%!
43.3%!
2010 2011 2012 2013 2014 2015
@wearesocialsg • 45
MOBILE’S SHARE OF WEB: OCEANIA MAR 2015
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
Source: StatCounter, Q1 2015
2.8%!4.8%!
8.3%!
13.0%!
19.5%!
24.3%!
2010 2011 2012 2013 2014 2015
@wearesocialsg • 46
AVERAGE NET CONNECTION SPEEDS MAR 2015
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
Source: Akamai State of the Internet Report, Q3 2014
25.3!
16.3!
15.0!
12.2!
9.5!
7.0!
6.9!
6.6!
4.5!
4.1!
3.8!
3.7! 2.5!
2.5!
2.0!
SOUT
H KO
REA
HONG
KO
NG
JAPA
N
SING
APO
RE
TAIW
AN
NEW
ZEA
LAND
AUST
RALIA
THAI
LAND
GLO
BAL
AVER
AGE
MAL
AYSI
A
CHI
NA
IND
ONE
SIA
PHILI
PPIN
ES
VIET
NAM
IND
IA
@wearesocialsg • 47
MOST-VISITED WEBSITE CATEGORIES NOV 2014
Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.
98.4%!
98.2%!
93.1%!
91.2%!
90.2%!
89.5%!
87.3%!
80.3%!
77.9%!
77.1%!
CORPORATE WEBSITE
SERVICE
PORTAL
ENTERTAINMENT
SEARCH / NAVIGATION
PROMOTIONAL SERVER
MULTIMEDIA
DIRECTORIES & RESOURCES
SOCIAL MEDIA
DOWNLOADS
BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
@wearesocialsg • 48
E-COMMERCE IN APAC MAR 2015
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
62%!
51%!
51%!
46%!
40%!
39%!
37%!
37%!
24%!
21%!
18%!
16%!
14%!
SOUT
H KO
REA
TAIW
AN
AUST
RALIA
SING
APO
RE
JAPA
N
HONG
KO
NG
CHI
NA
MAL
AYSI
A
VIET
NAM
PHILI
PPIN
ES
THAI
LAND
IND
ONE
SIA
IND
IA
@wearesocialsg • 49
TOP E-COMMERCE BRANDS IN APAC NOV 2014
Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only.
47%!
27%!
15%!
11%!
9%!
8%!
7%!
6%!
6%!
5%!
ALIBABA.COM
360BUY
AMAZON
WANGGOU.COM
VIP.COM
PAIPAI.COM
SUNING
APPLE.COM
GOME
WAL-MART
BASED ON VISITS TO ANY OF THE COMPANY’S E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES FIGURES REPRESENT THE BRAND’S REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK
% FIGURES REPRESENT PERCENTAGE OF ALL WEB USERS REACHED
@wearesocialsg • 50
APAC SOCIAL MEDIA USAGE
@wearesocialsg • 51
GLOBAL AVERAGE:
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA
THAILAND
SOCIAL MEDIA USE MAR 2015
29%
91%!
19%!30%!
46%!
29%!
10%!
59%!
14%!
10%!
33%!52%!
42%!56%!
66%! 71%!8%!
37%!
27%!
16%!
58%!
57%!
40%!
4%!
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
@wearesocialsg • 52
MAR 2015 APAC SOCIAL MEDIA USE
# #
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
1,088 MILLION
27% 906 MILLION
22%
@wearesocialsg • 53
SOCIAL MEDIA USE MAR 2015
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
91%!
71%!
66%!
66%!
59%!
58%!
57%!
56%!
52%!
51%!
46%!
42%!
40%!
37%!
33%!
30%!
29%!
27%!
23%!
19%!
17%!
16%!
16%!
14%!
10%!
10%!
10%!
8%! 7%!
4%!
<10
%!
SING
APO
RE
TAIW
AN
BRUN
EI
HONG
KO
NG
MAL
DIV
ES
AUST
RALIA
NEW
ZEA
LAND
MAL
AYSI
A
THAI
LAND
MAC
AU
CHI
NA
PHILI
PPIN
ES
FIJI
MO
NGO
LIA
VIET
NAM
SOUT
H KO
REA
IND
ONE
SIA
APAC
AVE
RAG
E
BHUT
AN
JAPA
N
NEPA
L
CAM
BOD
IA
TIM
OR-
LEST
E
SRI L
ANKA
PAKI
STAN
LAO
S
IND
IA
BANG
LAD
ESH
MYA
NMAR
PAPU
A NE
W
NORT
H KO
REA
GLOBAL AVERAGE
@wearesocialsg • 54
GROWTH IN SOCIAL MEDIA USERS MAR 2015
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
BASED ON THE CHANGE IN ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY SINCE JANUARY 2014
206%!
147%!
128%!
100%!
72%!
62%!
56%!
53%!
50%!
50%!
44%!
42%!
40%!
38%!
31%!
24%!
23%! 19
%!
18%!
15%!
12%!
11%!
9%!
9%!
9%!
8%!
8%!
7%!
1%!
[NO
CHAN
GE]!
[NO
CHAN
GE]!
MYA
NMAR
TIM
OR-
LEST
E
BANG
LAD
ESH
CAM
BOD
IA
PAKI
STAN
LAO
S
SING
APO
RE
MO
NGO
LIA
NEPA
L
VIET
NAM
BHUT
AN
THAI
LAND
SRI L
ANKA
IND
IA
FIJI
PHILI
PPIN
ES
PAPU
A NE
W
IND
ONE
SIA
SOUT
H KO
REA
MAL
DIV
ES
APAC
AVE
RAG
E
TAIW
AN
HONG
KO
NG
JAPA
N
MAL
AYSI
A
NEW
ZEA
LAND
AUST
RALIA
MAC
AU
CHI
NA
BRUN
EI
NORT
H KO
REA
@wearesocialsg • 55
APAC FACEBOOK USE: AGE & GENDER MAR 2015
34 !
112 !
53 !
30 !
18 ! 19 ! 8 ! 6 !
26 !
67 !
29 !
19 ! 12 ! 14 ! 6 ! 4 !
13-17 YEARS
18-24 YEARS
25-29 YEARS
30-34 YEARS
35-39 YEARS
40-49 YEARS
50-59 YEARS
60+ YEARS
BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS
AGE GROUP ACCOUNTS MALE FEMALE
TOTAL APAC 457.4 M 61% 39%
13 – 17 YEARS 60.0 M 57% 43%
18 – 24 YEARS 179.1 M 62% 38%
25 – 29 YEARS 82.2 M 64% 36%
30 – 34 YEARS 48.5 M 61% 39%
35 – 39 YEARS 30.7 M 60% 40%
40 – 49 YEARS 32.9 M 58% 42%
50 – 59 YEARS 14.5 M 56% 44%
60+ YEARS 9.6 M 60% 40%
MALE
FEMALE
Source: We Are Social analysis of Facebook data, Q1 2015
@wearesocialsg • 56
FACEBOOK USE BY DEVICE & GENDER MAR 2015
Source: We Are Social analysis of Facebook data, Q1 2015. Cumulative totals will not match Facebook user base due to multi-device use.
196 M !
68 M !
22 M !
133 M !
46 M ! 22 M !
SMARTPHONE FEATURE PHONE TABLET
BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING VIA EACH DEVICE, IN MILLIONS
60%! 40%! 60%! 40%! 50%! 50%!
@wearesocialsg • 57
TIME SPENT ON SOCIAL MEDIA MAR 2015
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
3.4!
2.8!2.6!
2.4!
2.0! 2.0!1.7! 1.6! 1.5! 1.4!
1.2!1.0!
0.3!
PHILI
PPIN
ES
MAL
AYSI
A
THAI
LAND
IND
ONE
SIA
IND
IA
VIET
NAM
TAIW
AN
SING
APO
RE
HONG
KO
NG
CHI
NA
AUST
RALIA
SOUT
H KO
REA
JAPA
N
@wearesocialsg • 58
GLOBAL AVERAGE:
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA
THAILAND
MOBILE SOCIAL USE MAR 2015
24%
80%!
17%!27%!
37%!
25%!
9%!
53%!
11%!
9%!
29%!46%!
36%!50%!
58%! 62%!7%!
31%!
22%!
14%!
52%!
48%!
35%!
4%!
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
@wearesocialsg • 59
MOBILE SOCIAL MAR 2015
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
80%!
62%!
61%!
58%!
53%!
52%!
50%!
48%!
48%!
46%!
37%!
36%!
35%!
31%!
29%!
27%!
25%!
22%!
20%!
17%!
16%!
14%!
14%!
11%!
9%!
9%!
9%!
7%!
7%! 4%!
<1%!
SING
APO
RE
TAIW
AN
BRUN
EI
HONG
KO
NG
MAL
DIV
ES
AUST
RALIA
MAL
AYSI
A
NEW
ZEA
LAND
MAC
AU
THAI
LAND
CHI
NA
PHILI
PPIN
ES
FIJI
MO
NGO
LIA
VIET
NAM
SOUT
H KO
REA
IND
ONE
SIA
APAC
AVE
RAG
E
BHUT
AN
JAPA
N
NEPA
L
TIM
OR-
LEST
E
CAM
BOD
IA
SRI L
ANKA
LAO
S
PAKI
STAN
IND
IA
BANG
LAD
ESH
MYA
NMAR
PAPU
A NE
W
NORT
H KO
REA
GLOBAL AVERAGE
@wearesocialsg • 60
GROWTH IN MOBILE SOCIAL USERS MAR 2015
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
204%!
132%!
129%!
113%!
108%!
72%!
70%!
64%!
57%!
57%!
53%!
53%!
52%!
50%!
50%!
36%!
36%!
32%!
26%!
23%!
23%! 20
%!
18%!
17%!
16%!
15%!
15%!
15%!
13%!
11%!
[NO
CHAN
GE]!
MYA
NMAR
BANG
LAD
ESH
TIM
OR-
LEST
E
PAKI
STAN
CAM
BOD
IA
LAO
S
MO
NGO
LIA
BHUT
AN
NEPA
L
SING
APO
RE
VIET
NAM
SRI L
ANKA
FIJI
IND
IA
PHILI
PPIN
ES
THAI
LAND
MAL
DIV
ES
APAC
AVE
RAG
E
CHI
NA
IND
ONE
SIA
SOUT
H KO
REA
TAIW
AN
MAL
AYSI
A
PAPU
A NE
W
NEW
ZEA
LAND
MAC
AU
AUST
RALIA
JAPA
N
NORT
H KO
REA
HONG
KO
NG
BRUN
EI
BASED ON THE GROWTH IN ACTIVE MOBILE SOCIAL ACCOUNTS ON EACH COUNTRY’S MOST ACTIVE SOCIAL PLATFORM
@wearesocialsg • 61
APAC MOBILE PHONE USAGE
@wearesocialsg • 62
GLOBAL AVERAGE:
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA
THAILAND
MOBILE USE MAR 2015
98%
152%!
123%!109%!
95%!
121%!
75%!
197%!
135%!
79%!
141%!150%!
113%!137%!
175%! 139%!77%!
103%!
92%!
71%!
126%!
125%!
116%!
49%!
Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
@wearesocialsg • 63
MOBILE CONNECTIONS MAR 2015
Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBAL AVERAGE
269%!
197%!
175%!
157%!
152%!
150%!
141%!
139%!
137%!
135%!
126%!
126%!
125%!
123%!
121%!
116%!
113%!
109%!
103%!
103%!
95%!
92%!
90%!
79%!
77%!
75%!
75%!
71%!
49%!
26%!
11%!
MAC
AU
MAL
DIV
ES
HONG
KO
NG
CAM
BOD
IA
SING
APO
RE
THAI
LAND
VIET
NAM
TAIW
AN
MAL
AYSI
A
SRI L
ANKA
AUST
RALIA
BRUN
EI
NEW
ZEA
LAND
JAPA
N
IND
ONE
SIA
FIJI
PHILI
PPIN
ES
SOUT
H KO
REA
MO
NGO
LIA
LAO
S
CHI
NA
APAC
AVE
RAG
E
NEPA
L
PAKI
STAN
BANG
LAD
ESH
BHUT
AN
IND
IA
TIM
OR-
LEST
E
PAPU
A NE
W
MYA
NMAR
NORT
H KO
REA
@wearesocialsg • 64
GROWTH IN MOBILE CONNECTIONS MAR 2015
Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
144%!
65%!
39%!
39%!
35%!
33%!
27%!
23%!
20%!
16%!
16%!
15%!
15%!
12%!
11%!
11%!
10%!
9%! 8%!
8%!
7%!
6%!
5%!
5%!
4%!
3%!
2%!
1%!
- 4%!
- 8%!
- 23%!
MYA
NMAR
NORT
H KO
REA
NEPA
L
TIM
OR-
LEST
E
SRI L
ANKA
PAPU
A NE
W G
UINE
A
CAM
BOD
IA
AUST
RALIA
MAL
DIV
ES
FIJI
NEW
ZEA
LAND
THAI
LAND
PAKI
STAN
JAPA
N
APAC
AVE
RAG
E
TAIW
AN
BANG
LAD
ESH
IND
ONE
SIA
LAO
S
CHI
NA
PHILI
PPIN
ES
IND
IA
BRUN
EI
MAC
AU
SOUT
H KO
REA
SING
APO
RE
BHUT
AN
MAL
AYSI
A
VIET
NAM
MO
NGO
LIA
HONG
KO
NG
BASED ON THE CHANGE IN MOBILE CONNECTIONS IN EACH COUNTRY SINCE JANUARY 2014
@wearesocialsg • 65
PRE-PAY vs. POST-PAY CONNECTIONS MAR 2015
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
Source: GSMA Intelligence, Q4 2014.
100%!
99%!
99%!
98%!
97%!
97%!
97%!
97%!
97%!
96%!
96%!
95%!
94%!
94%!
91%!
89%!
86%!
86%!
85%!
83%!
79%!
77%!
77%!
64%!
64%!
42%!
42%!
35%!
14%!
6%!
1%!
0%!
1%!
1%!
2%!
3%!
3%!
3%!
3%!
3%!
4%!
4%!
5%!
6%!
6%!
9%!
11%!
14%!
14%!
15%!
17%! 21%!
23%!
23%!
36%!
36%!
58%!
58%! 65
%!
86%!
94%! 99
%!
NORT
H KO
REA
IND
ONE
SIA
MYA
NMAR
LAO
S
BANG
LAD
ESH
MO
NGO
LIA
NEPA
L
PAKI
STAN
TIM
OR-
LEST
E
BHUT
AN
PHILI
PPIN
ES
IND
IA
CAM
BOD
IA
FIJI
SRI L
ANKA
VIET
NAM
MAL
DIV
ES
THAI
LAND
PAPU
A NE
W G
UINE
A
BRUN
EI
CHI
NA
MAL
AYSI
A
APAC
AVE
RAG
E
MAC
AU
NEW
ZEA
LAND
HONG
KO
NG
SING
APO
RE
AUST
RALIA
TAIW
AN
SOUT
H KO
REA
JAPA
N
@wearesocialsg • 66
AVERAGE MOBILE NET SPEEDS MAR 2015
Source: Akamai State of the Internet Report, Q3 2014
AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
18.2!
9.1!
6.7!
6.2!
6.0!
3.9!
3.5!
3.3!
2.8!
2.6!
2.5!
1.7! 1.5!
1.1!
SOUT
H KO
REA
SING
APO
RE
JAPA
N
CHI
NA
HONG
KO
NG
AUST
RALIA
TAIW
AN
NEW
ZEA
LAND
THAI
LAND
SRI L
ANKA
MAL
AYSI
A
IND
IA
PAKI
STAN
VIET
NAM
@wearesocialsg • 67
MOBILE COMMERCE MAR 2015
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
37%!
27%!
27%!
23%!
23%!
19%!
15%!
15%!
11%!
11%!
9%!
9%!
6%!
SOUT
H KO
REA
TAIW
AN
CHI
NA
SING
APO
RE
HONG
KO
NG
MAL
AYSI
A
VIET
NAM
AUST
RALIA
PHILI
PPIN
ES
THAI
LAND
IND
ONE
SIA
IND
IA
JAPA
N
@wearesocialsg • 68
GLOBAL AVERAGE:
INDIA
CHINA
SOUTH KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN HONG KONG
BANGLADESH
MONGOLIA
MALAYSIA VIETNAM
APAC AVERAGE
TIMOR- LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA NEW GUINEA
THAILAND
MOBILE BROADBAND USE MAR 2015
38%
106%!
118%!108%!
44%!
41%!
8%!
41%!
34%!
3%!
37%!112%!
48%!78%!
122%! 118%!5%!
35%!
33%!
1%!
114%!
92%!
38%!
8%!
Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
@wearesocialsg • 69
MOBILE BROADBAND MAR 2015
264%!
122%!
118%!
118%!
114%!
112%!
108%!
106%!
92%!
78%!
54%!
48%!
44%!
41%!
41%!
38%!
37%!
35%!
34%!
33%!
31%! 22
%!
22%!
12%!
11%!
9%!
8%!
8%!
5%!
3%!
1%!
MAC
AU
HONG
KO
NG
TAIW
AN
JAPA
N
AUST
RALIA
THAI
LAND
SOUT
H KO
REA
SING
APO
RE
NEW
ZEA
LAND
MAL
AYSI
A
BRUN
EI
PHILI
PPIN
ES
CHI
NA
MAL
DIV
ES
IND
ONE
SIA
FIJI
VIET
NAM
MO
NGO
LIA
SRI L
ANKA
APAC
AVE
RAG
E
CAM
BOD
IA
BHUT
AN
LAO
S
MYA
NMAR
NORT
H KO
REA
NEPA
L
IND
IA
PAPU
A NE
W
BANG
LAD
ESH
PAKI
STAN
TIM
OR-
LEST
E
Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users.
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
GLOBAL AVERAGE
@wearesocialsg • 70
APAC COUNTRY SNAPSHOTS
@wearesocialsg • 71
AUSTRALIA
@wearesocialsg • 72
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
23.76
URBANISATION: 89%
21.18
PENETRATION: 89%
13.80
PENETRATION: 58%
30.00
vs. POPULATION: 126%
12.40
PENETRATION: 52%
DIGITAL IN AUSTRALIA
@wearesocialsg • 73
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+17% +8% +23% +15% SINCE JAN 2014
@wearesocialsg • 74
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 03M 1H 32M 2H 04M 2H 47M
@wearesocialsg • 75
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
21.2M 89% 12.9M 54%
@wearesocialsg • 76
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
64% 23% 13% 0.1% -10% +32% +12% +43%
@wearesocialsg • 77
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
13.8M 58% 12.4M 52%
@wearesocialsg • 78
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
40%!
18%!
14%!
13%!
12%!
10%!
10%!
9%!
8%!
6%!
FACEBOOK MESSENGER
GOOGLE+
SKYPE
TUMBLR
@wearesocialsg • 79
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
126% 90% 35% 65% 30.0M
@wearesocialsg • 80
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 28% 16% 16% 26%
@wearesocialsg • 81
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
50% 51% 20% 15%
@wearesocialsg • 82
BANGLADESH
@wearesocialsg • 83
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
157.9
URBANISATION: 28%
40.8
PENETRATION: 26%
13.2
PENETRATION: 8%
121.6
vs. POPULATION: 77%
11.6
PENETRATION: 7%
DIGITAL IN BANGLADESH
@wearesocialsg • 84
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+12% +128% +10% +132% SINCE JAN 2014
@wearesocialsg • 85
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
29% 70% 1% 0% +1% -1% +18% -
@wearesocialsg • 86
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
13.2M 8% 11.6M 7%
@wearesocialsg • 87
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
77% 6% 97% 3% 121.6M
@wearesocialsg • 88
BHUTAN
@wearesocialsg • 89
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
758
URBANISATION: 36%
219
PENETRATION: 29%
176
PENETRATION: 23%
570
vs. POPULATION: 75%
154
PENETRATION: 20%
DIGITAL IN BHUTAN
@wearesocialsg • 90
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+20% +44% +2% +64% SINCE JAN 2014
@wearesocialsg • 91
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
53% 44% 3% 0% -15% +26% +20% -
@wearesocialsg • 92
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
176K 23% 154K 20%
@wearesocialsg • 93
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
75% 29% 96% 4% 570K
@wearesocialsg • 94
BRUNEI DARUSSALAM
@wearesocialsg • 95
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
393
URBANISATION: 76%
319
PENETRATION: 81%
260
PENETRATION: 66%
495
vs. POPULATION: 126%
240
PENETRATION: 61%
DIGITAL IN BRUNEI DARUSSALAM
@wearesocialsg • 96
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+29% 0% +5% 0% SINCE JAN 2014
@wearesocialsg • 97
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
45% 45% 10% ~0% -10% +11% +2% -25%
@wearesocialsg • 98
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
260K 66% 240K 61%
@wearesocialsg • 99
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
126% 43% 83% 17% 495K
@wearesocialsg • 100
CAMBODIA
@wearesocialsg • 101
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
15.41
URBANISATION: 20%
3.80
PENETRATION: 25%
2.40
PENETRATION: 16%
24.20
vs. POPULATION: 157%
2.20
PENETRATION: 14%
DIGITAL IN CAMBODIA
@wearesocialsg • 102
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+414% +100% +27% +108% SINCE JAN 2014
@wearesocialsg • 103
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
45% 47% 8% 0% -14% +14% +21% -
@wearesocialsg • 104
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
2.40M 16% 2.20M 14%
@wearesocialsg • 105
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
157% 20% 94% 6% 24.2M
@wearesocialsg • 106
CHINA
@wearesocialsg • 107
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1.369
URBANISATION: 54%
649
PENETRATION: 47%
629
PENETRATION: 46%
1.300
vs. POPULATION: 95%
506
PENETRATION: 37%
DIGITAL IN CHINA
BILLION BILLION
@wearesocialsg • 108
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +1% +8% +26% SINCE JAN 2014
@wearesocialsg • 109
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 52M 2H 35M 1H 42M 1H 27M
@wearesocialsg • 110
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
649M 47% 571M 42%
@wearesocialsg • 111
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 23% 3% 0% -17% +152% +26% -
@wearesocialsg • 112
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
629M 46% 506M 37%
@wearesocialsg • 113
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
31%!
26%!
25%!
21%!
19%!
15%!
13%!
10%!
9%!
9%!
SINA WEIBO
QZONE
TENCENT WEIBO
YOUKU
TUDOU
RENREN
GOOGLE+
KAIXIN
@wearesocialsg • 114
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
95% 46% 79% 21% 1.3B
@wearesocialsg • 115
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
22% 27% 25% 19% 17%
@wearesocialsg • 116
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
30% 38% 25% 27%
@wearesocialsg • 117
F!I
@wearesocialsg • 118
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
859
URBANISATION: 52%
335
PENETRATION: 39%
340
PENETRATION: 40%
1.00
vs. POPULATION: 116%
300
PENETRATION: 35%
DIGITAL IN F!I
MILLION
@wearesocialsg • 119
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+12% +31% +16% +52% SINCE JAN 2014
@wearesocialsg • 120
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 30% 4% 0% -4% +16% -23% -
@wearesocialsg • 121
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
340K 40% 300K 35%
@wearesocialsg • 122
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
116% 33% 94% 6% 1.0M
@wearesocialsg • 123
HONG KONG
@wearesocialsg • 124
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.26
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
12.70
vs. POPULATION: 175%
4.20
PENETRATION: 58%
DIGITAL IN HONG KONG
@wearesocialsg • 125
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +9% -23% +11% SINCE JAN 2014
@wearesocialsg • 126
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 25M 2H 18M 1H 50M 1H 49M
@wearesocialsg • 127
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
5.75M 79% 4.65M 64%
@wearesocialsg • 128
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
64% 29% 7% 0% -13% +55% -11% -
@wearesocialsg • 129
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
4.80M 66% 4.20M 58%
@wearesocialsg • 130
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%!
33%!
23%!
23%!
14%!
13%!
12%!
11%!
10%!
6%!
FACEBOOK MESSENGER
LINE
SKYPE
GOOGLE+
SINA WEIBO
@wearesocialsg • 131
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
175% 70% 42% 58% 12.7M
@wearesocialsg • 132
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
36% 29% 32% 26% 27%
@wearesocialsg • 133
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
38% 39% 25% 22%
@wearesocialsg • 134
INDIA
@wearesocialsg • 135
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1.268
URBANISATION: 31%
243
PENETRATION: 19%
124
PENETRATION: 10%
946
vs. POPULATION: 75%
108
PENETRATION: 9%
DIGITAL IN INDIA
BILLION
@wearesocialsg • 136
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+14% +38% +6% +50% SINCE JAN 2014
@wearesocialsg • 137
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 04M 3H 24M 2H 31M 1H 58M
@wearesocialsg • 138
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
243M 19% 200M 16%
@wearesocialsg • 139
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
31% 68% 1% 0% -10% +5% +12% -
@wearesocialsg • 140
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
124M 10% 108M 9%
@wearesocialsg • 141
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
11%!
9%!
8%!
8%!
7%!
6%!
5%!
5%!
4%!
4%!
FACEBOOK MESSENGER
SKYPE
GOOGLE+
VIBER
@wearesocialsg • 142
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
75% 11% 95% 5% 946M
@wearesocialsg • 143
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
10% 9% 8% 8% 9%
@wearesocialsg • 144
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
13% 14% 9% 9%
@wearesocialsg • 145
INDONESIA
@wearesocialsg • 146
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
255.5
URBANISATION: 51%
72.7
PENETRATION: 28%
74.0
PENETRATION: 29%
308.2
vs. POPULATION: 121%
64.0
PENETRATION: 25%
DIGITAL IN INDONESIA
@wearesocialsg • 147
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
0% +19% +9% +23% SINCE JAN 2014
@wearesocialsg • 148
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 06M 3H 10M 2H 52M 2H 29M
@wearesocialsg • 149
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
72.7M 28% 54.0M 21%
@wearesocialsg • 150
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
47% 49% 4% 0% -23% +38% +5% -
@wearesocialsg • 151
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
74.0M 29% 64.0M 25%
@wearesocialsg • 152
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
14%!
12%!
11%!
9%!
9%!
7%!
7%!
6%!
6%!
6%!
FACEBOOK MESSENGER
GOOGLE+
SKYPE
LINE
@wearesocialsg • 153
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
121% 34% 99% 1% 308M
@wearesocialsg • 154
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11% 11% 10% 9% 16%
@wearesocialsg • 155
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
19% 17% 12% 9%
@wearesocialsg • 156
JAPAN
@wearesocialsg • 157
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
127.0
URBANISATION: 91%
109.6
PENETRATION: 86%
24.0
PENETRATION: 19%
155.6
vs. POPULATION: 123%
22.0
PENETRATION: 17%
DIGITAL IN JAPAN
@wearesocialsg • 158
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +9% +12% +15% SINCE JAN 2014
@wearesocialsg • 159
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 07M 0H 59M 0H 40M 2H 17M
@wearesocialsg • 160
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
109.6M 86% 43.6M 34%
@wearesocialsg • 161
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 28% 5% 0.2% -10% +33% +19% -29%
@wearesocialsg • 162
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
24.0M 19% 22.0M 17%
@wearesocialsg • 163
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
16%!
13%!
4%!
3%!
2%!
2%!
1%!
1%!
1%!
<1% !
MIXI
LINE
GOOGLE+
SKYPE
MOBAGE
GREE
@wearesocialsg • 164
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
123% 96% 1% 99% 156M
@wearesocialsg • 165
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
5% 8% 7% 10% 5%
@wearesocialsg • 166
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
43% 40% 11% 6%
@wearesocialsg • 167
LAOS
@wearesocialsg • 168
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
6.80
URBANISATION: 34%
850
PENETRATION: 13%
680
PENETRATION: 10%
7.00
vs. POPULATION: 103%
620
PENETRATION: 9%
DIGITAL IN LAOS
MILLION MILLION
@wearesocialsg • 169
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+20% +62% +8% +72% SINCE JAN 2014
@wearesocialsg • 170
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
42% 53% 5% 0% -13% +16% -16% -
@wearesocialsg • 171
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
680K 10% 620K 9%
@wearesocialsg • 172
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
103% 21% 98% 2% 7.00M
@wearesocialsg • 173
MACAU
@wearesocialsg • 174
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
631
URBANISATION: 100%
387
PENETRATION: 61%
320
PENETRATION: 51%
1.700
vs. POPULATION: 269 %
300
PENETRATION: 48%
DIGITAL IN MACAU
MILLION
@wearesocialsg • 175
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+4% +7% +5% +15% SINCE JAN 2014
@wearesocialsg • 176
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
57% 34% 8% ~0% -20% +65% +7% +100%
@wearesocialsg • 177
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
320K 51% 300 48%
@wearesocialsg • 178
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
269% 98% 64% 36% 1.70M
@wearesocialsg • 179
MALAYSIA
@wearesocialsg • 180
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
30.51
URBANISATION: 73%
20.14
PENETRATION: 66%
17.00
PENETRATION: 56%
41.80
vs. POPULATION: 137%
15.40
PENETRATION: 50%
DIGITAL IN MALAYSIA
@wearesocialsg • 181
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+5% +9% +1% +18% SINCE JAN 2014
@wearesocialsg • 182
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 04M 3H 39M 3H 27M 2H 24M
@wearesocialsg • 183
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
20.1M 66% 16.5M 54%
@wearesocialsg • 184
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
53% 40% 7% 0% -22% +58% - -
@wearesocialsg • 185
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
17.0M 56% 15.4M 50%
@wearesocialsg • 186
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
38%!
32%!
29%!
21%!
19%!
18%!
15%!
13%!
11%!
10%!
FACEBOOK MESSENGER
GOOGLE+
SKYPE
@wearesocialsg • 187
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
137% 57% 77% 23% 41.8M
@wearesocialsg • 188
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
28% 27% 24% 22% 31%
@wearesocialsg • 189
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
39% 37% 24% 18%
@wearesocialsg • 190
MALDIVES
@wearesocialsg • 191
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
341
URBANISATION: 41%
174
PENETRATION: 51%
200
PENETRATION: 59%
673
vs. POPULATION: 197%
182
PENETRATION: 53%
DIGITAL IN THE MALDIVES
@wearesocialsg • 192
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+13% +15% +20% +36% SINCE JAN 2014
@wearesocialsg • 193
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
46% 50% 4% 0% -18% +28% -18% -
@wearesocialsg • 194
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
200K 59% 182K 53%
@wearesocialsg • 195
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
197% 21% 86% 14% 673K
@wearesocialsg • 196
MONGOLIA
@wearesocialsg • 197
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
3.00
URBANISATION: 69%
636
PENETRATION: 21%
1.10
PENETRATION: 37%
3.10
vs. POPULATION: 103%
920
PENETRATION: 31%
DIGITAL IN MONGOLIA
MILLION MILLION MILLION
@wearesocialsg • 198
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+22% +53% -8% +70% SINCE JAN 2014
@wearesocialsg • 199
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 29% 4% 0% -15% +66% +3% -
@wearesocialsg • 200
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
1.10M 37% 0.92M 31%
@wearesocialsg • 201
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
103% 34% 97% 3% 3.10M
@wearesocialsg • 202
MYANMAR
@wearesocialsg • 203
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
51.42
URBANISATION: 33%
2.60
PENETRATION: 5%
3.80
PENETRATION: 7%
13.30
vs. POPULATION: 26%
3.40
PENETRATION: 7%
DIGITAL IN MYANMAR
@wearesocialsg • 204
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+346% +206% +144% +204% SINCE JAN 2014
@wearesocialsg • 205
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
25% 73% 3% 0% -48% +49% -27% -
@wearesocialsg • 206
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
3.80M 7% 3.40M 7%
@wearesocialsg • 207
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
26% 48% 99% 1% 13.3M
@wearesocialsg • 208
NEPAL
@wearesocialsg • 209
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
28.04
URBANISATION: 31%
8.78
PENETRATION: 31%
4.80
PENETRATION: 17%
25.20
vs. POPULATION: 90%
4.40
PENETRATION: 16%
DIGITAL IN NEPAL
@wearesocialsg • 210
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+20% +50% +39% +57% SINCE JAN 2014
@wearesocialsg • 211
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
50% 47% 2% 0% -14% +20% +16% -
@wearesocialsg • 212
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
4.80M 17% 4.40M 16%
@wearesocialsg • 213
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
90% 10% 97% 3% 25.2M
@wearesocialsg • 214
NEW ZEALAND
@wearesocialsg • 215
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
4.57
URBANISATION: 86%
4.16
PENETRATION: 91%
2.60
PENETRATION: 57%
5.70
vs. POPULATION: 125%
2.20
PENETRATION: 48%
DIGITAL IN NEW ZEALAND
@wearesocialsg • 216
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+7% +8% +16% +16% SINCE JAN 2014
@wearesocialsg • 217
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
68% 19% 13% 0.2% -10% +34% +30% -18%
@wearesocialsg • 218
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
2.60M 57% 2.20M 48%
@wearesocialsg • 219
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
125% 74% 64% 36% 5.70M
@wearesocialsg • 220
NORTH KOREA
@wearesocialsg • 221
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
25.16
URBANISATION: 60%
8.0
PENETRATION: <1%
8.0
PENETRATION: <1%
2.80
vs. POPULATION: 11%
5.2
PENETRATION: <1%
DIGITAL IN NORTH KOREA
MILLION MILLION
@wearesocialsg • 222
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
0% -2% +65% +13% SINCE JAN 2014
@wearesocialsg • 223
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
90% 6% 5% 0% -1% +69% -19% -
@wearesocialsg • 224
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
8.0K 0.03% 5.2K 0.02%
@wearesocialsg • 225
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
11% 100% 100% 0% 2.80M
@wearesocialsg • 226
PAKISTAN
@wearesocialsg • 227
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
189.1
URBANISATION: 36%
29.1
PENETRATION: 15%
19.6
PENETRATION: 10%
149.2
vs. POPULATION: 79%
16.2
PENETRATION: 9%
DIGITAL IN PAKISTAN
@wearesocialsg • 228
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+47% +72% +15% +113% SINCE JAN 2014
@wearesocialsg • 229
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
50% 46% 3% 0% -16% +24% +13% -
@wearesocialsg • 230
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
19.6M 10% 16.2M 9%
@wearesocialsg • 231
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
79% 4% 97% 3% 149.2M
@wearesocialsg • 232
PAPUA NEW GUINEA
@wearesocialsg • 233
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.40
URBANISATION: 13%
426
PENETRATION: 6%
320
PENETRATION: 4%
3.60
vs. POPULATION: 49%
280
PENETRATION: 4%
DIGITAL IN PAPUA NEW GUINEA
MILLION MILLION
@wearesocialsg • 234
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+193% +23% +33% +17% SINCE JAN 2014
@wearesocialsg • 235
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
12% 87% 1% 0% +50% -5% +66% -
@wearesocialsg • 236
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
320K 4% 280K 4%
@wearesocialsg • 237
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
49% 16% 85% 15% 3.60M
@wearesocialsg • 238
THE PHILIPPINES
@wearesocialsg • 239
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
101.1
URBANISATION: 49%
44.2
PENETRATION: 44%
42.0
PENETRATION: 42%
114.6
vs. POPULATION: 113%
36.0
PENETRATION: 36%
DIGITAL IN THE PHILIPPINES
@wearesocialsg • 240
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+18% +24% +7% +50% SINCE JAN 2014
@wearesocialsg • 241
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
6H 17M 3H 19M 4H 15M 2H 47M
@wearesocialsg • 242
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
44.2M 44% 32.0M 32%
@wearesocialsg • 243
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 22% 8% 0% -15% +82% +31% -
@wearesocialsg • 244
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
42.0M 42% 36.0M 36%
@wearesocialsg • 245
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
21%!
20%!
17%!
13%!
13%!
12%!
9%!
8%!
7%!
6%!
FACEBOOK MESSENGER
SKYPE
GOOGLE+
VIBER
KAKAO TALK
@wearesocialsg • 246
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
113% 42% 96% 4% 115M
@wearesocialsg • 247
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
19% 14% 15% 13% 19%
@wearesocialsg • 248
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
24% 21% 15% 11%
@wearesocialsg • 249
SINGAPORE
@wearesocialsg • 250
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
5.47
URBANISATION: 100%
4.45
PENETRATION: 81%
5.00
PENETRATION: 91%
8.30
vs. POPULATION: 152%
4.40
PENETRATION: 80%
DIGITAL IN SINGAPORE
@wearesocialsg • 251
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+12% +56% +3% +57% SINCE JAN 2014
@wearesocialsg • 252
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 41M 2H 18M 2H 27M 1H 53M
@wearesocialsg • 253
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
4.45M 81% 3.54M 65%
@wearesocialsg • 254
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
60% 32% 8% 0% -5% +16% -13% -
@wearesocialsg • 255
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
5.0M 91% 4.4M 80%
@wearesocialsg • 256
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
46%!
39%!
24%!
15%!
15%!
14%!
14%!
14%!
13%!
11%!
FACEBOOK MESSENGER
SKYPE
GOOGLE+
LINE
@wearesocialsg • 257
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
152% 70% 42% 58% 8.30M
@wearesocialsg • 258
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
34% 33% 26% 26% 32%
@wearesocialsg • 259
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 46% 28% 23%
@wearesocialsg • 260
SOUTH KOREA
@wearesocialsg • 261
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
51.34
URBANISATION: 92%
45.31
PENETRATION: 88%
15.40
PENETRATION: 30%
56.00
vs. POPULATION: 109%
14.00
PENETRATION: 27%
DIGITAL IN SOUTH KOREA
@wearesocialsg • 262
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +18% +4% +23% SINCE JAN 2014
@wearesocialsg • 263
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 22M 1H 47M 1H 16M 2H 13M
@wearesocialsg • 264
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
45.3M 88% 32.4M 63%
@wearesocialsg • 265
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 26% 1% 0% +1% -4% +13% -
@wearesocialsg • 266
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
15.4M 30% 14.0M 27%
@wearesocialsg • 267
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
38%!
26%!
16%!
13%!
9%!
8%!
6%!
6%!
6%!
5%!
KAKAO TALK
FACEBOOK MESSENGE
LINE
GOOGLE+
TUMBLR
@wearesocialsg • 268
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
109% 99% 6% 94% 56.0M
@wearesocialsg • 269
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
26% 38% 29% 29% 26%
@wearesocialsg • 270
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
58% 61% 40% 37%
@wearesocialsg • 271
SRI LANKA
@wearesocialsg • 272
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
20.36
URBANISATION: 15%
4.79
PENETRATION: 24%
2.80
PENETRATION: 14%
27.40
vs. POPULATION: 135%
2.20
PENETRATION: 11%
DIGITAL IN SRI LANKA
@wearesocialsg • 273
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+22% +40% +35% +53% SINCE JAN 2014
@wearesocialsg • 274
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
41% 57% 2% 0% -4% +2% +47% -
@wearesocialsg • 275
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
2.80M 14% 2.20M 11%
@wearesocialsg • 276
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 25% 91% 9% 27.4M
@wearesocialsg • 277
TAIWAN
@wearesocialsg • 278
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
23.44
URBANISATION: 78%
18.69
PENETRATION: 80%
16.60
PENETRATION: 71%
32.60
vs. POPULATION: 139%
14.60
PENETRATION: 62%
DIGITAL IN TAIWAN
@wearesocialsg • 279
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+6% +11% +11% +20% SINCE JAN 2014
@wearesocialsg • 280
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 32M 2H 46M 2H 12M 1H 59M
@wearesocialsg • 281
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
18.7M 80% 14.1M 60%
@wearesocialsg • 282
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
50% 44% 6% 0% -26% +68% -6% -
@wearesocialsg • 283
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
16.6M 71% 14.6M 62%
@wearesocialsg • 284
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%!
33%!
25%!
17%!
16%!
10%!
9%!
6%!
6%!
5%!
LINE
FACEBOOK MESSENGE
GOOGLE+
SKYPE
PLURK
@wearesocialsg • 285
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
139% 85% 14% 86% 32.6M
@wearesocialsg • 286
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
36% 26% 31% 31% 31%
@wearesocialsg • 287
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
50% 51% 29% 27%
@wearesocialsg • 288
THAILAND
@wearesocialsg • 289
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
64.9
URBANISATION: 34%
35.0
PENETRATION: 54%
34.0
PENETRATION: 52%
97.0
vs. POPULATION: 150%
30.0
PENETRATION: 46%
DIGITAL IN THAILAND
@wearesocialsg • 290
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+47% +42% +15% +36% SINCE JAN 2014
@wearesocialsg • 291
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 27M 4H 06M 3H 46M 2H 46M
@wearesocialsg • 292
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
35.0M 54% 25.9M 40%
@wearesocialsg • 293
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
56% 38% 7% 0% -17% +52% -14% -
@wearesocialsg • 294
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
34.0M 52% 30.0M 46%
@wearesocialsg • 295
MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
28%!
18%!
15%!
14%!
11%!
11%!
9%!
8%!
7%!
7%!
GOOGLE+
FACEBOOK MESSENGER
LINE
BADOO
MYSPACE
@wearesocialsg • 296
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
150% 75% 86% 14% 97.0M
@wearesocialsg • 297
MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
27% 20% 21% 19% 21%
@wearesocialsg • 298
MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
34% 32% 22% 19%
@wearesocialsg • 299
TIMOR-LESTE
@wearesocialsg • 300
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1.212
URBANISATION: 28%
13
PENETRATION: 1%
188
PENETRATION: 16%
861
vs. POPULATION: 71%
174
PENETRATION: 14%
DIGITAL IN TIMOR-LESTE
MILLION
@wearesocialsg • 301
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+26% +147% +39% +129% SINCE JAN 2014
@wearesocialsg • 302
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
188K 16% 174K 14%
@wearesocialsg • 303
MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
71% 1% 97% 3% 861K
@wearesocialsg • 304
VIETNAM
@wearesocialsg • 305
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
MAR 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
90.7
URBANISATION: 31%
41.0
PENETRATION: 45%
30.0
PENETRATION: 33%
128.3
vs. POPULATION: 141%
26.0
PENETRATION: 29%
DIGITAL IN VIETNAM
@wearesocialsg • 306
MAR 2015 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+13% +50% -4% +53% SINCE JAN 2014
@wearesocialsg • 307
MAR 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE OF THE INTERNET
VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A
MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA
VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING
TIME (INTERNET USERS WHO WATCH TV)
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 10M 2H 41M 3H 04M 1H 48M
@wearesocialsg • 308
MAR 2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
# #
Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data.
41.0M 45% 33.4M 37%
@wearesocialsg • 309
MAR 2015 SHARE OF WEB TRAFFIC
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 29% 4% 0% -13% +50% +4% -
@wearesocialsg • 310
MAR 2015 SOCIAL MEDIA USE
# #
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
30.0M 33% 26.0M 29%
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MAR 2015 TOP ACTIVE SOCIAL PLATFORMS
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
22%!
15%!
14%!
13%!
9%!
8%!
5%!
5%!
5%!
4%!
FACEBOOK MESSENGER
GOOGLE+
SKYPE
VIBER
BADOO
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MAR 2015
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
141% 26% 89% 11% 128M
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MAR 2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 14% 19% 17% 23%
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MAR 2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
28% 25% 19% 16%
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CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP15
@wearesocialsg • 316
THE IAB: EDUCATING, ENABLING, INSPIRING AND ELEVATING THE DIGITAL INDUSTRY The IAB Singapore represents a global industry composed of Publishers, Platforms, Ad-Technology companies, Digital and Social agencies operating in South East Asia. The Association and its members truly represent the evolving Digital Ecosystem in this market. Established in 2010, the IAB Singapore plays a leading role in raising the profile, positive perception and growth of the Digital Industry locally and throughout the region with a mission for 20% of total advertising spend in SEA to be on Digital Advertising by 2020. In addition to driving spend the IAB also aspires to: ! Support Singapore’s ambition to become a digital business hub for APAC
! Develop accurate research and insights for the region
! Upgrade Industry talent via training and Global IAB Certification
! Speak with one voice to brands, government agencies and the wider market
! Lead the establishment of standards, guidelines and best practice in the region
! Represent the key pillars of the industry through our 7 specialised Committees; Content, Social, Measurement & Standards, Video, Mobile, Marketing & AdTech and Innovation
For more information please visit www.iab.sg or contact: Miranda Dimopoulos, Executive Director: [email protected].
@wearesocialsg • 317
SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL COVERAGE
37 MARKETS & 200,000 INTERVIEWS PER YEAR
QUARTERLY DATA COLLECTION
TOTAL DEVICE COVERAGE
Find out more: http://www.globalwebindex.net/
Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by
copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not
use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.
@wearesocialsg • 318
SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report:
STATCOUNTER!GSMA INTELLIGENCE! COMSCORE! ERICSSON
MOBILITY!AKAMAI
TECHNOLOGIES!
@wearesocialsg • 319
SOURCES USED IN THIS REPORT
Population data Latest reported country populations, as cited by Wikipedia, correct as at March 2015.
Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com (Mar 2015); official data from national government departments; data extrapolated from GlobalWebIndex (Q4 2014); StatCounter (Mar 2015); comScore MMX (Nov 2014) Asia-Pacific; TechInAsia; TechCrunch; ChinaInternetWatch; Akamai’s State of the Internet report (Q3 2014).
Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, Vkontakte and LiveInternet, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line, Snapchat, YY, LinkedIn, and BBM, all correct as at March 2015; data extrapolated from GlobalWebIndex (Q4 2014).
Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Mar 2015); Ericsson Mobility Report (Nov 2014); data extrapolated from GlobalWebIndex (Q4 2014); Akamai’s State of the Internet report (Q3 2014).
Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.
We Are Social @wearesocialsg • 372
@WEARESOCIAL
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UNITED STATES
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We Are Social @wearesocialsg • 373
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We Are Social @wearesocialsg • 374
WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG