developing your campaign fundraising plan
DESCRIPTION
Matt Harney of Harney Coster & Associates presents "Developing Your Campaign Fundraising Plan."TRANSCRIPT
- 1. Harney Coster & Associates Developing your Fundraising Plan @[email protected]
2. Know the Rules
- Oklahoma:www.ethics.state.ok.us
- Texas:www.ethics.state.tx.us
- California:www.sos.ca.gov
- Pennsylvania:Bureau of Commissions, Elections and Legislation
@[email protected] 3. Fundraising Methods
- Direct Solicitation
- Events
- Direct mail & Online solicitation
- Fundraising by Committee
- Phone Banking & Telemarketing
@[email protected] 4. Before you begin
- True understanding of political environment
- Viability
- Internalize candidates personal & professional history
- Internalize your opponents history
@[email protected] 5. Does my campaign need a Fundraising Plan?
- Yes!Every campaign, regardless of size, must have a detailed, written fundraising plan.
- Why?
- Tangible
- Monitor goals
@[email protected] 6. Initial Steps
- Enlist kitchen cabinet, most ardent supporters for Fundraising Committee
-
- Grow your potential donor base
-
- Access to those who would otherwise be untouched
-
- General support goes viral
@[email protected] 7. Maximize your Contacts
- Create exhaustive list of candidates contacts
-
- Collect as much contact info as possible-phone #s, email, mailing address, etc.
-
- Debrief list
-
-
- Adding code, ask amount, and notes
-
@[email protected] 8. After debriefing your list:
- Prioritize fundraiser event hosts
- Group contacts by code
- Analyze & research extended potential donor groups
@[email protected] 9. Extended Donor Groups
- Ideological:donors who support you because of advocacy for a particular cause
- Im not the other guy/ax to grind:donors who support you because your opponents victory would negatively affect their interests
- Unique Interest/Power:donors who support you advance their economic interest
@[email protected] 10. Components of Fundraising Plan
- Intro
- Specify staffing and responsibilities
- Brief summary of campaign finance laws & rules
- List of event hosts
- Logistics--scheduled call time, # of events, targeted groups, fundraising method outline, outstanding research,etc.
- Calendar of Events
- Campaign Budget
- Monthly (weekly) fundraising goal schedule with itemized methods
@[email protected] 11. Dont forget to ask
- Has candidate been thoroughly debriefed?Has the fundraising committee been a part of the process or reviewed the results?
- Is the campaign staff aware of reporting deadlines?
- Has the treasurer or compliance officer been trained on all aspects of campaign compliance?
- Has the campaign considered civic organizations and opinion leaders who are potentially supportive or sympathetic to candidate?