D E S I G N / / D N A

P R O D U C T /

P h y s i c a l :Damir Doma is recognized for the characteristic an-drogynous style, as well as dressing men and women with strength and confi-dence yet with a pure and sensible sense.

M a t e r i a l s : High quality silk, cashmere (and fine wool), linen, cot-ton, metal mix, shark/horse/hippopotamus leather, exotic furs.

Q u a l i t y : High quality materi-als with tailor fin-ishing and technique. Made in Italy.

C o l o u r s : Black, white, greys, sand/dirt/desert, red, gold, saffran, ani-mal/abstract prints, rust, orange, greem, blue, bronze

I n s p i r a t i o n : The inspiration comes usually from arts, ar-chitecture and cul-ture.

F o r m :High importance with freedom for movements. Comfortable, voluminous form also combined with sleek styles.

P r i c e r a n g e :

200€ - 5000€

U S E R /

U s e r : The users of Damir Doma, are those who looks for high quality, good de-sign, as well as buy-ing statement products with a timeless sense.

F u n c t i o n a l : Typical values for Damir Domas’ design are func-tionality and quality. Seen from a users’ per-spective, the versatili-ty and comfortable feel-ings one gets, are main keys for the products.

E m o t i o n a l : When wearing a Damir Doma piece, comfort and luxu-rious quality is felt by the user. Sociological-ly, he or she perceives themselves as having high end design or a piece of luxury on. When it comes to the cultural back-ground, a touch of mid-dle east/north African richness combined with western high tailored culture get perceived.

C U L T U

R E /P e r s o n :Damir himself has built up the disputable unique style and val-ues that the House of Damir Doma has today. The clothes are often timeless and durable for many seasons and which often becomes a ‘favourite’ of basics or state-ment pieces in the wardrobe.

O r g a n i s a t i o n : DD has by now rapidly got root-ed in the global market, as well as, meets the modern man and woman with an innovative spirit and presence in con-temporary design and culture.

T a r g e t g r o u p :Women and men, who are inde-pendent and believe in qual-ity and artisanship as well as being a free spirit.

C a t e g o r y :High end and ready-to-wear.

WMNS // SS 2010 WMNS // AW 2012

C o l l e c

T I O N S /

WMNS // SS 2012 WMNS // AW 2013

H a r d / S o f t

S e n s u a l

C h i c

S u b t l e

S P R I N G .

S U M M E R / / 1 0

N a t u r a l v o l u m i o u s

D a r kF l o w y

F l o w y

A n d r o g y n i o u s

D a r k

O v e r s i z e d

A U T U M N .

W I N T E R / / 1 2

New aesthetics M y s t i q u e

Exotic FurRich textures

T a i l o r e d

S e n s i b l e

G r e c i e n

Mens jacket

S P R I N G .

S U M M E R / / 1 2

L a y e r e d Dark/light

Brass paillettesRich textures

Quilted leather

H e a v y / l i g h t

modern renaissance

O v e r s i z e d

A U T U M N .

W I N T E R / / 1 3

L a y e r e d Dark/light

Armouredvolumious

I n t r o d u c t i o nTo understand your target group is one of the crucial steps of getting into or still stay in the market. It will make a differ-ence when it comes to be true to the brand, to aim in the ‘right’ direction and most important; be true to the brands’ values and vision of whom to target.In order to get an overview and idea of who’s in the target group of Damir Doma, will the following visuals and notes be of great help, but first get a small introduction to Domas’ vision and thoughts.

T A R G E T

G R O U P /

n e w / w a v eDomas’ work is harmonious-ly linked with an obsessive play between shadow and light.Questioning the modern man and woman’s wardrobe garments of-fer distinctive yet multiple ex-pressions of identity. By con-trasting elements of androgynous style with cross-cultural dress codes, historical spheres im-plementing a new definition and understanding of clothing. With this, a conclusion of whom DD is aiming towards will inevitably include the modern free-spirit-ed man and woman surrounded by intellectuality and creativity. The world in their eyes is about to change. The enormously crav-ing explorer inside is about to unleash. In order to perceive the world with its new wave of crea-tivity and innovation, clothing is a part of a new identity. Comfort and quality emphasized by design are the keywords of the ‘new wave’.

Harmony hope

Intellectual // thinker

free spirit // hope

Young minded

Pure // simplicity

Balanced

T A R G E T

Urban // Nomad

Contemporary

Monochrome // avant gard

artistic Complexity

Light // dark

G R O U P /