collection development/damir doma

DAMIR DOMAad infinitum spring summer

13

a d . i n f i n i t u mc o n t i n u e . f o r e v e r . w i t h o u t . l i m i t s

2

I N D E X

Collection note 4

3

Colour bar code 5

Target group 6 - 7

Fabric swatches 8 - 9

Style review 1 0 - 1 1

Style 1/2 1 2 - 1 3

Style 3/4 1 4 - 1 5

Style 5/6 1 6 - 1 7

c o l l e c t i o n . n o t eYou are taken in to the sphere of Yves Klein’s void. Through his conceptualization of an immaterial approach to art, the inspirational sphere will lead to a new perception of sculpturing garments .Distanced from conventional techniques, Damir Doma shows a collection focusing on textures and fabrics to create a room, as well as to step into Klein’s void /

Pure.infinite.Expressive.Conceptual

4

b l a c k . o n y x / 0 0 0 1

C O L O U R

B A R

C O D E

o l d . r e d / 3 4 0 5

s k y h i g h / 1 7 9 0

desert /2775

L i g h t . s t o n e / 3 0 5 0

IKB /1720

golden.mustard/2730

p i n k . p o w e r / 3 4 4 0

hippopotamus/3005

white.desert/3990

*

*

*

*

* This symbol indicates thatit is an accent colour. 5

T A R G E Tn e w / w a v eDomas’ work is harmonious-ly linked with an obsessive play between shadow and light.Questioning the modern man and woman’s wardrobe garments of-fer distinctive yet multiple ex-pressions of identity. By con-trasting elements of androgynous style with cross-cultural dress codes, historical spheres im-plementing a new definition and understanding of clothing. With this, a conclusion of whom DD is aiming towards will inevitably include the modern free-spirit-ed man and woman surrounded by intellectuality and creativity. The world in their eyes is about to change. The enormously crav-ing explorer inside is about to unleash. In order to perceive the world with its new wave of crea-tivity and innovation, clothing is a part of a new identity. Comfort and quality emphasized by design are the keywords of the ‘new wave’.

I n t r o d u c t i o nTo understand your target group is one of the crucial steps of getting into or still stay in the market. It will make a differ-ence when it comes to be true to the brand, to aim in the ‘right’ direction and most important; be true to the brands’ values and vision of whom to target.In order to get an overview and idea of who’s in the target group of Damir Doma, will the following visuals and notes be of great help, but first get a small introduction to Domas’ vision and thoughts.

6

Urban // Nomad

Contemporary

Monochrome // avant gard

artistic Complexity

Light // dark

Harmony hope

Intellectual // thinker

free spirit // hope

Young minded

Pure // simplicity

Balanced

G R O U P /

7

F A B R I C

100% silk

Do not washDo not bleachDo not tumble dryCool ironProfessional dry clean only





92% cotton8% Beewax coating

90% Linen10% Metal

100% stonewashed silk

85%silk15%metal

golden.mustard/2730desert /2775 hippopotamus/3005Light stone/3050white desert/3990 *

8

S W A T C H E S /






60% silk40% cotton

70% cotton30% silk(Jersey)

100% silk 50% cotton50% silk

100% silk

black onyx/0001IKB /1720s k y h i g h / 1 7 9 0pink power/3440Old red/3405 ***

* This symbol indicates thatit is an accent colour.

9

S t y l e . r e v i e w

10

P h y s i c a l :Damir Doma is recog-nized for the char-acteristic androgy-nous style, as well as dressing men and women with strength and con-fidence yet with a pure and sensible sense.

M a t e r i a l s : High quality silk, cash-mere (and fine wool), linen, cotton, metal mix, shark/horse/hippo-potamus leather, exotic furs.

Q u a l i t y : High quality materials with tailor finishing and technique. Made in Italy.

11

Y v e s s t y l e / 0 1

G . M / 2 7 3 0B . O / 0 0 0 1

Low-crotched pantal-on with three welt pockets. deconstructed pattern.Loose fit and pleated front.

Due to the precious material used,we recommend handling this article withcare, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at aspecialized dry- cleaner’s following thewashing instructions label inside.

12


S . H / 2 7 9 0D / 2 7 7 5


Jacket with hood and sleeves. Raw selvedge in front from sleeves to hood. Asymetrical neck cut. Special ‘hood in sleeve’ construction with loos fit.

s t y l e / 0 2 A d r i e n n e

13


M a r i es t y l e / 0 3

O . R / 3 4 0 5I K B / 1 7 2 0

One size chemise that isbased on primary pattern andacient tailoring. Raw selvedge infront and lower sleeve seam.Fine finished hemline with vents.

D / 2 7 7 5


14


C è l i n e s t y l e / 0 4

O . R / 3 4 0 5I K B / 1 7 2 0

based on standard pencil skirt with a flap, all of finetailoing. Raw selvedge in front and lower sleeve seam.Fine finished hemline with vents.

D / 2 7 7 5


15


S a b i n e s t y l e / 0 5

W . D / 3 9 9 0H . P / 3 0 0 5

Long gilet with inverted lapelsand one hidden pressbutton.Two welt-pockets . Semi lining with raw selvedge.


16


É l i s es t y l e / 0 6

L . S / 3 0 5 0P . P / 3 4 4 0

Low-crotched panthalons with three welt pockets. deconstructed pattern.Loose fit and pleated front.


17


DAMIR DOMA

w w w . d a m i r d o m a . c o m

continue.forever.without.limits

designed by Alexander Lindseth

collection development/damir doma

Documents