dainik jagarn

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COMPANY PROFILE

Report Date 23rd December 2012

Company Name Jagran Prakashan Limited (JPL)

Price / Recommendation CMP 126 (FV 2) HOLD (Medium Risk - Medium

Return) Company Background

Jagran Prakashan was started at Jhansi in 1942 by freedom fighter Late Shri

Puranchandra Gupta, as a small Hindi newspaper Dainik Jagran to take up

issues of common Indians in British Rule. It was started to aid Quit IndiaMovement. In independent India, the headquarters were shifted to Kanpur

in 1947. JPL is a part of media & education conglomerate Jagran group.

The group has interests in Print Media, Web Media (through JPL),

Electronic Media (IBN 7 Channel in JV with TV 18 group), Sugar (2500

TCD Mill at Saharanpur), Education (Jagran Public School, Puran ChandVidyaniketan and Institute for mass communication & Animations), Hosiery

(Jagmini Micro Knit), Electrical equipment (Jagran Micro Motors Ltd) etc.

JPL has the following business verticals: Print Media: (Printed products are

also available as E-Paper.


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Dainik Jagran is the flagship brand of JPL. In today's dynamic media world,

where consumers have an unprecedented array of choices, Dainik Jagran

stands out as a brand that is the choice of millions of Indians as they start

their day. A Business and Consumer Super Brand Dainik Jagran covers 11

states of India. It has been declared by the World Association of

Newspapers (WAN) as the Largest read daily in the world. Dainik Jagran

has also been voted as the Most Credible Source of News in a BBC-Reuterssurvey. The genesis for Dainik Jagran was in the year 1942. The year when

the freedom struggle of India reached its crescendo and found expression in

the "Quit India movement". Dainik Jagran was launched during this time

with the vision of our founder Shri Puran Chand Gupta, to "Create a

newspaper that would reflect the free voice of the people" . This vision wasas much a reflection of the time when it was propounded as much as it is

relevant to us today. Dainik Jagran markets control the political destiny of

the largest democracy in the world, the vision continues to guide India.


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INext

I-Next, India's fastest growing compact daily in bilingual format, has caught on

to the pulse of the Young at Heart. In just 18 months it has captured the

imagination of people who look out for newer opportunities and seek deeper

probes into the more relevant issues of changing India of today. It distinctly

stands apart from its competitor due to its beautiful packaging of news,

attractive layout design and the versatility of news and features. Theseaccomplishments have made I next the pulse of today's Youthful India wherever

it's present..

City Plus is the Weekly English Tabloid from the group. It is an English News-

Information-Entertainment paper from 11 editions targeting the geographic

communities within a city. An aesthetically designed all colour newspapereditorially cover a variety of topics from Food, Fashion, Lifestyle, etc. Apart

from this, it also has reader interactivity through
http://in.jagran.yahoo.com/sakhi/http://www.jagrancityplus.com/


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Objective of the study:-

To identify the number of people who read Danik Jagaran newspapers.

To find out the strength and weakness of Danik Jagaran in comparison to its

competitors.

Main objective :-

The main objectives of carring out the survey are:-Who are Danik Jagaran competitors?

Who read Danik Jagaran

Have people switch from Danik Jagaran to other newspapers & if yes then

why?

What do people like in Danik Jagaran which could be a Unique Selling

Point(USP)to be competitive in the market.


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RESEARCH METHODOLOGYRESEARCH

Research means a search for knowledge or gain some new knowledge and methodology can properly refer

to the theoretical analysis of the methods appropriate to a field of study or to the body of methods and

principles particular to a branch of knowledge .

Research Design:- reorganization of various type of information which is necessary for the study of

performance system. Then a personal interaction with the people concerned is made to figure out the

results.

Sample which I took represented the age group of,

Age 1825 - Youth

Age 2640 - Employees

Age 41 & above - Old Age

These ages were taken by me as the youth represented the age group of 18 - 25, 2640 & Above 40 as

age group above 40 represents the people who are the decision takers of the family.


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Sources of Data:

Sources of data are the various sources from where the data is collected to analyse. There are

various sources of data. They are as follows:

Sources of primary data and secondary data differ as the primary data is original collected by

researcher and secondary data is collected for various other source.

Area:-

I first saw the areas in which the Dainik Jagaran is in demand and found out that Sastri Nagar

in Meerut are among the few area which I can take to carry out my survey.

On finding this the areas in which I carried out the survey was decided and on this basis I

carried out the survey.

I carried out an equal amount of survey of my sample in area like Lal Kurti , Cant Area, Sadar

Etc.


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SWOT Analysis of Dainik Jagaran

Strength:-

The biggest strength of Dainik Jagaran is that it was started a freedom fighter

Secondly it is targeted to the youth.

Thirdly it has its origin since the time of struggle for Indias Independence from

Britishers so it has be very good.

Since it has good edition like I next & vinita is very much accepted by the youth as

today Indias second language is Hindi after English & English is accepted everywhere.

Weakness:-

It has nothing for other segment of the population.

Thought it is very much known but still people prefer Amar Ujala & Hidustan its

competitors in UP (Refer Pg58;Q1 & Q 2).People very much dont like the youth approach which it has.

Opportunity:-

Since it started by Freedom fighter, It can use it name to advertise the Newspaper.

=Further it is the only newspaper that helps people/ youth to learn to speak English so it

can emphasis on its USP.

Threats:-

Its competitors i.e. Amar Ujala & Hindustan (Refer Pg58;Q1 & Q 2) have alreadycaptured the entire market.

Dainik Jagaran competitors are always following the steps which Dainik Jagaran Takes.

People arent very keen to change their newspapers or switch to Dainik Jagaran From

their current newspapers.

Startegys Of Dainik Jagaran:-

The strategy of Dainik Jagaran are:-It targets the youth only.


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DATA ANALYSIS

Question 1: Which newspaper do you read?

From the above question I came to know that People read Dainik Jagaran, Amar Ujala,

Dainik Jagron, Dainik Jagaran Times, Rashtra Sahara.

Hindustan

Amar Ujala

Dainik Jagron

Hindustan Times

Rashtra Sahara


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Question 1: Which newspaper do you read?

From the above question I came to know that People read Dainik Jagaran, Amar Ujala,

Dainik Jagron, Dainik Jagaran Times, Rashtra Sahara.

Hindustan

Amar Ujala

Dainik Jagron

Hindustan Times

Rashtra Sahara


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Question 2: Which paper is your First Preference?

From the above two questions I found out the competitors of Dainik Jagaran & theyare:-

Amar Ujala

Dainik Jagron

Hindustan

Amar Ujala

Dainik Jagron


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Question 4: Have have read Dainik Jagaran?

?

From the above diagram we come to know that many were reading Dainik Jagaran

but they currently have switched and very few remain loyal to Dainik Jagaran

newspaper.

Sales, Yes &Continue, 30,

27%

Sales, No, 20,18%

Sales, Yesbut changed,

60, 55%

Chart Title


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Question 5What do you like in Dainik Jagaran?

From the above diagram we come to know that people like Language, Vocabulary

used, Articles which are published, Pictures which are inserted in the newspaper.

Language

Vocabulary

Article

Pictures


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Question What changes would you like to make in Dainik Jagaran?

From the above diagram we come to know the changes which the reader want in the newspapers like News Content, Style

Sheet, Approach, Local News, News in Detail.

News Content

Style Sheet

Approach

Local News

News In Detail


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Dainik Jagaran Vs other Newspapers:

Some of the respondents prefer more than one newspaper hence the

number is increased from 200 to 258.

According to the above table Amar Ujala has greater market share than

any other newspaper in Bareilly region.

Newspaper No. of Respondents % of Respondents

Amar UjalaDainik Jagran

Others

1068864

41.0834.1024.80

Total 258 100.00

Amar Ujala

Dainik Jagran

Others


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LIMITATIONS

Findings are based on the views expressed by the consumers. So it may suffer from

biased prejudices.

Some of the respondents were not co-operative & many seem to be having no

interest.

The study has not been intended on a very large scale, have the possibility of errors,

which cannot be ruled out.

Time limitations

Area was specified.


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Findings

Dainik Jagron?

Josh supplement which gives knowledge

for all age group i.e.

Educational Loans details.

New trends in various fields.

Opportunities for housewives to earn extra income etc.

Here the newspaper has various details like:-

Secondly it show what are the new couses introduces or started, whats its eligibility,

where these couses have started etc so it is helpful to the student as to in which new

fields they can go and according to their creativity & knowledge they can work better

for which company.

Thirdly according to current inflation of prizes of daily commodities, how can

housewives earn some mony and help their husbands to some extent.


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Suggestions:-

Dainik Jagaran needs to change its approach from only youth to having everything

for each & every member of the family.

Its needs to attract not only youth but also elder as they are the ones who pay for

newspaper & here still head of the family rule still exist i.e. all decisions are taken

up by the head of the family.


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Conclusion:-

Thus I concluded that my training at Dainik Jagaran not only helped me to learn

marketing tools but I also learned how the newspaper travels between hands from

the time it is printed in printing press till it reaches the final customer.

It also allowed me to use my skills to handle first hand survey and I also learned

how to prepare a survey and also how to carry it out.


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BIBLIOGRAPHY

Books:

Kotler Philip, Marketing Management, Ed. 7 Prentice Hall of India Pvt. Ltd

Valatie A. Zeithaml, Mary Jo Bitner, Service Marketing, TMH

Insurance Post AsiaJournal, Apr 05- Jun 05

Marketing MastermindJournal, May 05

Gupta S. P. and Gupta, M. P., Business Statistics, Ed. 2, Sultan Chand and Sons,New Delhi, 1997.

Websites:

jagaran


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THANKS

dainik jagarn

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