cool portland campaign a partnership between global action plan and the city of portland, oregon
TRANSCRIPT
Cool Portland Campaign
A partnership between
Global Action Plan and
the City of Portland, Oregon
A public-private partnership• Global Action Plan
– a nonprofit organization founded in 1989 that empowers citizens to create sustainable lifestyles and livable neighborhoods through partnerships with government agencies
• City of Portland– First local government in U.S. to adopt a CO2-reduction plan
(1993)
– Tradition of citizens active in government, strong neighborhoods, and commitment to a livable community
Transit ridership has increased 60%.
Water-15%
16.9 16.2 16.0
0
24
68
10
1214
1618
Met
ric
tons
CO
2 pe
r ca
pita
1990 1995 2000
Per capita CO2 emissions in Portland have decreased 5% since 1990.
The solid waste recovery rate has risen from 34% to 54%.
Progress in Portland since 1993 CO2 plan
Portland’s goal: 10% reduction in emissions from 1990 by 2010
• Global warming plan revised in 2001
• New plan adds education and outreach as a primary component
– 25 organizations took part in initial partner-ship workshop
Cool Portland Campaign
Phase I: Design and test program in Portland
1. Does the issue of climate change resonate with Portland residents?
2. Can households reduce CO2 emissions by 5,000 pounds each?
3. Can a program like this attract support from businesses, government, and foundations?
The Low Carb Diet1. Workbook program
with 17 crafted actions2. Delivered through
neighborhood, workplace, and faith-based groups
3. Three meetings over 30 days
4. On-line calculator to determine CO2 footprint and create and action plan
Results of Pilot Phase
1. Of households contacted, 43% chose to take part in the program.
2. Participating households reduced their CO2 emissions by an average of 6,700 pounds each—23%—on an annual basis.
3. Government, businesses, and foundations expressed strong support for the program, with 11 partners contributing financially or in-kind.
Phase II: Going to Scale in Portland• Political will and
leadership• Local character• Proven empower-ment
tools and leadership • A compelling story• Environmental and
social benefits
• Community mobilization strategy • An idea whose time has come
Phase III: Cool Cities Campaign
• Integrate knowledge gained from the Portland pilot into technical assistance tools.
• Disseminate these tools to US cities through a national outreach campaign.
• Empower 10 cities to start campaigns in the first 12 months of outreach campaign.
• Provide interested cities either technical assistance or direct implementation support.
Michael ArmstrongCity of Portland Office of Sustainable Development 503 [email protected]
David GershonGlobal Action PlanChairman and CEO845 [email protected]