communicating the eiti 4 th international eiti conference – doha 18 february 2009
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Communicating the EITI 4 th International EITI Conference – Doha 18 February 2009. Sefton Darby S.E.B. Strategy Ltd [email protected]. The four different languages of EITI. Oil and mining speak: royalties, concentrating, smelting, mine site rehabilitation... - PowerPoint PPT PresentationTRANSCRIPT
Communicating the EITI4th International EITI Conference – Doha18 February 2009
Sefton DarbyS.E.B. Strategy [email protected]
The four different languages of EITI
• Oil and mining speak: royalties, concentrating, smelting, mine site rehabilitation...
• Accounting, auditing and EITI reporting speak: audit standards, materiality, transfer pricing, reconciliation, administrator, certification....
• Development speak: good governance, transparency, pro-poor growth, capacity building, sustainable development...
• EITI speak: aggregation / disaggregation, candidate,compliant, validation.....
And the result of all of this is that sometimes EITI is...
BLAHBLAHBLAH
Talking Transparency – why a communications guide?
• Talking Transparency – A Guide to Communicating the EITI is being launched at this conference and is available in hard copy and on the EITI website.
• Communications is not just a “nice to have” – at least 8 of the EITI validation indicators require some sort of communications activity...
Talking Transparency – what does the guide do?
• Explains why communications matters in EITI implementation.
• Helps the reader to develop a communications programme.
• Provides various communications tools and guidance.
• Outlines several case studies of communications programmes in various countries.
What makes a successful communications programme?
1. Starting early – communications is not just the last validation indicator, carried out after the report is produced.
2. A communications programme is not just an information campaign – it is about how you engage with all stakeholders.
3. Allocate resources – someone in the national EITI secretariat has to be responsible for communications.
4. Identify relevant stakeholders – and realise that your key stakeholders are the ones who don’t agree with you.
What makes a successful communications programme?
5. Define the message – develop different messages for different audiences at different stages of the EITI process.
6. Get feedback – this is a transparency process – let stakeholders talk to you.
7. Review and address issues – you will never get it rightfirst time.
A few irrelevant thoughts...
• EITI has done amazingly well to get where it has, especially in light of recent high commodity prices – very few countries carry out reform at $140 a barrel.
• But this is the first EITI conference at which no new EITI policy has agreed – EITI needs to keep on moving forward, taking on new issues – forestry? contract transparency?
• Audit standards are missing in action – people need to understand the reconciliation and audit process better because some EITI reports are simply not credible.
• Will the validation framework be reviewed in mid-2010 after the majority of countries have gone through the first round?
Contact
Sefton DarbyS.E.B. Strategy Ltd
website: www.sebstrategy.com