client development be seen. be heard. be selected on ... · be found more often, in more places put...
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Client Development
Be Seen. Be Heard. Be Selected on Lawyers.comEvery Legal Issue. One Legal Source.
Connect with More Qualifi ed Clients—in More Meaningful WaysConsumers aren’t looking for ANY lawyer. They want to fi nd the RIGHT lawyer. Right away. That’s why they come to Lawyers.com—the #1 online destination for consumers and small businesses actively seeking representation*.
SM
With more than 1.5 million attorney searches conducted each month, Lawyers.com SM increases your online visibility and connects you with more potential clients than any other legal directory resource.
Lawyers.com Features:● Lawyer Search Directory offers potential clients 3 easy ways to fi nd you fast!
● Unlimited Profi le Content to showcase your areas of expertise, key accomplishments and experience.
● Interactive Online Capabilities that enable you to position yourself as an expert and connect directly with potential clients using our interactive Web 2.0 technology— blogs, message boards and more.
● Search Engine Marketing expertise to ensure your listing achieves the highest possible visibility on key search engines such as Google™, Yahoo!® and others. ● Robust Legal Content for consumers to learn about the law regarding “Life-Changing Events”—keeping potential clients coming back again and again.
Lawyers.com by the Numbers● 18 million consumers and small businesses visit annually.
● 70% of Lawyers.com visitors plan to contact an attorney they found on our site**
● 73% of those visitors plan to contact an attorney within a week**
● Visitors spend twice as long viewing our site than when visiting our nearest competitor’s*
* ComScore Media Metrix Custom Reports **2007 Lawyers.com Survey
Client Development
LexisNexis and the Knowledge Burst logo, Martindale-Hubbell and martindale.com are registered trademarks and Lawyers.com is a service mark of Reed Elsevier Properties Inc., used under license. Other products or services may be trademarks or registered trademarks of their respective companies.© 2008 Martindale-Hubbell, a division of Reed Elsevier Inc. All rights reserved. LP19492-0 1208
LexisNexis® and Martindale-Hubbell® have been connecting lawyers with clients through
Lawyers.com for over 10 years. To fi nd out how you can create a profi le on Lawyers.com, visit
www.lexisnexis.com/lmc
Or call 1.800.526.4902, ext 8877 to speak with a Lawyers.com representative.
Be Found More Often, in More Places
Put the power of top search engines and leading Web sites to work for you. Our online alliances provide Lawyers.com with additional exposure to consumers via major search engines such as Google and Yahoo!, and leading consumer sites, including CNN.com, Superpages®, Citysearch® and more—putting us and you in front of millions of potential clients every day.
Tracks Results to Optimize ROI
Get greater clarity on exactly where your business is coming from.Make sure you’re getting the greatest return on investment from your marketing mix with effective lead tracking tools
● Designate unique tracking phone numbers for your Web site, ads, and more.
● Receive monthly tracking reports that provide traffi c stats for your profi le on Lawyers.com and martindale.com®, including:
● Number of visitors and click-thrus to Web sites● Referring sites (where your visitors come from)● Visibility reports to determine where your leads are coming from
● Additional reporting available for specifi c products, i.e., Sponsored Results, Banner Ads, Pay Per Click, Web sites, videos, and more.
Much more than an online directory, Lawyers.com offers you many powerful opportunities to reach potential clients and communicate your expertise.
Engage Directly with Potential ClientsInteract with clients online—one-to-one or in our expert communities.Talk directly with prospects and be a visible expert on message boards and blogs.
● Position yourself as an indispensable source of expert legal information.
● Be responsive to hot topics in the media and gain additional exposure.● Build your reputation as you build rapport.
Stand Out in a Crowded Legal MarketplaceTake advantage of high-visibility marketing opportunities.In addition to providing a comprehensive biographical listing, Lawyers.com helps attorneys advertise to potential clients using:
● Sponsored Results for enhanced placement● Banner Ads ● Professionally built Web sites ● Law fi rm/lawyer videos ● Search Engine Optimization
Share your insights and expertise online with exclusive Lawyers.com blogs and other interactive opportunities.
● Build your reputation as you build rapport.
Share your insights and expertise online with exclusive