the noisy internet and how to be heard
DESCRIPTION
ACG-NJ Members Only Event featuring Pat Ferdinandi of Viditude. A brief lesson on how to use Social Media to gain sales. http://www.Viditude.com Actual presentation on YouTube. Discussed these social networks: Blog, Email, Facebook, Google Plus, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Website Topics included: Personal Branding, Developing Your Story, Communicating with people not like you, Tools & Tips, Do's and Don'ts. Examples of points made during the presentation: 1. Define your difference with an emotional story your clients will want to share. Talk facts and figures and you'll be seen as a commodity. Commodities compete on price. It's a challenge you don't want to win! 2. Social Media is where Sales and Marketing overlap. Marketing creates a story. Sales builds the engagement. 3. Social Media requires that you define your persona with triggers, helpful advice, and personalization. Start with 10 of your best clients and talk to them in the digital world in a language they will understand. 4. Be short, concise, visual & helpful! 5. Be consistent and persistent. Includes references from great mentors and examples such as: Amazon, Cloud Marketing Labs, Patricia Fripp, Jeffrey Gitomer, Seth Godin, Bernadette Jiwa, Jarets Stuffed Cupcakes, GapingVoid (Hugh MacLeod), Harvey Mackay, Oreo Cookie, Simon Sinek, Snowball the Dancing Cockatoo, Starbucks, Gary Vaynerchuk, Alan Weiss #tips #video #sales #acgTRANSCRIPT
THE NOISY INTERNETHow to be heard
There isn’t a ‘consumer’ brand
on the planet today
that can endure and succeed
unless it is being
integrated seamlessly with
a digital and mobile strategy.
~ Howard Schultz, Chairman & CEO of Starbucks,
CNBC 4/29/14
YOU
MEMEs
#socmedtips
@acgnewjersey
CONTENT
SHOCK
Los t i n t he c r owd
Con ten t ra c i n
g by
Con t en t bl i n
dnes s
Bo r i ng f o rma t
Why are you on the Internet?
Why are you involved withSocial Media?
How muchresponsibilitywill you own?
Got
Sales?
WHY
WHAT
HOW
~ Simon Sinek
# s a l e s t i p
~ Bernadette Jiwa
Content
Context
Structure
1. Anticipated
2. Authentic
3. Believable
4. Clear
5. Concise
6. Engaging
8. Memorable
9. Perceived valuable
10. Realistic
11. Relatable
12. Relevant
13. Simple
14. Sustainable
15. Transparent
16. Visual
To be or not to be?
That is your question!
B
E
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Audience You
Law of the Long TailThe Communication Target
Audie
nce
Topic Generality
Head
Long Tail
What’s
TheirWhy?
What can you post that will
create emotional dialogue?
• Pride of ownership
• Desired outcome
Keep ItSimple &“Perceived”Valuable!
• Website
• HootSuite
• YouTube
• Blog
• Google Plus
• Webinars
@GapingVo id @Jare tsStuff edCupcakes
• Viditude
• Pat Ferdinandi ~ Viditude
• Viditude.com
• 973.619.9353
Just Google UsWe’re Everywhere
THE FORCE IS WITH YOU!
Do
Do Not
Try
Pat Ferdinandi, YouTube Marketing Specialist
Mark Twain squawked it best:
She was not quite what you would call refined.
She was not quite what you would call
unrefined.
She was the kind of person that keeps a parrot.
~Following the Equator; Pudd’nhead Wilson’s New Calendar