PR, E-MARKETING AND SOCIAL MEDIA

Małgorzata Krukowska

Małgorzata Krukowska

o Expert in business communication and integrated marketing strategy and programs

o Sales, marketing, PR and networking support for foreign firms starting business operations in Poland and Polish companies pursuing international markets

o Creation of brand awareness and recognition via: PR E-marketing Social Media

I

Public relations

o Corporate public relations

o Brand/ product public relations

o Publicity for individual projects

o Information and education campaigns

o Crisis management

How I work with my clients

o Always working with Client’s business goals and plans in mind

o Building long term strategies based on knowledge of the local industry and target market

o Strategic activities are preceded by market analysis specific to a given Client and market

Before I start „speaking on your behalf”

Some ground work needs to be done:

SWOT analysis Defining communications goals Identifying right target groups Building data base of media contacts Choosing appropriate PR i e-PR tools Planning of all activities and budgets

Integrated business communication

Building of external and internal communication programs

Building of data base of media contacts and maintaining relations with media

Special events (conferences, training workshops, seminars and others)

Examples of events organized by me: https://www.facebook.com/welcomebiz/photos_stream

Branding and communication

o Increasing company’s brand awareness & recognition

o Help with company’s www pages & Social Network pages (Facebook, Linkedin, Twitter)

o Design and delivery of printed materials and creation of on-line content in English and Polish language

o Press spoke person

E-marketing: content

 

o Writing texts supporting agreed business goalso Selection of expert topics and how to present themo Language of communication adjusted to business

audience and accepted standardso Obtaining quotes from experts and trend setters in

the chosen field of expertise

E-marketing: SEO content

 

o Taking into account SEO when writing web contento Preparation of effective advertising copy for

contextual advertisingo Copy-wrting for company’s www and landing pageso Writing e-courses and e-training materials

Social Media

o Building of internet communication strategyo Creation and monitoring of a company brand on

social networking portals, discussion forums and blogs

o Administering and co-ordination of all company’s activities on the internet

o Preparation of information materialso Viral marketingo E-newsletter creation and distribution

Social Media – contacts, groups & activities

o Utilizing all social media contacts (Linkedin, Facebook, Goldenline, Biznes.net, Twitter)

o Active participation on Linkedin, Facebook and Twitter - activities and groups

o Creating new groups and inviting followers

Małgorzata Krukowska – sales ,marketing, management

o Advising companies on various marketing and sales routes available in Poland

o Recommending best venues for meetings & conferences multimedia presentations in Polish & English

o Representing Clients at trade fairs, conferences and networking meetings

o Writing PR articles, increasing brand recognitionorganizing seminars and conferences

o Assisting with finding an office, registering a company in Poland, hiring an accountant and a law firm, business negotiations

THANK YOU!