BE STYLED IN SIZES 42+

BOLD, SEXY, GLAM & CHIC.

Our brand is

Every customer, every team member, every garment, every advertising campaign and every decision embodies these four elements to make city chic the leading designer plus size retailer it is today. We are helping to change the face of retailing for gorgeous curvy women everywhere. From the acceptance of hot on trend fashions for sizes 14+ to designer collaborations and history making fashion events.

THE JOURNEY

Not only is the city chic woman bold, sexy glam and chic, but she is fun, fashionable, and fearless. With a hectic lifestyle and a passion for fashion she is not

and embraces her curves. She need not feel left out as we are here to show you that “fashion” is not is not only for the “skinny”.

for turning heads in the club; sexy is one thing we know a curvy girl never needs to be taught.

If your style is timeless sophistication, Hollywood glam or young and fun you have no need to look any further for special event dressing.

Is all of our denim wrapped up in one little

Bold

Sexy

Glam

Chic

Are the hottest fashion styles we drop online weekly, for the curvy diva who wants to push the fashion boundaries and loves looking hot with what she’s got.

FASHION2008 - PresentREVOLUTION

2008CITY CHIC GOES INTERNATIONAL

Join forces with Gary Dakin and Ford Models

new face of City Chic.

City chic and Cosmopolitan Body Love for 30 Days of Fashion and beauty

30 DAYS OF FASHION & BEAUTY

Designer collaborations with Billion Dollar Babes.

DESIGNER COLLABORATIONS

2009Made Fashion History at Rosemount Fashion Festival

FASHION HISTORY

LAURAWELLS

First ever Plus Size Runway at L’Oreal Melbourne Fashion Festival.

2011

FLUVIA LACERDA

2010City chic launches in the USA - Fluvia Lacerda launched as the face of City Chic USA

AMBERRILEY

Super star Amber Riley of Glee wear City Chic to the Premiere of New Moon

STYLING SESSION

Cosmopolitan Styling Session with City Chic.

ALEXIS FOR CITY CHIC

Designer Collaboration, Damn You Alexis For City Chic.

TOCCARA JONES

Launched our plus size lingerie range with plus size super star Toccara Jones.

www.citychic.com.au

INTERNATIONAL MODELS

First Ever Plus Size show at L’Oreal fashion Week.

Bree Warren

USA online Launch with Brazilian Beauty Fluvia.

Fluvia Lacerda

City Chic Makes

ever plus size runway show incorporated into a regular size runway show.

Laura Wells

Toccara Jones was the face of the City Chic lingerie Collection.

Toccara Jones

First Ever Plus Size show at L’Oreal fashion Week.

Bree Warren

City Chic is Australia’s leading high fashion plus size retailer in sizes 14+. We are one of the 6 fashion brands under the Specialty Fashion Group umbrella.

Specialty Fashion Group acquired “City Chic” in 2006, growing the portfolio from 7 to 79 stores in 4 years. Including the rapid expansion in to New Zealand and online both within Australia and Internationally.

ABOUTCITY CHIC

Brand AttributesHigh fashion, sexy, edgy, fun plus size clothing retailer.

Core TargetBold, sexy, glam & chic fashion forward curvaceous shopper.

Fashion forward women who feel it is important to look hot with what they’ve got, no matter their size. They are busy, working, social women who love life and spoiling themselves. They are addicted to all things fashionable from clothing to electronics and for them it is not about the fashion.

Marketing PositioningTo provide our customers with a stylish & inspirational plus size fashion brand. Positioning the brand as the premier high fashion plus size brand, in a rapidly growing market.

Value Proposition

customer with the latest looks that will suit her body shape.

Lifestyle MixWe cater for the every need of a curvy girl’s lifestyle. Offering a fashion forward range, from day to night. With our key focus being dresses, denim & tops.

Distribution79 Stores (Australia, New Zealand and Online).

Price Point RangeR94 - R1400

Leading the way with technology and an interactive shopping experience.

Animated video designs.

Cutting edge store design in Australia.

STORE DESIGN & FEEL

Denim Destination

In store plasmas for campaign content and Surround Sound music Videos.

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