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CHAPTER 1 RESEARCH CHAPTER 1 Research Methodology 1.1Introduction The Researcher, Mr. Pritam Mishra, student of 2nd year MBA, has done his Summer Internship Project at TRIFFY HOLIDAYS at Mumbai, which is One of the tour industry, on the topic Understanding the expectation of tourist. 1.2 Need and Significance Travel and tourism is a huge and fast-growing sector. Travel and tourism is a vitally important part of the world economy today. It is the largest and fastest-growing sector, with more than 800 million people travelling every year and a strong predicated growth rate. Travel and tourism is the world's number one employer and represents more than 10% of global spending. As it grows, the industry is becoming both more diverse and more specialized, calling on many different kinds of talents. A growing national Travel and Tourism sector contributes to employment, raises national income, and can improve the balance of payments. Thus the sector is an important driver of growth and prosperity, and, particularly within developing countries, it can also play a role in poverty reduction. The travel and tourism sector continues the momentum of the last few years. By 2011 it will contribute more than $US 9.3 trillion to world economic activity more than 10% of total spending. More than one in 12 jobs today is in tourism. In spite of the ups and downs of the economy, tourism is extremely resilient in the face of external factors. There Is Constant Shift of Tourists; From Plan Well In Advance Full Packaged / Fixed Schedule Holidays Established Destinations Undifferentiated Markets Theme Parks And Man-Made Attractions Mass Marketing Non-Branded Destinations *Table 10.1 Consumers Shift Trends Toward Holiday On Short Notice Flexible Holidays New Destinations Special Markets Experiential Travel / Nature Based Tourism Niche Marketing Highly Branded Destinations

1.3 Objectives of Research To understand what consumers expect from travel packages. To find how a traveler decides on selection of a particular package. To find recent trends on consumer experience in travel package. 1.4 Sources of Data Collection: Primary data: Structured Questionnaire. The primary data has been collected through personal observation as well as through closed ended questionnaires with travelers or potential travelers. Secondary data Journals & Published reports 1.5 Sample studied Technique - Convenience sampling technique. Sample size 100 1.6 Research Design Descriptive Research Design was undertaken as it draws the opinion of consumers on a specific aspect. 1.7 Sample Design Population Recreational Traveler This traveler is looking to unwind, is not interested so much in local flavor or local customs and the culture. This type of traveler may be one to simply sit on the beach or beach and relax, read a book, play golf or just rest. These are people who need some rest; they may be tired and want to recharge their batteries. 1.8Sample Method For this research work, the researcher has chosen Non-Probability Judgment Sampling. 1.9 Statistics Tools Used Descriptive analysis Factor Analysis male- 80 female 20

1.10 Limitation The sample size is 100 which is small and that might affect the overall reliability. The study is limited to the people in Mumbai City only and cannot be generalised. The study is based on the opinion of respondents (questionnaire) and there can be bias. The questionnaire might have excluded some important factors. The analysis and interpretation might not be exhaustive. The reliability of the scale is only found out. The validity and consistency are not found.


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Introduction to Travel and Tourism Industry 2.1 Travel and Tourism Industry The Travel & Tourism (T&T) industry has faced a series of challenges in recent years that range from concerns about terrorism to the high cost of fuel and lower consumer spending linked to the current economic downturn. Yet the T&T sector remains a critical economic sector worldwide and one that provides significant potential for economic growth and development internationally. The economic importance of the T&T sector should not be underestimated. According to the World Tourism Organization (UNWTO), international tourist arrivals reached 924 million in 2008, representing a growth of 2 percent compared with 2007 (tourism demand slowed in the second half of 2008, however, attributable to the deteriorating international economic situation).The World Travel & Tourism Council (WTTC) estimates that, from direct and indirect activities combined, the T&T sector now accounts for 9.9 percent of global GDP, 10.9 percent of world exports, and 9.4 percent of world investment. A growing national T&T sector contributes to employment, raises national income, and can improve the balance of payments. Thus the sector is an important driver of growth and prosperity, and, particularly within developing countries, it can also play a role in poverty reduction. 2.2 Travel and Tourism Industry India As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the world's attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019.India has been ranked the "best country brand for value-for-money" in the Country Brand Index (CBI) survey conducted by Future Brand, a leading global brand consultancy. India also claimed the second place in CBI's "best country brand for history", as well as appears among the top 5 in the best country brand for authenticity and art & culture, and the fourth best new country for business. India made it to the list of "rising stars" or the countries that are likely to become major tourist destinations in the next five years, led by the United Arab Emirates, China, and Vietnam.

2.2.1 Contribution to the Economy According to the Travel & Tourism Competitiveness Report 2009 brought out by the World Economic Forum, the contribution of travel and tourism to gross domestic product (GDP) is expected to be at US$ 187.3 billion by 2019. The report also states that real GDP growth for travel and tourism economy is expected to achieve an average of 7.7 per cent per annum over the next 10 years. Export earnings from international visitors and tourism goods are expected to generate US$ 51.4 billion (nominal terms) by 2019. The travel and tourism sector which accounted for 6.4 per cent of total employment in 2009 is expected to generate 40,037,000 jobs i.e. 7.2 per cent of total employment by 2019. 2.2.2 Foreign Tourist Arrivals Estimates of foreign tourist arrivals (FTAs) and foreign exchange earnings (FEE) are important indicators of the tourism sector. According to the latest data released by the Ministry of Tourism, FTAs during January 2010 were 491,000 as compared to 422,000 in January 2009, an increase of 16.4 per cent. FEE in US$ terms during January 2010 were US$ 1.21 billion as compared to US$ 941 million in January 2009, a growth of 29.1 per cent. Moreover, to give a further boost to the tourist arrivals, the Indian Association of Tour Operators (IATO) has drawn up plans to hold road shows in the US, UK, European Union nations and Australia in 2010 to hard sell India as a tourist hub. 2.2.3 Government Initiative The campaign Visit India Year 2009 was launched at the International Tourism Exchange in Berlin, aimed to project India as an attractive destination for holidaymakers. The government joined hands with leading airlines, hoteliers, holiday resorts and tour operators, and offered them a wide range of incentives and bonuses during the period between April and December, 2009. Euromonitor International's Travel And Tourism in India report states that the Government of India increased spend on advertising campaigns (including for the campaigns Incredible India and Ahithi Devo Bhava - Visitors are like God) to reinforce the rich variety of tourism in India. The ministry promoted India as a safe tourist destination and undertook various measures, such as stepping up vigil