ces social media plan
TRANSCRIPT
! 1!
!
!
Colorado'State'University'!
!
!
!
!
!
'
Conference'and'Event'Services'''
Social'Media'Plan'!
!
!
!
!
!
!
!
Plan!created!by:!Abbey!Tuhkanen!
! 2!
Table'of'Contents'!Phase I – Research ……………………………………………………………………………... 4 Situation Analysis .………………………………………………………………………………. 4 Communications Audit ………………………………………………………………………….. 6 SWOT Analysis …………………………………………………………………………………. 7 Problem/Opportunity Statement ………………………………………………………………… 7 !Phase II – Planning …………………………………………………………………………… 8
Goals …………………………………………………………………………………………… 8
Objectives ……………………………………………………………………………………… 8
Primary Target Audiences ……………………………………………………………………... 9
Secondary Target Audiences …………………………………………………………………... 9
Phase III – Social Media Audit ………………………………………………………………….. 10 Facebook Logistical Breakdown ………………………………………………………………………………. .10
Demographic Breakdown …………………………………………………………………….. .10 Gender ………………………………………………………………………………... 10 Age ……………………………………………………………………………….. .11 Location ………………………………………………………………………………………….. 11 Phase IV – Implementation ………………………………………………………………………... 13
! 3!
Social Media Content Calendars ……………………………………………………………………………… 13
Phase V – Analytics ………………………………………………………………………... 16 Weekly Analytics ……………………………………………………………………………… 16
Phase VI – Suggestions ………………………………………………………………………... 19 Facebook
……………………………………………………………………………… 19
Other Suggestions ……………………………………………………………………………… 19
!
! 4!
''Phase'I.'Research'
!
A.!Situation'Analysis'!
1.! Client!Overview!!
Conference!and!Event!Services!is!a!premiere!event!and!conference!planning!entity!located!
on!Colorado!State!University’s!campus.!CES!plans!over!200!conferences!and!events!yearly,!
ranging!in!size!from!10HtoH8,000!participants.!!
!
CES!is!more!than!a!conference!and!event!planning!service,!they!are!certified!oneHstop!shop!
business.!Giving!the!client!one!contact,!one!contract!and!one!bill,!alleviating!the!stress!and!
confusing!of!working!with!multiple!points!of!contact.!!
!
!
a.! Conference!and!Event!Services!Operation:!Conference!and!Event!Services!provides!exceptional!event!and!conference!planning!
to!regional,!state,!national!and!international!clientele.!Located!on!Colorado!State!
University’s!campus,!each!conference/event!must!provide!an!educational!aspect.!
CES!creates!memorable!experiences!for:!youth,!athletic,!religious,!scientific!and!
large!corporation!groups.!!
!
b.! Services!Provided!!!
1.! OnHCampus!Accommodations:!!!
This!package!provides!coordination!of!onHcampus!lodging.!The!client!is!assigned!a!
resident!hall!based!on!preference!and!group!size.!Dining!is!also!included!in!this!
package,!each!conference!guest!is!given!a!meal!card!that!allows!them!to!eat!at!one!of!
the!onHcampus!dining!centers.!Lastly,!clients!can!choose!to!use!the!state!of!the!art!
recreation!center!located!on!campus.!!
!
2.! OnHCampus!Event!Management:!!!
This!package!includes!onHcampus!lodging,!dining!and!recreation!center!access,!in!
addition!to!the!inclusion!of!additional!amenities.!These!amenities!include:!space!
reservation,!catering,!audioHvisual,!transportation!and!any!other!onHsite!campus!
logistics.!Coordinators!are!expected!to!reserve!space!onHcampus!with!the!desired!
setHup!and!audioHvisual!arrangements!requested!by!the!client,!order!any!catering!
requested!by!client!and!work!with!campus!partners!to!reserve!transportation!to!
take!participants!toHandHfrom!campus.!!
!
! 5!
3.! Registration!Management:!!!
This!package!includes!a!webHbased!registration!system!that!generates!a!website!for!
the!client’s!conference/event.!Participants!are!able!to!register!themselves!online.!
Registration!supplies!can!be!provided!per!request!of!the!client,!these!include:!
portfolios,!name!badges!and!any!other!special!requests.!CES!is!able!to!collect!
registration!payments,!be!a!point!of!contact!for!attendees!and!provide!onHsite!
registration!support!by!attending!checkHin!for!the!conference/event.!!!
!
4.! Financial!Services:!!!
These!groups!require!no!accommodation!or!space!reservation!coordination.!All!
expenses!for!financial!service!groups!are!handled!by!the!business!manager.!The!
business!manager!tracks!all!deposits!and!expenditures!made!by!the!client.!!
!
5.! Student!Employment!!
a.! Conference!Assistant:!!
Each!summer!CES!hires!3H4!CSU!students!to!help!with!overall!conference!and!
event!planning.!Each!student!is!trained!in!full!on!the!dayHtoHday!expectations!
of!a!conference!coordinator.!The!students!are!given!10H15!of!their!own!
clients.!Each!student!is!required!to!coordinate!each!group!they!are!given!
from!beginning!to!end.!The!conference!assistant!also!provides!help!to!their!
assigned!professional!conference!coordinator!on!their!largerHscale!groups.!
Conference!Assistants!are!only!needed!during!the!peak!season.!
!
b.! Administrative!Assistant:!!
CES!hires!one!administrative!assistant!for!the!summer!season.!This!student!is!
required!to!help!the!registration!coordinator!with!dayHtoHday!task!that!
pertain!to!registration!groups.!During!the!academic!year,!there!are!up!to!4!
administrative!assistants!that!rotate!shifts!at!the!front!desk.!Each!student!is!
required!to!answer!questions!about!registration!groups,!answer!phones!and!
emails!and!process!payments.!!
!
c.! Guest!Services!Team!Member:!!!
CES!hires!30H35!CSU!students!to!work!the!resident!hall!front!desks!each!
summer.!These!students!are!the!face!of!CES.!They!greet!guest,!prepare!keys!
and!meal!cards,!answer!questions!and!check!guests!in!and!out.!Guest!Services!
Team!Members!are!only!needed!during!the!peak!season.!!
!
c.! Competition!!!
! 6!
Competition!is!fierce!in!university!event!planning;!in!Colorado!the!competition!is!
stiff.!University!of!Northern!Colorado!and!University!of!Colorado!Boulder!both!have!
conference!and!event!planning!offices!on!their!campus.!Both!campuses!provide!
services!similar!to!CSU.!OnHcampus!coordination,!event!management!and!online!
registration!services.!Prices!are!not!listed!online!for!any!of!the!services!provided!by!
each!university,!but!this!could!play!a!major!factor!on!why!a!client!chooses!one!
location!over!another.!!
!
CES!is!limited!to!events!they!are!allowed!to!plan.!They!must!have!an!educational!
aspect!to!them,!therefore!outside!event!planning!services!provide!a!threat.!
Weddings!and!family!reunions!are!two!examples!of!events!that!cannot!be!executed!
by!CES.!!
!
2.! Secondary'Research'(Communication'Audit)'!
a.! Internal!Environment!!
CES!is!structured!to!serve!the!conference/event!planning!needs!of!campus!partners!
and!outside!clients!that!provide!an!educational!aspect.!In!order!to!obtain!new!
inquires!CES!should!market!their!spaces!on!social!media!platforms.!The!only!social!
media!presence!they!have!is!on!Facebook.!Utilizing!platforms!like!Instagram!or!
Pinterest!could!maximize!their!marketing!potential!to!external!clients.!!
!
b.! Public!Perception!!
CES!has!been!recognized!by!Unique!Venues!and!Association!of!Collegiate!Conference!
and!Events!Directors!–!International!has!a!premiere!conference/event!planning!
service.!In!2015!CES!won!the!“Best!Suburban!Venue”!award!from!Unique!Venues.!In!
2016,!CES!was!runnerHup!for!“Best!Venue!Per!Diem”!award!from!Unique!Venues.!In!
years!passed!it!CES!has!won!awards!for!outstanding!institutional!achievement!and!
best!venue!to!host!a!youth!meeting!or!sports!camp.!CES!has!been!recognize!for!its!
impressive!venues!and!perfected!execution!of!events.!These!achievements!should!be!
marketed!to!external!clients!to!continue!to!attract!a!wideHvariety!of!clientele.!The!
use!of!social!media!can!play!a!role!to!increase!these!marketing!efforts.!!
!
c.! External!Environment!!
CES!holds!a!strong!reputation!in!university!conference!and!event!planning.!It!has!
been!awarded!by!committees!for!its!excellent!venues!and!conference!coordination.!
The!challenges!CES!faces!is!expanding!on!social!media!platforms!to!market!the!
facilities!and!services!it!offers!to!external!clients.!Other!universities!including!
University!of!Northern!Colorado!and!University!of!Colorado!Boulder!both!have!a!
strong!social!media!presence!on!Facebook!only.!Both!universities!use!their!
Facebook!pages!to!successfully!market!events!they!are!putting!on,!as!well!as!their!
venues.!CES!should!continue!to!curate!posts!that!emphasize!the!amenities!CSU!has!
! 7!
to!offer!external!clients.!The!biggest!external!factor!are!guests.!Testimonials!could!
be!beneficial!on!social!media!when!marketing!CES’s!services.!!
!
3.! 'SWOT'Analysis''!
Strengths:'!
•! Unique!venues!that!provide!multiHpurpose!meeting!spaces!for!internal!and!
external!clients!
•! OneHstop!shop,!clients!are!given!one!conference!coordinator!!!
•! Various!conference!packages!available!to!meet!needs!of!client!!
•! Various!lodging,!dining!and!space!reservation!options!available!!
•! Access!to!outside!venues!like!the!Lincoln!Center!and!Drake!Center!!
•! Won!various!awards!recognizing!work!done!!
!
Weakness:'!
•! Lack!of!variety!of!social!media!presence!(only!on!Facebook)!!
•! Lack!of!venue!promotion!on!social!media!!
•! Lack!of!event!promotion!(what!kind!of!events!CES!puts!on)!
•! Lack!of!paid!social!media!ads!(only!organic!posts,!small!reach)!
•! Lack!of!client!testimonials!on!social!media!!!
Opportunities:'!
•! Create!Instagram!account!to!attract!more!followers!and!build!a!strong!social!
media!presence!!
•! Create!Pinterest!account!to!attract!more!followers!and!build!a!strong!social!
media!presence!!
•! Market!CSU!venues!through!social!media!spaces!like!Facebook,!Instagram!
and!Pinterest!
•! Ask!clients!for!testimonials!that!help!depict!the!kind!of!work!CES!does!–!post!
that!on!social!media!!
Threats:'!
•! UNC!and!CU!Conference!and!Event!services!Facebook!pages!!
•! Outside!event!planning!services!that!market!their!venues!on!social!media!!
•! Lack!of!presence!on!social!media!sites!that!other!conference!and!event!
services!are!utilizing!!
•! Less!freedom!because!business!is!on!college!campus!!
!
!
!
4.! Problem/Opportunity'Statement'!
!CES!is!only!present!on!Facebook.!Social!media!is!a!marketing!tool!that!is!relatively!free!and!
helps!companies!like!CES!to!reach!multiple!people!at!once.!CES!lacks!the!ability!to!reach!
external!clients!due!to!their!limited!presence!on!social!media.!With!increased!presence!on!
platforms!like!Instagram!and!Pinterest,!CES!will!be!able!to!reach!a!broader!audience!and!
market!their!venues.!!!
! 8!
!!
!
Phase'II.'Planning'(Strategy)'!
Goals'!
Goal!1:!Curate!more!posts!on!Facebook!!
Goal!2:!Receive!enhanced!interaction!on!each!post!!
Goal!3:!Gain!more!followers!on!Facebook!!!
!
Objectives!!
!
Goal!1:!Curate!more!post!on!Facebook!!!
!
Objective!1:!Create!oneHtoHtwo!posts!that!reach!10%!of!followers!on!Facebook!by!
December!10,!2016.!!
! !
Objective!2:!Create!posts!that!highlight!work!done!by!our!office!including:!events!on!
campus,!venue!spotlighting!and!teamHbonding!activities!that!reach!10%!of!our!
followers!by!December!10,!2016.!!
!
Objective!3:!Create!posts!that!drive!traffic!back!to!CES’s!website!to!increase!inquires!
by!10%!by!December!10,!2016.!!
!
Goal!2:!Receive!enhanced!interaction!on!each!post!!
! !
! Objective!1:!Receive!five!or!more!likes!on!each!post!to!increase!follower!interaction!
on!each!post!by!10%!by!December!10,!2016.!
!
! Objective!2:!Receive!a!comment!on!two!or!more!posts!to!increase!follower!
interaction!on!each!post!by!10%!by!December!10,!2016.!!!
!
! Objective!3:!Receive!at!least!20!or!more!clicks!on!each!post!to!increase!follower!
interaction!on!each!post!by!10%!by!December!10,!2016.!!
!
Goal!3:!Gain!more!followers!on!Facebook!!
!
! Objective!1:!Receive!one!new!follower!each!month!through!by!December!10,!2016.!!
!
! Objective!2:!Receive!one!or!more!new!internal!client!follows!on!Facebook!by!
December!10,!2016.!!
! !
! Objective!3:!Receive!one!or!more!new!external!client!follows!in!Facebook!by!
December!10,!2015.!!
!
! 9!
!
Target'Audiences''!
Primary!Target!Audiences!!
!
! Target!audience!1:!The!primary!target!audience!is!external!clients.!These!clients!
could!be!current,!past!or!future!clients!and!have!some!prior!knowledge!of!the!events!
held!on!university!campuses.!These!clients!have!a!familiarity!with!event!planning!
and!see!the!potential!of!holding!a!conference/event!on!a!university!campus!as!
opposed!to!a!private!event!center.!!
!
! Colorado!State!University,!located!in!Fort!Collins,!Colorado!has!stunning!views!of!the!
Foothills!and!state!of!the!art!facilities!to!host!a!multitude!of!events.!Students!and!
faculty!are!drawn!to!CSU,!not!only!for!the!views!and!potential,!but!because!of!the!
surrounding!Fort!Collins!area!and!the!plethora!of!activities!available!outside!of!
campus.!This!is!our!primary!audience,!because!external!clients!are!harder!to!land!
and!reach!on!social!media!than!internal!clients.!Most!external!clients!do!not!have!
experience!with!our!campus,!our!facilities!or!Fort!Collins.!Social!media!is!a!great!
place!to!connect!with!external!clients!and!market!the!venues!available.!!
!
! Target!audience!2:!Our!second!primary!audience!is!internal!clients.!CES!operates!on!
a!college!campus,!therefore!have!constant!contact!with!campus!partners.!The!
majority!of!conference/events!are!headed!by!campus!partners.!Social!media!is!a!
great!opportunity!to!showcase!venues!to!campus!partners!that!are!unfamiliar!with!
meeting!space!options!on!campus.!It!gives!CES!and!campus!partners!as!chance!to!
connect.!!
!
Secondary!Target!Audience:!!
!
! Target!Audience!1:!Our!secondary!target!audience!are!employees.!These!employees!
could!be!current,!past!or!future!employees!of!CES.!Employees!are!interested!in!what!
their!current,!past!or!future!company!has!been!doing,!social!media!is!a!good!place!to!
showcase!these!things!to!this!audience.!!
!
!
!
!
!
!
!
!
!
!
!
!
!
! 10!
Phase'III.'Social'Media'Audit'!
Facebook:''!
CES!is!only!present!on!one!social!media!platform.!The!only!operate!on!Facebook.!Below!is!
an!audit!of!their!current!state!on!Facebook.!!
!
Logistical!breakdown!of!Conference!and!Event!Service’s!Facebook!page:!All!data!has!been!
analyzed!through!Facebook!Insights.!Monitoring!data!from!Facebook!was!done!from!
September!1,!2016!–!November!1,!2016.!!
!
Total!Page!Likes!! Average!of!Total!
Reach!
Average!of!Each!Post!
Reach!
Average!Engagement!
to!Posts!(Likes,!
Comments,!Shares)!
September!1:!376!
November!1:!382!!
89.5!people!! 84!people!! 8.7!engagements!of!
posts!
!
!
Demographics!of!Facebook!Page!Followers:!All!data!has!been!analyzed!through!Facebook!
Insights.!Monitoring!data!from!Facebook!was!done!from!September!1,!2016!–!November!1,!
2016.!!
!
!
Gender:''!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
76%
24%
Gender&of&Facebook&Followers
Women Men
! 11!
Age:''
!
!
!
!
Location:'!
!
Country! Followers!!
United'States' 367!
France' 2!
Pakistan' 2!
Taiwan' 1!
Bulgaria' 1!
Mexico' 1!
Palestine' 1!
Saudi'Arabia' 1!
Ethiopia' 1!
Qatar' 1!
Brazil' 1!
United'Kingdom' 1!
Canada'' 1!
!
!
!
!
0%
4%
6%
5%
4%
2%
2%
0%
15%
18%
14%
14%
11%
3%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
13317!
18324
25334
35344
45354
55364
65+
Age&of&Facebook&Followers
Female Male
! 12!
!
City! Followers!
Fort'Collins,'CO' 191!
Denver,'CO' 11!
Loveland,'CO' 11!
Windsor,'CO'' 11!
Greeley,'CO' 11!
Wellington,'CO' 5!
Aurora,'CO' 5!
Salt'Lake'City,'UT' 4!
Thornton,'CO' 3!
Frederick,'CO' 2!
Colorado'Springs,'CO' 2!
Iliff,'CO' 2!
Eugene,'OR' 2!
Longmont,'CO' 2!
San'Diego,'CA' 2!
Brighton,'CO' 2!
Boulder,'CO' 2!
Corvallis,'OR' 2!
New'York,'NY' 2!
!
**!Not!all!cities!included!in!table.!**!
!
!
!
!
!
!
!
!
! 13!
PHASE&IV.&Implementation&&
Social&Media&Content&Calendar&!A!content!calendar!is!a!great!way!to!track!posts!and!keep!organized.!CES!has!only!Facebook!presence!so!this!content!calendar!was!easier!to!manage.!The!calendar!shows!two=months!worth!of!posts!for!September!and!October.!I!created!75!percent!of!the!posts,!pictures!and!taglines!were!created!by!myself!or!other!faculty!members.!Some!content!was!shared!from!CSU’s!main!Facebook!page.!!The!content!calendar!is!a!good!way!to!track!posts!and!stay!on!track.!!! The!content!calendar!has!helped!me!keep!organized!and!analyze!which!posts!have!been!successful.!Using!a!method!of!recording!the!day!and!time!and!what!was!posted!helps!future!posts!achieve!success.!!!Posted!below!are!the!social!media!content!calendars!for!September!and!October!2016.!CES!has!not!utilized!a!content!calendar!before,!and!if!they!choose!to!add!more!platforms!into!their!social!media!marketing!a!content!calendar!would!need!to!be!implemented.!I!would!suggest!using!it!for!the!future,!regardless!if!more!platforms!are!added!to!the!marketing!plan.!!!&&See&content&calendars&below.&&
! 14!
! 15!
! 16!
Phase&V.&Analytics&&Weekly&Analytics&&! Each!week!I!took!analytics!of!the!Facebook!page.!The!metrics!compared!numbers!from!the!current!week!to!the!previous!week.!Some!of!the!metrics!that!were!measured!include:!page!visits,!weekly!total!reach,!engagement!and!total!page!likes.!Each!week!is!broken!out!by!what!posted!for!the!week!and!the!metrics!provided!by!Facebook!analytics.!Below!are!tables!that!display!the!metrics.!!!!Week&One:&August&29&–&September&4&
o! One!post:!staff!retreat!photo!!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
8/29F9/4:!9!8/22F8/29:!13!Trend:!F30.8%!
8/29F9/4:!557!8/22F8/29:!10!Trend:!+5,470%!
8/29F9/4:!67!8/22F8/29:!6!Trend:!+1,067%!
8/29F9/4:!376!8/22F8/29:!376!Trend:!0%!
!!Week&Two:&September&5&–&September&12&&
o! One!post:!Protections!2016!! !Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
9/5F9/12:!30!8/29F9/4:!29!Trend:!+3.4%!
9/5F9/12:!276!8/29F9/4:!561!Trend:!F50.8%!
9/5F9/12:!20!8/29F9/4:!68!Trend:!F70.6%!
9/5F9/12:!376!8/29F9/4:!376!Trend:!0%!
!Week&Three:&September&12&–&September&19&&
o! One!post:!New!Belgium!Post!!!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
9/12F9/19:!17!9/5F9/12:!39!Trend:!F56.4%!
9/12F9/19:346!9/5F9/12:!276!Trend:!+25.4%!
9/12F9/19:23!9/5F9/12:!20!Trend:!+15%!
9/12F9/19:!376!9/5F9/12:!376!Trend:!0%!
!!
! 17!
Week&Four:&September&19&–&September&26&&o! Two!posts:!Diversity!Symposium!and!Infographic!!
!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
9/19F9/26:!23!9/12F9/19:!27!Trend:!F14%!
9/19F9/26:!807!9/12F9/19:!349!Trend:!+131.2%!
9/19F9/26:!56!9/12F9/19:!23!Trend:!+143.5%!
9/19F9/26:!378!9/12F9/19:!276!Trend:!+0.5%!
!Week&Five:&September&26&–&October&3&&
o! One!Post:!National!Coffee!Day!!!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
9/26F10/3:!23!9/19F9/26:!8!Trend:!+187.5%!
9/26F10/3:!587!9/19F9/26:!807!Trend:!F27.3%!
9/26F10/3:!77!9/19F9/26:!57!Trend:!+35.1%!
9/26F10/3:!379!9/19F9/26:!378!Trend:!+0.3%!
!Week&Six:&October&3&–&October&10&
o! One!Post:!Homecoming!Post!!!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
10/3F10/10:!17!9/26F10/3:!19!Trend:!F10.5%!
10/3F10/10:!134!9/26F10/3:!588!Trend:!F77.2%!
10/3F10/10:!16!9/26F10/3:!80!Trend:!F80%!
10/3F10/10:!379!9/26F10/3:!378!Trend:!F0.3%!
!Week&Seven:&October&10&–&October&17&&
o! One!Post:!Resident!Hall!Post!that!links!to!website!!!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
10/10F10/17:33!10/3F10/10:!9!Trend:!+266.7%!
10/10F10/17:373!10/3F10/10:!134!Trend:!+178.4%!
10/10F10/17:!16!10/3F10/10:!19!Trend:!F15.8%!
10/10F10/17:380!10/3F10/10:!379!Trend:!+0.3%!
!&&&&
! 18!
Week&Eight:&October&17N&October&24&&o! Two!posts:!Dining!Hall!link!to!website!&!Veterans!Symposium!!
!Page&Visits& Weekly&Total&Reach& Engagement& Total&Page&Likes&&
10/17F10/24:!22!10/10F10/17:!24!Trend:!F8.3%!
10/17F10/24:!85!10/10F10/17:373!Trend:!F77.2%!
10/17F10/24:!16!10/10F10/17:!17!Trend:!F5.9%!
10/17F10/24:!381!10/10F10/17:380!Trend:!+0.3%!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
! 19!
Phase&VI.&Suggestions&&&Facebook:&&!
o! CES!should!use!testimonials!on!Facebook!to!target!more!clients.!Testimonials!are!a!good!way!to!demonstrate!skills,!especially!in!the!event!planning!industry.!&
o! Create!more!posts!that!drive!traffic!to!their!website.!CES!has!a!website!that!does!a!superb!job!of!outlining!packages,!venues,!housing!and!dining!options!for!clients.!The!website!also!provides!a!link!that!allows!clients!to!drop!an!inquiry.!The!few!experimental!posts!that!drive!traffic!back!to!the!website!have!been!successful.!&
o! Experiment!with!paid!posts.!One!setback!was!the!use!of!organic!posts!only.!The!use!of!paid!posts!could!reach!up!to!triple!the!amount!of!people!the!organic!posts!were!reaching.!&
o! Hold!a!focus!group!and!ask!participants!what!kind!of!posts!they!want!to!see.!&o! Use!Facebook!to!market!venues.!Spotlight!venues!each!week!so!clients!and!
followers!can!learn!new!facts!about!the!unique!venues!on!CSU’s!campus.!&o! Implement!a!content!calendar!and!use!a!service!like!Hootsuite!to!schedule!
posts.!These!applications!help!keep!social!media!platforms!organized!and!on!track.!It!also!helps!track!the!success!of!posts.!&
&Other&Suggestions:&&&
o! Develop!a!presence!of!Instagram.!Other!university!conference!and!event!services!have!adapted!to!using!more!than!just!Facebook.!You!can!attract!a!different!group!of!followers!and!gain!more!recognition.!People!love!to!look!at!photos,!creating!an!Instagram!can!target!those!audience!members.!&
o! Develop!a!presence!on!Pinterest.!The!demographics!that!follow!the!Facebook!page!are!the!common!age!group!that!uses!Pinterest.!This!application!is!a!great!tool!to!market!venues,!catering,!event!planning!tips!and!organization!tools.!A!bigger!presence!on!social!media!creates!a!greater!pool!of!new!clients!and!business.!!&
&