final report: social media trends from 2013 international ces
TRANSCRIPT
Brand Journalist, Salesforce Marketing Cloud@jasonboies
Jason Boies
FINAL REPORT: SOCIAL MEDIA TRENDS FROM 2013 International CESFull Report Covering January 8-11, 2013
307,000Average number of mentions per day
2013 International CES: Over 1.2 Million Social Conversations During the Show
0
100000
200000
300000
400000
Day OneDay Two
Day Three
Day FourSocial media conversation from all days at CES
2013 International CES: Samsung Takes the Show
Samsung has more mentions than any other brand during CES: 72,000. Due to their products at the show (flexible smart phone, HDTVs) and their keynote featuring President Bill Clinton
Sony takes second place overall: 49,000 mentions. Xperia Z smartphone was the company’s biggest hit, featuring in both CNET and the Verge’s “Best of CES” lists
Samsung
Sony
MicrosoftLG Intel
Apple
Qualcomm
Audi Google
Panasonic
2013 International CES: Televisions are the Hot Topic
58,000+mentions of TVs: the top product of the CES social conversation
0 15000 30000 45000 60000
Televisions
Tablets
Smartphones
Apps
Ultrabooks
2013 International CES: #Android = Most Popular Hashtag
0
500
1000
1500
2000
#DigitalHealthCES #PandoraCES #lookforlogitech #android #samsungResults exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)
2,000 mentions
2013 International CES: 35- to 44-year-olds Males Lead the Social Conversation
35- 44-year-olds lead the conversation throughout the showover 15,500 conversations
Walking around the showroom showed just how many more males there were at CES!
64%
36%
2013 International CES: 50 Cent Reigns Supreme
Rapper 50 Cent led the show with over 3,200 mentions due to his appearance at CES to promote his headphone line
will.i.am came in second (over 1,800 mentions) after speaking at CES
Quarterback Tim Tebow took third place (841). He attended CES to promote his SOUL headphones
will.i.am
Maroon 550 Cent
Tim Tebow
Dr. Oz
Felicia Day
LL Cool JVictor Ortiz
Travis BarkerKelly Lebrock
2013 International CES: @CNET = Most Retweeted Account
0
175
350
525
700
@CNET @Mashable @NokiaUS @FerraribyLogic3 @Emily
680retweets Due to controversial
Tweet about abody-painted women display