Social Media Shabang - Social Media Bootcamp

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An overview of social media, how different transportation organizations use it, how different engineering consulting firms use it, and where Green Growth Cascadia is (metrics). This presentation was made during the Social Media Bootcamp in Portland, OR at the CH2M Hill office.

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<ul><li> 1. Social Media Shabang</li></ul> <p> 2. Social Media What is it? </p> <ul><li>media for social interaction, using highly accessible and scalable publishing techniques </li></ul> <ul><li>-Wikipedia </li></ul> <p> 3. Social Media Toolbox Twitter 4. Twitter follow &amp; be followed </p> <ul><li>140 character limit </li></ul> <ul><li>User-filtered content </li></ul> <ul><li>The @reply and RT </li></ul> <p> 5. 140 character limit news in bytes 6. @reply responding 7. Retweet (RT) praising 8. Social Media Toolbox Blogging 9. Blogging with WordPress </p> <ul><li>Depth in content </li></ul> <ul><li>Engage in discussion </li></ul> <ul><li>Journalist/Entertainer </li></ul> <p> 10. Break: to the Internet! 11. Social Media Toolbox S.E.O. 12. SEO Beating Google </p> <ul><li>Key-wording </li></ul> <ul><li>Back-scratching (links) </li></ul> <ul><li>Presence </li></ul> <p> 13. An exercise in key-wording 14. An exercise in key-wording Title : Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords : Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, its-fun-to-stay-at-the, couch, red, yellow 15. Social Media for Engineers 16. Who cares about Average Joe? 17. Social Media for Engineers Agencies 18. 19. 20. 21. 22. Ray LaHood US D.O.T. </p> <ul><li>14,000 views on The Fast Lane </li></ul> <ul><li>1,500 fans on Facebook </li></ul> <ul><li>4,000 followers on Twitter (@RayLaHood) </li></ul> <p> 23. Social Media for Engineers Advocacy Groups 24. 25. 26. 27. Social Media for Engineers Competitors 28. Parsons Brinckerhoff @PBworld Twitter since 12/04/09 29. Parsons Brinckerhoff @PBworld Twitter since 12/04/09 30. HNTB @HNTBCorp Twitter since 06/27/09 31. HNTB @HNTBCorp Twitter since 06/27/09 @HNTB_Technology Twitter since 10/01/09 32. HNTB 33. SvR Design - Twitter @svrdesign Twitter 05/11/09 34. SvR Design - Facebook 35. SvR - Blog 36. Friend and/or Foe: Kittelson @kittelson Twitter since 08/24/08 37. Friend and/or Foe: Kittelson 38. Social Media Metrics: Followers </p> <ul><li>PB: 0 (personal: 675) </li></ul> <ul><li>HNTB: 120 (personal: 482) </li></ul> <ul><li>SvR: 1,830 </li></ul> <ul><li>KAI: 200 </li></ul> <p> 39. Social Media for Engineers CH2MHILL &amp; Green Growth Cascadia 40. </p> <ul><li>Brandy Steffen (PDX) </li></ul> <ul><li>Tegan Houghton (PDX) </li></ul> <ul><li>Grahm Satterwhite (BAO) </li></ul> <ul><li>Chris Proud (DEN) </li></ul> <ul><li>Andrew Anderson (EDM) </li></ul> <ul><li>Tony Woody (SEA) </li></ul> <ul><li>Huy Le (SEA) </li></ul> <ul><li>Jeanne Actuanza (SEA) </li></ul> <ul><li>Wesley Zhao (SEA) </li></ul> <p> 41. Twitter 42. Twitter Us v. Them 43. Facebook 44. YouTube 45. Blog 46. Connecting w/ Community 47. Connecting w/ Partners 48. Promote Individuals 49. Promote CH2MHILL 50. Promote CH2MHILL 51. Promote CH2MHILL 52. SPECIAL EVENT </p> <ul><li>Blogging with Sam Seskin </li></ul>