Industry•Problems that arise: •Can people afford this luxury? Is it a luxury?•What will make my business different?

•Quotes from people:•“I just want to find a place where I can FULLY trust my dog is safe!” Kelly•“There is no place near me at least, that I can take my dog to get checked up at, groomed, exercised, and if need be, trained!” Samantha

The Industry Among home-based businesses, pet care is among the fastest growing.

Forty million households in the U.S. own at least one dog, and 47 percent of these households have more than one pet.

More than $2.7 billion dollars will be spent on pet services in 2006 according to the APPMA, which will likely continue to grow at around 8% for 2007. More pet owners will pay for these services as it is becoming socially unacceptable in some cities, such as New York and Los Angeles, to leave your dog alone during the day or your cat alone for the weekend. We also predict that we will see more pet services partnering together (or perhaps merging together) to support a pet through its life, such as breeders (birth), and groomers, doggie daycare, pet hotels, and pet insurance (lifetime services), and pet trusts and cremations/burials/memorials (for a pet’s death).

Increased online sophistication from new pet-related businesses in ecommerce, design, and usability. Traditionally, small business sites have been set up by pet lovers with little thought on design, target audience, and content.

Continue of Industry Total U.S. Pet Industry Expenditures Year Billion 2010 $47.7 Est. 2009 $45.5 2008 $43.2 2007 $41.2 2006 $38.5 2005 $36.3 2004 $34.4 2003 $32.4 2002

$29.5 2001 $28.5 1998 $23 1996 $21 1994 $17 Estimated 2010 Sales within the U.S. Market For 2010, it is estimated that $47.7 billion will be spent on our pets in the U.S. Actual Sales within the U.S. Market in 2009 Breakdown Break down Food $18.28 billion Food $17.56 billion Supplies/OTC Medicine $11.01 billion Supplies/OTC Medicine $10.41 billion Vet Care $12.79 billion Vet Care $12.04 billion Live animal purchases $2.21 billion Live animal purchases $2.21 billion Pet Services: grooming & boarding $3.45 billion Pet Services: grooming & boarding $3.36 billion

Target Market47% of household owners have a

dog, and the average family that uses the services makes a combined average income of $60,000.

Any family that owns a dog would be susceptible for this market.

Average market would be middle class to upper class.

CompetitorsCompetition would be any place that

specializes in one or more. Petsmart has Veterinarians on staff and

training, while servicing dog products. Veterinarians have a lot of the times

boarding as well.Then the normal competition that would

have all of the above. The dog resorts, doggie day cares, etc.