The Challenge:Messinger found that the $130.6 billion-a-year dental industry was being underserved in relation to its digital marketing needs. A former director of marketing with Pitney Bowes, Messinger discovered the importance of what a good local SEO strategy could do for a company’s overall visibility. He calls it their “Digital IQ.”

When Messinger first took on clients, he said he would often hear things like— “my site was doing really well, then one day I got slammed,” or “I’ve been struggling for the last few years to become more competitive but I don’t understand what my SEO company is doing for me, or how to measure my ROI.”

The Let It Be LOCAL President began shopping for something that would address all of his client’s SEO audit needs, while making Messinger competitive.

The Remedy:Messinger first considered using MOZ tools. However, he said he found there was no real customer support offered, saying it usually took up to two days for someone to respond to his inquiries. Needing quicker responses for his projects, he contacted SEMrush. Messinger liked the tool and said it always seemed to give him a ‘deeper level’

of data. What also attracted him most were the Site Audit, Keywords Ranking Overview and Position Tracking tools.

Since the tool was new to Messinger, he needed to start at the beginning. SEMrush’s Sales and Customer Success teams fielded his calls. The teams were able to give Messinger a solid understanding of SEMrush and its potential for search engine optimization.

The Payoff:SEMrush was able to lay the founda-tion for Messinger to hit the ground running. Similar to a dentist taking an x-ray, Messinger uses SEMrush data as a tool to find the cavities and then review the recommended course of treatment with his clients and prospects.

His daily routine now incorporates leveraging the SEMrush platform to provide a higher level of actionable information to his clients. SEMrush’s teams enabled Messinger to improve client communications and he frequently hears comments from his clients that for the first time the SEO process seems to make sense.

Let It Be – Local is having record year and Messinger attributes this in part to his integration with SEMrush along with the solid instruction and ongoing support provided by SEMrush’s account teams.

What is the single most important factor for succeeding in digital marketing? You have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape—quick and adaptable. Digital marketing is a completely different kind of storytelling—a story that influences sales and creates a good customer experiences.

The Client:Let It Be LOCAL of Stamford, Connecticut is an SEO start-up firm specializing in off-page directory listings and on-page website optimization. The company offers SEO audits covering content-relat-ed issues, site architecture, index-ing, backlink analysis and social media engagement. Let It Be’s Robert Messinger says that under-standing these things and how they work together is a crucial part of identifying a clients’ website’s strength, weakness and potential. Messinger added that unraveling the Google mystery presents special challenges to his clients.

Company:Let It Be LOCAL

Type:Digital Presence Management

Application:Local SEO

Case Study

INCREASING WEBSITE VISIBILITY FOR LOCAL CUSTOMERS:SEO Start-Up Succeeds Thanks to SEMrush Support

©2016 SEMrush

About SEMrush: SEMrush is a competitive research and business intelligence software suite that provides data on competitors’ and industry leaders’ online marketing activities.www.semrush.com

The Challenge:Messinger found that the $130.6 billion-a-year dental industry was being underserved in relation to its digital marketing needs. A former director of marketing with Pitney Bowes, Messinger discovered the importance of what a good local SEO strategy could do for a company’s overall visibility. He calls it their “Digital IQ.”

When Messinger first took on clients, he said he would often hear things like— “my site was doing really well, then one day I got slammed,” or “I’ve been struggling for the last few years to become more competitive but I don’t understand what my SEO company is doing for me, or how to measure my ROI.”

The Let It Be LOCAL President began shopping for something that would address all of his client’s SEO audit needs, while making Messinger competitive.

The Remedy:Messinger first considered using MOZ tools. However, he said he found there was no real customer support offered, saying it usually took up to two days for someone to respond to his inquiries. Needing quicker responses for his projects, he contacted SEMrush. Messinger liked the tool and said it always seemed to give him a ‘deeper level’

of data. What also attracted him most were the Site Audit, Keywords Ranking Overview and Position Tracking tools.

Since the tool was new to Messinger, he needed to start at the beginning. SEMrush’s Sales and Customer Success teams fielded his calls. The teams were able to give Messinger a solid understanding of SEMrush and its potential for search engine optimization.

The Payoff:SEMrush was able to lay the founda-tion for Messinger to hit the ground running. Similar to a dentist taking an x-ray, Messinger uses SEMrush data as a tool to find the cavities and then review the recommended course of treatment with his clients and prospects.

His daily routine now incorporates leveraging the SEMrush platform to provide a higher level of actionable information to his clients. SEMrush’s teams enabled Messinger to improve client communications and he frequently hears comments from his clients that for the first time the SEO process seems to make sense.

Let It Be – Local is having record year and Messinger attributes this in part to his integration with SEMrush along with the solid instruction and ongoing support provided by SEMrush’s account teams.

What is the single most important factor for succeeding in digital marketing? You have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape—quick and adaptable. Digital marketing is a completely different kind of storytelling—a story that influences sales and creates a good customer experiences.

The Client:Let It Be LOCAL of Stamford, Connecticut is an SEO start-up firm specializing in off-page directory listings and on-page website optimization. The company offers SEO audits covering content-relat-ed issues, site architecture, index-ing, backlink analysis and social media engagement. Let It Be’s Robert Messinger says that under-standing these things and how they work together is a crucial part of identifying a clients’ website’s strength, weakness and potential. Messinger added that unraveling the Google mystery presents special challenges to his clients.

Case Study