Joomla Seo, hosted by SEMrush

Download Joomla Seo, hosted by SEMrush

Post on 21-Jun-2015

368 views

Category:

Internet

3 download

Embed Size (px)

DESCRIPTION

How can you make Joomla perform well in search engines. This presentation is part of a SEMrush hosted webinar: http://joomlaseo.com/Blog/joomla-seo-webinar-powered-by-semrush

TRANSCRIPT

<ul><li> 1. HOW TO MAKE JOOMLA WEBSITES PERFORM WELLIN SEARCH ENGINESBY: SIMON KLOOSTRAPOWERED BY: SEMRUSH</li></ul> <p> 2. Blog: Joomla-seo.net (E-)book: Joomla 3 SEO &amp; PerformancePresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 3. Choose specific keywords for your audience Brainstorm, and use Google search for related searches Use tools to find out competition and nr. of monthly searches, difficulty Google Adwords keyword tool SEMRush:Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 4. Use your keywords in body tekst, but also in important locations like:Domain, URLs, titles, headings, metadescription, etc Dont optimize every page for all keywords, make specific pages forspecific purposesPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 5. Site name SEO Settings Metadata SettingsPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 6. Used in Google search results as the description of your site Every URL should have a unique metadescription (not only articles) No ranking parameter, but good for CTRPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 7. Can be set in both article or menu-item: avoid setting both Use keywords, max 160 characters Set it in the Publishing tab of the article or menu-item: For large sites, use a metadata manager extensionPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 8. Used as the main headline in Google: Important ranking parameter Max 60 charactersPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 9. Optimizing page titles can be complicated:often the name of the menu-item is used for the page title This can lead to a page-title called Home for the homepage menu-item You can override this using the Page Display options in the menu-item: Extensions can be used to set correct page titlesPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 10. This means the tag in HTML Preferably, use one H1 heading on every page, followed by 2-3 H2 headings andpossibly some H3s on larger pages In Joomla, article title is H1, menu-item H2, while often article title should bemost prominent With a combination of article settings and menu-item Page Display settings,correct this for individual pages, or: Disable all generated headings and create H1 in editor window of the article Use template override (see joomla-seo.net) Use extensionsPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 11. Article title: All about Joomla SEO Linked to menu-item called: About Use the following settings in the menu-item:Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 12. In Joomla, URLs are created based on article alias or menu-item alias Default alias is name of article or menu-item in low caps and dashes for spaces Override alias for improved SEO. Example:Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 13. Build a logical structure by breaking up articles in logical categories / menus Keep category structure and menu structure consistent In global article options: show category and make it linked Breadcrumbs to link to parent menu-items Also use internal linking in body tekst (use correct anchor tekst)Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 14. Joomla generates multiple URLs for the same article These are technical URLs, not that much of a problem for SEO Examples:/sample-pages/index.php/sample-pages/index.php?option=com_content&amp;view=article&amp;Id=2Etc. Joomla 3 uses canonical (=preferred) URLs to fight these (still to be improved) Some extensions remove these duplicatesPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 15. Joomla generates URLs based on menu-items, also if article is linked to multiplemenu-items So: avoid multiple menu-items for the same article Use Menu Item Alias (under System links) for the Menu-Item Type Not doing so will definitely create duplicate content issues Also avoid having both a www and a non-www version of your siteFix this in .htaccess or use an extensionPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 16. Can be caused by typos of users, but also because you changed your site Examples:removed .html extension,renamed an article or menu-item WITH the alias,installed a SEF extension without preparationEtc Prevent these changes, or correct them using the Redirect Component:Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 17. Default 404 page is quite ugly. Totally different from your designSolutions: Use a template with a custom page Use an extension Create your own 404 page:Create an article with correct tekst and create your own error.php file using a copyof the system error.phpPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 18. Joomla 3 has Microdata support built in: Markup especially for search engines Special code marked for specific purposes:Article properties like heading, body-tekst, ratings, etc. With plugins you can achieve even more:Breadcrumbs, product prices, video thumbnails, event information, etcPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 19. Robots.txt Joomla ships with a default robots.txt file: blocks system folders from Google Older sites may still block /images: remove that line May not fully block pages from Google indexRobots meta Robots meta tag can be set in Joomla (Globally or per article / menu-item) Used to keep pages out of the Google index Use it for non-relevant pages or pages without unique content Examples: Terms and conditions, or overview pages like search pagesPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 20. Robots.txt Robots meta tag optionsPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 21. Always create a sitemap Not a core Joomla feature Small static sites: create manually online at www.xml-sitemaps.com (or other) Other: use an extension (make sure all URLs are included, also for 3rd partyextensions) Once generated: submit to Google Webmaster Tools (again after changes)Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 22. Managing metadata: Easy Front-end SEO SEO generator (automatic generation: but manual is always better) OSMeta Header tags (setting H1, H2, etc.) SEOBossSitemaps Xmap JsitemapPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 23. Redirection: Redj Non-SEF to SEF Canonical (no redirect, but setting correct canonical tags)Microdata Microdata Google Breadcrumbs Rich Snippets Vote Often built in for larger extensions (webshops, event managers)Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 24. Full SEF extensions: Possibly complicated, but very powerfull Carefull: changes URLs after activation Canonical (no redirect, but setting correct canonical tags) All-in one solution:Metadata management, Canonicals, Headers, SEF URLs, Redirection to SEF, 404errors management, Custom URLs Best known: SH404SEF Alternatives: JoomSEF, MijoSEFPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 25. Google Webmaster Tools is a free tool Submit sitemap and set basic settings Also allows auditing of HTML issues and performance in search pagesPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 26. SEMrush: free version offers nice functionality for limited sites Keyword research, keyword difficulty, rank tracking, but especially Site AuditPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush 27. This presentations slides:Slideshare: www.slideshare.net/joomlaseo Joomla SEO: www.joomla-seo.net SEO /SEA: http://www.semrush.com To try out SEMrush full functionality for 2 weeks:www.joomla-seo.net/BlogPresentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush </p>