business 2.0 - digital age
DESCRIPTION
Business 2.0 course requirements and project related informationTRANSCRIPT
Business 2.0“The Web has and will continue to change everything. A world
of transparent content, mostly user-generated, broadband, rich
media, and available on multiple devices, continues to evolve.
Marketing at its best is the influencing of opinion through
compelling content; doing so through the Web will get harder
before it gets easier, but the change is gaining momentum. The
Web has consumed almost all the traditional media: television,
print, radio, and direct mail and will make marketing a set of
dialogues. Companies will have to learn to contribute to these
dialogues and share with their customers and potential
customers.”
LARRY WEBER, Buenos Aires, Summer 2007 (The author of Social Web)
Business 2.0: Digital Age
Business course explores digital
business environment and
implications in the context of businessissues that concern business professionals.Indeed, this course examines the impact ofa variety of emerging technologies on the various business functions, from both a
strategic and tactical perspective.
Course Information
Business 2.0 : Digital Age Business
Course consists, pre-digital revolution period,
digital revolution, web 2.0 and
impacts, social revolution, economicrevolution, enterprise 2.0 and applications
and
business trends. In this course students
have to experience relevant Web 2.0 and
Enterprise 2.0 Tools.
Course Information
This course consists of fourteenlectures over the first semester of
this academic year. There is one lectureper week. Lecture notes will be available
in downloadable format from a
dedicated website for this course. Students are encouraged to downloadthe lecture notes in advance of thelecture.
Course Organization
Course Supplementary Tools• Course Channel for course video archieve: Youtube• Course Slides for lecture slides: Slideshare• Course Blog for participation: Blogger • Course Wiki for project: Wetpaint • Course documents: Scribd• Course Photos and Ad Collections: Flickr• Course Links as an appendix: Del.icio.us• Course Questionnaires: Surveymonkey• Course Group: Facebook • Course Business Group: Linkedin
Course Text
• Although lecture slight shows can be downloaded for this course, the adoption of the following texts is necessary.
• Zerey, Yüce “Pazarlama Trendleri”, Marketing Blog, www.pazarlamatrendleri.com
• Zerey, Yüce “Marketing Trends”, Marketing Blog, www.marketingtrends.com
• Business 2.0 Course Blog, www.isletme2-0.com
• Textbook and other resources will be announced later
Syllabus 2.0
WEEK 1: Once Upon a Time…
• Historical Evolution of Business Environment • Digital Revolution• Business 1.0
– Marketing 1.0 – Media 1.0 – Consumer 1.0– Production 1.0 – R & D 1.0
WEEK 2: Digital Revolution 2.0 >Technological Revolution
• Web 2.0 • Web 2.0 Tag Cloud
– Blogs– Social Networks– Aggregators & Syndication – Wikis – Open Source Applications – Mash-Up– Podcast– Vidcast– Widgets– RSS– Tagging– Social Bookmarking
WEEK 3 : Digital Revolution 2.0Social Revolution
• Network Society • Net Generation
WEEK 4: Digital Revolution 2.0 > Economic Revolution
• Enterprise 2.0 • Enterprise 2.0 Applications
WEEK 5: Enterprise 2.0 in Practice: Strategy and Planning
• Knowledge Management 2.0• Planning 2.0• Project Management 2.0
WEEK 6: Enterprise 2.0 in Practice: Operations Management
• Production 2.0• HR 2.0• Sales 2.0• CRM 2.0
WEEK 7: Enterprise 2.0 in Practice: Research and Development
• R & D 2.0• Process Management 2.0 • Enterprise 1.0 to
Enterprise 2.0 Roadmap
WEEK 8: Marketing 2.0
• Marketing 2.0• Marketing 2.0 Components• Marketing 2.0 Strategy Development• Impact of Marketing 2.0 channels on
the marketing mix and branding
WEEK 9: WOMM 2.0 and Viral Marketing
• WOMM 2.0• Viral Marketing• Viral Marketing Strategies • Viral Marketing Cases
WEEK 10: Media 2.0 and Advertising 2.0
• Media2.0• Social Media• Social Media Components
• Social Media Cases• Advertising 2.0 • Ad Models 2.0• Agency 2.0
WEEK 11: Community 2.0
• Making the Transition to the Social Web• Seven Steps To Build Your Own Customer Community
• Step One: Observe and Create a Customer Map• Step Two: Recruit Community Members• Step Three: Evaluate Online Conduit• Step Four: Engage Communities in• Step Five: Measure the Community’s
Involvement• Step Six: Promote Your Community to the
World• Step Seven: Improve the Community’s Benefits
• Gaining customer knowledge and insight via digital channels
WEEK 12: Business Trends
• Media Trends• Marketing Trends• Consumer Trends
WEEK 13: Project Presentation
Students will present their project
WEEK 14: Business 2.0 Conference
Lecturer Information
Yüce ZereyE-mail : [email protected]
[email protected] [email protected]
Web Site : www.pazarlamatrendleri.com www.marketingtrends.biz
Interest and Proficiency Tag Cloud
Digital MarketingMarketing 2.0 Marketing TrendsDesignPhotographyProject Management Process ManagementConsumer Behaviour Web 2.0 and 3.0 Enterprise 2.0 Digital AgencyViral MarketingStrategy
Education Tag Cloud
Bsc Economics, Undergraduate, Istanbul Bilgi Universitesi Bsc Economics, Undergraduate, London Schools of Economics MA in Economics, Marmara Universitesi MBA, İstanbul Bilgi Universitesi
Business Tag Cloud
Strategic Marketing @ Ulker Part –Time Lecturer @ Istanbul Bilgi UniversitesiColumnist @ Digital Age