flirting 2.0: making your move in the digital age
DESCRIPTION
As an intern, I created this presentation on how the millennial generation is using social media to communicate, especially for romantic reasons. My co-workers got a huge kick out of it!TRANSCRIPT
Making your Move in the Digital Age
April 23, 2010
Michelle Fares, Intern Interactive Strategy
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Social Media Continuum
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How is technology changing the way we communicate?
Sources: www.collegehumor.com
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Stats and Trends
Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com
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Millennials
• Youngest are in their early teens, oldest are just turning 30
• Use technology for self expression, constantly connected to peer groups
• Over 80% sleep with a cell phone by their bed
• 75% of them have profiles on social networking sites
Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu
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Flirting 2.0 - Early Stages
• Millennials are good at communicating with words, but not so good at picking up nonverbal cues
• Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thing
Sources: www.wsj.com, www.matthardwick.com
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Facebook Flirting
• Facebook flirting begins with a friend request:
Sources: http://content.techrepublic.com, www.techcoquette.com
Profile browsingWall posts
Status comments
Facebook chatPrivate messaging
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Facebook Flirting, cont’d
• Poking is an online application that lets you get someone’s attention
• Facebook stalking
Sources: http://www.techcoquette.com
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Foursquare Flirting
• Foursquare flirting has its benefits, but there are also pitfalls to be aware of
Sources: http://www.techcoquette.com
Acknowledge that it’s an unusual approach
Use Foursquare to keep conversation moving
Cement the connection casually
Leave them an easy out
DoTry to be mysterious with your information
Use your phone as a crutch
Assume a closeness that doesn’t exist (yet)
Continue the conversation if the other person isn’t interested
Don’t
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Twitter Flirting
• Twitter offers another opportunity to connect with a person of interest online
• However, it is a public medium @ vs DM@
• If you’re not careful, you could end up on this site
Sources: www.twitter.com/awkwardin140
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• Sites like Flirt140 help connect people on Twitter
• “Flitter” is a speed dating event created by a Canadian company Sample tweet: #129, you’re so fine, but #152, you’re
hot too. Man oh man, what will #72 do?
Twitter Flirting, cont’d
Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com
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Text Message Flirting
• There are many benefits to text messaging Convenient Instant (Mostly) Private
• “Flirtexting” Traps:
“If you don’t want
to date, abbreviate
Beware the booty text
Avoid TUI
Know when to
put down the phone
Sources: www.cnn.com
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Text Message Flirting, cont’d
• Usually, “flirtexting” is innocent and harmless. However, sometimes it can go too far
• Texts can be forwarded or end up on public sites like “Texts from Last Night”
• Sexting: sending nude or semi-nude photos from cell
phone to cell phone
Sources: www.textsfromlastnight.com
Take Aways
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Flirting 2.0 – Take Aways
• Millennial generation are currently pharma customers or will be in a few decades
• Millennials use public forms of communication for casual connections
• Value their privacy, but express that in different ways
• Also value in-person connections
Post-Flirting: What Happens Next?
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The Couple that Tweets Together…
Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda
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The Couple that Tweets Together, cont’d
Sources: http://www.theglobeandmail.com/, www.mashable.com
When the Going Gets Tough, the Tough Get on Facebook
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The Aftermath: The Break Up
• Millennials who are used to flirting and dating online will often find ways to end a relationship online also
Sources: www.lamebook.com, www.breakuptexts.com
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Good Examples of Online Flirting
Sources: www.facebook.com, www.twitter.com, www.google.com